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Ford's New Pickup Line: Like My Tough V-6?
Wall Street Journal ^ | 08/18/2010 | Joseph B. White

Posted on 08/20/2010 7:25:36 AM PDT by Responsibility2nd

Are U.S. pickup truck buyers prepared to set aside their love affair with V-8 engines and climb into more fuel-efficient models instead? Ford Motor Co. is about to run a high-stakes test of this by promoting a high-tech, six-cylinder engine in its best-selling vehicle.

This fall, Ford will introduce a 300 horsepower V-6 engine and a new six-speed transmission in its F-150 pickups—the No. 1 seller in a market where eight cylinders now rule. And for the first time, Ford will offer a V-6 in its popular crew cab model, which accounts for 60% of all F-150 sales, says F-150 marketing manager Mark Grueber.

Ford will also sell F-150s with a new 5.0 liter V-8 engine. Early next year, the company plans to start marketing F-150s with a 3.5 liter "Ecoboost" V-6 potent enough to tow an 11,300 pound trailer—big enough to haul a rodeo bull or two—that get up to 20% better fuel economy than a V-8 with comparable power.

Why is Ford pushing this strategy? The company is hedging the risk that its highly profitable vehicle line could get battered by another run-up in gasoline prices. It also must meet federal fuel economy rules that will steadily ratchet up the minimum mileage required for all vehicles.

(Excerpt) Read more at online.wsj.com ...


TOPICS: Business/Economy; Miscellaneous
KEYWORDS: energy; ford; fordtruck
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Why is Ford doing this?

From the article..... Now, the government is pushing auto makers to make even big pickups more efficient, the better to cut greenhouse gas emissions. Truck buyers, however, are not prepared to go back to the 1950s, when a Ford F-100 truck came with six-cylinder engines that only offered 115 horsepower.

1 posted on 08/20/2010 7:25:39 AM PDT by Responsibility2nd
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To: Responsibility2nd

I love V-8’s.


2 posted on 08/20/2010 7:28:07 AM PDT by freekitty (Give me back my conservative vote; then find me a real conservative to vote for)
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To: Responsibility2nd

I’ve been in plenty of full size trucks with a V6. No power - no guts.

Although I have been in a 2009 Toyota Tundra with a 4.0 litre V6. It was OK. Don’t know about hauling or towing anything with a V6, however.

But here’s the deal. If you think truck buyers will pay more for a V6, then you have rocks in your head. Especially when you consider a V6 might save you only 2-3 miles per gallon over a V8.


3 posted on 08/20/2010 7:30:16 AM PDT by Responsibility2nd (PALIN/MCCAIN IN 2012 - barf alert? sarc tag? -- can't decide)
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To: Responsibility2nd

A 3.5 liter 300hp V-6? I suspect it develops the 300hp at a very high rpm and also suspect the torque numbers to be low. You just can’t produce stump pulling torque with a 3.5 liter V-6.


4 posted on 08/20/2010 7:31:58 AM PDT by umgud (Obama is a failed experiment.)
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To: Responsibility2nd

Ford can make their F 150 more fuel efficient by dropping a 300ci 4 or 6 cylinder Diesel in it.


5 posted on 08/20/2010 7:32:01 AM PDT by BobinIL
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To: Responsibility2nd

I have not problem with 6 bangers.

Gearing is everything.

Actually, I never could understand the need for 300 hp to begin with.

Hopefully most of you know that over the road trucks are mainly 6 cyclinder diesels in the 300 - 400hp range.

Think you need that in your pickup?


6 posted on 08/20/2010 7:32:29 AM PDT by Pessimist
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To: Responsibility2nd

300 HP is a lot, considering my old pre-Magnum Dakota only supplies 125. It does okay everywhere except the freeway, where it is an anemic dog. Now if they could make a 6 that sounds like an 8......


7 posted on 08/20/2010 7:33:30 AM PDT by FlyVet
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To: BobinIL

Have you seen all the claptrap on the 2010 emission compliant diesels? Unbelievable cost and complexity.
And likely a bunch of reliability issues down the road.


8 posted on 08/20/2010 7:33:47 AM PDT by nascarnation
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To: Responsibility2nd

I remember back in the 80s when Ford and Chevy both put 4s in some of their full size models. Pathetic, weak machines.


