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Ford Hitting Toyota Where It Hurts
The Street.Com ^ | 2-10-10 | By Andrea Tse

Posted on 02/10/2010 6:57:36 AM PST by STONEWALLS

NEW YORK (TheStreet) -- Ford(F Quote) has finally found a major vulnerability in Toyota's(TM Quote) products -- and it clearly isn't willing to let the opportunity slip away. Following Toyota's two massive recalls, Ford is now attempting to grow sales with new commercials taking on Toyota. The commercials are part of Ford's "Spread the Word" campaign, which was launched on Jan. 12. Each of them feature Mike Rowe, host of Discovery Channel's Dirty Jobs, speaking to ordinary people in various settings about Ford vehicles. Rowe "spreads the word" at a gas station, in a coffee shop and at a school. In the school scene, Rowe finds a group of students at a library and quietly lets them know that "Ford has quality that can't be beat by Honda or Toyota."

(Excerpt) Read more at thestreet.com ...


TOPICS: Business/Economy; News/Current Events
KEYWORDS: automakers; ford; fordmotor; recall; toyota; toyotarecalls
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...years ago Lee Iacocca said the idea that the Japanese auto worker walked on water was a myth....and that they would be exposed as their factories and work force aged.
1 posted on 02/10/2010 6:57:36 AM PST by STONEWALLS
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To: STONEWALLS

Weren’t alot of these Toyotas built in the S. US?


2 posted on 02/10/2010 7:00:24 AM PST by US Navy Vet
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To: STONEWALLS

2 F150s in my driveway.


3 posted on 02/10/2010 7:01:22 AM PST by cripplecreek (Seniors, the new shovel ready project under socialized medicine.)
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To: US Navy Vet

Lies!


4 posted on 02/10/2010 7:01:57 AM PST by 1rudeboy
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To: STONEWALLS

do a search here “Ford Foundation” and see if you still want a Ford


5 posted on 02/10/2010 7:02:13 AM PST by hawgwalker
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To: STONEWALLS

Mike Rowe is a great spokesman

People like him he has charisma. Not many people have genuine charisma but Mike Rowe does.


6 posted on 02/10/2010 7:03:13 AM PST by Rightly Biased (If Clinton was the first black president then Obama is the first black Jesus.)
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To: STONEWALLS
...years ago Lee Iacocca said the idea that the Japanese auto worker walked on water was a myth....and that they would be exposed as their factories and work force aged.

They didn't, and don't, walk on water.

What they did do was to fully embrace quality control principles that work. W. Edwards Deming was mostly blown off here in the US, but embraced as a hero in Japan.

How'd THAT one work out?

Americans had to learn about quality from the Japanese. When GM started Saturn, and wanted to build high-quality cars, they took apart Japanese cars and studied them.

7 posted on 02/10/2010 7:04:13 AM PST by TChris ("Hello", the politician lied.)
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To: US Navy Vet

Ford has a recall of it’s own right now on Ford trucks...the airbags deploy w/out a reason.

http://www.autoblog.com/2010/01/26/fed-reportedly-expanding-investigation-into-ford-f-150-airbags/


8 posted on 02/10/2010 7:04:24 AM PST by dawn53
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To: STONEWALLS

Toyota builds 12 different vehicles in the United States. This is not about Toyota vs. Ford, this is about the UAW vs. the non-union workforce. The U.S. Government has taken sides and is waging war against the non-union workforce.


9 posted on 02/10/2010 7:04:28 AM PST by centurion316
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To: STONEWALLS

Hmm.. I seem to remember Ford having a serious problem with their cruise control modules in the late 80’s where the vehicles would immediately accelerate for not reason. I also seem to remember something about exploding tires on Explorers ...


10 posted on 02/10/2010 7:05:21 AM PST by MatD
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To: centurion316

The U.S. Government has taken sides and is waging war against the non-union workforce.
:::::::
That is exactly what this is about. Nothing more, nothing less.


11 posted on 02/10/2010 7:05:47 AM PST by EagleUSA
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To: STONEWALLS

Ford found it’s stride when it told Obama to stuff it.


