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Newspaper circulation slides nationwide (Dinosaur Media DeathWatch™)
San Francisco Chronicle ^ | April 27, 2010 | Alejandro Martínez-Cabrera

Posted on 04/27/2010 2:33:16 AM PDT by Zakeet

The Chronicle said Monday that remaking its business model by charging more for the newspaper has, as expected, produced a sharp drop in circulation even as it has improved the paper's bottom line.

For the six months ending in March, the Audit Bureau of Circulations reported Monday that The Chronicle's daily circulation declined 22.7 percent, from 312,118 to 241,330, the largest decline among the nation's top 25 newspapers.

Weekday circulation nationwide went down 8.7 percent, and 6.5 percent on Sundays.

[Snip]

The top U.S. newspapers by average weekday and Sunday circulation from October 2009 through March. The percentage changes are from the same six-month span last year.

  1. Wall Street Journal: 2,092,523 weekday (up 0.5 percent); no Sunday edition.

  2. USA Today: 1,826,622 weekday (down 13.6 percent); no Sunday edition.

  3. New York Times: 951,063 weekday (down 8.5 percent); 1,376,230 Sunday (down 5.2 percent).

  4. Los Angeles Times: 616,606 weekday (down 14.7 percent); 941,914 Sunday (down 7.6 percent).

  5. Washington Post: 578,482 weekday (down 13.1 percent); 797,679 Sunday (down 8.2 percent).

The Chronicle is No. 24, with a weekday circulation of 241,330 (down 22.7 percent); and a Sunday circulation of 286,121 (down 19.3 percent).

(Excerpt) Read more at sfgate.com ...


TOPICS:
KEYWORDS: dinomedia; economy; mediabias; msm; newspaper

Impeccable Publisher Logic: Our circulation is dropping even though we have seen a net increase in the number of new subscribers (whatever the hell that means); our revenues are dropping, even as this has improved our papers' bottom line (however the hell that can happen); and this is all good because it means we are going out of business at slower rate.

1 posted on 04/27/2010 2:33:16 AM PDT by Zakeet
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To: abb
Falling circulations really are good news for the newspaper industry ping.
2 posted on 04/27/2010 2:34:58 AM PDT by Zakeet (Will Rogers never met the Wee Wee)
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To: Zakeet

So far the only numbers I have seen on the web are those from the top 25 newspapers. If you run across the numbers from the rest of the country, ping me. I’m very interested in how the local Gannetoids are faring.


3 posted on 04/27/2010 2:45:14 AM PDT by abb ("What ISN'T in the news is often more important than what IS." Ed Biersmith, 1942 -)
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To: Zakeet

There are several observations here. First, if you were a journalist with any of these papers...watching them spiral downward...you’d be awful worried about your future and your pay situation (don’t anticipate pay raises). So staying on a left-wing slant...eventually would eventually determine your life’s ambitions as being doomed.

Second...for you the owner of such a newspaper in a spiral...with this open data being published and all your townspeople and friends aware of the stat’s....you have a continual barrage of people asking how you will improve. Dumping your slanted news is probably not an option...so you keep talking about this big-time reporter you are bringing to town....to pump up enthusiasm.

Third and final...the numbers are played around with people who place advertising. They can walk in and suggest a 10 percent discount because of lousy reader numbers. They will likely get that.

Now a personal slant to this deal. I went back to my old hometown over the weekend. My dad still subscribes to the local paper. So I’m sitting there on a Sunday morning and reading this paper. It used to take me around thirty minutes to read the Sunday paper...this time, it took eight minutes. They’ve downsized drastically and eighty percent of the Sunday paper was packaged from the mother organization. There was barely one page of anything local and it was obvious that they were cutting back.


4 posted on 04/27/2010 2:46:21 AM PDT by pepsionice
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To: pepsionice

You would think they would get the point with only the post and WSJ doing well.

They can’t see past their bias.

I would like to take the paper for coupons, but I refuse to put one cent in the St Peterberg Times. Even my eight year old noticed the bias from the pictures!


