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CNN is dying by not differientating
Washington Examiner ^ | 8/17/10 | Richard A.Viguerie

Posted on 08/17/2010 6:07:31 PM PDT by Nachum

CNN is hemorrhaging viewers. One article I read said that CNN’s policy of playing it right down the middle is not working. What a hoot! Only a liberal would think CNN plays it down the middle. If CNN really played it down the middle, they would probably have a huge audience. CNN is violating the four basic rules of marketing: Position, Differentiate, USP (Unique Selling Point), and Brand. I won’t bore you with a detailed marketing analysis of how CNN has violated all four.

(Excerpt) Read more at washingtonexaminer.com ...


TOPICS: News/Current Events
KEYWORDS: cnn; differientating; dying

1 posted on 08/17/2010 6:07:34 PM PDT by Nachum
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To: Nachum

“He who lives by the Obama sword, dies by the Obama sword”.


2 posted on 08/17/2010 6:09:55 PM PDT by historyrepeatz
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To: Nachum

What do they use as their tagline now? Do they still style themselves “the most trusted name in news?” Or have they updated it to something like “Where the world gets their news when they’re not getting it from Al Jazeera.”


3 posted on 08/17/2010 6:14:33 PM PDT by Steely Tom (Obama goes on long after the thrill of Obama is gone)
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To: Nachum

CNN reflects the cultural values of its founder....Ted Turner. It defines “straight down the middle” as HE defined it, which is well to the left of the vast majority of the population of the USA.


4 posted on 08/17/2010 6:16:13 PM PDT by Wonder Warthog
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To: Nachum

Anyone notice that CNN is the channel of choice for TVs in doctors’ offices, waiting rooms, and the like? It’s never The Fox News Channel which apparently is deemed as too partisan.


5 posted on 08/17/2010 6:18:40 PM PDT by luvbach1 (Stop Barry now. He can't help himself.)
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To: Nachum

CNN...? I vaguely remember that such a thing existed but...


6 posted on 08/17/2010 6:19:10 PM PDT by PaleoBob
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To: Nachum
CNN is dying by not differentiating

Can I be honest?

You'd have to be drooling in a cup or dead to watch television news regardless of channel.

We stopped watching that state run bullsh*t years ago.

7 posted on 08/17/2010 6:21:31 PM PDT by dragnet2
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To: Nachum
As far as I'm concerned, Fox is the station that "plays it right down the middle" -- half the stuff on Fox infuriates me, the other half seems somewhat OK.

Of course, for a Leftist, that's an indication that Fox is rabidly right wing. But to say that CNN is anything like fair ... I dunno. That's just delusional.

8 posted on 08/17/2010 6:22:21 PM PDT by ClearCase_guy
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To: Nachum

CNN’s policy of playing it right down the middle
*****************************************************
translation: We’re occasionally a half step to the right of MSNBC


9 posted on 08/17/2010 6:23:39 PM PDT by Neidermeyer
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To: Nachum

When I was a very young man and my father who was a truck driver took me along with him many a times, and where we lived there was a very large river, it had a narrow bridge.

This bridge was so bad that it was almost guaranteed that two big rigs coming from opposite directions were sure to at the least knock off the drivers mirrors.

Either CNN had better build a bigger bridge or remove its mirrors.

I’m sure the story will be lost to non-truckers.


10 posted on 08/17/2010 6:23:39 PM PDT by Eye of Unk ("In a time of universal deceit, telling the truth becomes a revolutionary act" G.Orwell)
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To: Nachum
Only a liberal would think CNN plays it down the middle. If CNN really played it down the middle, they would probably have a huge audience

This statement is empirically correct and can be demonstrated by basic principles of attitude structure and communication well-known to any social psychologist.

11 posted on 08/17/2010 6:24:48 PM PDT by hinckley buzzard
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To: PaleoBob
CNN...? I vaguely remember that such a thing existed but...

I remember them! They're the ones who STILL haven't called Ohio for Bush.

12 posted on 08/17/2010 6:26:23 PM PDT by OrangeHoof (Washington, we Texans want a divorce!)
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To: ClearCase_guy
Why would anyone even watch these state run staged news "shows"?

They're totally orchestrated, totally controlled canned messages. 95 plus percent of it is absolute lies and BS.

