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Movie Tickets Reach the $20 Mark (Anyone still going to the movies?)
WSJ ^ | 21 May 10 | LAUREN A. E. SCHUKER

Posted on 05/21/2010 3:39:06 AM PDT by SkyPilot

For the first time, a major Hollywood film will hit the $20 threshold at the box office, as movie-theater owners test the public's ability to absorb ever higher ticket prices.

Several theaters will charge $20 per adult ticket to IMAX showings of the animated 3-D family film "Shrek Forever After," the fourth "Shrek" installment from DreamWorks Animation. The theaters include the AMC theater in Manhattan's Kips Bay neighborhood, AMC Loews 34, AMC Loews Lincoln Square and AMC Empire 42nd Street.

The increases weren't officially announced, but were reflected in prices posted Wednesday on movie-ticketing Web sites such as Fandango.com and tracked by BTIG LLC media analyst Richard Greenfield.

"With the state of the economy remaining questionable, we worry pricing is simply moving up too quickly," cautioned Mr. Greenfield in a research blog post, adding that he was especially concerned about how quickly children's ticket prices are increasing. "The danger is scaring consumers away from the movie theaters."

This weekend's price increase come less than eight weeks after theater operators instituted some of the steepest hikes in a decade. Those increases in late March—in some cases of as much as 26%—varied theater to theater and focused on 3-D and IMAX showings of another DreamWorks Animation title, "How to Train Your Dragon." The same AMC theater in Manhattan charged $19.50 for an IMAX showing of "Dragon."

The $20 ticket may prove to be a psychological barrier too steep for some moviegoers to overcome, but the industry appears ready to take the risk, especially in the wake of a string of 3-D blockbusters, from "Avatar" to "Alice in Wonderland." 3-D movies accounted for the vast majority of last year's 10% jump in domestic box-office sales.

(Excerpt) Read more at online.wsj.com ...


TOPICS: Business/Economy; Culture/Society; Extended News
KEYWORDS: hollywood; movies; tickets
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The last actual movie my wife and I went to was the last Bourne installment movie a few years ago - and I didn't even like it. It became a "water boarding is evil and the fault of Bush!" plot and fell apart.

Seriously - who goes to movies anymore? I didn't want to see Avatar. Sorry, but from everything I read, its title should have been: "Pochahantas Meets Dances Wtih Wolves in Pagan Land and the Military and Exploiters of Resources Are Evil!"

If there is a movie we want to watch, we get it on demand. I don't buy DVDs anymore either, even though I got a Blue-Ray player for Christmas last year.

Most Hollywood movies simply stink. Period.

If I really want to watch something, I might throw "Master and Commander" or "The Godfather" in the DVD player. The truth is 90+% of all movies made today are simply unwatchable.


1 posted on 05/21/2010 3:39:07 AM PDT by SkyPilot
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To: SkyPilot

No. There’s not that much worth watching anyway.


2 posted on 05/21/2010 3:40:55 AM PDT by SumProVita (Cogito, ergo...Sum Pro Vita. (Modified Decartes))
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To: SkyPilot

Whoever did this was pretty clever, but on the mark...

3 posted on 05/21/2010 3:40:57 AM PDT by rlmorel (We are traveling "The Road to Serfdom".)
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To: SkyPilot
I pay for less than the cost of one movie ticket each month and get access to a plethora of movies.

4 posted on 05/21/2010 3:43:30 AM PDT by TSgt (We will always be prepared, so we may always be free. - Ronald Reagan)
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To: SkyPilot

I’ve had 6 free tickets sitting on my desk for over a year and I still can’t find movies worth going to!


5 posted on 05/21/2010 3:44:19 AM PDT by stumptalker
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To: SkyPilot

I used to be an inveterate movie-goer. I would sometimes go to two movies a week.

Sometime after 2000, the wheels fell off Hollywood completely. Sure, there is the occasional move that is decent, but going to the movies? No.

Now, the last time I went to a movie theater was for “Up!” last June (I think). We have a small local, family-run theater in our town which I can walk to. Admission is $6.50, and snacks are more reasonably priced. I don’t mind giving them my business, and if there is a movie worth seeing, that is likely where I will go.

