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Why your toilet paper is shrinking
Fortune/CNN ^ | 11/9/10 | Beth Kowitt

Posted on 11/15/2010 4:20:19 AM PST by Daisyjane69

Everything shrinks in a recession: GDP, investment portfolios, even the products on store shelves. Consumer goods companies know that customers won't go for price increases during a downturn. Instead they often use a different tactic to offset things such as new competition or the rising cost of raw materials: cutting quantity while maintaining price. Yet it may not be obvious that your ice cream or OJ containers have shrunk. Manufacturers must note new specs on packaging, but the changes don't have to be advertised (ever seen a now smaller! label?).

(Excerpt) Read more at features.blogs.fortune.cnn.com ...


TOPICS: Business/Economy; Editorial; News/Current Events
KEYWORDS: economy; shrinkage
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I didn't even notice the earlier changes!
1 posted on 11/15/2010 4:20:21 AM PST by Daisyjane69
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To: Daisyjane69
Oh nonsense!

It's not that the toilet paper is getting smaller...it's that Michelle butt is getting bigger!

2 posted on 11/15/2010 4:22:10 AM PST by SonOfDarkSkies (Obama: Traitor, Trojan Horse, Financial Terrorist!)
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To: Daisyjane69
we're being squeezed


3 posted on 11/15/2010 4:25:39 AM PST by Vaquero (BHO....'The Pretenda from Kenya')
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To: Daisyjane69
I thought the OJ containers looked smaller!

And I knew I wasn't using THAT much more toilet paper!

4 posted on 11/15/2010 4:26:00 AM PST by Celtic Cross (I AM the Impeccable Hat.)
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To: Daisyjane69
I can tell you this... the first major toilet paper company that refuses to shrink and offers the consumer more for less in this down economy... will dominate that market for decades. Same goes for all products. When times are hard... we remember... and I have been through catah... I know!

LLS

5 posted on 11/15/2010 4:28:42 AM PST by LibLieSlayer (WOLVERINES!)
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To: Celtic Cross

It allows the government to say there is no inflation.

We have a government that lies.


6 posted on 11/15/2010 4:30:08 AM PST by Venturer
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To: Celtic Cross

And that’s not all. This site tracks “shrinkage.”

http://consumerist.com/taking-it-seriously/grocery-shrink-ray/

I’d rather they treat me like an adult, instead of these games. Let the free market decide, produce BOTH sizes of TP and see what sells.


7 posted on 11/15/2010 4:31:10 AM PST by Daisyjane69 (Michael Reagan: "Welcome back, Dad, even if you're wearing a dress and bearing children this time)
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To: Daisyjane69

I guess “One-Square Cheryl’s” plan is working to perfection.


8 posted on 11/15/2010 4:33:43 AM PST by OCCASparky (Obama--Playing a West Wing fantasy in a '24' world.)
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To: Daisyjane69; Venturer
The Time-Life idiots have it exactly backwards.

Sizes commonly shrink during inflation. Decreasing portions are merely another way of raising prices.

That is, of course, if we are actually having inflation. According to Helicopter Ben and TurboTax Tim, we are really undergoing deflation, and we need to print several trillion in order to stimulate the economy and create jobs and coincidentally fund the Rats' grand socialist experiments.

Therefore AWP is not really shrinking in size.

9 posted on 11/15/2010 4:35:58 AM PST by Zakeet (Like the wise Wee Wee said, "We can't be broke ... we still have checks in the checkbook.")
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To: Zakeet

http://www.youtube.com/watch?v=PTUY16CkS-k&feature=player_embedded

If you haven’t seen the QE video that is everywhere, here is your chance.

First you’ll laugh.

Then, you’ll cry.


10 posted on 11/15/2010 4:38:13 AM PST by Daisyjane69 (Michael Reagan: "Welcome back, Dad, even if you're wearing a dress and bearing children this time)
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To: Daisyjane69

From The Market Ticker

11 posted on 11/15/2010 4:44:01 AM PST by FReepaholic (Yoiks...and away!!)
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To: Daisyjane69

One of the most obvious objects of this type of BS are candy bars. When I was a kid, candy bars were huge, but over the years they became much smaller and the price didn’t stay the same. Today it is almost everything, ice cream half gallons are now 1.5 quarts, yet the price stays the same and the pundits claim there is no inflation because prices, on some items, have stayed static, failing to mention you are getting much less for the same price.