9 posted on 08/20/2010 7:34:19 AM PDT by al_c (http://www.blowoutcongress.com)
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To: freekitty

I went to a demolition derby at the county fair last weekend and they had 4, 6, and 8 cylinder classes. In the end I’d say the entertainment factor was inversely proportional to the size of the engines.


10 posted on 08/20/2010 7:34:24 AM PDT by the_devils_advocate_666
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To: al_c

Or was that the 70s. Probably, the 70s.


11 posted on 08/20/2010 7:34:59 AM PDT by al_c (http://www.blowoutcongress.com)
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To: Pessimist

Both of my F150s are 6 cyclinders and they’re fine for driving and hauling a load.


12 posted on 08/20/2010 7:35:08 AM PDT by cripplecreek (Remember the River Raisin! (look it up))
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To: Pessimist
When I was the manager of a coal mine, my everyday pickup was a 1981 F-150 with a 300 cubic inch in line 6 motor. Transmission was the 4 speed with a granny gear low. It wasn't fast but I could pull big water pumps and air compressors around quite easily. In super low, it would climb a wall...
13 posted on 08/20/2010 7:35:47 AM PDT by Eric in the Ozarks (Impeachment !)
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To: Responsibility2nd

A V6 with 300 Horsepower.I’ll take one of those.Especially if it gets better fuel economy in the process.


14 posted on 08/20/2010 7:36:08 AM PDT by puppypusher
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To: Responsibility2nd

My pickup has a little over 500 RWHP, 1000 ft/lbs of torque and gets 24MPG running empty on the interstate. (Duramax Diesel.)

I could fumigate the intake with CNG and get as high as 60MPG on the diesel fuel, which can also be replaced with biofuel.

Economy, power and clean emissions can all co-exist in a diesel.


15 posted on 08/20/2010 7:36:21 AM PDT by IamConservative (Two wrongs don't make a right, but you might get even.)
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To: umgud

Sure.
But, really, how many pickup owners are pulling stumps?
or towing?

Or doing much more than driving around in a truck?


16 posted on 08/20/2010 7:37:10 AM PDT by SJSAMPLE
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To: Pessimist

You’re right. Gearing is everything. And IF I was gonna have a 6 banger; then I would want a 5 speed manual.

But... maybe I could be impressed with a 6 speed automatic.


17 posted on 08/20/2010 7:37:24 AM PDT by Responsibility2nd (PALIN/MCCAIN IN 2012 - barf alert? sarc tag? -- can't decide)
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To: Responsibility2nd

Why do truck buyers love V8s?

I’m not an automotive engineer, but I am an enthusiast. My simplistic understanding is that torque is generated by displacement and compression ratio. Therefore, you’ll never get as much torque from a V6 as you do a V8. You can get good HP numbers but HP, (again, a simplification), is how fast you apply the torque, that is, RPM.

That’s why rice burners quote high HP numbers. Their rotating mass weighs about 12 ounces, (exaggeration), so they can spin it at 7000 RPM.

A truck needs to make a lot of torque at low RPM... that’s where a V8 can shine. V6s can be nice, and if you get a big enough displacement, (bore size x stroke), it can do the job, but V8s rule.


18 posted on 08/20/2010 7:37:30 AM PDT by brownsfan (The average American: Uninformed, and unconcerned.)
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To: Responsibility2nd

I’ve got an F-150 with a 6 cylinder. Bought it because it was cheap. Doesn’t tow worth squat - has <4000 lb limit on towing - but will carry 1000+ lb in the bed OK. Works fine for the work I do, but I wouldn’t consider it for heavy work.

These sound like they have power but I would question torque and the RPM where it is delivered.


19 posted on 08/20/2010 7:38:49 AM PDT by Mr Rogers (When the ass brays, don't reply...)
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To: cripplecreek

just sold my 90 bronco with the 351 W in it and kept the F150 with the inline 6...


20 posted on 08/20/2010 7:39:15 AM PDT by stefanbatory (Insert witty tagline here)
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To: Responsibility2nd

Look at the new Camaro V6 - 300 horse at 20+ mpg. Six cylinders doesn’t mean sacrificing power anymore.


21 posted on 08/20/2010 7:39:32 AM PDT by domenad (In all things, in all ways, at all times, let honor guide me.)
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To: Responsibility2nd
Why is Ford doing this?

Because the federal government is about to impose extreme mileage standards on trucks (while they simultaneously place potential oil fields off limits). Of course, the government won't admit that trucks are 33% heavier than they were 20 years ago due to other government regulations on safety equipment.