12 posted on 02/10/2010 7:05:58 AM PST by ImJustAnotherOkie (zerogottago)
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To: US Navy Vet

“Weren’t alot of these Toyotas built in the S. US?”

...yes...and that was Iacocca’s point...they built brand spanking new factories that were OSHA compliant, and hired a work force of young people....meanwhile, he was trying to make cars with older workers in a patched up plant...he believed that in time the Jananese would start to experiance the same problems as Detroit....looks like his prediction is coming true.


13 posted on 02/10/2010 7:06:59 AM PST by STONEWALLS
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To: hawgwalker
do a search here “Ford Foundation” and see if you still want a Ford

The Ford Foundation has nothing to do with the Ford Motor Company.
14 posted on 02/10/2010 7:08:31 AM PST by Boris99
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To: STONEWALLS

After what the “Big 3” did to Tucker I say “Let ‘em crash”!


15 posted on 02/10/2010 7:08:41 AM PST by US Navy Vet
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To: Boris99
The Ford Foundation has nothing to do with the Ford Motor Company.

Sure it does! They both say "Ford", man! That PROVES it! ;-)

16 posted on 02/10/2010 7:09:29 AM PST by TChris ("Hello", the politician lied.)
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To: STONEWALLS

I currently own two Fords - an Explorer and a Fusion.

I love them both. Great vehicles.


17 posted on 02/10/2010 7:10:22 AM PST by reagan_fanatic (The liberals are asking us to give Obama more time. Is 25 to life enough?)
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To: hawgwalker

The Ford Foundation is not operated by Ford Motor Company.


18 posted on 02/10/2010 7:11:35 AM PST by B Knotts (Calvin Coolidge Republican)
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To: TChris

Exactly.

Years ago Iacocca should’ve seen the US auto collapse coming.


19 posted on 02/10/2010 7:13:08 AM PST by SJSAMPLE
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To: hawgwalker

Good idea. Oh, and I seem to remember a number of Ford recalls in the past. In any case it is shortsighted on Ford’s part because sure as God made little red apples there are recalls in its future. That goes for all car companies. It is impossible to make a product as complicated as a car—in the quantities the automakers do—perfectly.

Used to be a Ford guy as were three of my four sons. All of us are buying different brands now because of serious fit, finish and performance problems. And I’m taking about Fords made within the last 8 years. Last Ford I owned was a 2007 Ranger.


20 posted on 02/10/2010 7:13:39 AM PST by dools007
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To: US Navy Vet

Wow, you DO hold a grudge.

I’ll stay out of your way.


21 posted on 02/10/2010 7:14:15 AM PST by super7man
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To: TChris

The “Ford Models” is my favorite division :)


22 posted on 02/10/2010 7:15:08 AM PST by jaydubya2
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To: cripplecreek

A F-150, Taurus, and Camry Hybrid in mine.


23 posted on 02/10/2010 7:15:17 AM PST by OrioleFan (Republicans believe every day is the 4th of July, democrats believe every day is April 15)
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To: EagleUSA
".....The U.S. Government has taken sides and is waging war against the non-union workforce.

That is exactly what this is about. Nothing more, nothing less......"

This is the only logical conclusion. Toyota has built some GREAT vehicles over the years, and still does. I would still consider buying a Toyota SUV,truck, sports car, Camry, etc., regardless of the Obama propaganda machine is trying to do to a truly great manufacturer.

That said...Truck in my driveway...? Ford.

24 posted on 02/10/2010 7:15:26 AM PST by Victor (If an expert says it can't be done, get another expert." -David Ben-Gurion, the first Prime Minister)
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To: STONEWALLS

I have no quarrel with Ford. They acted like any good capitalist competitor. If you see a marketing opportunity, take it. Japan certainly has taken every opportunity and leverage move possible.
However, somehow this article overlooks the potential that 99.5% of the whole Prius brake issue is being cooked by Obama Motors. When one car company has the ability to regulate the competition, something smells. AstroTurf anyone? I am impressed with the attention, openness and speed with which Toyota has addressed this problem. I recall how well our government addressed even the little bump of Cash for Cars.

