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Custom-Made to Match Your Kicks (graffiti-inspired custom made clothes and shoes in the Bronx)
New York Times ^ | May 13, 2010 | David Gonzalez

Posted on 05/16/2010 11:04:18 AM PDT by reaganaut1

MARK SERRANO says he spends 98 percent of his money on sneakers and the rest on food. He looks it. Thin as a skeleton, he sports spotless black Nikes — one of more than 200 pairs he owns.

But collecting every new shoe he likes can pose a problem: how to make the rest of his outfit live up to his footwear, especially given new sneaker styles with hard-to-match metallic finishes in offbeat colors like cranberry and copper.

Problem solved. For a growing number of sneaker fanatics, Da Bakery, a Bronx store specializing in graffiti-inspired clothing, cranks out custom-designed T-shirts, sweaters and hats in identical colors and finishes. Even before Mr. Serrano’s new shoes first hit the pavement, the store had stocked up on supplies to print limited edition T-shirts to match them.

“They had the copper foil and they got creative,” said Mr. Serrano, 34. “I mean, I hate walking down the street and everybody’s wearing the same stuff, or worse, they have sneakers where nothing matches. The colors can be so crazy. But whenever there is a new sneaker, these guys come out with a design.”

Da Bakery is the brainchild of Anthony Cabezas and Sandro Figueroa, better known by their respective graffiti names, Beond 69 and Sen 2. They were already manufacturing shirts boasting of the Bronx’s distinction as the birthplace of hip-hop, supplying stores in New York, Puerto Rico and Spain. But after seeing how other retailers were cashing in on — if not exploiting — the aesthetics of street culture, they opened their own store last May in a former storefront church on Southern Boulevard near 174th Street.

“When I saw how those copper sneakers were selling, we knew we could do something,” said Mr. Figueroa, 41.

(Excerpt) Read more at nytimes.com ...


TOPICS: Business/Economy; Culture/Society; US: New York
KEYWORDS: bronx; clothes; nyc; shoes
In general, people should be able to spend their money as they see fit. But what fraction of the customers are on welfare (including food stamps), unemployment, or have outstanding child support bills? Even for the customers who are employed, what fraction have saved up for a rainy day? Maybe consumption like this explains why New York Has Nation’s Hungriest Congressional Districts.

There's a wealth gap and a homeownership gap because there is a work gap, a savings gap, and a marriage gap -- or to summarize, a morality gap.

1 posted on 05/16/2010 11:04:18 AM PDT by reaganaut1
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To: reaganaut1
This guy is 34 and he spends 98% of his money on shoes and 2% on food? So does he live in his parent's basement? And we're supposed to care what this clown does or thinks?

Why don't they try to find better examples of people to write about instead of losers?

2 posted on 05/16/2010 11:07:47 AM PDT by highlander_UW (First we take down the Democrats, then we clean the Augean stable that is the GOP.)
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To: reaganaut1

Thats pretty sad.. 200 pairs of shoes? I could understand if it was a female with a decent fortune, but seriously? I have maybe 6 pairs... 2 sets of boots, soccer cleats, baseball cleats, and maybe a pair of running shoes somewhere...


3 posted on 05/16/2010 11:07:55 AM PDT by Svartalfiar
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To: reaganaut1

Some creative entrepreneurs see a business op and go for it, turning it into a thriving business that even exports to foreign markets. How American is that! They took the risk, they deserve the reward.


4 posted on 05/16/2010 11:09:19 AM PDT by AussieJoe
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