It’s BS like this that will lose them business in the long run too.
When people see Subway throwing their legal weight around against little shops that have been using the term footlong for decades before there even was a Subway it makes them think twice before walking through the door.
Attempting to increase your sales by hurting smaller competitors has never worked out well once John Q Public hears about it in this country.
Abathar: “Attempting to increase your sales...”
That’s the ridiculous part of this. Who doesn’t already know that Subway sells footlong and 6” sub sandwiches. How much business does the corporate office think they are going to gain by squashing small shops that use the same term? How much business will they lose by bad press? Probably more than the former question.