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Sexualized (News) Anchors, Uninformed Male Viewers.
Wall Street Journal ^ | 2/3/2011 | Christopher Shea

Posted on 02/04/2011 10:31:28 AM PST by llevrok

Could it be that news producers who showcase attractive female anchors have goals beyond simply relating information? Let’s hope so, for their sake, because a new study finds that men remember less of the news when it’s read by an “anchorette”* wearing tight clothes and red lipstick than when its presented by the same woman in a shapeless jacket, without lip color.

Three hundred ninety men and women watched a real-life, attractive 24-year old news anchor present items about such subjects as the United Way, interest rates, and bird watching. She was made up in either a purposely “sexualized” or “unsexualized” way.

Unshockingly, men and women differed in their judgment of these personas. Men gave the unsexualized anchor a higher score for professionalism, for example, while women gave them the same ratings on that score. (On the other hand, men rated the unsexualized anchor higher as a potential war correspondent, or political reporter.)

The subjects were also asked multiple-choice questions about the news they’d heard, as well as about details about the newsreader’s appearance. Men got significantly more current-events questions right when they’d watched the non-sexy anchor, as opposed to the sexualized one (6.51, out of 10, versus 5.43). But they could recall more details about the sexy one.

The anchor’s grooming didn’t affect how much information female viewers absorbed, whether about interest rates, the United Way, or the anchor’s hair color.

*”Anchorette” isn’t my term, but rather the researchers’: “Sexual Cues Emanating From the Anchorette Chair: Implications for Perceived Professionalism, Fitness for Beat, and Memory for News” will appear in Communication Research

(Excerpt) Read more at blogs.wsj.com ...


TOPICS: Culture/Society
KEYWORDS: alinksytactics; alinsky; alinskyism; babes; discredit; drivebystudy; foxnews; freezeit; hitpiece; personalizeit; pickettarget; polarizeit; progressivism; rogerailes; rulesforradicals; saulalinsky
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Their politics aside, who is your news hottie, male or female ?
1 posted on 02/04/2011 10:31:32 AM PST by llevrok
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To: llevrok

well? why do you think they hired these bimbos inteh first place?


2 posted on 02/04/2011 10:33:53 AM PST by camle (keep an open mind and someone will fill it full of something for you)
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To: llevrok

Watching Megyn Kelly’s show right now.

...and I already forgot the last segment.


3 posted on 02/04/2011 10:34:00 AM PST by Mr. Mojo
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To: llevrok

I don’t watch TV news except when in a hotel room. I think that is healthy. I agree with Michael Medved that we are becoming a country divided: Those who watch TV and those who don’t. There is a growing cultural divide between the two. The biggest one is that television promotes and feeds consumerism. It is much less expensive to not watch tv. Generally speaking you also tend to be more satisfied with what you have.

It was something I noticed a couple of years after I stopped watching television.


4 posted on 02/04/2011 10:35:53 AM PST by RobRoy (The US Today: Revelation 18:4)
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To: llevrok

5 posted on 02/04/2011 10:37:02 AM PST by dfwgator
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To: numberonepal
My vote


Rudi Bakhtiar

6 posted on 02/04/2011 10:37:36 AM PST by llevrok (Politically correct use to be not telling some one who you voted for.)
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To: llevrok
The men who matter do not think with their dink.

Unfortunately, the majority of men do.

They are easily malleable.

7 posted on 02/04/2011 10:37:38 AM PST by mmercier
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To: Mr. Mojo

Megyn is a looker, but she is also extremely smart. She probably has 20 IQ points on the complete MSNBC lineup combined.


8 posted on 02/04/2011 10:37:58 AM PST by JaguarXKE (Life - It's 10 percent circumstances and 90 percent how you react to circumstances - Sarah Palin)
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To: dfwgator

Jane ... you ignorant slut.


9 posted on 02/04/2011 10:38:41 AM PST by knarf (I say things that are true ... I have no proof ... but they're true.)
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To: llevrok

Some things you just can never get out of your head no matter how hard you try.

10 posted on 02/04/2011 10:40:24 AM PST by Liberty Valance (Keep a simple manner for a happy life :o)
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To: Liberty Valance

11 posted on 02/04/2011 10:41:33 AM PST by dfwgator
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To: llevrok

Ever notice how these studies are never done on real problems? Like what causes people to engage in homosexual behavior or why certain groups avoid God but worship government?


12 posted on 02/04/2011 10:41:57 AM PST by Vision ("Did I not say to you that if you would believe, you would see the glory of God?" John 11:40)
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To: Liberty Valance

EWWW, you know it’s lunch time for some of us!


13 posted on 02/04/2011 10:41:59 AM PST by Batman11 (Sarah Palin: "Illegal immigrants are called illegal for a reason!")
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To: llevrok

Fox News Boston's Maris Stephanos. Grrr. She has a "perky" personality, but in an appealing, not treacly way. Even women like her, my wife included.