But I don’t think I will go to another big cinema again for a long time. My wife and I had an awful experience last time we went. It was “Quantum of Solace”, and my wife and I had both enjoyed the first Daniel Craig Bond Movie, “Casino Royale”.

We got to the theater ten minutes before the show, and it was packed, so we had to sit pretty close to the front. There were five young girls (Maybe 12 or 13 yrs old) sitting in front of us, and when the movie started, they kept on talking to each other, grab-assing, phoning, texting and so on. I let it go for about a half hour, figuring that they would settle in and watch the movie, or someone would tell them to pipe down. They didn’t, and nobody did. So I leaned over and politely asked them (seriously...politely...) to keep it down.

They literally “kept it down” for less than one single minute. I am not kidding.

I leaned over again and said “I asked you politely. If I hear one more peep from one of you, or see you texting or calling somone, I am going to get a manager and have you all thrown out of the theater.”

They kept quiet, but it PISSED me off to have to do that. Why the hell should I have to discipline someone else’s kids?

Then, now that they were quiet, there was incessant loud talking and giggling coming from behind me. I guessed I hadn’t heard that because of the kids in front of me, but it wasn’t whispers or suppressed giggles, it as normal conversation. It was a teenage couple, probably 16 year olds. As I looked, I could see a load of other people looking too, so I walked over, put my hands on the backs of the seat in front of them, leaned over them and told them in a comparatively loud voice that people were trying to watch a movie, and if they didn’t keep it down, I would have them tossed out.

In retrospect, it was funny. They were completely shocked, looking at me wide-eyed and open mouthed, which irritated me even more. As I went back to my seat, I thought “What the hell did they think people came to a movie theater for?” Then it occurred to me that they probably didn’t spend $22 of their own money, it was probably given to them, or this was the second or third movie they went into for free after paying for one.

Needless to say, when my wife and I left we both said that was it. We were not going back to one of those theaters again. And we haven’t. And it isn’t just because the price and atmosphere are appalling. Hollywood puts out crap. There is nothing worth seeing that we would pay that price for.

I know some people reading this migh think I am an ogre or a jerk. Naturally, I don’t think that I am. I try to give people a lot of leeway, and mind my own business, but as support I did notice a lot of people in that theater looking my way and nodding their heads in approval, so I know I wasn’t the only one fed up.


6 posted on 05/21/2010 3:45:00 AM PDT by rlmorel (We are traveling "The Road to Serfdom".)
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To: SkyPilot

The movies are so good, they put me to sleep.


7 posted on 05/21/2010 3:45:45 AM PDT by caver (Obama: Home of the Whopper)
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To: stumptalker

Me too. I have a book of ten, and just got two as a thank you, and my brother has several (he used to be my movie-going companion, along with my wife)


8 posted on 05/21/2010 3:46:06 AM PDT by rlmorel (We are traveling "The Road to Serfdom".)
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To: SkyPilot

I haven’t seen the Bourne series yet. I loved reading Ludlum’s books many years ago and wanted to see these but hadn’t had the time. If it’s gone political/anti-Bush, then I won’t bother renting them either. Thanks for the heads up.

The Movie theater industry better be careful. With advancing technology and falling prices making it easier for anyone to assemble a home theater (wide-screen 6.1 surround sound), more and more people will opt for on-demand movies or blu-ray rentals and Orville Redenbacher popcorn and stay home.


9 posted on 05/21/2010 3:46:08 AM PDT by peteram
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To: TSgt

Yep. When I get the time, LOL!


10 posted on 05/21/2010 3:46:14 AM PDT by BelegStrongbow (Ey, Paolo! uh-Clem just broke the Presideng...)
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To: SkyPilot

You need to make an exception and see IronMan2 on the big screen.
It’s not often that you have the main character turning to his secretary and saying, “I’m tired of this liberal agenda.”

Marvel movies will be the ones to watch in the future.


11 posted on 05/21/2010 3:46:25 AM PDT by netmilsmom (I am inyenzi on the Religion Forum)
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To: TSgt

I would pay more for Netflix if they had more movies streaming.
I don’t want 2 DVDs out, I want more streaming.


