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Gap's logo back to blue after fans gripe about new
AP ^ | October 12, 2010 | Emily Fredrix

Posted on 10/12/2010 7:05:30 AM PDT by ConservativeStatement

NEW YORK (AP) — Gap is back to blue.

The casualwear chain will keep its decades-old white-on-navy blue logo after all. The move comes just one week after the company swapped it online for a new logo without saying a word. The new logo irritated fans, spurring them to complain about it online.

Gap North America president Marka Hansen said in a statement late Monday that the San Francisco-based company realized how much people liked the old logo after they put up the new one, a white background with black letters and a little blue box. She also says Gap didn't handle the change correctly and missed a chance to have shoppers offer input until it was too late.

(Excerpt) Read more at delcotimes.com ...


TOPICS: Business/Economy; Culture/Society
KEYWORDS: gap; logo
"Didn't handle the change correctly." A statement for a generation. Change, hope.
1 posted on 10/12/2010 7:05:33 AM PDT by ConservativeStatement
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To: ConservativeStatement

Other than marketing wonks, who gets wee-wee’d upped about logos?


2 posted on 10/12/2010 7:10:11 AM PDT by AU72
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To: ConservativeStatement

3 posted on 10/12/2010 7:10:43 AM PDT by Atlas Sneezed (Congressmen should serve two terms: One in Congress and one in prison.)
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To: ConservativeStatement

Like just about anything else, marketing-related, this is best handled by the old axiom:

Stop. Changing. Stuff.


4 posted on 10/12/2010 7:12:55 AM PDT by Egon (The difference between Theory and Practice: In Theory, there is no difference.)
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To: AU72
People with short attention spans? Last year, I was in Boston. I heard two college kids talking. One looked at an ad that was placed on a moving trolley. She said “That sign has too many words in it, like, who's gonna read all that?” Her companion said “Words are so like yesterday.” I kid you not.
5 posted on 10/12/2010 7:13:08 AM PDT by ConservativeStatement (Obama "acted stupidly.")
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To: ConservativeStatement

Free publicity, lots of buzz for a stale label. Hmmmm. I’d like to know how much they spent getting new shopping bags printed up, if anything.


6 posted on 10/12/2010 7:14:13 AM PDT by La Lydia
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To: ConservativeStatement
Gee I wish my life was so simple that I'd have the time give a flying rat turd about the Gap's logo (or anybody's logo for that matter).

The phrase, “Get a Life” seems perfectly appropriate here.

7 posted on 10/12/2010 7:16:57 AM PDT by I cannot think of a name
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To: I cannot think of a name

Ditto that


8 posted on 10/12/2010 7:18:04 AM PDT by Constitution Day
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To: ConservativeStatement
Words are so like yesterday

Welcome to the post-literate era.

9 posted on 10/12/2010 7:19:23 AM PDT by AU72
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To: ConservativeStatement

Duh! “I know how we can save money, just don’t test it first.”


10 posted on 10/12/2010 7:20:35 AM PDT by Genoa (Put the kettle on!)
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To: AU72

The targeted market of marketing wonks.


11 posted on 10/12/2010 7:21:35 AM PDT by Calvin Locke
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To: AU72
Other than marketing wonks, who gets wee-wee’d upped about logos?

Executives. When they aren't eliminating jobs and screwing customers, it's all they have to do.

12 posted on 10/12/2010 7:25:28 AM PDT by Moonman62 (Half of all Americans are above average.)
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To: Egon
I completely agree. Not only does it piss people off and confuse others, it's a damn waste of time and resources. Here's a few examples that others could learn from:


13 posted on 10/12/2010 7:25:52 AM PDT by Huck (We need the spirit of '76, not the spirit of '87)
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To: ConservativeStatement

You might have said to her: “I agree. Please be quiet.”


14 posted on 10/12/2010 7:26:02 AM PDT by Pharmboy (What always made the state a hell has been that man tried to make it heaven-Hoelderlin)
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To: ConservativeStatement

Reminds a bit of the New Coke Campaign over 20 years ago. But that was a product change and went over like a Led Zepplin.