5 posted on 04/27/2010 2:51:22 AM PDT by I still care (I believe in the universality of freedom -George Bush, asked if he regrets going to war.)
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To: Zakeet

I think a lot of USA Today’s circulation comes from the free copies hotels slide under your door. Mine always goes, unread, straight to the garbage.


6 posted on 04/27/2010 2:51:36 AM PDT by laconic
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To: pepsionice

>> if you were a journalist with any of these papers...watching them spiral downward...you’d be awful worried about your future and your pay situation (don’t anticipate pay raises)

Or, you-the-journalist could just remain one of that stubborn 27% who “strongly approve” of Barack Obama, and *hope* that he finds a way to pay you out of his bottomless “stash”...


7 posted on 04/27/2010 2:53:17 AM PDT by Nervous Tick (Eat more spinach! Make Green Jobs for America!)
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To: laconic

Grampa Dave says whenever he travels he always insists that the hotel deduct the $0.50 from his bill they tack on for USAT. Sometimes they fuzz up about doing it, but he insists.

He says the personal satisfaction he gets from making his point has many times the value of the $0.50.


8 posted on 04/27/2010 2:55:18 AM PDT by abb ("What ISN'T in the news is often more important than what IS." Ed Biersmith, 1942 -)
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To: I still care

Give the Tampa Tribune a try for Sunday Coupons. Their Sunday paper costs 50 cents (cheaper than daily). I buy 2, only for the coupons, scan the rest and save the rest to use as a weed block in my flower garden.
I was thrifty and “green” when it wasnt cool.


9 posted on 04/27/2010 3:14:51 AM PDT by vis a vis
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To: abb
So far the only numbers I have seen on the web are those from the top 25 newspapers. If you run across the numbers from the rest of the country, ping me. I’m very interested in how the local Gannetoids are faring.

No luck with that, either. But I did come across the circulation numbers for the top 100 rags from just four years ago.

Consider the following:

Such is the miracle of compounding and discounting.

Also note how many of the old titles have folded, and how many have undergone (or are presently undergoing) bankruptcy proceedings.

Very interesting read.

10 posted on 04/27/2010 3:17:43 AM PDT by Zakeet (Will Rogers never met the Wee Wee)
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To: Zakeet

http://www.nytimes.com/2010/04/27/business/media/27paper.html?ref=business
Judge Says 3 Can Bid at Newspaper Auction

http://www.nytimes.com/2010/04/27/business/media/27audit.html?ref=business
Newspaper Circulation Falls Nearly 9%


11 posted on 04/27/2010 3:17:47 AM PDT by abb ("What ISN'T in the news is often more important than what IS." Ed Biersmith, 1942 -)
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To: Zakeet
"The Chronicle is No. 24, with a weekday circulation of 241,330 (down 22.7 percent); and a Sunday circulation of 286,121 (down 19.3 percent)."

Wow, if this qualifies for 24th the print media is really in trouble.

12 posted on 04/27/2010 3:19:51 AM PDT by 1776 Reborn
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To: Zakeet

has nothing to do with bias and hostility towards average Americans...nope it’s that damn internet


13 posted on 04/27/2010 3:25:58 AM PDT by rman04554
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To: Zakeet

HMMMM lets see selling less papers, lets see, I know lets raise the price that will do it.


14 posted on 04/27/2010 4:08:44 AM PDT by bikerman (Impeachment ! Has a nice ring to it don't you think?)
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To: Zakeet

Look at the up side. Fewer papers sold means less printing stock and ink to buy!


15 posted on 04/27/2010 4:16:25 AM PDT by count-your-change (You don't have be brilliant, not being stupid is enough.)
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To: Zakeet

Why worry? The Puffery/Earnings Ratio is doing great!


16 posted on 04/27/2010 4:40:31 AM PDT by cookcounty ("When they bring a knife to the fight, we bring a gun," --"Brawls for Radicals" --by Barack Alinsky)
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To: bikerman

“HMMMM lets see selling less papers, lets see, I know lets raise the price that will do it.” You were joking but that’s EXACTLY what they are doing.


17 posted on 04/27/2010 4:48:02 AM PDT by DH (The government writes no bill that does not line the pockets of special interests.)
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To: vis a vis

It’s got to be better than the SPT. I really abhor that sheet.

