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Digital Lift-Off (advertisers to spend more on digital than print - Dinosaur Media DeathWatch™)
Forbes ^ | March 8, 2010 | Dirk Smillie

Posted on 03/08/2010 12:26:27 PM PST by abb

We've been waiting for this: A study by Outsell, to be released Monday, reveals that U.S. advertisers are spending more this year on digital media than on print. Long predicted, this Madison Avenue milestone has finally arrived thanks to a 9.6% boom in digital advertising in 2010.

That number comes from Outsell's annual advertising and marketing study, which collected data from 1,008 U.S. advertisers (both consumer and B2B) in December 2009. Of the $368 billion marketers plan to spend this year, 32.5% will go toward digital; 30.3% to print. Digital spending includes e-mail, video advertising, display ads and search marketing. "It's a watershed moment," says the study's lead author, Outsell vice president Chuck Richard.

As disrupting as this digital onslaught is to champions of print, the Outsell report has some surprising news for one old media category. Ad spending for magazines will rise this year by 1.9%, to $9.4 billion. That number reflects a spending boost of 4.2% for consumer titles and 1% for B2B. "Marketers are telling us they're giving this print category some serious attention," says Richard.

Digital may now be the primary survival strategy for publishers, but Richard offers another glimmer of optimism for print denizens. After a year of pounding their expenses and debt into far slimmer balance sheets, "We should see far fewer closures and cutbacks among traditional media," he says.

Not so for mobile marketing, another category studied in the Outsell report. "The proof isn't in yet that mobile spending is all that effective," says Richard.

snip

(Excerpt) Read more at forbes.com ...


TOPICS: Business/Economy; Culture/Society; Extended News; News/Current Events
KEYWORDS: advertising; dbm; magazines; newspapers
Monday good news
1 posted on 03/08/2010 12:26:28 PM PST by abb
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To: 04-Bravo; aimhigh; andyandval; Arizona Carolyn; backhoe; Bahbah; bert; bilhosty; Caipirabob; ...

ping


2 posted on 03/08/2010 12:27:06 PM PST by abb ("What ISN'T in the news is often more important than what IS." Ed Biersmith, 1942 -)
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To: abb

http://www.thedailymail.net/articles/2010/03/06/news/doc4b91d5c84a735192208255.txt
Weekly newspaper’s demise jolts employees

http://www.npr.org/templates/story/story.php?storyId=124251060
The Jobs Of Yesteryear: Obsolete Occupations

http://newsafternewspapers.blogspot.com/
iPad strategies for publishers

http://www.newspaperdeathwatch.com/
Johnston on Journalism’s Future


3 posted on 03/08/2010 12:34:08 PM PST by abb ("What ISN'T in the news is often more important than what IS." Ed Biersmith, 1942 -)
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To: abb

http://www.honoluluadvertiser.com/article/20100308/NEWS01/3080323/Unions+rally+employees
Unions rally employees
Six labor groups want deal in place before sale of Advertiser happens

http://www.variety.com/article/VR1118016141.html?categoryid=1682&cs=1
Network news doing less with less

http://www.washingtonpost.com/wp-dyn/content/article/2010/03/07/AR2010030702506.html
In lean times, TV reporters must be jacks of all trades

http://mddailyrecord.com/2010/03/07/pushing-for-press-access-for-bloggers/
Pushing for press access for bloggers

http://www.broadcastingcable.com/article/448011-Waldman_No_FCC_Bailouts_in_Store_for_Media.php
Waldman: No FCC Bailouts in Store for Media


4 posted on 03/08/2010 12:46:02 PM PST by abb ("What ISN'T in the news is often more important than what IS." Ed Biersmith, 1942 -)
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To: abb

http://www.medialifemagazine.com/artman2/publish/Radio_46/On_the_FM_dial_the_rise_of_talk_radio.asp
On the FM dial, the rise of talk radio

http://www.politico.com/news/stories/0310/33990.html
Christiane Amanpour for ‘This Week’?

http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1004073438
Gannett Aiding Competitor in Sale of ‘Honolulu Advertiser’?

http://www.politico.com/news/stories/0310/34016.html
Left gears up to fight media wars

http://www.guardian.co.uk/media/2010/mar/07/bbc-erik-huggers-web-cuts
BBC’s Erik Huggers promises cuts will leave ‘greater space for others’

http://www.guardian.co.uk/media/2010/mar/07/rupert-murdoch-support-times
All hail Rupert Murdoch. Without his money, there would be no good Times


5 posted on 03/08/2010 1:08:20 PM PST by abb ("What ISN'T in the news is often more important than what IS." Ed Biersmith, 1942 -)
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To: abb

http://www.broadcastingcable.com/article/449800-ANALYSIS_FCC_Has_Legal_Obligation_to_Preserve_Free_TV.php
ANALYSIS: FCC Has Legal Obligation to Preserve Free TV
Legislators suggest FCC should not push too far


6 posted on 03/08/2010 1:11:57 PM PST by abb ("What ISN'T in the news is often more important than what IS." Ed Biersmith, 1942 -)
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To: abb

http://mediadecoder.blogs.nytimes.com/2010/03/08/variety-lets-two-of-its-top-critics-go/?src=twt&twt=mediadecodernyt
Variety Lets Two of Its Top Critics Go


7 posted on 03/08/2010 2:15:13 PM PST by abb ("What ISN'T in the news is often more important than what IS." Ed Biersmith, 1942 -)
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