Insanity. My blood pressure is through the roof!
They're just being outrageous to get some eyeballs, some ratings, some free secondary publicity. No different than what Madonna used to do. Think Michael Jackson, hanging his infant son by the foot off a balcony. Think Rosanne Barr, singing the National Anthem.
The way they see things, if a few bitter clingers stroke out and drop dead, hey, icing on the cake, life is good.
Don't let them do it to you.