14 posted on 02/04/2011 10:42:05 AM PST by Lonesome in Massachussets (Socialists are to economics what circle squarers are to math; undaunted by reason or derision.)
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To: llevrok

There’s a reason it’s called “FOX” NEWS!........


15 posted on 02/04/2011 10:43:19 AM PST by Red Badger (Whenever these vermin call you an 'idiot', you can be sure that you are doing something right.)
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To: llevrok
I've always been troublingly fond of Michelle McCormack...



16 posted on 02/04/2011 10:44:07 AM PST by South Hawthorne (In Memory of my Dear Friend Henry Lee II)
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To: Lonesome in Massachussets

“Maris” is fatfinger for Maria.


17 posted on 02/04/2011 10:44:13 AM PST by Lonesome in Massachussets (Socialists are to economics what circle squarers are to math; undaunted by reason or derision.)
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To: MarineBrat; pissant; doubled; bk1000; mouser; llevrok; Red in Blue PA; MilspecRob; ...

New Hottie Ping!
To be on or off the Hottie Ping List please FReepmail me.
Thanks to llevrok for the heads up, but I have to concur with dfwgator.


18 posted on 02/04/2011 10:45:36 AM PST by numberonepal (Don't Even Think About Treading On Me)
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To: RobRoy

Images normalize the unnatural. They desensitize people to the immoral. It is the most seductive devise besides music. It appeals to the “feelings” instead of the intellectual side. It makes your feelings seem “authentic” rather than the reason and logic which used to be common sense and the foundation of thought in America.

We have many people who are deluded now because of the agitprop on TV and in music who no longer are rational. They think “feeling” is more authentic and never re-evaluated their lives in a meaningful way and don’t care about true knowledge. So they are ignorant about history and what the results of their stupidity will bring to society.

The Progressive/Marxists are intentionally filling the minds of our children with this nonsense....they want to be able to herd the stupid masses.


19 posted on 02/04/2011 10:46:50 AM PST by savagesusie
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To: llevrok

I don’t know why this is news. Any woman who owns a man can tell you that when you’re telling him anything serious he pays no attention to you and can’t tell you what you said when you’re done talking.


20 posted on 02/04/2011 10:49:23 AM PST by MeganC (Soli Deo Gloria)
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To: camle

Men are on the internet during the day getting news. At the end of the day its nice to see a pretty face.


21 posted on 02/04/2011 10:49:32 AM PST by artificial intelligence (Your data will be processed by me for future input. Thank you.)
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To: llevrok

I had a crush on Maria Shriver twenty five years ago......until she turned into her Mother. lol.


22 posted on 02/04/2011 10:53:13 AM PST by napscoordinator
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To: llevrok

um....yeah that’s it.

we watch FOX for the FOXES

the truth and fair journalism are just gravy

(actually, that might just be true- have you seen Mehgan Kelly lately??)


23 posted on 02/04/2011 10:53:58 AM PST by Mr. K (Empty, Stupid Happy Talk is NOT 'Reaganesque'!)
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To: mmercier

Perhaps, but the majority of men didn’t vote for The One in the last election.


24 posted on 02/04/2011 10:58:09 AM PST by skeeter
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To: Vision

Like what causes people to engage in homosexual behavior.

That would be a very interesting topic to study. Why does everyone know that a three year old is DEFINITELY going to be gay. Or that people so want Richard Simmons to come out of the closet especially on Free Republic. I am just so thankful that he does not come out of the closet. Many FREEPERS complain when people come out, but the same people complain when people like Richard Simmons and Ryan Seacrest and Anderson Cooper and on and on don’t. I think Americans have a fascination with homosexuality which is completely against the conservative movement. Don’t believe me about the fascination with homosexuality among conservatives....go to the American Idol Thread.....lol.


25 posted on 02/04/2011 11:00:04 AM PST by napscoordinator
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To: llevrok
In the spirit of research >> www.nakednews.com.

I will not post the link. People can work a little if they want to do their own research.

26 posted on 02/04/2011 11:00:39 AM PST by HP8753 (Live Free!!!! .............or don't.)
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To: llevrok

My guess is that they rounded up 23 14 year old boys, and ran this unbiased study.

I may like looking at a pretty woman, but that reality doesn’t cause me to go blank, incapable of retaining the information presented. And if the information isn’t up to snuff, I object to it.


27 posted on 02/04/2011 11:01:41 AM PST by DoughtyOne (All hail the Kenyan Prince Obama, Lord of the Skid-mark, constantly soiling himself and our nation.)
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To: llevrok

28 posted on 02/04/2011 11:02:07 AM PST by Disambiguator
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To: MeganC
I don’t know why this is news. Any woman who owns a man can tell you that when you’re telling him anything serious he pays no attention to you and can’t tell you what you said when you’re done talking.

