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New Ad Targets McDonald's (group 'blames the burger giant for heart disease')
WSJ ^ | 9/14/2010 | Julie Jargon

Posted on 09/14/2010 9:44:21 AM PDT by Qbert

McDonald's Corp. is the target of a new television commercial set to air in Washington, D.C., Thursday that blames the burger giant for heart disease.

In the commercial, produced by the nonprofit Physicians Committee for Responsible Medicine, a woman weeps over a dead man lying in a morgue. In his hand is a hamburger. At the end, the golden arches appear over his feet, followed by the words, "I was lovin' it," a play on McDonald's longtime ad slogan, "I'm lovin' it." A voiceover says, "High cholesterol, high blood pressure, heart attacks. Tonight, make it vegetarian."

PCRM's president, Neal Barnard, was once on the board of the Foundation to Support Animal Protection, now known as the PETA Foundation, which provides accounting, legal and other services to People for the Ethical Treatment of Animals and other animal-protection groups. A PCRM spokeswoman says the organization has no link to PETA.

"McDonald's is committed to providing balanced menu choices and a variety of options to meet our customers' needs and preferences," said Cindy Goody, director of nutrition for McDonald's.

Scott DeFife, an executive vice president at industry group the National Restaurant Association, called the ad "irresponsible" and said it "attempts to scare consumers into making choices and promotes a limited view of good nutrition."

[Snip]

The group also plans to write to Washington Mayor Adrian Fenty to seek a moratorium on the construction of new fast-food restaurants in the city. In 2008, the Los Angeles City Council passed an ordinance imposing a moratorium that wound up lasting two years on the opening of new fast-food chains in a 32-square-mile area that includes some of the city's lowest-income neighborhoods.

(Excerpt) Read more at online.wsj.com ...


TOPICS: Business/Economy; Government; News/Current Events; US: District of Columbia
KEYWORDS: fastfood; moratorium; nannystate


1 posted on 09/14/2010 9:44:27 AM PDT by Qbert
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To: Qbert

2 posted on 09/14/2010 9:47:17 AM PDT by Syntyr (Happiness is two at low eight!)
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To: Qbert
I think high blood pressure is caused by the stress put on American citizens by nosy-nabobs who want to control everything we do, say, hear, and believe.

Heart disease, high blood pressure and all those types of things were around A LONG TIME before anyone ever heard of McDonalds.

But, these people are of the same mindset that blames GUNS for people killing people.


3 posted on 09/14/2010 9:49:01 AM PDT by FrankR (Standing up to TYRANTS is the only thing that will stop the onslaught of TYRANNY.)
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To: Qbert

There just ain’t no end to doin’ good!


4 posted on 09/14/2010 9:49:16 AM PDT by Seruzawa (If you agree with the French raise your hand - If you are French raise both hands.)
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To: Qbert

5 posted on 09/14/2010 9:51:09 AM PDT by ILS21R ("Every night before I go to sleep, I think who would throw stones at me?", she said)
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To: Qbert
You can have my bacon cheeseburger when you pry it from my cold, dead hands!

Lamh Foistenach Abu!
6 posted on 09/14/2010 9:51:25 AM PDT by ConorMacNessa (HM/2 USN, 3/5 Marines, RVN '69 - St. Michael the Archangel, defend us in battle!)
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To: Qbert

Are the Golden Arches a registered trademark?

If so, this would constitute infringement.


7 posted on 09/14/2010 9:52:31 AM PDT by mojito
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To: Qbert

8 posted on 09/14/2010 9:52:51 AM PDT by ILS21R ("Every night before I go to sleep, I think who would throw stones at me?", she said)
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To: Qbert

Salads,grilled chicken, lowfat yogurt, fat free milk, oatmeal............yeah you cant find anything healthy to eat at McDs../sarc off


9 posted on 09/14/2010 9:52:51 AM PDT by bt579 ("I will stand with the Muslims should the political winds shift in an ugly direction." ~Barack 0bama)
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To: Qbert
Brings to mind an old joke.








[He got hit by a tobacco truck.]
10 posted on 09/14/2010 9:53:00 AM PDT by TomGuy
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To: Qbert

I know vegans with heart troubles, cholesterol issues, and the same odds of dying (1 in 1) as the rest of us.


11 posted on 09/14/2010 9:54:56 AM PDT by IYAS9YAS (Liberalism can be summed up thusly: someone craps their pants and we all have to wear diapers)
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To: Syntyr
And just what is it with the Left and their food-nazism all of a sudden?

Do they just see it as one more great social wrong to right with a vast expansion of government authority?

I think we all know the answer to that question.

12 posted on 09/14/2010 9:55:09 AM PDT by mojito
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To: FrankR

“I think high blood pressure is caused by the stress put on American citizens by nosy-nabobs who want to control everything we do, say, hear, and believe.”

Agreed, I am SICK of all these self appointed demigods that think Americans are to stupid to make their own decisions.

