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Sarah Palin's Media Strategy (Genius or Insanity?)
The Daily Beast ^ | 11/23/2010 | Meghan McCain

Posted on 11/23/2010 8:09:52 AM PST by SeekAndFind

With a new bestseller, a blockbuster TV show, and her kids popping up everywhere, Sarah Palin is changing politics forever, says Meghan McCain—and she’s either brilliant or insane.

Unless you have been living under a rock, the complete and total media saturation of every single outlet with all things Sarah Palin, all the time, has hit a proverbial fever pitch these past few weeks. Between the premiere of the Mark Burnett-produced TLC reality show Sarah Palin’s Alaska and the launch of her book, America by Heart, today, she is simply everywhere. Her omnipresence and the questions about her future are seeping into any and all conversations even remotely political—and now everything pop cultural, too. It is impossible to turn on a news or entertainment television show without questions about Bristol’s rise to dance prominence (with the help of alleged online rigging by the Tea Party), daughter Willow’s anti-gay slurs on Facebook, and, of course, her hunting on her new TV show itself, featuring every member of the Palin family. Sarah Palin has become a societal addiction and the media and our whole culture are constantly looking for our next fix.

After watching Sarah Palin’s Alaska, all I could think of is that when Mark Halperin named his history of the last election Game Change, he wasn’t just being metaphorical. The last election was the ultimate game change in what we demand of how our candidates will run for the presidency. Americans are apparently going to insist that possible future presidents appear on their own reality shows, in every medium, with every member of their family. These are the times we live in.

Wanna run for president? Quit your job, find a hot Hollywood reality-show producer, make sure your children also appear on hit reality shows, saturate every entity with tweets and Facebook updates on every conceivable subject. I dare anyone in the news to not report on one of her tweets. She doesn’t do interviews because she doesn’t need to. She can Twitter and Facebook away and then the press goes and reports on her tweets. It is so monopolized at this point that for me it steeps dangerously into the realm of some strange science-fiction movie from the '60s. Saturate the American public until we forget that anything or anyone else exists or is even an option in 2012. There are no other choices, because can’t you see she is the only choice.

This is her strategy, and yes, she is running for president. See her recent interview with Barbara Walters, in which she stated that she believes she “could beat President Obama in 2012” if you need any other assurances. In excerpts from her book, she attacks Obama concerning Reverend Jeremiah Wright, saying “But is it racist to believe in the principles of the American founding? To revere the Declaration of Independence, the Constitution, and the Bill of Rights and to invoke the 10th Amendment? The answer is important, because it speaks to the kind of country we are, and the kind of country we were meant to be. Did our founding values produce the country of Reverend Jeremiah Wright’s rants?” Trust me, those are fighting words and hits Obama in what is still his political jugular. The paranoia that Obama isn’t a “real American” or that he doesn’t respect the Constitution in the same way that Palin (and her allies) do will serve her quite well going forward.

As the left-wing media crucifies this woman and the right-wing media saints her, the only result is that she is becoming more and more powerful. The fascination with her is that President Obama may have been the first pop culture, American Idol president. Sarah Palin is the first presidential candidate without boundaries. Picture Mitt Romney doing a reality show, showcasing his gorgeous family. Yep, impossible. This is a man who continues to dodge questions concerning his religion and the Mormon Church, not a man who would allow cameras to tape intimate moments inside his house.

I want the media to imagine the next election cycle. Palin could hypothetically skip the debates and any national interviews with anyone other than Sean Hannity or Glenn Beck. The way she is running for president is either sheer genius or ultimate insanity. How easy it is to forget that running for president, no matter how big of a star the person running is, has historically included a lot of grassroots work. At some point, Palin will have to go meet the people of Iowa, New Hampshire, and South Carolina. Take it from someone who knows, there is nothing more intense, grueling, and blissfully democratic. The citizens of these states take their early voting status more seriously than the rest of us do and that will be the great cliffhanger. If those citizens only need a gorgeously produced reality show, beautiful family, and well-narrated talking points in order to give someone an opening on the road to the White House, then say hello to President Palin. In the meantime, what she is doing is brilliant. She has positioned herself both politically and culturally as the first, last, and only stop in the national political dialogue for predictions in 2012.