22 posted on 08/20/2010 7:40:58 AM PDT by meyer (Our own government has become our enemy,...)
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To: stefanbatory

I prefer a 6 cyl for getting around in snow and ice.


23 posted on 08/20/2010 7:41:28 AM PDT by cripplecreek (Remember the River Raisin! (look it up))
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To: BobinIL
Ford can make their F 150 more fuel efficient by dropping a 300ci 4 or 6 cylinder Diesel in it.

EXACTLY! Diesel costs less to refine and the engines last longer. Why we don't convert everything to diesel power is beyond me!
24 posted on 08/20/2010 7:41:50 AM PDT by TSgt (And the war came.)
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To: cripplecreek

don’t have that issue in FL...unless we get another bout of global warming this winter...


25 posted on 08/20/2010 7:42:39 AM PDT by stefanbatory (Insert witty tagline here)
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To: Eric in the Ozarks

I’ve got an ‘89 with the 300 six and it’s got 289,000 miles on it. One of Ford’s all-time great engines, IMO.


26 posted on 08/20/2010 7:43:11 AM PDT by Texas Mulerider (Rap music: hieroglyphics with a beat.)
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To: SJSAMPLE

do you know how FAT those little kids are for those obama voting divorce leftist man hating women. Those fat kids are heavier and denser than any stump. just like their dense mom.

(/s)


27 posted on 08/20/2010 7:43:29 AM PDT by longtermmemmory (VOTE! http://www.senate.gov and http://www.house.gov)
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To: brownsfan
That’s why rice burners quote high HP numbers. Their rotating mass weighs about 12 ounces, (exaggeration), so they can spin it at 7000 RPM.

My 2 liter, 197 HP Honda Civic Si engine redlines at 8000 RPM! It's a blast to drive, but it would be a horrible engine in a truck. It doesn't really come alive until around 5500 RPM.

28 posted on 08/20/2010 7:45:29 AM PDT by meyer (Our own government has become our enemy,...)
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To: IamConservative

What year is your truck and did you make any modifications?

I have a 2005 crew cab short bed Duramax and am getting 20MPG highway empty and 16MPG towing.

Of course, it only has 28K original miles so it might not be broke in yet. ;-)

I LOVE MY SILVERADO!


29 posted on 08/20/2010 7:45:41 AM PDT by TSgt (And the war came.)
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To: Responsibility2nd

It would depend on how big the six is. A 5.7 liter V-6 would probably do just as well against a 5.7 liter V-8. No replacement for displacement and number of cylinders really doesn’t matter, beyond how smooth the engine runs.

5.7 liters seems to be the right size for most pick-up trucks and if the six is the same displacement then why not. If they are looking to go below 5 liters with a six it’s pointless and people won’t buy it in a half ton pick-up.


30 posted on 08/20/2010 7:46:42 AM PDT by Ouderkirk (Democrats...the party of Slavery, Segregation, Sodomy, and Sedition)
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To: IamConservative
I could pour 1 oz of gasoline into my full diesel tank and get 12,000MPG on the gasoline.

Real numbers are a little more to down to Earth. I also, can get 24MPG on the freeway. I can get 99MPG if I take my foot of the fuel and coast. Overall, I get 17MPG in mixed driving and so do you...

I've had Fords and Chevys. They get 17MPG with a diesel on avg. If you get an extended cab 2wd with street tires, you can get 18-19. The whole truck wars thing kills me. Everyone boasts about how much better theirs is.... Does it do the job you need? Then it's perfect.

A V6 in a truck will suit most people's need. I suspect it will sell nicely when the gov't creates a new fuel tax.......
31 posted on 08/20/2010 7:47:17 AM PDT by phalynx
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To: Eric in the Ozarks
When I was the manager of a coal mine, my everyday pickup was a 1981 F-150 with a 300 cubic inch in line 6 motor. Transmission was the 4 speed with a granny gear low. It wasn't fast but I could pull big water pumps and air compressors around quite easily. In super low, it would climb a wall...

I had an '88 F-250 4X4 with an inline 6 producing about 190HP. It was great off road and very good at highway speeds. I don't know about a V-6 though.