A friend once told me, I listen to what they say and take the opposite view. They can be reliable to take the wrong view 100% of the time.

If they run out of things to print, they’ll write some headline on how we need more taxes. Today their headline is on the “Gulf Oil Spill Threatening FL”.


18 posted on 04/27/2010 4:51:10 AM PDT by I still care (I believe in the universality of freedom -George Bush, asked if he regrets going to war.)
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To: Zakeet

Soon, these rags will be down to a single subscriber; the U.S. taxpayer. I’m betting the papers go the GM bailout route. It will be touted as “The Preservation of the First Amendment Bill”, or some other similar malarkey.


19 posted on 04/27/2010 4:54:40 AM PDT by 6SJ7 (atlasShruggedInd = TRUE)
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To: Zakeet

What the data doesn’t tell us is how many subscriptions are free. For example, isn’t USA Today given free (or dramatically discounted) to many hotels/motels?

On a different point, I recall when the NY Slimes and the WSJ were neck and neck in terms of circulation. The WSJ is pretty expensive, but their circulation is now more than twice that of the Slimes.


20 posted on 04/27/2010 5:06:14 AM PDT by neocon1984
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To: Zakeet

Forget political bias. We are seeing the worst writing ever in daily print publications in the history of America. These hacks can’t put together logical strings from one end of the story to the other, and the boring passive voice is a big snoozer.

The man wuz robbed because he wuz walking home late after hiz late night shift where he wuz working. The victim, who wuz walking on a dark street, said he wuz approached by man in a black suit who wuz wearing a black hoodie.

“I am robbing you,” shouted the robber while he wuz holding the evil glock gun sideways, which wuz loaded with cop-killing bullets, which wuz capable of penetrating an engine block at 1,000 yards.

I wuz terrified, said the victim, who wuz walking home from work after he wuz done working where he wuz working. The victim gave the robber his money and the crook wuz seen running off with the victim’s money with 3rd street toward Maple Avenue.

The police wuz describing that the robber wuz a man that wuz 18 to 54 years old. He wuz wearing hair, had a nose, eyes and mouth. He wus also sporting two arms and legs. When he opened hiz mouth, there wuz words coming out.

If anyone has information on this robber that wuz doing this robbery, call the police who wuz on the scene 5 hours after the robbery wuz committed.


21 posted on 04/27/2010 5:08:18 AM PDT by sergeantdave
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To: I still care
Oh, I know how awful they are. Most of the articles have New York Times origins. As my father said when he left New York in the early 60’s——I didn't leave anything there and I am not going back to get it. (no offense intended to any New York FReepers).
I just got real tired of seeing the “victim of the day” story on Page 1 everyday when there were always more pressing stories than that. It was one of the biggest reasons I started lurking here on FreeRepublic-—I had always read a newspaper and missed it as part of my morning routine. However, FreeRepublic keeps me involved for a bigger part of my day than the paper ever did. (I am a FReepaholic and proud of it). However, I love it here and have gotten quite an education from all the knowledgeable people that inhabit this place. I have found my home.
22 posted on 04/27/2010 5:09:35 AM PDT by vis a vis
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To: Zakeet

......# Wall Street Journal: 2,092,523 weekday (up 0.5 percent); no Sunday edition......

Once again I point out to FReepers that when Prince bin Talal made an investment in News Corp, he was demonstrating his excellence as a businessman


23 posted on 04/27/2010 5:10:07 AM PDT by bert (K.E. N.P. +12 . Ostracize Democrats. There can be no Democrat friends.)
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To: Zakeet

Maybe when they are all out of a job, they can then reflect on all the BS they published that got them AND us into this mess. Good ridance to the NY and LA Crimes. Not worth the paper it is printed on, nor the time it take to read the crapola.


24 posted on 04/27/2010 5:14:16 AM PDT by Bobby_Taxpayer (Don't tread on us...or you'll pay the price in the next election.)
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To: vis a vis
I continued to subscribe to the Tampa Tribune because it was the cheapest thing I could find to line the bottom of my guinea pig cage.

Finally, about two months ago, I had enough and canceled my subscription after 30+ years. But it's still being delivered every day. Guess the delivery person has more papers than he can easily throw away.

