Skip to comments.Ford Hitting Toyota Where It Hurts
Posted on 02/10/2010 6:57:36 AM PST by STONEWALLS
NEW YORK (TheStreet) -- Ford(F Quote) has finally found a major vulnerability in Toyota's(TM Quote) products -- and it clearly isn't willing to let the opportunity slip away. Following Toyota's two massive recalls, Ford is now attempting to grow sales with new commercials taking on Toyota. The commercials are part of Ford's "Spread the Word" campaign, which was launched on Jan. 12. Each of them feature Mike Rowe, host of Discovery Channel's Dirty Jobs, speaking to ordinary people in various settings about Ford vehicles. Rowe "spreads the word" at a gas station, in a coffee shop and at a school. In the school scene, Rowe finds a group of students at a library and quietly lets them know that "Ford has quality that can't be beat by Honda or Toyota."
(Excerpt) Read more at thestreet.com ...
Weren’t alot of these Toyotas built in the S. US?
2 F150s in my driveway.
do a search here “Ford Foundation” and see if you still want a Ford
Mike Rowe is a great spokesman
People like him he has charisma. Not many people have genuine charisma but Mike Rowe does.
They didn't, and don't, walk on water.
What they did do was to fully embrace quality control principles that work. W. Edwards Deming was mostly blown off here in the US, but embraced as a hero in Japan.
How'd THAT one work out?
Americans had to learn about quality from the Japanese. When GM started Saturn, and wanted to build high-quality cars, they took apart Japanese cars and studied them.
Ford has a recall of it’s own right now on Ford trucks...the airbags deploy w/out a reason.
Toyota builds 12 different vehicles in the United States. This is not about Toyota vs. Ford, this is about the UAW vs. the non-union workforce. The U.S. Government has taken sides and is waging war against the non-union workforce.
Hmm.. I seem to remember Ford having a serious problem with their cruise control modules in the late 80’s where the vehicles would immediately accelerate for not reason. I also seem to remember something about exploding tires on Explorers ...
The U.S. Government has taken sides and is waging war against the non-union workforce.
That is exactly what this is about. Nothing more, nothing less.
Ford found it’s stride when it told Obama to stuff it.
“Werent alot of these Toyotas built in the S. US?”
...yes...and that was Iacocca’s point...they built brand spanking new factories that were OSHA compliant, and hired a work force of young people....meanwhile, he was trying to make cars with older workers in a patched up plant...he believed that in time the Jananese would start to experiance the same problems as Detroit....looks like his prediction is coming true.
After what the “Big 3” did to Tucker I say “Let ‘em crash”!
Sure it does! They both say "Ford", man! That PROVES it! ;-)
I currently own two Fords - an Explorer and a Fusion.
I love them both. Great vehicles.
The Ford Foundation is not operated by Ford Motor Company.
Years ago Iacocca should’ve seen the US auto collapse coming.
Good idea. Oh, and I seem to remember a number of Ford recalls in the past. In any case it is shortsighted on Ford’s part because sure as God made little red apples there are recalls in its future. That goes for all car companies. It is impossible to make a product as complicated as a car—in the quantities the automakers do—perfectly.
Used to be a Ford guy as were three of my four sons. All of us are buying different brands now because of serious fit, finish and performance problems. And I’m taking about Fords made within the last 8 years. Last Ford I owned was a 2007 Ranger.
Wow, you DO hold a grudge.
I’ll stay out of your way.
The “Ford Models” is my favorite division :)
A F-150, Taurus, and Camry Hybrid in mine.
That is exactly what this is about. Nothing more, nothing less......"
This is the only logical conclusion. Toyota has built some GREAT vehicles over the years, and still does. I would still consider buying a Toyota SUV,truck, sports car, Camry, etc., regardless of the Obama propaganda machine is trying to do to a truly great manufacturer.
That said...Truck in my driveway...? Ford.
I have no quarrel with Ford. They acted like any good capitalist competitor. If you see a marketing opportunity, take it. Japan certainly has taken every opportunity and leverage move possible.
However, somehow this article overlooks the potential that 99.5% of the whole Prius brake issue is being cooked by Obama Motors. When one car company has the ability to regulate the competition, something smells. AstroTurf anyone? I am impressed with the attention, openness and speed with which Toyota has addressed this problem. I recall how well our government addressed even the little bump of Cash for Cars.
