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Tebow Takes a Stand
Townhall.com ^ | January 14, 2010 | Brent Bozell

Posted on 01/29/2010 5:57:58 AM PST by Kaslin

The Super Bowl is a cultural phenomenon. It's not only watched by godzillions of people worldwide, it's the only televised broadcast where the audience tunes in not just for the game, but for the commercials. The top-dollar, high-profile advertising space has led to some unforgettable commercials over the years.

Sometimes, the ad is so remarkable it becomes a word-of-mouth sensation before it even airs, before anyone has even seen it. It's happened again this year.

CBS has decided to accept an ad from a politically involved group and caused a firestorm with the radical Left because that group is proudly Christian.

The conservative Christian group Focus on the Family plans to air a commercial featuring Heisman Trophy-winning quarterback Tim Tebow and his mother, Pam, who will tell the story of how doctors told her she should have an abortion, and she refused that exercise of "choice." Pam Tebow was a missionary in the Philippines and had contracted dysentery, and the medicine had a chance of causing birth defects.

It is an ultra-positive story celebrating life itself, a story of a mother who kept her baby, who became a famous football hero. And so-called "feminist" groups have exploded in fury, demanding CBS censor the ad.

The Women's Media Center wrote a letter signed by an array of feminist organizations. They projected the ad would be "disastrous" for CBS, and it throws women "under the bus" and "endangers women's health." They even suggested pro-life ads resulted in "escalated violence" against abortionists. "We sincerely hope you do not want CBS associated with this brand of un-American hate."

Words like these might make a scintilla of sense if Focus on the Family were running some kind of hardcore, negative ad with inflammatory abortion images. But that's not the message, and they know it. The Tebow ad is not far removed from the positive pro-life ads run by the Arthur S. DeMoss Foundation during the Clinton years with the slogan "Life. What a beautiful choice."

Isn't it a little strange to see people who present themselves as "pro-choice" get so upset when someone suggests their choice was to keep the baby? They can't seem to make any mental allowance for people to promote making a pro-life choice in a permissive society. They sound silly when they proclaim they are groups united in "tolerance" -- and then demand CBS should "immediately cancel this ad and refuse any other advertisement promoting Focus on the Family's agenda."

It's especially noteworthy when libertines demand something be removed from television before they've even seen it. I haven't seen it either, but I will bet some serious money that millions of viewers at home will see the warm-hearted Tebow ad and ask in amazement, "What in the world was wrong with that?"

These hardcore leftists argue that CBS is clearly breaking with the usual pattern of refusing Super Bowl ads with political overtones, and point to their recent rejection of MoveOn.org ads. But one need only see these and their dark, vicious, angry, negative overtones to understand why CBS turned them down.

Moreover, CBS has invited the protesters here to buy their own commercial and balance out Focus on the Family. No takers. They just want the Christian message censored.

And it's time we stop calling them "feminist" groups. Where are these advocates every year when CBS runs the sleazy Victoria's Secret Fashion Show? Where were they when Janet Jackson had her clothing ripped off on stage at the Super Bowl six years ago? Why don't they protest the sleazy "Go Daddy" Super Bowl spots?

Feminists did not write letters of protest when the Parents Television Council found that CBS led the networks with 118 violent story lines on women over the last five years. Feminists never protested CBS objectifying women in sleazy sitcoms like "Two and a Half Men."

The worst part of this overwrought controversy is the mud thrown at Tim Tebow's image before he plays a down of pro football. Advertising Age magazine is already going to experts who think this commercial will hurt his value as a celebrity endorser.

Chicago-based sports marketer John Rowady sneered at Tebow: "His promotion of his 'belief system' has built a perception throughout the league that he has a long way to mature from a business perspective, especially in the fast lane of the NFL."

Standing with your mother in an ad celebrating the choice of life makes Tebow "immature"? He should be considered radioactive, like he was now Tiger Woods or Michael Vick?

Making an ad like this ought to help advertisers see an endorser with character, not your stereotypical ego-addled, misbehaving professional athlete. It takes a maturity we're not used to seeing from pro athletes when they're a target of controversy. Tim Tebow has guts, not just on the football field, but in the game of life as well.


TOPICS: Culture/Society; Editorial
KEYWORDS: abortion; commies; dissent; football; prolife; superbowl; tebow

1 posted on 01/29/2010 5:57:58 AM PST by Kaslin
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To: Kaslin

Well written.


2 posted on 01/29/2010 6:07:03 AM PST by marvlus
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To: All

“His promotion of his ‘belief system’ has built a perception throughout the league that he has a long way to mature from a business perspective, especially in the fast lane of the NFL.”

Hey Rowady! That belief system is why he is ALIVE.


3 posted on 01/29/2010 6:08:36 AM PST by liberty or death
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To: Kaslin; All

Lets see, CBS has a strong episode from CSI NY where life is affirmed despite an an out of wed lock pregnancy with the Gary Sinisi character making a strong pro God, profamiiy statment, The FBI brother of the Math genius on Numbers is seeking God thru his synagogue, and now they want to broadcast a prolife ad....CBS we hardly know ye!

No wonder their shows are all number 1...CBS has finally figured out what audiences their money truly comes from!


4 posted on 01/29/2010 6:08:39 AM PST by mdmathis6
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To: Kaslin

bttt


5 posted on 01/29/2010 6:11:16 AM PST by aberaussie
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To: Kaslin

Happy to see Tebow taking this position. He should know that the NFL frowns on people outside the norm - mainly conservatives. If you are a murderer, thug, felon, slutty performer, etc...no problem, but not, God forbid, a political conservative.