15 posted on 10/12/2010 7:27:30 AM PDT by AU72
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To: Moonman62
Executives. When they aren't eliminating jobs and screwing customers, it's all they have to do.

Every once in a while they get to go in front of a bunch of people and say EBITDA a few times. Other than that, they hide in the executive wing with the lawyers and the accountants.

16 posted on 10/12/2010 7:29:27 AM PDT by Huck (We need the spirit of '76, not the spirit of '87)
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To: Pharmboy
It was the same day I heard two other college kids discussing if Thanksgiving fell on Thursday or Friday that week. No, really.
17 posted on 10/12/2010 7:33:03 AM PDT by ConservativeStatement (Obama "acted stupidly.")
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To: ConservativeStatement

18 posted on 10/12/2010 7:34:16 AM PDT by Bean Counter (Now what kind of a geroo are you anyway?)
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To: Huck
And a few negative examples:


19 posted on 10/12/2010 7:48:56 AM PDT by Dr. Sivana (There is no salvation in politics)
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To: ConservativeStatement

“Fall into the Crap”


20 posted on 10/12/2010 7:53:51 AM PDT by Fresh Wind (King: "I have a dream"...Sharpton: "I want a check")
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To: ConservativeStatement
Image and video hosting by TinyPic
21 posted on 10/12/2010 8:03:15 AM PDT by Sax
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To: AU72
Other than marketing wonks, who gets wee-wee’d upped about logos?

No kidding...I couldn't even begin to think what the Gap logo looks like in the first place much less being concerned enough to raise a stink about it.

22 posted on 10/12/2010 8:05:26 AM PDT by DouglasKC
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To: ConservativeStatement

I can’t even think of anything to say. All I can do is shake my head.


23 posted on 10/12/2010 8:14:20 AM PDT by reagan_fanatic (First there was nothing. Then it exploded.)
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To: Egon

This reminds me of the time about 12 years ago when the NY Islanders decided to change their logo. (For those who don’t know, it’s basically a solid shape of Long Island in orange against a blue blackground.) The team took the new logo (which looked like the Gorton’s Fisherman logo) to the NHL, which tried mightily to convince the team not to do it. The team went ahead anyway and the new logo failed disastrously. When the team wanted to immediately change back to the old logo, the NHL made them wait the mandatory two years before changing back.


24 posted on 10/12/2010 8:21:19 AM PDT by ClubCaved
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To: Beelzebubba

Even worse, the new (now defunct) one looks stupid. More like a logo for a generic financial company.


25 posted on 10/12/2010 8:26:18 AM PDT by r9etb
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To: AU72
Other than marketing wonks, who gets wee-wee’d upped about logos?

You do. Logos are a very effective visual shorthand.

You probably just don't realize how much you rely on logos, until the product or business you look for by sight, suddenly ends up looking different and you either can't find it, or don't recognize it.

26 posted on 10/12/2010 8:30:54 AM PDT by r9etb
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To: ConservativeStatement

Well, I hope the teacher’s unions and their democrap enablers are happy with what they’ve done to our nation’s kids. Disgusting.


27 posted on 10/12/2010 8:48:40 AM PDT by Pharmboy (What always made the state a hell has been that man tried to make it heaven-Hoelderlin)
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To: ConservativeStatement

Jerry Brown’s wife, a former executive at the Gap.


28 posted on 10/12/2010 8:50:57 AM PDT by kcvl
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To: r9etb

Tropicana's design disaster

Tropicana's sales this year (2009) have fallen 20%, down $33million (though there is no hard evidence that this is linked to the pack change)

Yeah .. right ........

29 posted on 10/12/2010 9:00:21 AM PDT by Mr_Moonlight
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To: Mr_Moonlight

An excellent link....


30 posted on 10/12/2010 9:06:18 AM PDT by r9etb
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To: ClubCaved
Sometimes.....

Change can be for the better.

31 posted on 10/12/2010 9:11:25 AM PDT by N. Theknow (Kennedys: Can't skipper a boat, Can't drive, Can't ski, Can't fly. But they KNOW what's best!)
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