Nothing about the job the guy held (high-stress). His home life. Etc., etc.


13 posted on 09/14/2010 9:55:14 AM PDT by Marty62 (marty60)
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To: TomGuy

Reminder to Complainant: Jim Fixx! Author of great read” A Complete Book of Running”. Or how to stay healthy.


14 posted on 09/14/2010 10:00:33 AM PDT by GOYAKLA (Flush Congress in 2010 & 2012)
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To: Qbert

“seek a moratorium on the construction of new fast-food restaurants in the city”

...take MAC Donalds out of the hood and there will be trouble.


15 posted on 09/14/2010 10:01:38 AM PDT by albie
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To: Qbert

Absurdity rules supreme!

Carbohydrates are at the root of all chronic disease, and in particular, sugar.

What carbs do is to increase inflammation through numerous modalities. The main one is the proliferation of biofilms in arteries and joints.

Fats, if anything are part of the cure, not in any way part of the cause.

While vegetables are a necessary part of our diet, a vegetarian diet is not desirable at all, especially if you wish your children to be strong and intelligent.
.


16 posted on 09/14/2010 10:03:32 AM PDT by editor-surveyor (Obamacare is America's kristallnacht !!)
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To: Syntyr
The group also plans to write to Washington Mayor Adrian Fenty to seek a moratorium on the construction of new fast-food restaurants in the city.

The "group" should read the "communist group" wants total control over the people, as though, we are too stupid to monitor and control out own diets. That group can stuff it! Imagine the fools blaming McDonalds because someone took money out of his wallet and selected something he liked from the menu, as though it is McDonalds fault. The morons should start their own fast food chain!

Let them waste their time and money tilting at windmills. Would it not be great if everyone loved being vegetarian! Myself, I appreciate McDonalds and the varied menu they offer so I can decide what to eat, not some moronic group.

17 posted on 09/14/2010 10:06:40 AM PDT by olezip
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To: editor-surveyor

YES...what you said...you should see my husband’s niece who is a “vegetarian”.....very fat...and unhealthily so...at age 22.....she eats way to much sugar and flour....and no meat....course she’s a stupid liberal too.....


18 posted on 09/14/2010 10:07:46 AM PDT by goodnesswins (Profitmaking is a VIRTUE, not a Vice.)
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To: Qbert

Soooo....are they going to start blaming homosexuals for AIDs and a bunch of other diseases also????


19 posted on 09/14/2010 10:08:59 AM PDT by goodnesswins (Profitmaking is a VIRTUE, not a Vice.)
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To: bt579

Fat free milk is grossly unhealthy.

So are salads that sit in a salad bar all day.

Chicken is cheap, but not as healthy to eat as fish or red meats. Same for turkey. Poltry has to be cooked way beyond the point that it is digestable due to the unhealthy way it is raised.

Lightly cooked meat is more healthy than heavily cooked meat. All cooked foods are harmful to proper digestion.


20 posted on 09/14/2010 10:10:03 AM PDT by editor-surveyor (Obamacare is America's kristallnacht !!)
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To: mojito

“Are the Golden Arches a registered trademark?
—If so, this would constitute infringement.”

This site says the Golden Arches have trademark/trade dress protection (last sentence):

“...In the U.S., trademark protection arises in one of two ways: (1) by actual use of the mark in connection with the product or service in commerce; or (2) by filing an “intent-to-use” or “use based” trademark application in the U.S. Patent & Trademark Office (”PTO”). Some trademarks are not as distinctive as others, and therefore require a period of actual use in commerce before the courts will recognize any exclusive right to use them. On the other hand, some trademarks are so distinctive (e.g., Kodak® for cameras) that trademark rights attach immediately upon their adoption and use.

Trade dress of a product design is treated like a non-distinctive trademark. That is, protection comes into being only when the public has come to associate the features of the design with a particular source of the product.

When this happens, it is said that the trademark/ trade dress has acquired “secondary meaning.” Generally, this kind of distinctiveness requires long, widespread use of the design, such as the Haig & Haig scotch pinch bottle, the round Honeywell thermostat, and the McDonald’s golden arches.”

http://c348.teamholistic.net/tools_trademark

Should be interesting to see what happens with this...


21 posted on 09/14/2010 10:11:05 AM PDT by Qbert
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To: GOYAKLA

> Reminder to Complainant: Jim Fixx! Author of great read” A Complete Book of Running”. Or how to stay healthy.

.
Fixx died of a massive coronary.

His arteries were clogged shut.


22 posted on 09/14/2010 10:13:07 AM PDT by editor-surveyor (Obamacare is America's kristallnacht !!)
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To: Qbert

"I'm with ya! We'll pin it on the other clown!!!

23 posted on 09/14/2010 10:13:36 AM PDT by paulycy (Demand Constitutionality: Islamo-Marxism is Evil.)
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To: albie

““seek a moratorium on the construction of new fast-food restaurants in the city”
...take MAC Donalds out of the hood and there will be trouble.”

