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Sexualized (News) Anchors, Uninformed Male Viewers.
Wall Street Journal ^ | 2/3/2011 | Christopher Shea

Posted on 02/04/2011 10:31:28 AM PST by llevrok

Could it be that news producers who showcase attractive female anchors have goals beyond simply relating information? Let’s hope so, for their sake, because a new study finds that men remember less of the news when it’s read by an “anchorette”* wearing tight clothes and red lipstick than when its presented by the same woman in a shapeless jacket, without lip color.

Three hundred ninety men and women watched a real-life, attractive 24-year old news anchor present items about such subjects as the United Way, interest rates, and bird watching. She was made up in either a purposely “sexualized” or “unsexualized” way.

Unshockingly, men and women differed in their judgment of these personas. Men gave the unsexualized anchor a higher score for professionalism, for example, while women gave them the same ratings on that score. (On the other hand, men rated the unsexualized anchor higher as a potential war correspondent, or political reporter.)

The subjects were also asked multiple-choice questions about the news they’d heard, as well as about details about the newsreader’s appearance. Men got significantly more current-events questions right when they’d watched the non-sexy anchor, as opposed to the sexualized one (6.51, out of 10, versus 5.43). But they could recall more details about the sexy one.

The anchor’s grooming didn’t affect how much information female viewers absorbed, whether about interest rates, the United Way, or the anchor’s hair color.

*”Anchorette” isn’t my term, but rather the researchers’: “Sexual Cues Emanating From the Anchorette Chair: Implications for Perceived Professionalism, Fitness for Beat, and Memory for News” will appear in Communication Research

(Excerpt) Read more at blogs.wsj.com ...


TOPICS: Culture/Society
KEYWORDS: alinksytactics; alinsky; alinskyism; babes; discredit; drivebystudy; foxnews; freezeit; hitpiece; personalizeit; pickettarget; polarizeit; progressivism; rogerailes; rulesforradicals; saulalinsky
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Their politics aside, who is your news hottie, male or female ?
1 posted on 02/04/2011 10:31:32 AM PST by llevrok
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To: llevrok

well? why do you think they hired these bimbos inteh first place?


2 posted on 02/04/2011 10:33:53 AM PST by camle (keep an open mind and someone will fill it full of something for you)
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To: llevrok

Watching Megyn Kelly’s show right now.

...and I already forgot the last segment.


3 posted on 02/04/2011 10:34:00 AM PST by Mr. Mojo
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To: llevrok

I don’t watch TV news except when in a hotel room. I think that is healthy. I agree with Michael Medved that we are becoming a country divided: Those who watch TV and those who don’t. There is a growing cultural divide between the two. The biggest one is that television promotes and feeds consumerism. It is much less expensive to not watch tv. Generally speaking you also tend to be more satisfied with what you have.

It was something I noticed a couple of years after I stopped watching television.


4 posted on 02/04/2011 10:35:53 AM PST by RobRoy (The US Today: Revelation 18:4)
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To: llevrok

5 posted on 02/04/2011 10:37:02 AM PST by dfwgator
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To: numberonepal
My vote


Rudi Bakhtiar

6 posted on 02/04/2011 10:37:36 AM PST by llevrok (Politically correct use to be not telling some one who you voted for.)
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To: llevrok
The men who matter do not think with their dink.

Unfortunately, the majority of men do.

They are easily malleable.

7 posted on 02/04/2011 10:37:38 AM PST by mmercier
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To: Mr. Mojo

Megyn is a looker, but she is also extremely smart. She probably has 20 IQ points on the complete MSNBC lineup combined.


8 posted on 02/04/2011 10:37:58 AM PST by JaguarXKE (Life - It's 10 percent circumstances and 90 percent how you react to circumstances - Sarah Palin)
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To: dfwgator

Jane ... you ignorant slut.


9 posted on 02/04/2011 10:38:41 AM PST by knarf (I say things that are true ... I have no proof ... but they're true.)
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To: llevrok

Some things you just can never get out of your head no matter how hard you try.

10 posted on 02/04/2011 10:40:24 AM PST by Liberty Valance (Keep a simple manner for a happy life :o)
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To: Liberty Valance

11 posted on 02/04/2011 10:41:33 AM PST by dfwgator
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To: llevrok

Ever notice how these studies are never done on real problems? Like what causes people to engage in homosexual behavior or why certain groups avoid God but worship government?


12 posted on 02/04/2011 10:41:57 AM PST by Vision ("Did I not say to you that if you would believe, you would see the glory of God?" John 11:40)
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To: Liberty Valance

EWWW, you know it’s lunch time for some of us!


13 posted on 02/04/2011 10:41:59 AM PST by Batman11 (Sarah Palin: "Illegal immigrants are called illegal for a reason!")
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To: llevrok

Fox News Boston's Maris Stephanos. Grrr. She has a "perky" personality, but in an appealing, not treacly way. Even women like her, my wife included.


14 posted on 02/04/2011 10:42:05 AM PST by Lonesome in Massachussets (Socialists are to economics what circle squarers are to math; undaunted by reason or derision.)
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To: llevrok

There’s a reason it’s called “FOX” NEWS!........


15 posted on 02/04/2011 10:43:19 AM PST by Red Badger (Whenever these vermin call you an 'idiot', you can be sure that you are doing something right.)
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To: llevrok
I've always been troublingly fond of Michelle McCormack...



16 posted on 02/04/2011 10:44:07 AM PST by South Hawthorne (In Memory of my Dear Friend Henry Lee II)
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To: Lonesome in Massachussets

“Maris” is fatfinger for Maria.


17 posted on 02/04/2011 10:44:13 AM PST by Lonesome in Massachussets (Socialists are to economics what circle squarers are to math; undaunted by reason or derision.)
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To: MarineBrat; pissant; doubled; bk1000; mouser; llevrok; Red in Blue PA; MilspecRob; ...

New Hottie Ping!
To be on or off the Hottie Ping List please FReepmail me.
Thanks to llevrok for the heads up, but I have to concur with dfwgator.


18 posted on 02/04/2011 10:45:36 AM PST by numberonepal (Don't Even Think About Treading On Me)
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To: RobRoy

Images normalize the unnatural. They desensitize people to the immoral. It is the most seductive devise besides music. It appeals to the “feelings” instead of the intellectual side. It makes your feelings seem “authentic” rather than the reason and logic which used to be common sense and the foundation of thought in America.

We have many people who are deluded now because of the agitprop on TV and in music who no longer are rational. They think “feeling” is more authentic and never re-evaluated their lives in a meaningful way and don’t care about true knowledge. So they are ignorant about history and what the results of their stupidity will bring to society.

The Progressive/Marxists are intentionally filling the minds of our children with this nonsense....they want to be able to herd the stupid masses.


19 posted on 02/04/2011 10:46:50 AM PST by savagesusie
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To: llevrok

I don’t know why this is news. Any woman who owns a man can tell you that when you’re telling him anything serious he pays no attention to you and can’t tell you what you said when you’re done talking.


20 posted on 02/04/2011 10:49:23 AM PST by MeganC (Soli Deo Gloria)
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