GM kicks ‘Chevy' to the curb

ajc.com ^

[jakerobins]

Don't call it Chevy.

General Motors leaders are asking Chevrolet employees to refrain from the shorthand etched in America's consciousness for decades. Or, as the New York Times put it, "If General Motors has its way, you won't be driving your Chevy to the levee ever again."

The Times quoted this company memo sent Tuesday: "We'd ask that whether you're talking to a dealer, reviewing dealer advertising, or speaking with friends and family, that you communicate our brand as Chevrolet moving forward.

"When you look at the most recognized brands throughout the world, such as Coke or Apple, for instance, one of the things they all focus on is the consistency of their branding," the memo continued. "Why is this consistency so important? The more consistent a brand becomes, the more prominent and recognizable it is with the consumer."

[jakerobins]

I guess we can't sing Took my Chevy to the levy but the leevy was dry.....anymore

[jessduntno]

How do you say “Chevy” in Arabic?

[Jedidah]

Quote from the memo: “”When you look at the most recognized brands throughout the world, such as Coke or Apple, for instance . . .”

Huh?

Coke is to Coca Cola what Chevy is to Chevrolet.

[fishtank]

The socialist dream:

one brand of toothpaste....

one brand of car....

One People...

Ein Volk ....

One Leader ....

One Fuhrer....

[Smokin' Joe]

I guess Mr. Chase is going to have to redo a bunch of stuff...

[Yo-Yo]

"When you look at the most recognized brands throughout the world, such as Coke or Apple, for instance, one of the things they all focus on is the consistency of their branding,"

I'd call this person a stupid auto exec, but that would be redundant. "Coke" is short for "Coca-Cola" in exactly the same way that "Chevy" is short for "Chevrolet."

Moron.

[Dallas59]

I guess the US government can call their cars anything they want...

[Red Badger]

IDIOTS! FROM GOVERNMENT MOTORS!...........................

[KarlInOhio]

"When you look at the most recognized brands throughout the world, such as Coke or Apple, for instance, one of the things they all focus on is the consistency of their branding,"

Is that Coke or Coca-Cola?

[bereanway]

Well, Chevy was the largest selling brand on the planet for years as it was referred to in exactly that manner.

Great to see the genius of government ownership kick in.

[Sybeck1]

My first truck was a ‘67 Chevy with a .327 and three on a tree. To much for a 15 year old. What was daddy thinking???

[perfect_rovian_storm]

That’s only because nobody wants a government manufactured Chevy and the levy is now filled with oil.

[NoRedTape]

Typical gubment pencil-pushin' cluelessness.
A Chevy will always be a Chevy.

[K-oneTexas]

The American public in general, despite the efforts of the GM Ivory Tower execs, will never stop using Chevy.

[Red Badger]

One ring................

[Sacajaweau]

See the USA...in a Chevrolet....

Man, I'm old...

[dforest]

This idea has liberal mind all over it. Most people would ask what is a chevrolet.

[Red Badger]

...and the town in Maryland will need new stationary and a new sign............

[fishtank]

http://www.youtube.com/watch?v=5CaMUfxVJVQ

One Brand - Wendy’s Soviet commercial from the 1980s

[jakerobins]

Guess Obama has his Volkswagen now.....

[traderrob6]

These guys (gals) are truly idiots.

Trucks are what’s keeping them alive, see how many burly construction workers or farmers etc are going to go into to their dealership and ask for a Chevrolet truck.

[Red Badger]

Wouldn’t you really rather have a Buick?..........

[Think free or die]

So this is how those idiots are spending taxpayer money - “fixing” a well-established brand. Sigh.

[eCSMaster]

Bush blew up the levee, don’tcha know?

[1rudeboy]

Why do you ask?

[KarlInOhio]

GMTA. Even the author of the article noted that ‘The memo, ironically, refers to “Coke,” not Coca-Cola.’

[fishtank]

Double LOL.....

first your reply, then your tagline!!!!!!!!!!!!!