32 posted on 08/20/2010 7:47:43 AM PDT by Inyo-Mono (Had God not driven man from the Garden of Eden the Sierra Club surely would have.)
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To: nascarnation

How can you be polluting if you burn fry grease


33 posted on 08/20/2010 7:49:26 AM PDT by BobinIL
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To: Inyo-Mono

I’d guess the big six might have been too smoggy to meet tighter clean air regs.
I don’t think it was capable of pulling a big horse trailer or boat but for getting in and out of big holes in the ground, it was tops


34 posted on 08/20/2010 7:53:17 AM PDT by Eric in the Ozarks (Impeachment !)
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To: meyer

“My 2 liter, 197 HP Honda Civic Si engine redlines at 8000 RPM! It’s a blast to drive, but it would be a horrible engine in a truck. It doesn’t really come alive until around 5500 RPM.”

If you tried to spin a V8 at 8000 RPM you’d be picking up rods and pistons off the road. The problem for the Civic is that it makes about 110 ft-lbs of torque. That gives you a terrible launch, and not a lot of power at low RPM. But once you get rolling... you’re right, it’s a blast.

I have an old Corvette. It only makes about 250HP, but it has 350 ft-lbs of torque. We joke that it has a truck motor. Stoplight to stoplight, your Civic would only see my tail lights, and you’d swear I had 400HP. But that old V8 was kneecapped so that after about 5000 RPM, it starts to run out of steam. But the potential is there. With some tweaks, it could spin useful power up to about 6000 RPM. It would take major modifications to get a rotating mass as big as a 350 V8 to spin above 6000 RPM.


35 posted on 08/20/2010 7:54:25 AM PDT by brownsfan (The average American: Uninformed, and unconcerned.)
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To: meyer

“My 2 liter, 197 HP Honda Civic Si engine redlines at 8000 RPM! It’s a blast to drive, but it would be a horrible engine in a truck. It doesn’t really come alive until around 5500 RPM.”

If you tried to spin a V8 at 8000 RPM you’d be picking up rods and pistons off the road. The problem for the Civic is that it makes about 110 ft-lbs of torque. That gives you a terrible launch, and not a lot of power at low RPM. But once you get rolling... you’re right, it’s a blast.

I have an old Corvette. It only makes about 250HP, but it has 350 ft-lbs of torque. We joke that it has a truck motor. Stoplight to stoplight, your Civic would only see my tail lights, and you’d swear I had 400HP. But that old V8 was kneecapped so that after about 5000 RPM, it starts to run out of steam. But the potential is there. With some tweaks, it could spin useful power up to about 6000 RPM. It would take major modifications to get a rotating mass as big as a 350 V8 to spin above 6000 RPM.


36 posted on 08/20/2010 7:54:29 AM PDT by brownsfan (The average American: Uninformed, and unconcerned.)
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To: TSgt
Why we don't convert everything to diesel power is beyond me! Well the folks at the USEPA have mandated some extremely low emission limits for NOX on diesels. So it takes herculean engineering efforts to meet these. Many of the changes needed actually hurt efficiency while lowering emissions. Compression ratios on these diesels are much lower than they used to be and take a look at the cooling system needed to dissipate all the heat coming from the "cooled EGR".
37 posted on 08/20/2010 7:54:56 AM PDT by nascarnation
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To: nascarnation

“Have you seen all the claptrap on the 2010 emission compliant diesels? Unbelievable cost and complexity.”

And their fuel economy has suffered, too. Take a look at the fuel economy ratings on a current Volkswagen Golf TDI? Pretty poor compared to earlier versions.


38 posted on 08/20/2010 7:55:18 AM PDT by -YYZ- (Strong like bull, smart like ox.)
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To: cripplecreek

I used to tow with f150 6 cyl....she had loads of torque, but not much getup. always did fine for me!


39 posted on 08/20/2010 7:55:43 AM PDT by stainlessbanner
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To: Responsibility2nd

NISSAN are experts at extracting HP from 6-cyl. VQ 35 engine series has been in WARD’s Top 10 engines for 13 or 14 straight years now. The VQ 40 (4.0) puts out approx. 265 HP, but will easily top 300 HP with addition of Cat back and Cold Air Intake.
The Frontier has been running this engine for years now.


40 posted on 08/20/2010 7:56:18 AM PDT by donozark (Attention Emily Procter and Marg Helgenberger! The DNA sample you requested is ready. Well, almost..)
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To: -YYZ-

getting to the ultra low NOX numbers has really hurt the efficiency and driven up the cost

assuming these emission levels stay in place, I don’t see much future for diesels below 1 ton pickups

direct injection gassers will be the most cost effective


41 posted on 08/20/2010 7:57:34 AM PDT by nascarnation
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To: Responsibility2nd
....Why is Ford doing this?...

