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OWN reboots (Oprah's advertisers in a panic)
NY Post ^ | March 8, 2011 | MICHAEL SHAIN

Posted on 03/08/2011 4:02:54 AM PST by jimbo123

Oprah's new cable network -- which has not been able to get much traction since its blockbuster opening week -- is getting the "reboot."

Network officials have quietly been telling worried advertisers that OWN, Oprah's new channel, will begin reshuffling its lineup in the next weeks and investing millions in advertising to win back faithful viewers.

-snip-

Advertisers like Procter & Gamble agreed to pay the network $100 million for the first three years, unprecedented for a cable channel that was started from scratch, based solely on Oprah's reputation.

(Excerpt) Read more at nypost.com ...


TOPICS: News/Current Events
KEYWORDS: fail; liberalmedia; oprah; orca; schadenfreude
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Suckers!
1 posted on 03/08/2011 4:02:58 AM PST by jimbo123
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To: jimbo123

My guess is that the market for chick-oriented cable networks is saturated. OWN can’t draw enough chicks who currently watch Lifetime, Oxygen, WE or any other number of chick-oriented cable networks.


2 posted on 03/08/2011 4:06:48 AM PST by pnh102 (Regarding liberalism, always attribute to malice what you think can be explained by stupidity. - Me)
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To: jimbo123

If you look at the programing...it’s like the Lifetime channel...with a bit of Doctor Phil mixed in. I just can’t see a high number of viewers ever coming to the network on a regular basis.


3 posted on 03/08/2011 4:07:03 AM PST by pepsionice
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To: pnh102

4 posted on 03/08/2011 4:08:47 AM PST by jimbo123
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To: pnh102

REAL women have better things to do than worship at the altar of Oprah.

SZQ


5 posted on 03/08/2011 4:08:59 AM PST by homegroan (yes, I'm still here...)
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To: jimbo123

Oprah is evil.


6 posted on 03/08/2011 4:11:29 AM PST by EternalVigilance (Facta non verba. Deeds, not words -- the motto of Ronald Reagan's coat of arms)
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To: homegroan
REAL women have better things to do than worship at the altar of Oprah.

Indeed they do. That's why I used the term "chick" instead of "woman."

7 posted on 03/08/2011 4:13:14 AM PST by pnh102 (Regarding liberalism, always attribute to malice what you think can be explained by stupidity. - Me)
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To: jimbo123

It’s just so easy to skip past that one.


8 posted on 03/08/2011 4:13:54 AM PST by Past Your Eyes (I'd get it myself but I don't have any thumbs.)
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To: jimbo123

Her house coat, House “Frau” group watch TV on antenna or the cheaping cable programming. They can’t afford her any more.


9 posted on 03/08/2011 4:14:12 AM PST by bmwcyle (It is Satan's fault)
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To: jimbo123

Time for a bailout. Oprah is too big to fail.


10 posted on 03/08/2011 4:15:00 AM PST by TN4Liberty (My tagline disappeared so this is my new one.)
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To: TN4Liberty

noprah will probably merge her programming with nobama’s reelection BS and try to fly that. Birds of a feather will go down together.


11 posted on 03/08/2011 4:17:16 AM PST by hal ogen (1st amendment or reeducation camp?)
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To: jimbo123

I use my TV to watch sports.

Sometimes I have to watch a movie with my wife but she regrets it because I tell her how much it sucks. I don’t even like watching movies with me and I am me!


12 posted on 03/08/2011 4:17:39 AM PST by Berlin_Freeper
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To: TN4Liberty
Oprah is too big to fail fall.

It might cause a seismic ripple that could trigger the San Andreas to give way and voila! no more Hollywood. Too big a risk.

13 posted on 03/08/2011 4:20:50 AM PST by mc5cents (Government doesn't solve problems, it subsidizes them. -- Ronald Reagan)
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To: jimbo123
I hope that she loses everything and ends up where she began... on the streets... smoking crack and selling booootay!

LLS

14 posted on 03/08/2011 4:21:12 AM PST by LibLieSlayer (WOLVERINES!!!)
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To: jimbo123

Thr network isn’t going to work. The advertisers are almost as stupid as the women who watch Oprah.


15 posted on 03/08/2011 4:21:44 AM PST by khnyny (What exactly is a CDO??)
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To: khnyny

P&G Signs Ad Deal With Winfrey Network

http://online.wsj.com/article/SB10001424052748704133804575197952472441156.html

Procter & Gamble Co. signed an advertising pact valued at more than $100 million with the Oprah Winfrey Network, according to people familiar with the matter, as the television-ad market continues to strengthen.

P&G’s deal with OWN spans three years, following the network’s planned debut next January, the people said. It includes ad time and integrating P&G’s products into some OWN shows, said another person familiar with the deal.

