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CNN is dying by not differientating
Washington Examiner ^ | 8/17/10 | Richard A.Viguerie

Posted on 08/17/2010 6:07:31 PM PDT by Nachum

CNN is hemorrhaging viewers. One article I read said that CNN’s policy of playing it right down the middle is not working. What a hoot! Only a liberal would think CNN plays it down the middle. If CNN really played it down the middle, they would probably have a huge audience. CNN is violating the four basic rules of marketing: Position, Differentiate, USP (Unique Selling Point), and Brand. I won’t bore you with a detailed marketing analysis of how CNN has violated all four.

(Excerpt) Read more at washingtonexaminer.com ...


TOPICS: News/Current Events
KEYWORDS: cnn; differientating; dying
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To: luvbach1

They have it because the TV is provided at no cost to them but they have to leave it on CNN. The place I have my car serviced said their corporate office made the decision to subscribe because it “keeps their customers entertained”. Guys said on a slow day or when they know their customers who are waiting personally they change channels.


21 posted on 08/17/2010 6:59:02 PM PDT by Grams A (The Sun will rise in the East in the morning and God is still on his throne.)
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To: Nachum
One article I read said that CNN’s policy of playing it right down the middle is not working

That is because they are playing it down the middle between the fans of Trotsky and Mao.
22 posted on 08/17/2010 7:19:08 PM PDT by GonzoGOP (There are millions of paranoid people in the world and they are all out to get me.)
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To: luvbach1
Anyone notice that CNN is the channel of choice for TVs in doctors’ offices, waiting rooms, and the like? It’s never The Fox News Channel which apparently is deemed as too partisan.

When on travel for business, I found a $5 Universal Remote from Walmart allowed me to erase the CNN channel from memory in most of the "Breakfast Rooms" during my stay there.

Operation: "Blackout Moonbat TV" worked many times. ;-)

23 posted on 08/17/2010 8:12:06 PM PDT by HP8753 (Live Free!!!! .............or don't.)
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To: Nachum

A regular Star Wars' bar collection of morons, hit & run specialist, and losers probably doesn't help their ratings either

24 posted on 08/17/2010 8:18:48 PM PDT by BookmanTheJanitor
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To: Cobra64

In my urologist’s office, the food channel plays nonstop. No joke. I guess it’s the only noncontroversial channel, but it is as boring as all get out.


25 posted on 08/17/2010 8:48:45 PM PDT by 1951Boomer
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To: Nachum

HEE HEE.


26 posted on 08/18/2010 2:58:24 AM PDT by Ann Archy (Abortion......the Human Sacrifice to the god of Convenience.)
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