-- Meghan McCain is a columnist for The Daily Beast. Originally from Phoenix, she graduated from Columbia University in 2007. She is a New York Times bestselling children's author, previously wrote for Newsweek magazine, and created the Web site mccainblogette.com. Her new book, Dirty Sexy Politics, was published in August.


TOPICS: Culture/Society; News/Current Events; Politics/Elections
KEYWORDS: media; sarahpalin; strategy

1 posted on 11/23/2010 8:09:54 AM PST by SeekAndFind
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To: SeekAndFind

Personally, I think Palin is on the verge of peaking....


2 posted on 11/23/2010 8:14:46 AM PST by Sacajaweau
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To: SeekAndFind

“Take it from someone who knows...”

Ok. And who would that be?


3 posted on 11/23/2010 8:17:41 AM PST by pappyone
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To: Sacajaweau

And the same was said how many times before Reagan won, and then won again?


4 posted on 11/23/2010 8:17:51 AM PST by mazda77 (Mike Hogan - JAX Mayor)
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To: SeekAndFind

“How easy it is to forget that running for president, no matter how big of a star the person running is, has historically included a lot of grassroots work.”
___________________________________________________________

Palin won’t have any grassroots problem. Volunteers will be lined up wanting to help and asking for more signs, events and things to do.


5 posted on 11/23/2010 8:22:08 AM PST by November 2010
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To: mazda77

Sarah is not Reagan!!


6 posted on 11/23/2010 8:25:16 AM PST by Sacajaweau
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To: Sacajaweau

Good. Reagan doesn’t have a pulse.


7 posted on 11/23/2010 8:26:20 AM PST by ClearCase_guy
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To: SeekAndFind

Looks like the person that can rule the media, pretty much can rule the country!!


8 posted on 11/23/2010 8:26:31 AM PST by stuartcr (When politicians politicize issues, aren't they just doing their job?)
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To: Sacajaweau

No, but she’s the closest thing I’ve seen to him since I got to vote for him. I’m looking forward to voting for Sarah.


9 posted on 11/23/2010 8:31:44 AM PST by Robbin (If Sarah isn’t welcome, I’m not welcome, it’s just that simple…)
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To: Sacajaweau
Personally, I think Palin is on the verge of peaking....

Her media saturation may diminish but that is okay. She must have developed a theory of journalism starting at college and now is testing her hypothesis on the national stage. The current saturation may be a "shock and awe" maneuver to cut the lamestream down to size before starting the campaign. The news media wants to remain in charge of naming candidates. Palin begs to differ.

10 posted on 11/23/2010 8:35:03 AM PST by mas cerveza por favor
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To: SeekAndFind

Occupying the Left’s brain, rent-free. Driving them crazy.


11 posted on 11/23/2010 8:35:17 AM PST by AZLiberty (Yes, Mr. Lennon, I do want a revolution.)
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To: stuartcr

RE: pretty much can rule the country!!


I thought George Washington said that we’re done with people who will rule this country?


12 posted on 11/23/2010 8:37:25 AM PST by SeekAndFind
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To: SeekAndFind

The writer is, well, a bimbo. I put no value on anything Captain Queegs valley girl peroxide headed daughter says.


13 posted on 11/23/2010 8:37:42 AM PST by isthisnickcool (Sharia? No thanks.)
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To: ClearCase_guy
Good. Reagan doesn’t have a pulse.

Neither does Cheney...but he's still making public appearances...

14 posted on 11/23/2010 8:42:50 AM PST by Tex-Con-Man
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To: SeekAndFind

Then tell that to Obummer & Pelosey.


15 posted on 11/23/2010 8:44:03 AM PST by rickb308 (Nothing good ever came from someone yelling Allah Snackbar)
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To: Sacajaweau

The peaks tend to be a lot higher in Alaska.


16 posted on 11/23/2010 8:44:24 AM PST by fantail 1952 (Truth is a virus!)
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To: Tex-Con-Man

Hey, I’d vote for Cheney in a heartbeat! ;)


17 posted on 11/23/2010 8:49:13 AM PST by ClearCase_guy
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To: Robbin

Note to Palin haters. Your alternative is Mitt or Huck. And in the General Election your alternative is Obama. Out of any on those choices , Palin is the only proven conservative. No , Demint is not running , Pence has no chance. Pawlenty is toast. Jeb is ruined with the Bush name. Old White Fat guys like Barbour can't win either. There are 3 only candidates out of 12 possibilities who are organized and can raise the money and mount a serious run. Palin , Mitt & Huck.


