>> At its heart Google is an advertisement firm
Of course it is. Nevertheless, it’s a business, not a sovereign country. Just say no! And if you really believe they “own” the WWW, then I guess you *will* have to stop using the ‘net to strangle them. I don’t believe that myself, but YMMV.
I really don’t think Google is either evil or unstoppable. The bigger they are, the harder they fall.
When they release GoogleArmy, then I’ll worry.
Meanwhile, use Bing, a rather good search engine developed by a small startup firm called Microsoft Corporation. They could use your support as they struggle to establish themselves in a space dominated by Google. :-)
Forthwith upright he rears from off the Pool
His mighty Stature; on each hand the flames
Drivn backward slope thir pointing spires, and rowld
In billows, leave i'th' midst a horrid Vale.
Then with expanded wings he stears his flight
Aloft, incumbent on the dusky Air
That felt unusual weight, till on dry Land
He lights, if it were Land that ever burn'd
With solid, as the Lake with liquid fire;