The market lead held by imported autos is the direct result of the United Auto Workers and their pet congress critters.
I will like American cars much better when the UAW, the Teachers Union, AMERICAN FEDERATION OF STATE, COUNTY AND MUNICIPAL EMPLOYEES, and the SEIU are in the same bin as the Air Traffic Controllers.
The tires was a Firestone issue, I seem to remember cause I had a F-100 w/Wilderness HT (AT’s were the problem) at the time.
I’ll never forgive the Ford Motor Co. or the Ford Foundation for what they’ve done to the Detroit Lions.
That’s exactly what’s going on. When the government is in the car business they have an interest in trashing the competition. we love Toyotas, i have lost NO confidence in them.
Last I heard The Ford Foundation’s benfactor is the Ford family and that family still has a big say—if not actually runing—the company. Saying one has nothing to do with the other is like saying identical twins didn’t come from the same egg.
What I don't like, is that the parent company of GM and Chrysler (US Govt) has the ability to destroy their competitors through regulation, legislation and force.
Mike Rowe is a great spokesman
But the voice-over guy on the Ford radio commercials should enunciate
a bit more.
Because I suspect that folks that never watch “Dirty Jobs” think
the voice-over guy is announcing some guy named “MICRO”, not
Non union factors too. This whole Toyota thing is to get UAW workers at GM and Chrysler into non-union transplant factories. I own a Ford and their newest cars are outstanding. This Toyota bashing is BS and a put up job by the UAW. They want all those non-union factories unionized. This is what the attacks on Toyota are all about.
With Japanese engineering.
I’ve owned a Ford and now own a Toyota. I’ll never go back to Ford. Ride any 10 year old Ford, and the a ten year old Toyota, and the difference becomes really apparent.
My wife really liked the Infiniti M35 but we decided to check out the new Ford Taurus / Lincoln MKS. We went to Ford on two occasions to look at the models and the sales staff knew nothing, absolutely nothing, about the cars, features or operation. One guy even tried to show us a model that was being prepped up on a rack. Like, what good is that. Actually, she really liked the Lincoln but was so frustrated with not being able to get any information, she is now driving an M35. The sales lady at Infiniti as very knowledgeable.
I don't know where they get these guys. They stand around smoking all day doing nothing. If I were a Ford sales guy I would spend every spare moment in the cars, learning every feature, and would have my own personal demo of the GPS/Computer system. Go figure.
I stand corrected. I have always had Fords and every time I read something about the Ford Foundation regretted it. I should have looked in to it more.
Nope, no Fords on the Board of Trustees . . . I checked.
I still stand behind Toyota not only because we have 2 (Tundra and Avalon) but because the unions hate them so much and are kicking them while they’re down! I hope they come back bigger and better.
The Ford Foundation sucks but I do not think the family or the company has any control over it. Henry, like other business totans, set up these foundations and if they were not incredibly explicit in the bylaws, they become liberal toilets - doing the exact opposite the founder intended.
As far as vehicles - Ford and Lincoln/Mercury’s quality continues to improve.
No it is about engineering. Plain and simple. The press has done the rest.
Finally, a voice of reason amidst all these stupid American versus Japanese vehicle threads.
At 20, the difference is astronomical
They should focus on what they do well and be very careful with any potshots at a competitor (which their ad’s don’t seem to do in this example).
Any car company is not very far away from a recall of their own.
I heard(or read) somewhere that the “offending” parts were designed and/or built in China.
Ford does not make tires. Don’t blame them. I had mine replaced and never had a problem both before and after..
I think you better look at what the Ford family has done for Michigan and the U.S.before you post something like this
Yup. I have been saying it all along. This is about unionizing the non-union factories. Obama and the UAW in the background helped by the lib media is thugging Toyota.
Toyo will beg for mercy, let the UAW into their plants and Obama’s goons/UAW will go to Nissan, Honda, BMW, Hyundai, and the others and tell them - “you want some of what Toyota got?”
This is typical fascism. This is what Hitler and Mussolini did to companies. Play ball with us or be destroyed.
This is what they did to banks, brokerage firms, etc.
I was joking, FRiend. The wink ;-) was supposed to be a hint.
There is nothing wrong with American workers until the UAW or any union gets into an American factory. Once the UAW gets in it goes to sh*t. Japanese and German workers want their car company to succeed. The UAW wants to bleed the car company to death.
O and by the way my next “new” car will either be a Ford od a Subaru.