The market lead held by imported autos is the direct result of the United Auto Workers and their pet congress critters.

I will like American cars much better when the UAW, the Teachers Union, AMERICAN FEDERATION OF STATE, COUNTY AND MUNICIPAL EMPLOYEES, and the SEIU are in the same bin as the Air Traffic Controllers.


25 posted on 02/10/2010 7:16:53 AM PST by Steamburg ( Your wallet speaks the only language most politicians understand.)
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To: MatD

The tires was a Firestone issue, I seem to remember cause I had a F-100 w/Wilderness HT (AT’s were the problem) at the time.


26 posted on 02/10/2010 7:16:58 AM PST by OrioleFan (Republicans believe every day is the 4th of July, democrats believe every day is April 15)
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To: TChris

I’ll never forgive the Ford Motor Co. or the Ford Foundation for what they’ve done to the Detroit Lions.


27 posted on 02/10/2010 7:17:35 AM PST by 1rudeboy
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To: centurion316

That’s exactly what’s going on. When the government is in the car business they have an interest in trashing the competition. we love Toyotas, i have lost NO confidence in them.


28 posted on 02/10/2010 7:18:27 AM PST by xsmommy
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To: B Knotts

Last I heard The Ford Foundation’s benfactor is the Ford family and that family still has a big say—if not actually runing—the company. Saying one has nothing to do with the other is like saying identical twins didn’t come from the same egg.


29 posted on 02/10/2010 7:18:32 AM PST by dools007
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To: ImJustAnotherOkie
Ford sees a marketing opportunity and is trying to grow their business. Seems like the right thing to do if you ask me.

What I don't like, is that the parent company of GM and Chrysler (US Govt) has the ability to destroy their competitors through regulation, legislation and force.

30 posted on 02/10/2010 7:19:29 AM PST by Never on my watch (Liberalism has NEVER made anything better)
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To: Rightly Biased


Mike Rowe is a great spokesman

But the voice-over guy on the Ford radio commercials should enunciate
a bit more.
Because I suspect that folks that never watch “Dirty Jobs” think
the voice-over guy is announcing some guy named “MICRO”, not
“MIKE ROWE”.


31 posted on 02/10/2010 7:19:55 AM PST by VOA
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To: US Navy Vet

Non union factors too. This whole Toyota thing is to get UAW workers at GM and Chrysler into non-union transplant factories. I own a Ford and their newest cars are outstanding. This Toyota bashing is BS and a put up job by the UAW. They want all those non-union factories unionized. This is what the attacks on Toyota are all about.


32 posted on 02/10/2010 7:20:33 AM PST by Frantzie (TV - sending Americans towards Islamic serfdom - Cancel TV service NOW)
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To: US Navy Vet

With Japanese engineering.


33 posted on 02/10/2010 7:21:02 AM PST by 70th Division (I love my country but fear my government!)
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To: dools007

I’ve owned a Ford and now own a Toyota. I’ll never go back to Ford. Ride any 10 year old Ford, and the a ten year old Toyota, and the difference becomes really apparent.


34 posted on 02/10/2010 7:21:18 AM PST by aimhigh
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To: STONEWALLS
In addition to quality there is the whole end of the business that is sales. Our experience with Ford recently was horrible.

My wife really liked the Infiniti M35 but we decided to check out the new Ford Taurus / Lincoln MKS. We went to Ford on two occasions to look at the models and the sales staff knew nothing, absolutely nothing, about the cars, features or operation. One guy even tried to show us a model that was being prepped up on a rack. Like, what good is that. Actually, she really liked the Lincoln but was so frustrated with not being able to get any information, she is now driving an M35. The sales lady at Infiniti as very knowledgeable.

I don't know where they get these guys. They stand around smoking all day doing nothing. If I were a Ford sales guy I would spend every spare moment in the cars, learning every feature, and would have my own personal demo of the GPS/Computer system. Go figure.

35 posted on 02/10/2010 7:21:41 AM PST by super7man
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To: Boris99

I stand corrected. I have always had Fords and every time I read something about the Ford Foundation regretted it. I should have looked in to it more.


