Because smart phones are miniature computers, so market share helps determine how many software vendors will want to make software for the platform, which in turn helps determine how much software is available, which helps drive desirability, which then perpetuates market share.
It’s just like the rest of the software business. If you’re going to make a widget, but you only have the resources to develop and test for one platform you need to pick wisely. And unless that widget targets a group that’s skewed from the norm your best bet is probably to aim for the biggest market share.
Okay, understood. If people desert your widget because of low marketshare, and you go out of business, you have a point.
But if a company is wildly successful, addressing a small segment of the marketplace, why is that considered bad?