“This is an example of how P&G is always looking for mutually beneficial ways to work with our partners,” said a spokeswoman for the consumer-products company.


16 posted on 03/08/2011 4:25:45 AM PST by jimbo123
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To: jimbo123

Her recommendations are tainted — Authors making up non-fiction books, Obama, etc.


17 posted on 03/08/2011 4:27:16 AM PST by Andy from Chapel Hill
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To: jimbo123

"Your telly network is in the crapper! Good show!"

18 posted on 03/08/2011 4:27:20 AM PST by paulycy (Islamo-Marxism is Evil.)
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To: Berlin_Freeper
I use my TV to watch sports. Sometimes I have to watch a movie with my wife but she regrets it because I tell her how much it sucks. I don’t even like watching movies with me and I am me!

I think you're me

19 posted on 03/08/2011 4:27:56 AM PST by 1raider1
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To: paulycy

20 posted on 03/08/2011 4:28:58 AM PST by jimbo123
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To: jimbo123

Maybe she’s not giving enough stuff away.


21 posted on 03/08/2011 4:29:04 AM PST by Rocky (REPEAL IT!)
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To: khnyny

Advertisers have the right to throw money down the drain. But the real power is in the consumer with money. I wished there was a list of advertisers for networks and programs.


22 posted on 03/08/2011 4:30:55 AM PST by st.eqed
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To: jimbo123
"unprecedented for a cable channel that was started from scratch"

Didn't they just take over the Discovery Health channel?

23 posted on 03/08/2011 4:33:15 AM PST by RabidBartender
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To: jimbo123

Hope she’s enjoying the socialist utopia that’s being brought about in part by her endorsement of Obama.

As the socialist misery spreads people tend to give up things like, oh, say.... premium cable channels, magazines, newspaper subscriptions and the like so that they can afford things like.... gas and food.

May Obama’s Trickle Up Economics bite her good and hard.


24 posted on 03/08/2011 4:39:18 AM PST by Nickname
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To: RabidBartender

Well, they took over the number slot for the Discovery Health Channel...sometime afterwards, and without all the hoopla and look at me look at me screaming, Discovery launched the new Discovery fit and Healthy channel on a different number slot. I ran into on accident looking for Food Network last month. It runs all the programming from the old Discovery Health...so if someone needed to get their fix on fat people, eyeball surgeries, babies being born to addicts/paraplegics/80 yr olds, or people who think that eating couch cushions is good eats..there ya go.


25 posted on 03/08/2011 4:41:39 AM PST by Cailleach
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To: RabidBartender

They don’t care to discuss that since the ratings were better for that channel than they are for OWN.


26 posted on 03/08/2011 4:41:46 AM PST by John W (Natural-born US citizen since 1955)
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To: jimbo123

27 posted on 03/08/2011 4:42:42 AM PST by dead (I've got my eye out for Mullah Omar.)
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To: Nickname

“Like”


28 posted on 03/08/2011 4:44:57 AM PST by mom4melody
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To: jimbo123

Maybe it’s because most of the shows on it are crap?


29 posted on 03/08/2011 4:47:26 AM PST by nuconvert ( Khomeini promised change too // Hail, Chairman O)
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To: jimbo123
P&G should have known that Oprah's star plummeted as soon as she backed Obambi.

And, she continues to back his failing presidency which translates to stupid.

Even her dimwitted fans were catching on... too many have dumped her. She's dispensable.

30 posted on 03/08/2011 4:48:03 AM PST by xtinct (The will of God will never take you where the Grace of God will not protect you..Be Strong Patriots!)
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To: Cailleach

Oh. I didn’t know that. Thanks.


31 posted on 03/08/2011 4:49:18 AM PST by nuconvert ( Khomeini promised change too // Hail, Chairman O)
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To: jimbo123
Advertisers like Procter & Gamble agreed to pay the network $100 million for the first three years, unprecedented for a cable channel that was started from scratch, based solely on Oprah's reputation.

Sort of like that other rich woman: Huffpo.

32 posted on 03/08/2011 4:50:30 AM PST by bvw
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To: jimbo123
I think oprah's adoration of obama has a lot to do with it.

She is basically the same kind of person - she acquired some "power" over the years and looks down her nose at the little people.

Also, there has been a pattern of people who attached themselves to obama's star of falling out of favor with the American people. He is poison to anyone with a "public" career.

As far as Proctor and Gamble goes, my wife says "ha ha"...they cancelled her favorite soap, "Guiding Light" to save money, and are now blowing it on this chuncky obamatron.
33 posted on 03/08/2011 4:53:59 AM PST by FrankR (The Evil Are Powerless If The Good Are Unafraid! - R. Reagan)
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To: jimbo123

Just like AOL and the HuffPo, it won’t work. I haven’t even watched 5 seconds of that channel and have absolutely no plans to ever watch it.