25 posted on 04/27/2010 5:14:33 AM PDT by Rum Tum Tugger
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To: Rum Tum Tugger

Ha-I never subscribed to the Trib—I just know that the Sunday paper is 50 cents and has alot of grocery coupons in it. I buy it at the box on the corner ( no sales tax that way)It makes a fine weed block.

I have also cancelled newspapers and had them delivered to me long after the cancellation.


26 posted on 04/27/2010 5:23:04 AM PDT by vis a vis
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To: abb

....Richard Perleman the dirt.....

Monica Lewinsky

Perelman stumbled into the Lewinsky scandal. In early 1998, Vernon Jordan recommended Monica Lewinsky to Perelman as a potential employee, pitching her as a very smart young woman. This was not business as usual. While Jordan was on the Revlon board of directors, Jordan rarely spoke to Perelman and had never recommended anyone to him. Jordan indicated he’d already talked about Lewinsky with MacAndrews & Forbes Holdings vice president, Jaymie Durnan. Durnan told Perelman that he had determined there was no position available for Lewinsky at Perelman’s company, but that he had forwarded Lewinsky’s resume to Revlon. Perelman claims to have been as surprised as anyone when he found out about the Lewinsky-Clinton connection later that month.[104] He found that Revlon had already made a job offer which was quickly withdrawn, but it was too late; Revlon and Perelman were all over the scandal.[105]


27 posted on 04/27/2010 5:25:11 AM PDT by bert (K.E. N.P. +12 . Ostracize Democrats. There can be no Democrat friends.)
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To: vis a vis
Wow!

Today's Tampa Tribune reports that weekday circulation fell 18% in the six months ended March 31.

Sunday circulation fell 8.7%.

Can't see how the Trib can stay around much longer.

28 posted on 04/27/2010 7:22:46 AM PDT by Rum Tum Tugger
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To: Zakeet

http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2010/04/27/BU8D1D533A.DTL
Newspaper circulation slides nationwide

http://www.businessweek.com/news/2010-04-27/sumner-redstone-says-murdoch-s-newspapers-are-destined-to-fail.html
Sumner Redstone Says Murdoch’s Newspapers Will Fail


29 posted on 04/27/2010 11:59:32 AM PDT by abb ("What ISN'T in the news is often more important than what IS." Ed Biersmith, 1942 -)
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To: vis a vis

FR is great, isn’t it? I am also a NY expat, and miss a few things - the food, the family, the Italian Fish Night!

But other than that I have become a southerner at heart. I love the “God, Guns, Freedom, and Apple Pie” attitude down here. And I live on FR. Just now on Bay News 9 they are all over the oil rig story and how it’s going to destroy our beaches - had to turn it off - anything to stop energy exploration here! They know people want to drill, they must destroy our will to do so.

Frankly I don’t see how these newspapers have been in business as long as they have. Everyone I know hates them.


30 posted on 04/27/2010 12:08:13 PM PDT by I still care (I believe in the universality of freedom -George Bush, asked if he regrets going to war.)
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To: Zakeet

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=126911
‘Variety,’ ‘Newsday’: Pay Walls Mean Fewer Page Views

http://latimesblogs.latimes.com/the_big_picture/2010/04/cbs-films-needs-a-big-makeover-after-its-j-lo-backup-plan-stumbles-at-the-box-office.html
CBS Films needs a big makeover after its J.Lo ‘Back-Up Plan’ stumbles at the box office


31 posted on 04/27/2010 12:12:14 PM PDT by abb ("What ISN'T in the news is often more important than what IS." Ed Biersmith, 1942 -)
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To: abb

http://www.bizjournals.com/buffalo/stories/2010/04/26/daily23.html
Familiar bylines leaving The Buffalo News

http://www.philly.com/philly/blogs/from_the_source/Newspapers_blue_collar__unions_warn_future_owner_against_mass_layoffs.html
Newspapers’ blue collar unions warn future owner against mass layoffs


32 posted on 04/27/2010 3:47:51 PM PDT by abb ("What ISN'T in the news is often more important than what IS." Ed Biersmith, 1942 -)
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