You, sir, are a genius!!!

[a fool in paradise]

To the exec, Coke is probably short for Cocaine.

[BitWielder1]

Yet another lefty attempt to control attitude by controlling the language.

I have a Chevy (plink) that I had since 2001 but I won't buy another Chevy (plink) until GM no longer stands for Government Motors.
If that doesn't happen, I'll continue to say "Chevy" (plink) until I saved enough quarters to buy a Ford.

[ZX12R]

Baseball
Hotdogs
Apple Pie
And FORD

[6ppc]

Birmingham has a dealer who advertises as Chevyman. I guess he’ll get thrown under the bus as well.

[K-oneTexas]

GM’s Chairman and Chief Executive Officer Ed Whitacre will make another commercial.

Our second loan was paid back by quarters thrown into the ‘Chevy Jar’!

[twigs]

Another example of the Obama administration’s obsession with PR, branding and perception instead of dealing with substantive issues. It’s more of the same.

[Paladin2]

I’ll call mine a Pontiac.

[laxcoach]

Chev-ro-lay sounds so much more French right? I suspect some subliminal marketting genius thinks the French sounding name will make people think it is a fancier car.

Maybe the old “chevy” buyers are the same people who won’t buy a government manufactured car

[Thane_Banquo]

Worrying about “branding” and “marketing” and “image” is what businessmen do when they know their actual product is garbage.

[Tupelo]

Chevy or Chevrolet or Cherry or Crap. By any name it is still a Government Motors automobile. So who really cares what they call it? There ain’t gonna be one in my driveway ever again.

[Huskrrrr]

...or as my south of the boarders brothers say: CHEBBY.

[a fool in paradise]

The Left has been trying to kill of Americana for the better part of the 20th Century.

This fits that agenda. Kill off our brand names and identity.

Hamburgers are forbidden.

Rock and roll has been killed by a media blackout on new acts since 1994 (that’s the “latest” oldies block, little to none of what followed will strike a nostalgic chord, the market was too splintered for anyone to be able to “name that tune”).

Our car culture is “killing the planet”.

The nation with a freedom from want has been told it consumes too much.

[South Hawthorne]

Took my Chevy to the levy but the leevy was dry

When I was in college, the guy in the next room used to blast that song every morning. It wasn't until February that I realized the lyrics weren't "Drove my Chevy to the levee and my Mom is a guy."

[bill1952]

Yeah, that ought to save GM from extinction...

[Thane_Banquo]

The only thing any intelligent, red-blooded American would buy from France is a bottle of wine. I’d never buy a car from the French. It would probably try to surrender to a BMW.

[Enten]

Agreed, what a bunch of idiots. Bureaucrats with college degrees majoring in minors.

[brownsfan]

This is good. Because I used to love Chevys. I despise Government Motors, so now I know, if you call it a Chevrolet, you’re referring to the current pile of crap. A Chevy is a cool, older American car.

[willyd]

Maybe we can also change levee to levrolet...and then we could drive our chevrolet to the levrolet.

[TexasCajun]

Idiots !! Just what I'd expect from Government Motors.

I won't be buying a new 'Chevy' from Obamah !

[jiggyboy]

“Chevy: The most dependable, longest-lasting trucks on the road... Chevy Silverado: America’s Best Truck.” (2008)

http://www.youtube.com/watch?v=qriNbVCIsow

[Vermont Lt]

They got you talking about it.....

Marketing 101. As long as they spell the name right, it is good publicity.

[gunnyg]

Yeah, and knock off that “Semper Fi,” too—it’s Semper Fidelis!!!!!!!!!!

;)

Gunny G
aka: Dick G
*****

[jessduntno]

“See the USA...in a Chevrolet....Man, I’m old... “

Dinah Shore was beautiful...and I was a small boy when I realized that there were ladies like that who were very pleasing to have walking around...and there ain’t many left. They really don’t make them like that anymore...

And you are not old, you are seasoned...