Well, I don't know for sure, but I can tell you why I would think it will be a market winner.

I and most small businessmen have our companies buy and own our pickup trucks. The reason that I drive a Toyota Tundra V8, is that it had the best gas mileage and ride for any pickup truck I tested that was over the minimum weight requirement where I could write it totally off (full year's depreciation) in a single year.

This allowed me in a year of profits to buy a truck and get to fully depreciate it against those profits.

At the end of this year the accelerated depreciation provision of the tax code is set to expire. That means that any future truck my company purchases will need to be depreciated over 5 years. That sucks!

In future truck purchases, initial cost and fuel mileage will be much bigger considerations in my company vehicle purchase. Ford may be anticipating this change and positioning itself for several markets:

(1) business vehicle purchases of pickup trucks
(2) individuals who value high gas mileage (gas where I live is $3+per gallon
(3) people who want to be more “green.”

I think Ford is doing a smart thing based on where the tax code and gasoline prices are headed.

While I really like the V8 in my pickup, I rarely need the towing or HP it provides. I would have purchased a V6, but decided against it as I couldn't make the weight cut off in the Toyota Tundra unless I got the V8.

42 posted on 08/20/2010 7:57:48 AM PDT by Robert357 (D.Rather "Hoist with his own petard!" www.freerepublic.com/focus/f-news/1223916/posts)
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To: TSgt
Why we don't convert everything to diesel power is beyond me!

Big government.

They keep making it harder and harder to sell diesel engines in this country. The new federal rules are bad enough, but now a bunch of states have basically forfeited their sovereignty to California, and are letting CARB set their emission rules, which are unrealistic, and specifically tailored to make diesels unaffordable/unavailable.

43 posted on 08/20/2010 7:59:33 AM PDT by B Knotts (Just another Tenther)
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To: Texas Mulerider
I’ve got an ‘89 with the 300 six and it’s got 289,000 miles on it. One of Ford’s all-time great engines, IMO.

Ah, the old 300 inline 6. It's torque peak was at something like 1200 RPM. Pulling stumps at idle!

44 posted on 08/20/2010 8:00:29 AM PDT by meyer (Our own government has become our enemy,...)
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To: donozark

Tell me about it.

I love my 2005 Xterra and my 2006 Frontier with the 4 litre V6.

My neighbor has a Dodge Dakota with the small V8. He does not like the fact I have more HP and get better gas mileage than he does.

Too bad.


45 posted on 08/20/2010 8:02:04 AM PDT by Responsibility2nd (PALIN/MCCAIN IN 2012 - barf alert? sarc tag? -- can't decide)
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To: phalynx
Overall, I get 17MPG in mixed driving and so do you...

Actually, I average 20MPG in the city and 24MPG on the highway. You are assuming my truck is stock and it is not.

My comment about the CNG was more emissions related. Dollars and cents wise, it cuts your overall fuel costs per mile in half (if you fill at home.)

46 posted on 08/20/2010 8:02:28 AM PDT by IamConservative (Two wrongs don't make a right, but you might get even.)
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To: nascarnation; TSgt
Why we don't convert everything to diesel power is beyond me! Well the folks at the USEPA have mandated some extremely low emission limits for NOX on diesels. So it takes herculean engineering efforts to meet these. Many of the changes needed actually hurt efficiency while lowering emissions. Compression ratios on these diesels are much lower than they used to be and take a look at the cooling system needed to dissipate all the heat coming from the "cooled EGR".

Sounds like the 1970s with gas-engine emissions controls all over again.

47 posted on 08/20/2010 8:07:22 AM PDT by Disambiguator
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To: Responsibility2nd
I have to tow a 8000 pound boat? will the V-6 do that? if not ... forget it.
48 posted on 08/20/2010 8:08:52 AM PDT by TexasFreeper2009 (Obama = Epic Fail)
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To: Responsibility2nd

I question the ability of a 1/2 pickup of any make being able to safely tow 11,000 pounds. IMO, the truck itself lacks the sturdiness, and most probably the braking.
And besides, inches matter.


49 posted on 08/20/2010 8:09:52 AM PDT by Rannug ("When you make peaceful protest impossible, you make violent protest inevitable." JFK)
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To: Eric in the Ozarks

Them inline 6’s will pull stumps out the ground.


50 posted on 08/20/2010 8:11:58 AM PDT by Vigilantcitizen
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