12 posted on 11/15/2010 4:44:18 AM PST by calex59
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To: calex59

A 20 pound bag of charcoal went to 18 pounds a few years ago.
Now it’s 15 pounds...


13 posted on 11/15/2010 4:46:02 AM PST by Eric in the Ozarks (Impeachment !)
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To: Daisyjane69
For a lot of items take a look at the unit prices when you shop. Keep track of them on a weekly basis and you'll notice the change immediately.
0bamanomics strikes again
14 posted on 11/15/2010 4:48:35 AM PST by YankeeReb
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To: Daisyjane69

Fortune/CNN......... amalgamation of losers


15 posted on 11/15/2010 4:48:35 AM PST by bert (K.E. N.P. N.C. +12 ..... History is a process, not an event)
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To: Zakeet
According to Helicopter Ben and TurboTax Tim, we are really undergoing deflation, and we need to print several trillion in order to stimulate the economy and create jobs and coincidentally fund the Rats' grand socialist experiments.

The CPI is such a sham. They count things like home purchase costs, new cars and electronics. Things people buy very infrequently, but leave out food and energy. This way they say no inflation and no cost of living increases for social security recipients. It's the same kind of game being played with unemployment. It works for maybe 6 months, but even the dullest RAT voter eventually catches on.

16 posted on 11/15/2010 4:53:31 AM PST by YankeeReb
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To: Daisyjane69
Thank goodness this shrinkage phenomena doesn't affect everything.

Just noting that today, FR posts are beefier, fatter, and longer. Replies are more numerous and substantial as well!

17 posted on 11/15/2010 4:56:08 AM PST by C210N (0bama, Making the US safe for Global Marxism)
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To: Daisyjane69
Around my house it doesn't matter how big the roll is, because this is how I am sure to find it everytime I go into the bathroom!

18 posted on 11/15/2010 4:56:34 AM PST by Kartographer (".. we mutually pledge to each other our lives, our fortunes, and our sacred honor.")
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To: Daisyjane69

And Leon’s getting laaaaaaarger!


19 posted on 11/15/2010 4:57:32 AM PST by domenad (In all things, in all ways, at all times, let honor guide me.)
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To: Daisyjane69

Have you noticed that the napkins you get today at many foods shops like pizzerias practically dissolve in your hands? They fall apart very easily. The quality of a lot of stuff today, due to environmentalism, is awful.


20 posted on 11/15/2010 4:57:40 AM PST by ETL (ALL (most?) of the Obama-commie connections at my FR Home page: http://www.freerepublic.com/~etl/)
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To: Eric in the Ozarks

Remember 20lb propane tanks?


21 posted on 11/15/2010 4:59:09 AM PST by listenhillary (A very simple fix to our dilemma - We need to reward the makers instead of the takers)
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To: C210N

” Replies are more numerous and substantial as well “

Naaahhh - we just pump ‘em up with hot air and inert fillers to make ‘em look that way...

;)


22 posted on 11/15/2010 4:59:41 AM PST by Uncle Ike (Rope is cheap, and there are lots of trees...)
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To: Eric in the Ozarks
A 20 pound bag of charcoal went to 18 pounds a few years ago. Now it’s 15 pounds...

If you buy that brand of charcoal, a polar bear will come visit you to give you a hug in your driveway!


23 posted on 11/15/2010 5:01:25 AM PST by Rodamala
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To: Eric in the Ozarks
A 20 pound bag of charcoal went to 18 pounds a few years ago. Now it’s 15 pounds...

If you buy that brand of charcoal, a polar bear will come visit you to give you a hug in your driveway!

24 posted on 11/15/2010 5:01:38 AM PST by Rodamala
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To: Zakeet
Decreasing portions are merely another way of raising prices.

True. And many products raise prices as well as reducing container sizes. Coffee comes to mind. First the containers shrunk and then prices soared.