6 posted on 01/29/2010 6:19:01 AM PST by ilgipper
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To: Kaslin

I’ve heard some of the most ridicules arguments about this ad come from the other side. There running scared. If women knew the full truth, the emotional trauma, and the physical trauma, about abortion. I believe most women wouldn’t do it.


7 posted on 01/29/2010 6:19:35 AM PST by MsLady (If you died tonight, where would you go? Salvation, don't leave earth without it!)
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To: ilgipper

Being a Tennessee grad and fan, I didn’t like Tebow as a ballpalyer (wish we had him), but....What he is doing with this ad is OUTSTANDING!!!!!!!!!!!

Shows the true character we wish everyone had a little of...

Way to go, Tim......


8 posted on 01/29/2010 6:31:18 AM PST by Boonie
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To: ilgipper

Being a Tennessee grad and fan, I didn’t like Tebow as a ballpalyer (wish we had him), but....What he is doing with this ad is OUTSTANDING!!!!!!!!!!!

Shows the true character we wish everyone had a little of...

Way to go, Tim......


9 posted on 01/29/2010 6:31:33 AM PST by Boonie
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To: All

Oops...sorry...


10 posted on 01/29/2010 6:32:16 AM PST by Boonie
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To: mdmathis6
I wouldn't be surprised to find that Gary Sinise has a hand in the writing of his dialog. He is a Catholic who apparently acts on his convictions. I have noticed that some CBS shows are not shying away from pro-religious commentary. Zero must be livid with them!
11 posted on 01/29/2010 6:33:10 AM PST by originalbuckeye
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To: Kaslin

I sent CBS and the NFL emails Wednesday. Must’ve worked! LOL!


12 posted on 01/29/2010 6:33:36 AM PST by b4its2late (A Liberal is a person who will give away everything he doesn't own.)
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To: MsLady
Yes. Those pretending this ad steps on women's rights are showing their empty hand. It says nothing about restricting ‘settled’ women's rights. It's just an affirmation of life. The pro-abortion crowd can't stand it!
13 posted on 01/29/2010 6:35:47 AM PST by originalbuckeye
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To: Kaslin
Standing with your mother in an ad celebrating the choice of life makes Tebow "immature"?

Yep. And standing with your mother and eating a bowl of "Chunky Soup" makes you mature beyond your years.
14 posted on 01/29/2010 6:39:29 AM PST by mmichaels1970
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To: mdmathis6

Don’t you mean the character, Gary Sinise plays?


15 posted on 01/29/2010 6:42:54 AM PST by Kaslin (Acronym for Obama: One Big Ass Mistake America)
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To: Kaslin
Isn't it a little strange to see people who present themselves as "pro-choice" get so upset when someone suggests their choice was to keep the baby?

Hmmm. I thought the "pro choice" crowd wanted abortion to be safe but rare.

This episode shows their true cynical colors: Abortion is a money making business for them and this is nothing more than an attempt to shut down the competition.

16 posted on 01/29/2010 6:47:17 AM PST by CharacterCounts (November 4, 2008 - the day America drank the Kool-Aid)
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To: Kaslin
"It is an ultra-positive story celebrating life itself, a story of a mother who kept her baby, who became a famous football hero. And so-called "feminist" groups have exploded in fury, demanding CBS censor the ad."

Hey feminists! Her body, her choice - or did you forget about that?

And if you idiots are so enthusiastic about death for others, why don't y'all go out to the woods and hang each other?

17 posted on 01/29/2010 6:52:55 AM PST by Enterprise (Hey Obama - "We won.")
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To: Kaslin

.


18 posted on 01/29/2010 7:10:56 AM PST by diamond6 (Expose Planned Parenthood: http://www.youtube.com/watch?v=cYaTywSDmls)
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To: Kaslin
It is an ultra-positive story celebrating life itself, a story of a mother who kept her baby, who became a famous football hero. And so-called "feminist" groups have exploded in fury, demanding CBS censor the ad.

Well, I suppose NOW could run a counter ad that celebrates death...that is what they're upset about, that their culture of death might get a bad rap.

19 posted on 01/29/2010 7:35:54 AM PST by highlander_UW (There's a storm coming - little kid at a Mexican gas station in The Terminator)
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To: Enterprise

The feminist pro-abort crowd is not about “choice” any more than the health care takeover is about “health.”


20 posted on 01/29/2010 8:17:40 AM PST by 1951Boomer
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To: Kaslin
"His promotion of his 'belief system' has built a perception throughout the league that he has a long way to mature from a business perspective, especially in the fast lane of the NFL."

If sex, drugs, guns and jumping out of the back of a moving truck are types of NFL maturity, I'll take Tim Tebow over the whole lot of 'em!

And while we're at it, where are all the liberal media types, who (if they want to be consistent) should be attacking NFL players for all the illegitimate kids they're having?

Shouldn't they be insulting them for not making their "hoes" get abortions??

21 posted on 01/29/2010 8:24:42 AM PST by airborne ("Peace, Love, Dope" has now become "Hope, Change, Obama" !!!)
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To: Kaslin

Yes...the character Sinise plays!


22 posted on 01/29/2010 10:59:17 AM PST by mdmathis6
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To: mdmathis6

I was just making sure


23 posted on 01/29/2010 11:50:04 AM PST by Kaslin (Acronym for Obama: One Big Ass Mistake America)
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