13 posted on 08/17/2010 6:26:23 PM PDT by dragnet2
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To: Wonder Warthog
CNN reflects the cultural values of its founder....Ted Turner. It defines “straight down the middle” as HE defined it, which is well to the left of the vast majority of the population of the USA.

According to 1990 Humanist of the Year, Ted Turner,Christianity is a "religion for losers" and Christ should not have bothered dying on the cross, and the Ten Commandements are "out of date" and they should be replaced with his Ten Voluntary Initiatives.

14 posted on 08/17/2010 6:29:19 PM PDT by mjp ((pro-{God, reality, reason, egoism, individualism, natural rights, limited government, capitalism}))
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To: dragnet2

I agree. I doubt that I watch 5 minutes of network news a week. When I see anything of it, it’s a complete accident — but even 5 seconds is enough to see that’s it’s a sham.


15 posted on 08/17/2010 6:29:19 PM PDT by ClearCase_guy
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To: Wonder Warthog
Viguerie has it wrong, if he's trying to say there's a difference between Bill O'Reilly, Beck, or Sean Hannity and the lesser known anchors on CNN....I can't even think of their names....Wolf Blitzer ? The opposite may be true...O'Reilly and Beck are pretty hi-profile.

What IS true is that Fox tells us what we know and see to be pretty accurate. CNN tells us what they want to be true, but we know is bs.

16 posted on 08/17/2010 6:34:44 PM PDT by chiller ( EVERY Democrat on EVERY level must go)
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To: Nachum

Does it really matter if this Leftist propaganda organ has been in the process of marginalizing and making itself irrelevant as the Americans move to the conservative Right?


17 posted on 08/17/2010 6:38:35 PM PDT by Jack Hydrazine (It's the end of the world as we know it and I feel fine!)
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To: luvbach1
Anyone notice that CNN is the channel of choice for TVs in doctors’ offices, waiting rooms, and the like? It’s never The Fox News Channel...

Yeah, I noticed that 20 years ago.

18 posted on 08/17/2010 6:40:21 PM PDT by Cobra64
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To: luvbach1

I have noticed lately that FNC is on a lot of places. In fact, I was in Branson Airport last week (Branson is a really great place - I can’t recommend it too highly) and they had a giant TV with Glenn Beck.

I got his whole show in before my plane left.


19 posted on 08/17/2010 6:44:34 PM PDT by I still care (I believe in the universality of freedom -George Bush, asked if he regrets going to war.)
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To: Nachum

Anyone who would hire Rick Sanchez does not deserve an audience.


20 posted on 08/17/2010 6:54:32 PM PDT by kittymyrib
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To: luvbach1

They have it because the TV is provided at no cost to them but they have to leave it on CNN. The place I have my car serviced said their corporate office made the decision to subscribe because it “keeps their customers entertained”. Guys said on a slow day or when they know their customers who are waiting personally they change channels.


21 posted on 08/17/2010 6:59:02 PM PDT by Grams A (The Sun will rise in the East in the morning and God is still on his throne.)
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To: Nachum
One article I read said that CNN’s policy of playing it right down the middle is not working

That is because they are playing it down the middle between the fans of Trotsky and Mao.
22 posted on 08/17/2010 7:19:08 PM PDT by GonzoGOP (There are millions of paranoid people in the world and they are all out to get me.)
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To: luvbach1
Anyone notice that CNN is the channel of choice for TVs in doctors’ offices, waiting rooms, and the like? It’s never The Fox News Channel which apparently is deemed as too partisan.

When on travel for business, I found a $5 Universal Remote from Walmart allowed me to erase the CNN channel from memory in most of the "Breakfast Rooms" during my stay there.

Operation: "Blackout Moonbat TV" worked many times. ;-)

23 posted on 08/17/2010 8:12:06 PM PDT by HP8753 (Live Free!!!! .............or don't.)
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To: Nachum

A regular Star Wars' bar collection of morons, hit & run specialist, and losers probably doesn't help their ratings either

24 posted on 08/17/2010 8:18:48 PM PDT by BookmanTheJanitor
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To: Cobra64

In my urologist’s office, the food channel plays nonstop. No joke. I guess it’s the only noncontroversial channel, but it is as boring as all get out.


25 posted on 08/17/2010 8:48:45 PM PDT by 1951Boomer
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To: Nachum

HEE HEE.


26 posted on 08/18/2010 2:58:24 AM PDT by Ann Archy (Abortion......the Human Sacrifice to the god of Convenience.)
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