I'm sorry, what did you say?


Today is a good day to die.
I didn't say for whom.

29 posted on 02/04/2011 11:04:14 AM PST by The Comedian (It's 3am all over the planet, and nobody's been answering the phone since 2008.)
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To: dfwgator

Who Dat?


30 posted on 02/04/2011 11:05:37 AM PST by ilgipper
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To: ilgipper

Melissa Theuriau, she’s French. I gave up French-bashing just for her ;)


31 posted on 02/04/2011 11:14:04 AM PST by dfwgator
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To: skeeter
My comment was regarding news anchors... Anyone who thinks Megan or Kiran on FOX are sexualized are like my cousins bull sheep who hump each other after the females pass through their yard.

They do have a few that are hotter than a fired pistol, but so what...? It is harder to hide beauty than ugly.

Men may not necessarily use their brains in all concerns, but even an irrational nitwit could see the one for what he was (and has proved to be).

32 posted on 02/04/2011 11:16:28 AM PST by mmercier
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To: dfwgator

She is gorgeous. I looked up her name and have seen other photos on FR before. A real beauty.


33 posted on 02/04/2011 11:19:46 AM PST by ilgipper
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To: mmercier
Anyone who thinks Megan or Kiran on FOX are sexualized are like my cousins bull sheep who hump each other after the females pass through their yard.

If they think those anchors are sexualized to the point they cannot comprehend what those anchors are reporting, then I agree.

But I don't think thats a majority.

34 posted on 02/04/2011 11:21:36 AM PST by skeeter
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To: llevrok

Lynne Russell started it all!


35 posted on 02/04/2011 11:22:35 AM PST by ▀udda▀udd (7 days - 7 ways Guero >>> with a floating, shifting, ever changing persona.....)
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To: llevrok
Can we branch off now to the Latina Weather Babes


36 posted on 02/04/2011 11:28:02 AM PST by dfwgator
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To: skeeter
If I may suggest a modification

Perhaps, but the majority of men didn’t vote for The One in the last election erection.

37 posted on 02/04/2011 11:29:01 AM PST by llevrok (Politically correct use to be not telling some one who you voted for.)
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To: dfwgator

When there is nothing on television(most of the time it seems) I always make my way to Univision.


38 posted on 02/04/2011 11:38:06 AM PST by Red in Blue PA (Planning on using 911? Google "Brittany Zimmerman")
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To: dfwgator

“Can we branch off now to the Latina Weather Babes”

Thank you dfwgator. Univision and Mexican TV have the hottest info babes. Who cares if you can’t understand what they are saying.


39 posted on 02/04/2011 11:46:45 AM PST by forgotten man (forgotten man)
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To: llevrok

Gay, Shea?


40 posted on 02/04/2011 12:18:37 PM PST by PzLdr ("The Emperor is not as forgiving as I am" - Darth Vader)
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To: Mr. K

When I worked for a day with Laura Ingram I was impressed with her natural beauty..her skin is flawless.


41 posted on 02/04/2011 12:48:42 PM PST by Loud Mime (If you don't believe in God, you will believe in government. Choose your "G")
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To: llevrok

How stupid. If they were not “babes” men would not remember ANYTHING. Because they wouldn’t even be watching.


42 posted on 02/04/2011 1:05:55 PM PST by faucetman (Just the facts ma'am, just the facts)
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To: llevrok

Jenna Lee and Ainsley Earhardt.

(Sorry I can’t post pictures)


43 posted on 02/04/2011 1:35:45 PM PST by guinnessman
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To: guinnessman
Jenna Lee


44 posted on 02/04/2011 1:40:17 PM PST by thefactor (yes, as a matter of fact, i DID only read the excerpt)
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To: guinnessman
Ainsley Earhardt


45 posted on 02/04/2011 1:42:40 PM PST by thefactor (yes, as a matter of fact, i DID only read the excerpt)
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To: dfwgator

The only french thing I would surrender to.


46 posted on 02/04/2011 1:44:01 PM PST by clbiel (Hey Islam! Satan's on the line- says he's not giving back your religion without a fight.)
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To: llevrok
=300>

Could this be what they are talking about?

47 posted on 02/04/2011 1:47:29 PM PST by bert (K.E. N.P. N.C. D.E. +12 .....( History is a process, not an event ))
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To: llevrok
Patty Ann Brown...girl next door...

48 posted on 02/04/2011 2:08:26 PM PST by y6162
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To: llevrok

Megyn Kelley and Julie Banderas.

Hotties personfied and two of our greatest Hitizens.


49 posted on 02/04/2011 3:06:35 PM PST by Vendome (Don't take life so seriously..... You won't live through it anyway.)
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To: Liberty Valance
LOL
50 posted on 02/04/2011 3:07:42 PM PST by Vendome (Don't take life so seriously..... You won't live through it anyway.)
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