12 posted on 05/21/2010 3:47:18 AM PDT by netmilsmom (I am inyenzi on the Religion Forum)
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To: SkyPilot

Someone must be paying for this crap. Movies still seem to be making a lot of money.


13 posted on 05/21/2010 3:49:13 AM PDT by pnh102 (Regarding liberalism, always attribute to malice what you think can be explained by stupidity. - Me)
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To: rlmorel

Way to go! Many of the same reasons my wife and I stopped going to the theaters as well. Noisy people and cruddy movies.


14 posted on 05/21/2010 3:49:57 AM PDT by peteram
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To: SkyPilot

I saw a “talkie” a few years back.


15 posted on 05/21/2010 3:52:13 AM PDT by mlocher (USA is a sovereign nation)
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To: rlmorel

It will cost you over 20.00 for a bucket of popcorn and a couple of cokes.


16 posted on 05/21/2010 3:52:39 AM PDT by stumptalker
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To: rlmorel

Today’s kids are not disciplined; they are “guilt parented” by usually divorced parents competing to see who can buy their children’s love. Throw in “adult spousal status” where children are allowed to have adult-like privileges in (usually both) homes without the accompanying adult responsibiilities and you get what you see at that movie theatre. Little dictators who lead their parents and all other adults (which they have been taught NOT to have respect for) by the nose; all the while thinking that they are royalty. Obama is a fine example of a guilt parented child; one of the first to roll off the presses shortly after Dr. Spock and his child rearing ideologies were being espoused.

I blame the lack of the strong father disciplinarian. Unheard of these days because both gold digging, parent alienating mothers AND the government agencies have forced the old fashioned father out of the family. And marginalized him into nothing but a wallet.

As far as movies go, haven’t gone to them in YEARS! They are all terrible, no plot and nothing but special effects or an anti-conservative agenda.


17 posted on 05/21/2010 3:55:57 AM PDT by AbolishCSEU
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To: SkyPilot

The last movie I saw was the latest Star Trek. I’ll make the effort to see only the big SFX spectaculars in theaters. All others I’ll watch on DVD.


18 posted on 05/21/2010 3:56:23 AM PDT by rabidralph
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To: netmilsmom

I don’t know about all that. Marvel is an EXTREMELY liberal company. Their comics are far left these days (Iron Man, Spider-Man, and Captain America, especially). What you saw there was Robert Downey and Jon Favreau who are right of center.


19 posted on 05/21/2010 3:57:15 AM PDT by Future Snake Eater ("Get out of the boat and walk on the water with us!”--Sen. Joe Biden)
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To: stumptalker

I will not buy anything at the big theaters like Lowes or any like that. It is a blatant, major rip-off because they think that people can’t go for two hours without stuffing their face (In some cases, they are correct) they can shamelessly gouge them. I don’t have any problem bringing my own food in those.

My local theater actually sells reasonable drinks and popcorn (family run) so I will purchase from them. I think they have a $3.50 package for popcorn and a soda. Still expensive, but not seven or eight dollars, either. I won’t bring food in there, because I will support them. Of course, it is nearly a year since I went there.


20 posted on 05/21/2010 3:58:08 AM PDT by rlmorel (We are traveling "The Road to Serfdom".)
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To: peteram

Or Torrents! 8)


21 posted on 05/21/2010 3:58:28 AM PDT by plinyelder ("I've noticed that everybody that is for abortion has already been born." -- Ronald Reagan)
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To: netmilsmom

I’m not a big movie watcher but like Netflix and enjoy the streaming but I hear you netmilsmom. They need make all content available via streaming. We stream via our LG DVD player. My only complaint is the lack of Dolby 5.1 audio.


22 posted on 05/21/2010 3:59:39 AM PDT by TSgt (We will always be prepared, so we may always be free. - Ronald Reagan)
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To: peteram
If it’s gone political/anti-Bush, then I won’t bother renting them either.

The first two are excellent (the second one especially), but the third one does careen into that nonsense (though it does have the best fight scene in the trilogy).

23 posted on 05/21/2010 3:59:51 AM PDT by Future Snake Eater ("Get out of the boat and walk on the water with us!”--Sen. Joe Biden)
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To: pnh102

It’s a sad commentary on our times when movie making has less technical cost barriers to film production today, than ever before, yet it seems there is a dearth of mature content in any provided.


