Skip to comments.Super Bowl sets record with 48 minutes of ads (3 minutes more than last year)
Posted on 02/08/2010 2:01:52 PM PST by NormsRevenge
NEW YORK Think Sunday night's Super Bowl seemed like it had a lot of ads? You're right. Commercials took up nearly 48 minutes of the game the most for any Super Bowl.
.. nearly 3 minutes longer than last year's total, the previous record holder.
Commercials typically come in 30-second blocks which sold this year for between $2.5 million and more than $3 million. But Kantar says seven of this year's 66 ads were just 15 seconds long. That's the most since 2002.
(Excerpt) Read more at news.yahoo.com ...
Yeah but most of the ads in the second half were promo’s for CBS shows.
The NFL is horrible with their commercials. 5 minutes of commericals, 2 mins of lame talk, 30 seconds of game. Repeat until all ad spots are sold.
I agree, most were promo’s for CBS shows, with the occasional, Denny’s commercials with those annoying chickens.
3 min. 6 ads x $2.5 M each.
I hate it when the game interrupts the ads.
And a sorry passel of ads they were! They seem to get lamer and lamer every year.
Thats why I hate the Super bowl its more about pop culture and money than F o o t b a l l.
Does that include the Obama interview?
I couldn't figure out the Denny's commercials. Why would the chickens be upset about having to lay more eggs for Tuesday's sale? After all, the plate included bacon and sausage, so the pigs should be the ones panicked about it.
Got to love the Superbowl Halftime report. “We’ll recap the game for those who were in a coma for the past two quarters of football and suddenly woke up.”
That’s why I prefer soccer, you get 45 minutes of action without commercials, a potty break at halftime, and then 45 more minutes of uninterrupted action.
I actually prefer watching the Champions League Final to the Super Bowl. And they finally got smart and moved it to a Saturday, instead of Wednesday. As of last year, it passed the Super Bowl as the most-watched annual sporting event worldwide, and now it will have even more viewers.
The marketing was so over the top it made me sick. Every aspect, every inch of that place had a logo. They’d cover the field in logos if they thought people would still tune in.
Beats the hell out of anything I saw last nite!
I'm not absolutely sure, but I don't believe those count in the commercial totals as most of those come during the broadcast of the game. IOW, they come after the game feed comes back on, but before play actually resumes.
Soccer and Hockey. Commercials have ruined football and basketball, especially football. Baseball isn't quite as bad because they don't interrupt play for commercials, obviously.
Even Hockey has TV timeouts, it’s really annoying when you watch an NHL game in person. The best is during overtime in the playoffs when there are no stoppages.
I only watched the first half. When the halftime show started I was shocked at how bad The Who sounded. It would have been better if they had lip synced. I turned the TV off intending to watch later - then forgot and fell asleep. I didnt think the commercials were all that great either.
Its almost a celebration of the most obnoxious aspects of this country and not about the best two football teams.
Oh it would have been so much better to watch some modern-day pop star sing their latest auto-tuned enhanced hit song. /s
Just imagine you are trying to pass ..... well, let’s say a football for example and I’m not talking about during a game! You might let out a little bitty scream during the experience. Seriously, my sister-in-law has chickens & from all the cackling & carrying on that some hens do, laying eggs isn’t as easy as it’s cracked up to be! :-)
That's what they were designed to do.
A recent study - too lazy to find the link - showed that there was 11 minutes of action (from snap of ball to end of play)in every football game.
Ya see what ya get now? Non-stop commercials...And your paying big to watch them!!!
This was one of the biggest scams in American history.
You're right. Maybe those breaks aren't as long as they are with football - which seem almost endless.
This is why I love high school football. They run the ball 75% of the time and they never break for commercials. The games go by like lightening.
This was my last Super Bowl. Next year i’ll have something better to do. The hype and commercials are more than i can take.
I have to agree....It's just over the top...Like a free for for all gone bad...With logos plastered on everything, and every-time the ball stopped, bam...Here comes another series of non-stop commercials, selling garbage and alcohol, and whatever....
They've done the same thing to Christmas....It's just turned into one gigantic commercial, with red bows wrapped around $60,000 vehicles...
Yep, the hype and commercials are too irritating. I much prefer watching the playoff games leading up to the Super Bowl rather than the Super Bowl itself. The whole atmosphere surrounding the Super Bowl is very different than a regular season game or the playoff games.
I know what you mean, but all I saw were roosters, not chickens.
Perhaps I was wrong...
For the life of me, I can’t understand how tens of millions of Americans can watch 3 hours of commercials and guys standing around, and 10 minutes of football being played every week.
Yeah I saw that same story. Doesn’t surprise me in the least. I like hockey and baseball a lot better. College football is ok though.
Wall Street Journal ^ | JANUARY 15, 2010 | DAVID BIDERMAN
the average amount of time the ball is in play on the field during an NFL game is about 11 minutes. In other words, if you tally up everything that happens between the time the ball is snapped and the play is whistled dead by the officials, there’s barely enough time to prepare a hard-boiled egg
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