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White House revamps communications strategy
The Washington Post ^ | February 15, 2010 | Michael D. Shear

Posted on 02/16/2010 1:47:17 PM PST by Cheap_Hessian

White House officials are retooling the administration's communications strategy to produce faster responses to political adversaries, a more disciplined focus on President Obama's call for "change" in Washington and an increasingly selective use of the president's time.

The messaging adjustments are the result of an end-of-the-year analysis in which White House advisers said the president's communications team had not taken the initiative often enough and had allowed drawn-out debates in Congress, and relentless criticism by Republicans, to drown out his message.

"It was clear that too often we didn't have the ball -- Congress had the ball in terms of driving the message," communications director Dan Pfeiffer said. "In 2010, the president will constantly be doing high-profile things to be the person driving the narrative."

Senior White House aides described the changes as an aggressive response, aimed at producing fresh momentum for the president's faltering agenda and regaining the advantage ahead of the congressional midterm elections in November.

Vice President Biden's appearances on two Sunday morning talk shows were part of the new response -- in this case, to rebut former vice president Richard B. Cheney's accusations that the administration is weak on terrorism. Biden, who taped one of the shows in advance, said his predecessor was attempting to "rewrite history."

(Excerpt) Read more at washingtonpost.com ...


TOPICS: Government; News/Current Events
KEYWORDS: communication; message; obama; whitehouse

1 posted on 02/16/2010 1:47:17 PM PST by Cheap_Hessian
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To: Cheap_Hessian

Falling on their sword might be nice.


2 posted on 02/16/2010 1:49:16 PM PST by Da Coyote
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To: Cheap_Hessian

Of course it’s always easier to blame the problem on poor communication or the stupidity of the listener instead of the message they are trying to foist on this nation.


3 posted on 02/16/2010 1:49:20 PM PST by highlander_UW (Obama has lost or not saved over 4 million jobs!)
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To: Cheap_Hessian

Yeah, he needs to make more speeches - THAT’s the ticket.


4 posted on 02/16/2010 1:49:34 PM PST by Izzy Dunne (Hello, I'm a TAGLINE virus. Please help me spread by copying me into YOUR tag line.)
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To: Cheap_Hessian

Obama, a good reader from his teleprompters, an extremely poor leader.


5 posted on 02/16/2010 1:50:20 PM PST by hgro (Jerry Riversd)
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To: Izzy Dunne
"In 2010, the president will constantly be doing high-profile things to be the person driving the narrative."

Being a genius often means a lack of common sense!

6 posted on 02/16/2010 1:51:42 PM PST by rocksblues (Obama, the biggest liar in the history of American politics!)
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To: Cheap_Hessian

Yes, of course. That’s it. Not the message, no..../s


7 posted on 02/16/2010 1:53:30 PM PST by Cyber Liberty (I'm Ellie Light!)
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To: Cheap_Hessian

“the president will constantly be doing high-profile things to be the person driving the narrative.”

Driving Telma and Louise style...right off the cliff.

I like the way the WH is blaming Congress for the message. When will the Dems wake up and realize Obama does not have their, or the country’s, best interest in mind.


8 posted on 02/16/2010 1:53:48 PM PST by coaltrain
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To: Cheap_Hessian
" relentless criticism by Republicans, to drown out his message. "
They cover up the cause and treat the symptoms, but don't get at the root of the problem for a cure....
Hey STUPIDS ? .......... IT'S THE MESSAGE and POLICIES NOT THE CRITICS !!
9 posted on 02/16/2010 1:59:24 PM PST by American Constitutionalist (There is no civility in the way the Communist/Marxist want to destroy the USA)
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To: Cheap_Hessian

Retooling your communications strategy is always a good move when your ship is taking on water, the pumps have broken down, and the Captain has locked himself in his quarters with his prayer rug.


10 posted on 02/16/2010 1:59:49 PM PST by Steely Tom (Obama goes on long after the thrill of Obama is gone)
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To: Cheap_Hessian

White House is rearranging the deck chairs on the Titanic.


11 posted on 02/16/2010 2:00:55 PM PST by Common Sense 101
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To: Izzy Dunne
" Yeah, he needs to make more speeches - THAT’s the ticket. "
The key word is " Selective " ... more like, selective speeches...
As if we need to hear more of their crap.
12 posted on 02/16/2010 2:01:55 PM PST by American Constitutionalist (There is no civility in the way the Communist/Marxist want to destroy the USA)
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To: Cheap_Hessian

Bigger lies?


13 posted on 02/16/2010 2:02:40 PM PST by Carley (Are you better off now than one year ago? HELL NO!!!!!)
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To: hgro

It’s going to be more “ Selective Teleprompting “


14 posted on 02/16/2010 2:02:57 PM PST by American Constitutionalist (There is no civility in the way the Communist/Marxist want to destroy the USA)
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To: Cheap_Hessian

The Dems said the same crap in the 1990s: “We just need to work harder to get our message out there!”


15 posted on 02/16/2010 2:03:05 PM PST by Army Air Corps (Four fried chickens and a coke)
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To: Cheap_Hessian
While the lib/progressive look for just the right way to reframe their lies to try and make them resonate with more people, the Conservative movement is already miles ahead by just using the TRUTH.

With Conservatives, it's "what" you say; with libpros (liberal/progressives), it's "how" you say it.

All lies have an expiration date...sooner or later they will be exposed. The TRUTH is eternal and a lot easier to remember.