18 posted on 11/23/2010 8:55:57 AM PST by RED SOUTH
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To: Sacajaweau

NOT SAYING SHE IS !!!!!!!!!!!!!!!!

Learning strategy from the “The Art of War” does not make one Sun Tzu. !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!


19 posted on 11/23/2010 9:09:59 AM PST by mazda77 (Mike Hogan - JAX Mayor)
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To: SeekAndFind

Meghan you ignorant Sl#t, Mrs. Palin will have a grassroots organization that your dear old daddy couldn’t even dream about, let alone achieve.

All she has to do is give the word.


20 posted on 11/23/2010 9:10:15 AM PST by AFreeBird
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To: SeekAndFind
Governor Palin: genius,

Baby McRINO: insanity.

21 posted on 11/23/2010 9:13:50 AM PST by RonDog
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To: November 2010

“Palin won’t have any grassroots problem.”

No kidding. And it will be true grass roots...not ginned up political BS. “Grass root” people deeply identify with Sarah and will turn out in droves. There will be fights over “I was a Sarah supporter before you were!”


22 posted on 11/23/2010 9:18:09 AM PST by Lee'sGhost (Johnny Rico picked the wrong girl!)
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To: SeekAndFind

Meghan McCain...Oink, Oink..


23 posted on 11/23/2010 9:19:48 AM PST by US Navy Vet
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To: SeekAndFind

Doesn’t seem like that’s the way it is sometimes.


24 posted on 11/23/2010 9:19:50 AM PST by stuartcr (When politicians politicize issues, aren't they just doing their job?)
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To: Sacajaweau
Personally, I think Palin is on the verge of peaking....
LOLOL!

She's not even CLOSE to peaking!

She hasn't even gotten her "campaign" out of first gear.

Wait until she actually declares, and then starts holding political rallies in sold-out football stadiums -- all across Middle America.

The crowds that she will attract to her upcoming book tour will be one measure of her continued grassroots support.

25 posted on 11/23/2010 9:23:24 AM PST by RonDog
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To: November 2010
Palin won’t have any grassroots problem. Volunteers will be lined up wanting to help and asking for more signs, events and things to do.

And many of us that volunteered and just rapped up our efforts are raring to go with Sarah or a House or Senate Candidate or all of the above. The good news is we have our sea legs and know what to do and will be able to hit the ground running.

1/2 a million-ish people at the "8 / 28" Rally? IMHO darn near every dang one of them will be doing something for Sarah when she says go.

Obummer ain't gonna a know what hit him politically when he sees this wave of people that will outwork any SEIU doup made up team they can come up with...

26 posted on 11/23/2010 9:23:29 AM PST by taildragger ((Palin / Mulally 2012 ))
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To: SeekAndFind
“Palin could hypothetically skip the debates and any national interviews with anyone other than Sean Hannity or Glenn Beck.”

No, I don't think it possible for Palin or anybody else to skip the debates and yet win the nomination.

The debates will be where Palin either shines or fades, and where the majority of conservative leaning Americans will decide on who will get their vote for the nomination and the Presidency.

Myself, I expect her to SHINE SHINE SHINE!

But Meghan is silly to think she could skip the debates.

All in all a rather well written piece..... for a vacuous airhead. Didn't notice the byline until I finished the article and not once did I ask myself “who was the brainless twit who wrote this?”

Meghan is improving?

Heaven forfend! Isn't her 15 minutes up yet?

27 posted on 11/23/2010 9:23:59 AM PST by allmendream (Tea Party did not send the GOP to D.C. to negotiate the terms of our surrender to socialism.)
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To: SeekAndFind

I have to give Meghan McCain some credit on this. She actually did a decent job stating the obvious. If Palin can control the whole media so well she most certainly can run the country. As for grassroots Sarah has an army of the most active volunteers in politics.


28 posted on 11/23/2010 9:28:51 AM PST by Maelstorm (Better to keep your enemy in your sights than in your camp expecting him to guard your back.)
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To: allmendream

It was a better article by her than the vapid adolescent twaddle McCain usually serves up. “Dirty Sexy Politics” my dirty sexy @ss. My bet is she got an editor that is working with her or a ghostwriter.