24 posted on 05/21/2010 3:59:53 AM PDT by Cvengr (Adversity in life and death is inevitable. Thru faith in Christ, stress is optional.)
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To: AbolishCSEU

Well said. I never acted like that in a theater as a kid...I wasn’t a saint, but my parents did teach me to be considerate of others.


25 posted on 05/21/2010 4:00:21 AM PDT by rlmorel (We are traveling "The Road to Serfdom".)
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To: rlmorel
Movie Tickets Reach the $20 Mark (Anyone still going to the movies?)

First run movies at the theater near me in Chicago are around $7.00 in the evening and about $5 before 6PM. If I want to go to the first show of the day, it's $5.50 at Cinemark in Evanston.
26 posted on 05/21/2010 4:01:36 AM PDT by aruanan
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To: pnh102

These ticket prices are nucking futs! Think that any more the real money is in dvd sales and not in movie tickets. They are so over priced as it is the last movie I went to had 4, that’s right, 4 people watching it.


27 posted on 05/21/2010 4:01:37 AM PDT by RU88
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To: rlmorel

Yep, stop on the way and pick up some candy elsewhere.
Bring in your own water bottle.


28 posted on 05/21/2010 4:03:19 AM PDT by stumptalker
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To: SkyPilot

Getting in and out of the parking lot, cell phones, conversations, dangerous “people”, and now increased prices at the movie theaters—and they wonder why bittorrent is popular.


29 posted on 05/21/2010 4:05:04 AM PDT by mikey_hates_everything
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To: SkyPilot

The last movie I went to was the drive in near Coldwater Michigan and that’s actually a bargain. We saw Kung Fu Panda and the most recent Indiana Jones movie for a little over $4.


30 posted on 05/21/2010 4:06:14 AM PDT by cripplecreek (Remember the River Raisin! (look it up))
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To: Future Snake Eater

The Marvel Movies know what side of the bread their butter is on though.

Iron Man was pretty conservative, THEN they saw the money Dark Knight made. Iron Man 2 is as conservative as you get.

If we want that trend to continue, we need to support conservative movies or we won’t get them at all.


31 posted on 05/21/2010 4:07:20 AM PDT by netmilsmom (I am inyenzi on the Religion Forum)
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To: plinyelder

Or streaming.


32 posted on 05/21/2010 4:08:10 AM PDT by netmilsmom (I am inyenzi on the Religion Forum)
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To: aruanan

Wow. That is cheap. Are those national chains?

I stopped going to the video store in my town I went to for years. They began to charge $4.50 to rent a DVD, but said you could keep it for 10 days...what the hell? Big whoop. What am I going to do, watch it twice?

They were nice people, but I couldn’t see paying it. I just use Netflicks now...


33 posted on 05/21/2010 4:08:37 AM PDT by rlmorel (We are traveling "The Road to Serfdom".)
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To: TSgt

We dropped cable and joined Netflix.

It bugs me that I have to get a DVD of a ten year old movie.


34 posted on 05/21/2010 4:09:09 AM PDT by netmilsmom (I am inyenzi on the Religion Forum)
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To: SkyPilot; Bloody Sam Roberts

(Anyone still going to the movies?)

NO! way too expensive! Not much worth seeing. At most we go to one movie a year during vacation as a treat.

Since we pay plenty for cable, movies have to be on cable. Besides, if the movie is bad - it’s easier to change the channel or walk out of the room. Cable, like Showtimes “The Tudors” is much better viewing than the remakes and drivel coming out of Hollywood.


35 posted on 05/21/2010 4:09:26 AM PDT by Mrs. B.S. Roberts
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To: stumptalker

Definitely bring your own water. $4.00 for a BOTTLE OF WATER? That makes me see red. My wife is absolutely on board with bringing stuff in, but we don’t do that at our local family run theater.


36 posted on 05/21/2010 4:10:09 AM PDT by rlmorel (We are traveling "The Road to Serfdom".)
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To: pnh102
Someone must be paying for this crap. Movies still seem to be making a lot of money.

the last time I went it seems advertisements are the norm and I will be damned if I will pay money to watch them.

