It was an example on black on white assault. Pepsi and their Frito Lay division are Obama-loving companies. I dumped Obama TV over a year ago but was at a relatives house for the game.
The commercials were filled with stupid white people being abused or made to look stupid because Madison Avenue loves to make “dumb white men” commercials.
I don't rememeber the blacks finding it all that funny back then. Because it wasn't. And it isn't.