29 posted on 11/23/2010 9:31:31 AM PST by November 2010
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To: November 2010
I tend to agree. Usually I recognize someones “voice” in their writing quite easily and early.

As I said, I read the entire article without ONCE asking myself “Who was the brainless twit who wrote this?”. That is a FIRST for something written by Meghan McCain. Ghost writer or editor sounds likely and long overdue.

But Meghan of all people should know that when someone of Willow's age uses the term “fag” it is NOT (directly)an anti-homosexual slur and has little to do with any suggestion that the person called a “fag” is homosexual or that there is anything wrong with being a homosexual.

Just as if someone said “that is retarded” they are not suggesting that the people who came up with it have actual mental impairment, or that they hate or are against people with mental impairment.

It is just their lexicon. Get over it, don't be such a fag about it, that is just retarded. ;)

30 posted on 11/23/2010 9:38:27 AM PST by allmendream (Tea Party did not send the GOP to D.C. to negotiate the terms of our surrender to socialism.)
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To: November 2010

Thank you Palin family. Thank you for being great Americans.

Thank you Mrs. Palin for keeping your eyes on our great Republic. NO MATTER your role, we are better off WITH you than w/o.


31 posted on 11/23/2010 9:40:24 AM PST by bicyclerepair (CD-20, Ft. Lauderdale, Florida)
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To: mas cerveza por favor
Let us give Sarah credit for being brilliant.

She is managing her public and private life and there is no one in America more in demand as a speaker for conservative.
She is strong on defense.
She is strong on family values.
She is a Christian.
She is strong on conservatism.
She is strong on drilling for oil.
She is for stopping spending and not for quantified easing of our monies.
She is a great communicator.
She is not corrupted, which is what Washington politicians are in to as a way of operating.
She is a wonderful supporter of Alaska.
She is not afraid of the ‘good ole boys”.. this is major.

32 posted on 11/23/2010 9:40:40 AM PST by geologist (The only answer to the troubles of this life is Jesus. A decision we all must make.)
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To: SeekAndFind
At some point, Palin will have to go meet the people of Iowa, New Hampshire, and South Carolina.

Wow Meghan, I'm amazed at the depth of your knowledge.

BTW Meghan, just curious here but, who was that woman running with your Father?

You know, the one who "met" those grassroots crowds on the last Presidential campaign trail (and was the primary attraction)?

33 posted on 11/23/2010 9:42:43 AM PST by Col Freeper (FR is a smorgasbord of Conservative thoughts and ideas - dig in and enjoy it to its fullest!)
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To: allmendream

Would Palin skip debates?

Not a chance. She’s a competitor. You couldn’t drag her away from debating. That’s what I think, anyway.


34 posted on 11/23/2010 9:45:58 AM PST by frposty (I'm a simpleton)
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To: SeekAndFind
At some point, Palin will have to go meet the people of Iowa, New Hampshire, and South Carolina. Take it from someone who knows, there is nothing more intense, grueling, and blissfully democratic.

Is this McCain kid really suggesting that she knows more about campaigning than Sarah Palin?

35 posted on 11/23/2010 9:51:05 AM PST by rogue yam
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To: frposty
I agree. If she skips the debate that will be the death knell of her candidacy and all those who said she wasn't serious and lacked intellectual heft will be validated - and that just IS NOT going to happen.

The debates will be where she either clinches the deal, or gets written off.

I am willing to bet that her presence, deft turn of a phrase, consistent conservative ideology, and knowledge (bone up!) will make her stand head and shoulders above the pack.

Everyone else will Palin comparison! ;)

36 posted on 11/23/2010 9:52:33 AM PST by allmendream (Tea Party did not send the GOP to D.C. to negotiate the terms of our surrender to socialism.)
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To: SeekAndFind
At some point, Palin will have to go meet the people of Iowa, New Hampshire, and South Carolina.

Hmmmmmm...seems to me that Sarah Palin, for the past two years, has been meeting the general populace/electorate. Has been 'meeting' the people at her various speeches, her political endorsements, her book signings, through her ustilization of the new media (Tweets, Facebook, Blogs). Sarah Palin has been 'meeting' with huge, supportive crowds, to the utter, THE utter consternation of the MSM elites.