37 posted on 05/21/2010 4:10:28 AM PDT by bikerman (Impeachment ! Has a nice ring to it don't you think?)
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To: netmilsmom

We dropped cable and joined Netflix

tried www.hulu.com??


38 posted on 05/21/2010 4:12:23 AM PDT by bikerman (Impeachment ! Has a nice ring to it don't you think?)
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To: SkyPilot

I wouldn’t pay $20 to see a baseball game, let alone a movie that will be selling on DVD for $9 at WalMart in 6 months.


39 posted on 05/21/2010 4:12:37 AM PDT by meyer (Big government is the enemy of freedom.)
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To: SumProVita

I can recall paying $0.10 for a double feature matinee.


40 posted on 05/21/2010 4:13:39 AM PDT by monocle
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To: SkyPilot

Not even worth the trouble to download them for free.


41 posted on 05/21/2010 4:14:11 AM PDT by Bobalu ( "Israel must be like a mad dog, too dangerous to bother." ..Moshe Dayan:)
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To: SkyPilot
The truth is 90+% of all movies made today are simply unwatchable.

Ain't that the truth! The last movie I actually went to the local cinema to see was Wolverine, and will probably be the last. We have quite a growing DVD library from which we can choose our favorites to pretty much occupy our evenings together.

42 posted on 05/21/2010 4:15:38 AM PDT by Virginia Ridgerunner (Sarah Palin has crossed the Rubicon!)
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To: SkyPilot

Haven’t been out to the movie theatre in years.


43 posted on 05/21/2010 4:16:27 AM PDT by Oceander (The Price of Freedom is Eternal Vigilance -- Thos. Jefferson)
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To: bikerman

I’ve heard rumblings that hulu.com is going subscription-based.


44 posted on 05/21/2010 4:17:25 AM PDT by Future Snake Eater ("Get out of the boat and walk on the water with us!”--Sen. Joe Biden)
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To: SkyPilot
I usually pay about 20 bucks to see the Metropolitan Opera HD transmissions, maybe four times a year. Otherwise I haven't seen a movie since The Stoning of Soraya M, which I saw for free.

ML/NJ

45 posted on 05/21/2010 4:17:45 AM PDT by ml/nj
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To: SkyPilot

I refuse to give money to the radical left and anti-American crowd.


46 posted on 05/21/2010 4:20:47 AM PDT by G-Man 1
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To: bikerman

Yes! I like Hulu. My DH hooked a computer up to our big tv so we could watch Hulu and YouTube.

We love old Mystery Science Theater 3000s.


47 posted on 05/21/2010 4:22:18 AM PDT by netmilsmom (I am inyenzi on the Religion Forum)
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To: Future Snake Eater

>>I’ve heard rumblings that hulu.com is going subscription-based.<<

Hulu would be stupid to go subscription.
There are tons of streaming sites that have the programs quicker and without commercials. I’m sure they are going to try, but it will be a bust. People will move onto Davidsmovies and forget Hulu.


48 posted on 05/21/2010 4:25:40 AM PDT by netmilsmom (I am inyenzi on the Religion Forum)
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To: rlmorel

I totally agree with your sentiment. The last few movies we have gone to, there have been preteens that are “coupled” up that parents have just dropped off @ the movies with no supervision.. 11 & 12 yr.olds on “dates” in a dark theater. I teach that age group and they do not need to be in a boy/ girl situation with no adult supervision! Also, we have had to get onto children who were rude and disruptive and you just cannot enjoy the movie. We now either watch at home on our large screen t.v or we go to the drive in nearby. It costs $10 for a car load and the drinks and popcorn we bring from home.


49 posted on 05/21/2010 4:26:29 AM PDT by EmilyGeiger (Our constitution was written so that we could have equal opportunity, not equal results.)
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To: Oceander

We have an IMAX and kids.
We go to the movies. Not all the time, but the big ones.
Harry Potter and Pixar for example. Seeing Dark Knight as it should have been seen, in IMAX, was worth every cent. (Dad gave me that for our wedding anniversary)

You can’t get 3D IMAX at home.


50 posted on 05/21/2010 4:28:26 AM PDT by netmilsmom (I am inyenzi on the Religion Forum)
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