This woman has no standing to leave a negative review of the contractor because no money was ever exchanged and no work was ever done or agreed on. Pretty simple stuff.
I can see the consumer aspect of this, however. Not in this particular case, but in general. There are literally 4 bad contractors out there for every good one. I got taken by 2 in one year. Now I just do the damn work myself. I may not be a professional, but at least I'm not getting ripped off anymore.
I've always argued that you should not be able to grade contractors unless you have a contract behind it to prove you actually did business with them... positive or negative. That would give me a lot more confidence that the data being provided is solid and reliable... not to mention, you have to PAY Angie's list in order to grade a contractor... something that made me wonder just how reliable the information really was in the first place.
Hubby doesn't have his own company, he's just an employee for a sweetheart of a guy who owns it.
I don't know a lot about Angie's list, but hubby gets a lot of business from there even though he never pays them anything.
It's all from people who post there. Most of them are apartment /condo dwellers, so I imagine the property management company pays the Angie's list fee as a service.
As far as the article goes, I hope this company takes this woman for all she's worth. Hubby tells me stories all the time about customers who are borderline [or over] CRAZY...and guys like him have every right, IMHO, to refuse service to someone just like a store or restaurant does.