25 posted on 11/15/2010 5:02:22 AM PST by luvbach1 (Stop Barry now. He can't help himself.)
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To: Eric in the Ozarks
I used to get my propane BBQ cylinder refilled w/20 lbs. of propane. The “new” rental and purchase type cylinders with the blow-off valve only hold 15 lbs. Same price to refill.
26 posted on 11/15/2010 5:03:16 AM PST by tommyboy (We'll do it live)
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To: Daisyjane69

Potato chips are on my food pyramid.

Four years ago I could buy the store brand chips in a one lb. box for 99¢. Today that store brand is 6 oz. for 99¢. For major brands, the best deal I can find is the on sale two for one price - $3.99 for two 13 oz. bags. And I see that some flavors of chips are down to 11.75 oz. It’s time for a potato chip party in Boston harbor. I do have warpaint.


27 posted on 11/15/2010 5:04:19 AM PST by sergeantdave
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To: Daisyjane69

When manufacturers are forced to go ‘metric’ because of the ‘Global’ economy - they will use the opportunity to reduce product/quantity size again.


28 posted on 11/15/2010 5:05:07 AM PST by sodpoodle (Despair; man's surrender. Laughter; God 's redemption.)
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To: Daisyjane69

Anyone notice the smaller patties in McDonald’s McDouble sandwiches? The patties aren’t even round anymore, more like oval-shaped.


29 posted on 11/15/2010 5:05:19 AM PST by rawhide
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To: YankeeReb

Can anyone explain why the per ounce price is often higher on larger sizes than the smaller ones? I think I know: a conscious effort to fool the buyer.


30 posted on 11/15/2010 5:05:50 AM PST by luvbach1 (Stop Barry now. He can't help himself.)
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To: Daisyjane69
This site tracks “shrinkage.”

I've been in the pool!!

31 posted on 11/15/2010 5:08:00 AM PST by John O (God Save America (Please))
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To: sodpoodle
When manufacturers are forced to go ‘metric’

That was supposed to have happened many years ago in all fields but Americans resisted (especially with gasoline). Of course it has happened in some products.

32 posted on 11/15/2010 5:10:27 AM PST by luvbach1 (Stop Barry now. He can't help himself.)
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To: Daisyjane69

Frito-Lay has played this game for years.


33 posted on 11/15/2010 5:13:46 AM PST by Texas Mulerider (Rap music: hieroglyphics with a beat.)
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To: Daisyjane69

"Sheryl "I stopped using THAT finger years ago" Crow"

34 posted on 11/15/2010 5:15:32 AM PST by Doogle ((USAF.68-73..8th TFW Ubon Thailand..never store a threat you should have eliminated))
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To: Venturer
It allows the government to say there is no inflation.
We have a government that lies.

False. The notion that shrinking packages are unaccounted-for when inflation is calculated is an economic myth.

35 posted on 11/15/2010 5:17:19 AM PST by 1rudeboy
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To: Daisyjane69

It’s like everything else, we must learn to live with LESS as Obama drives us into poverty. Inflation will raise the price as we get less for our money. Besides we MUST worship the EARTHand go to all EXTREMES to preserve the environment. Ideally they’d like U.S. to not use toilet paper and have our loo be the outdoors and save it as compost.


36 posted on 11/15/2010 5:19:17 AM PST by nmh (Intelligent people recognize Intelligent Design (God).)
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To: ETL
I've been out of the country for the last four weeks: India, Norway, and Japan last week and this week. SO many things we take for granted! TP, napkins, cookies, COFFEE (luckily I brought Starbucks instant packets with me), pillows, TV - it goes on and on. I just watched a cheesy Italian sci-fi movie online, Assignment Outer Space, because there's no English channels on TV.

You don't miss the water 'til the well runs dry...

37 posted on 11/15/2010 5:23:12 AM PST by onehipdad (There is nothing new under the sun.)
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To: sergeantdave

Can’t remember the brand, but I went to buy a bag of chips at Wally World a few weeks ago and the damned thing was less that half full. The bag, however, was fully inflated to make it LOOK like it was full.

Grrrr.


38 posted on 11/15/2010 5:25:38 AM PST by reagan_fanatic (Now taking suggestions for a new screen name.)
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To: C210N
FR posts are beefier, fatter, and longer. Replies are more numerous and substantial as well!