It would also kill a lot of jobs for young blacks and others in D.C. at a time when there already is record-breaking unemployment. (I guess that’s part of the intent of course...)


24 posted on 09/14/2010 10:15:56 AM PDT by Qbert
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To: ConorMacNessa

I eat an Angus Deluxe for lunch when I am on the high side of my calorie cycling. So far, I’ve lost 28 lbs. They can’t say that isn’t heart healthy ; )


25 posted on 09/14/2010 10:22:15 AM PDT by ravingnutter
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To: FrankR

“Heart disease, high blood pressure and all those types of things were around A LONG TIME before anyone ever heard of McDonalds.”

Exactly. I mean, go back and look at old portraits, daguerreotypes and early photos...fair number of pudgy individuals back in the olden days.


26 posted on 09/14/2010 10:22:15 AM PDT by Qbert
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To: goodnesswins

> “stupid liberal”

.
Redundant!
.


27 posted on 09/14/2010 10:23:10 AM PDT by editor-surveyor (Obamacare is America's kristallnacht !!)
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To: Qbert

More of the same from the Democrat Liberals who claim to be for freedom and choice but who desire nothing less than to be in total control of your life.


28 posted on 09/14/2010 10:23:28 AM PDT by VeniVidiVici (It's easy being a communist when you're rich.)
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To: editor-surveyor
Fats, if anything are part of the cure, not in any way part of the cause.

Da way I sees it is that fats grease da blood corpsicles, so they can slide through da capillaries easier, reducing da blood pressure.

29 posted on 09/14/2010 10:25:51 AM PDT by ApplegateRanch (Islam: A Satanically Transmitted Disease spread by unprotected intimate contact with the Koranus)
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To: mojito

If I recall correctly, Rush Limbaugh predicted this food nazi movement years ago.

He said once they were done with demonizing and suing the tobacco companies, then they would go after fast food for allegedly killing us all with junk food.

There’s something in the nature of liberalism which leads liberals to think that they are right and everyone else is wrong. And not just that they are wrong, but that they are evil and should be destroyed.

Conservatives tend to think that liberals are wrong on the issues, and will engage in the debate on those issues.

But liberals tend to think that conservatives are evil, don’t see nuances of issues, and that no debate can be engaged with such lesser classes of people such as conservatives. The liberals just want to shut down debate on the liberal cause of the day.


30 posted on 09/14/2010 10:33:01 AM PDT by Dilbert San Diego
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To: olezip

You have a great point. This could be a great business opportunity for someone on the left. Open a vegan/vegetarian fast food place, where everything on the menu is approved of by the left. And let the market determine how much business these places get. They will get a certain level of business.

Personally I don’t care for McDonald’s, and haven’t been there in years. But the market has determined that there is demand for tens of thousands of thses places. Let the market set the demand for healthy fast food places.


31 posted on 09/14/2010 10:36:40 AM PDT by Dilbert San Diego
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To: Qbert

“It would also kill a lot of jobs for young blacks”

...of course it would. But taking a restaurant that features a $1 menu out of an area where a good portion rely on McDonalds for food will cause a degree of anarchy.


32 posted on 09/14/2010 10:58:31 AM PDT by albie
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To: ConorMacNessa

I remember when I lost my job in Portland, Maine as a radio disc jockey in 1984. My boss felt bad because I was broke so he gave me a stack of coupons for free Big Macs! They were like gold to me. I had 30 of them. I ate at McD’s everyday at 2pm. I got one free Big Mac and a courtesy cup of water. It kept me going until I found another job. Lost 15 lbs too!


33 posted on 09/14/2010 11:02:17 AM PDT by albie
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To: Dilbert San Diego
There’s something in the nature of liberalism which leads liberals to think that they are right and everyone else is wrong. And not just that they are wrong, but that they are evil and should be destroyed.

That's a pretty fair synopsis: I would only add that in the liberal moral universe, corporations are especially evil. Sure sounds like some kind of cult, don't you think?

34 posted on 09/14/2010 11:03:28 AM PDT by mojito
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To: Qbert

McDonalds recently opened a new store near me. From the decor you would think that they were running a farmers market that sold lowfat frozen yogurt. Not a burger, french fry or drop of fat to be seen anyplace but the menu boards. (oh, yeah....and no McDonaldland Playland......Lawyahs, you know....)


35 posted on 09/14/2010 11:59:45 AM PDT by Buckeye McFrog
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To: Qbert
McDonald's ought to be able to sue them into oblivion, unless they go after every single fat-food item on any menu, in any store, anywhere.

And then they all should gang up on "the nonprofit Physicians Committee for Responsible Medicine", and make them prove what is healthy food and what is not, and whether or not any member of this organization partakes of any of this food. Their credit card purchases, the works. Did they buy any of this food they advocate against?

Worthless frauds.

36 posted on 09/14/2010 10:16:14 PM PDT by FlyVet (")
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