So "captain teleprompter" can revamp his communications all he wants, but he already well established as a socialist liar, hell-bent on taking down our country, and there are a lot of pissed off people out there who won't stand for it.

obama has essentially shut all doors for the majority, and no one listens to him, or watches him anymore; therefore his "revamped communications" will be just new lies to the choir...and that's all.

He is sickening...

Captain TeleprompTer
"Captain Teleprompter"



16 posted on 02/16/2010 2:07:23 PM PST by FrankR (Those of us who love AMERICA far outnumber those who love obama - your choice.)
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To: Cheap_Hessian

Telling the truth would be a welcome change. I certainly hope they decide that allowing the release of normal records from Ozero’s past is also in the new strategy!


17 posted on 02/16/2010 2:07:41 PM PST by MortMan (Viscous rumors are thickening.)
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To: Carley
Bigger lies? for BIGGER WHOPPERS ....

Super Deluxe extremist Big Whoppers...

18 posted on 02/16/2010 2:07:50 PM PST by American Constitutionalist (There is no civility in the way the Communist/Marxist want to destroy the USA)
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To: Cheap_Hessian

These guys control both Houses of Congress and they act like the GOP are in control!


19 posted on 02/16/2010 2:07:58 PM PST by fortheDeclaration ("Our constitution was made only for a moral and religious people".-John Adams)
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To: Cheap_Hessian
.

20 posted on 02/16/2010 2:09:18 PM PST by Touch Not the Cat
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To: Cheap_Hessian
So next year he will be on TV before and AFTER the superbowl. Can't wait.
21 posted on 02/16/2010 2:12:48 PM PST by GrannyAnn
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To: Cheap_Hessian

Hey hussein... people do not buy bullsh!t once that they find out that it is bullsh!t!

LLS


22 posted on 02/16/2010 2:16:25 PM PST by LibLieSlayer (hussama will never be my president... NEVER!)
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To: American Constitutionalist
Double super secrete lies.

LLS

23 posted on 02/16/2010 2:17:29 PM PST by LibLieSlayer (hussama will never be my president... NEVER!)
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To: Cheap_Hessian
Obama standing in the Diplomatic Room surrounded by men in dark suits will be replaced, as often as possible, by scenes of a more relaxed president in crowds. The goal is to have Obama travel outside of Washington -- what they call "the bubble" -- at least once a week, advisers said.

Change the backdrop and go out of town more. Hmmm! I really don't think that is what the American people are looking for. tee hee tee hee

24 posted on 02/16/2010 2:17:42 PM PST by REPANDPROUDOFIT (Hey General, I would be honored to have you call me "ma'am" !)
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To: Cheap_Hessian
"In 2010, the president will constantly be doing high-profile things to be the person driving the narrative."

Please do Obumbler, the more often the better. And drag the Dem congresscritters along with you. Bring them up on stage with you and really explain to the voter how your leftist agenda will help America. Drive that narrative home!

25 posted on 02/16/2010 2:18:31 PM PST by Upstate NY Guy
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To: Cheap_Hessian

There is nothing this communist WH could do to make themselves any thing other than corrupt and communist.

People have caught on.


26 posted on 02/16/2010 2:19:26 PM PST by dforest (Who is the real Jim Thompson? I am.)
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To: GrannyAnn

So next year he will be on TV before and AFTER the superbowl. Can’t wait.


Don’t be surprised if Obama actually becomes the half time show next year.


27 posted on 02/16/2010 2:22:10 PM PST by Joan Kerrey (The bigger the government = The smaller the people)
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To: Cheap_Hessian
These liberal rags allowed Clinton to re-invent himself how many times?

How many do-overs will their Messiah get?

28 posted on 02/16/2010 2:28:05 PM PST by Dallas
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To: Cheap_Hessian

Bring back the styrofoam columns from the Ben Hur movie set. It worked during the campaign!


29 posted on 02/16/2010 2:40:14 PM PST by ruralvoter
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Comment #30 Removed by Moderator

To: Cheap_Hessian
I'd love to see Obama hire that dingbat Nicole Wallace. She was Bush's Director of Communications and screwed up Palin’s VP campaign. If anyone could sink Obama communications any lower, it's Nicole.
31 posted on 02/16/2010 2:46:17 PM PST by bwc2221
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To: Cheap_Hessian

I don’t see what the WH says it is going to do now as much different from what it was doing. Big whoop.

I expect the same results as well.


32 posted on 02/16/2010 3:10:48 PM PST by fightinJAG (Behold the Republican Super-Minority !! (h/t ArchAngel1983))
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To: indylindy
Obama's sudden shift to appear more moderate in his attempt to buy votes with a $ 8 Billion loan to build new Nuclear Plants...
33 posted on 02/16/2010 3:48:17 PM PST by American Constitutionalist (There is no civility in the way the Communist/Marxist want to destroy the USA)
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To: Joan Kerrey

Funny!


34 posted on 02/16/2010 3:49:44 PM PST by GrannyAnn
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To: Cheap_Hessian
"In 2010, the president will constantly be doing high-profile things to be the person driving the narrative."

Hey GOP, you reading this? That's absolutely perfect! Every time nobama makes some big hoopla speech his ratings drop even further.

35 posted on 02/16/2010 3:55:53 PM PST by upchuck (The horse is in the pasture. The barn door is wide-open. Obama wants to know who made the hinges.)
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