Disagree.

39 posted on 11/15/2010 5:26:35 AM PST by Graybeard58
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To: Daisyjane69

What a relief! I thought my butt was getting bigger.


40 posted on 11/15/2010 5:28:32 AM PST by MNDude (And we were SO close to acheiving utopia)
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To: YankeeReb; Toddsterpatriot; Mase; expat_panama
The CPI is such a sham. They count things like home purchase costs, new cars and electronics. Things people buy very infrequently, but leave out food and energy.

Let's take a look at the first two paragraphs of the latest BLS news release (next one announcing inflation comes on Wednesday):

Consumer Price Index - September 2010 The Consumer Price Index for All Urban Consumers (CPI-U) increased 0.1 percent in September on a seasonally adjusted basis, the U.S. Bureau of Labor Statistics reported today. Over the last 12 months, the all items index increased 1.1 percent before seasonal adjustment.

Increases in food indexes and another rise in the gasoline index contributed to the all items seasonally adjusted increase this month. Four of the six major grocery store food group indexes increased in September as the food index posted its largest increase since October 2008. The gasoline index rose again in September, leading to a third consecutive increase in the energy index despite a decline in the index for household energy. [emphasis added]

www.bls.gov.


41 posted on 11/15/2010 5:29:23 AM PST by 1rudeboy
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To: Daisyjane69

I love “the ben bernank”. That’s what we should use.


42 posted on 11/15/2010 5:29:41 AM PST by ecomcon
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To: luvbach1
Can anyone explain why the per ounce price is often higher on larger sizes than the smaller ones? I think I know: a conscious effort to fool the buyer.

I noticed at my store recently that is true for the large refill bottles of "Spray and Wash", it's cheaper per ounce, to buy the regular spray bottle. That's not the only item that I've noticed that way.

I think you're right, they are trying to fool consumers.

43 posted on 11/15/2010 5:32:26 AM PST by Graybeard58
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To: Celtic Cross

ice cream containers are getting smaller too.


44 posted on 11/15/2010 5:32:35 AM PST by television is just wrong
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To: reagan_fanatic

Had to stop by the store to pick up some mild spice beans for taco soup on thursday. It wasnt until I got home did I realize the can was 15.5oz instead of 16oz. Normally I watch for this but the size difference is so slight as to not be noticable. I will pay attention now.

This will screw up recipes.


45 posted on 11/15/2010 5:33:00 AM PST by midcop402
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To: Daisyjane69

I noticed that the TP I bought at the algore store (Costco) was narrower than usual. Went back to Sam’s Club.


46 posted on 11/15/2010 5:33:06 AM PST by Second Amendment First
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To: LibLieSlayer; Daisyjane69
A woman called in to Rush a few weeks ago and made this point, that inflation doesn't take into account that a lot of manufacturers don't increase prices, they shrink the portion. Rush apparently didn't understand or didn't believe her. He denied it and vaguely hinted that she didn't know what she was talking about (IIRC).

Distillers have been doing this dance for a while now, I have noted. Jack Daniels used to be 86 proof (many years ago, as did a lot of distilled liquors). It's now 80 proof. Why? Because 80 proof is the minimum you can make a distilled spirit and legally call it a distilled spirit.

47 posted on 11/15/2010 5:34:50 AM PST by Hardastarboard (Then he will say to those on his left, 'Depart from me, you who are cursed, into the eternal fire')
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To: YankeeReb; 1rudeboy
The other mistake there was saying the CPI included home purchases.  While about 41% is housing, the BLS says that 'housing' is furniture, bedding, appliances, utilities, and any home prices are buried under something called "owner's equivalent rent".
48 posted on 11/15/2010 5:40:13 AM PST by expat_panama
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To: YankeeReb

Liquor prices have been climbing for a decade now....


49 posted on 11/15/2010 5:40:17 AM PST by Le Chien Rouge
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To: Hardastarboard
He denied it and vaguely hinted that she didn't know what she was talking about (IIRC).

And whaddya' know, he was correct.

50 posted on 11/15/2010 5:41:35 AM PST by 1rudeboy
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