37 posted on 11/23/2010 9:56:39 AM PST by Stand Watch Listen (It's the 'Land of Opportunity'... NOT... the 'Land of Entitlements'!!!)
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To: allmendream

It is just their lexicon. Get over it, don’t be such a fag about it, that is just retarded. ;)
____________________________________________________________

Heh! I like it. We (and our children) also have the option of saying what we mean: “You are overreacting and I suspect that you are being mean-spirited; it makes you seem foolish and unfair.” Sometimes it’s more powerful to say exactly what you mean than to use the slang and phrases. They are cliches and are used too often to have much power.

And I agree with you; that wasn’t Meaghan McCain’s “voice.”


38 posted on 11/23/2010 9:59:30 AM PST by November 2010
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To: Sacajaweau
Probably. In any event the American public appears insane with its willingness to nominate or elect candidates void of desirable experience.
39 posted on 11/23/2010 9:59:44 AM PST by MBB1984
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To: RonDog
The crowds that she will attract to her upcoming book tour will be one measure of her continued grassroots support.

Yep...

Sarah Palin kicks off book tour in Phoenix (Camping Out In Line!)
PHOENIX - Sarah Palin kicks off her nationwide book signing tour in Phoenix this evening at 6 and dozens of her fans have been lined up for hours outside of Barnes & Noble at Desert Ridge.
Dozens of people in lawn chairs bundled up and braved cold temperatures. That didn't stop 18-year-old Hayden Bradley from showing up at 1 a.m. "Definitely worth it."
Greg Goulet from Portland and his son got in line at 4 a.m. to meet the former Alaska Governor and get a copy of "America By Heart." "It's still cold. I mean 45 is 45. It's worth it."
Palin drew hundreds of fans to the Tempe Costco last December when she signed copies of "Going Rogue."

40 posted on 11/23/2010 10:07:07 AM PST by Stand Watch Listen (It's the 'Land of Opportunity'... NOT... the 'Land of Entitlements'!!!)
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To: frposty

No way Sarah would skip any debates. She’d show up loaded for bear!


41 posted on 11/23/2010 10:26:00 AM PST by AFreeBird
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To: SeekAndFind

Wanna be a political consultant? Be a senator’s daughter. This one doesn’t seem to need any other qualification.


42 posted on 11/23/2010 10:35:23 AM PST by RichInOC (Palin 2012: Real And Spectacular.)
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To: Sacajaweau

I have a feeling Reagan could not even be the “Reagan” you think he was. He was the best President for sure. But he had his weak spots. Sarah is the one this time around in my book.


43 posted on 11/23/2010 10:51:02 AM PST by carjic (Laid off since Dec 08...HELP!)
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To: Sacajaweau
On the verge of peaking? How curious. At what level does this verge occur? After she is president or before?
44 posted on 11/23/2010 11:27:10 AM PST by Louis Foxwell (The American Revolution is just as unpopular with statists today as it was at our founding.)
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To: ClearCase_guy
At this rate, I'd vote for a deceased Reagan before Palin.

She's a "hot mess" in terms of media strategy. She's not presidential material. I'm offended she'd even consider 2012 after quitting the governorship in her first term. Nothing she's doing now will turn the tide of opinion. In politics, appearance is reality and by appearances she's an unfocused quitter. It looks like Obama may be "easy" pickings to be a one term president but with Palin as his opponent? It'll be another 6 years of O', not 2.

45 posted on 11/23/2010 12:29:16 PM PST by newzjunkey (groped by Obama's TSA / an expired "Bush taxcut" = Obama Tax Increase)
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To: SeekAndFind

May I point out that Mark Burnett is the producer of her TV show?

I don’t know of a single show that he has put together that has failed. He has the Midas touch.


46 posted on 11/23/2010 12:45:45 PM PST by ridesthemiles
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To: SeekAndFind

Note to Meagan:

Your jealousy over Sarah Palin is in overdirve today....go home & STFU.

YOUR DAD put her onto the National stage. Take it out on him. Leave Sarah alone.


47 posted on 11/23/2010 12:47:34 PM PST by ridesthemiles
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To: SeekAndFind

Note to Meagan:

Your jealousy over Sarah Palin is in overdrive today....go home & STFU.

YOUR DAD put her onto the National stage. Take it out on him. Leave Sarah alone.


48 posted on 11/23/2010 12:51:26 PM PST by ridesthemiles
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