36 posted on 02/10/2010 7:22:02 AM PST by hawgwalker
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To: dools007

Nope, no Fords on the Board of Trustees . . . I checked.


37 posted on 02/10/2010 7:23:06 AM PST by 1rudeboy
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To: STONEWALLS

I still stand behind Toyota not only because we have 2 (Tundra and Avalon) but because the unions hate them so much and are kicking them while they’re down! I hope they come back bigger and better.


38 posted on 02/10/2010 7:24:42 AM PST by Dawgreg (Happiness is not having what you want, but wanting what you have.)
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To: hawgwalker

The Ford Foundation sucks but I do not think the family or the company has any control over it. Henry, like other business totans, set up these foundations and if they were not incredibly explicit in the bylaws, they become liberal toilets - doing the exact opposite the founder intended.

As far as vehicles - Ford and Lincoln/Mercury’s quality continues to improve.


39 posted on 02/10/2010 7:24:52 AM PST by Frantzie (TV - sending Americans towards Islamic serfdom - Cancel TV service NOW)
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To: centurion316

No it is about engineering. Plain and simple. The press has done the rest.


40 posted on 02/10/2010 7:25:55 AM PST by 70th Division (I love my country but fear my government!)
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To: centurion316
Toyota builds 12 different vehicles in the United States. This is not about Toyota vs. Ford, this is about the UAW vs. the non-union workforce. The U.S. Government has taken sides and is waging war against the non-union workforce.

Finally, a voice of reason amidst all these stupid American versus Japanese vehicle threads.

41 posted on 02/10/2010 7:26:02 AM PST by johniegrad
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To: aimhigh

At 20, the difference is astronomical


42 posted on 02/10/2010 7:26:11 AM PST by going hot (Happiness is a Momma Deuce)
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To: STONEWALLS

They should focus on what they do well and be very careful with any potshots at a competitor (which their ad’s don’t seem to do in this example).
Any car company is not very far away from a recall of their own.


43 posted on 02/10/2010 7:26:23 AM PST by HereInTheHeartland (The End of an Error - 01/20/2013)
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To: 70th Division

I heard(or read) somewhere that the “offending” parts were designed and/or built in China.


44 posted on 02/10/2010 7:26:40 AM PST by US Navy Vet
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To: MatD

Ford does not make tires. Don’t blame them. I had mine replaced and never had a problem both before and after..


45 posted on 02/10/2010 7:27:00 AM PST by 70th Division (I love my country but fear my government!)
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To: TChris

I think you better look at what the Ford family has done for Michigan and the U.S.before you post something like this


46 posted on 02/10/2010 7:28:29 AM PST by 70th Division (I love my country but fear my government!)
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To: centurion316

Yup. I have been saying it all along. This is about unionizing the non-union factories. Obama and the UAW in the background helped by the lib media is thugging Toyota.

Toyo will beg for mercy, let the UAW into their plants and Obama’s goons/UAW will go to Nissan, Honda, BMW, Hyundai, and the others and tell them - “you want some of what Toyota got?”

This is typical fascism. This is what Hitler and Mussolini did to companies. Play ball with us or be destroyed.

This is what they did to banks, brokerage firms, etc.


47 posted on 02/10/2010 7:29:16 AM PST by Frantzie (TV - sending Americans towards Islamic serfdom - Cancel TV service NOW)
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To: 70th Division
I think you better look at what the Ford family has done for Michigan and the U.S.before you post something like this

I was joking, FRiend. The wink ;-) was supposed to be a hint.

48 posted on 02/10/2010 7:31:16 AM PST by TChris ("Hello", the politician lied.)
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To: TChris

There is nothing wrong with American workers until the UAW or any union gets into an American factory. Once the UAW gets in it goes to sh*t. Japanese and German workers want their car company to succeed. The UAW wants to bleed the car company to death.


49 posted on 02/10/2010 7:31:29 AM PST by Frantzie (TV - sending Americans towards Islamic serfdom - Cancel TV service NOW)
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To: US Navy Vet

O and by the way my next “new” car will either be a Ford od a Subaru.


50 posted on 02/10/2010 7:32:01 AM PST by US Navy Vet
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