34 posted on 03/08/2011 5:01:40 AM PST by MsLady (Be the kind of woman that when you get up in the morning, the devil says, "Oh crap, she's UP !!")
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To: jimbo123

Couldn’t happen to a more deserving Obama supporter.

I guess money can’t buy everything - eh, Oprah?


35 posted on 03/08/2011 5:05:22 AM PST by reagan_fanatic (A communist is just a liberal in a hurry)
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To: st.eqed

Advertisers have the right to throw money down the drain. But the real power is in the consumer with money.


The advertisers in this case are corporations with a responsibility to shareholders. This looks like more a dontation to a DNC billionaire’s project than it does advertisment.

I don’t know that the shareholders planned to donate their money to a has been DNC socialist/racist Obamma croney when they bought stock in P&G. I think they are in it for the money and that they expect P&G to be in business for the money, too. Proping up socialism is the opposite of that.


36 posted on 03/08/2011 5:31:24 AM PST by SaraJohnson
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To: jimbo123

What I don’t understand is why the Oprahbeaste channel was given to us AT&T subscribers here in Mentor, Ohio, without strings attached, but the Fox Business Channel that actually has substance has to be subscribed to . . . Maybe I answered my own question.


37 posted on 03/08/2011 5:43:47 AM PST by laweeks
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To: laweeks
What I don’t understand is why the Oprahbeaste channel was given to us AT&T subscribers here in Mentor, Ohio, without strings attached, but the Fox Business Channel that actually has substance has to be subscribed to . . .

It's kind of like food.

If you want garbage, or used food, you can go to the dump and get it for free.

If you want something that actually feeds you, you have to pay for it.

38 posted on 03/08/2011 5:50:25 AM PST by N. Theknow (Kennedys: Can't skipper a boat, Can't drive, Can't ski, Can't fly. But they KNOW what's best!)
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To: jimbo123

“Advertisers like Procter & Gamble agreed to pay the network $100 million for the first three years...”

Someone at P & G needs to be fired. I can see a month-to-month incentive contract based on the network’s performance. But handing over $100 million to the racist queen of daytime TV is stupid.

Wow! Hey stupid...uh, P & G, I’m starting up midget wrestling and a puppy football league network. Got $100 million you can invest?


39 posted on 03/08/2011 5:53:12 AM PST by sergeantdave (The democrat party is a seditious organization and must be outlawed)
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To: jimbo123

I’ll watch it if Oprah sends me some $.... and lots of it


40 posted on 03/08/2011 5:55:54 AM PST by woofie
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To: N. Theknow

“It’s kind of like food. If you want garbage, or used food, you can go to the dump and get it for free.
If you want something that actually feeds you, you have to pay for it.”

You’re right . . . I answered my own question


41 posted on 03/08/2011 5:57:08 AM PST by laweeks
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To: MsLady

To my knowledge the only time I ever watched Oprah was during a blizzard and I was trying to get some weather/traffic/closings updates and she was on the channel where the news was going to be coming on. I could feel my IQ going down at the rate of one point per minute.


42 posted on 03/08/2011 6:11:38 AM PST by crusher (Political Correctness: Stalinism Without the Charm)
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To: woofie
I’ll watch it if Oprah sends me some $.... and lots of it

Well, based on the Proctor and Gamble advertising revenue, it looks like Oprah could afford to give $1 million to each viewer.

43 posted on 03/08/2011 6:21:44 AM PST by Dr. Sheldon Cooper (The truth can indeed be a finger-down-the-throat for those unprepared to hear it.)
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To: Dr. Sheldon Cooper
Oprah's core demographic are largely stupid liberal white women who have had abortions. This is not a joke, they called it the 'the hot-flash cohort'.



1) Oprah's audience is predominantly female, white, and over the age of 55.

2) Oprah's audience is also predominantly white: 5.9 million of whites watch Oprah, compared with 1.4 million blacks. Her reach among the Hispanic population is tiny -- only about 230,000 Hispanics watch the show daily.


44 posted on 03/08/2011 6:49:55 AM PST by WaterBoard ("PBR Street Gang this is Almighty, over..")
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To: TN4Liberty
Time for a bailout. Oprah is too big to fail.

Well then, I guess it is time for her to go on another diet . . .

45 posted on 03/08/2011 6:58:16 AM PST by Petruchio (I Think . . . Therefor I FReep.)
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To: pepsionice

+ some Logo and Bravo type programming thrown in for good measure to lasso the homos.

The channel is complete garbage, I removed it from our sat. tv. channels.

Actually both it and the “Man hating” [Lifetime} channel are garbage, but wife likes Lifetime. {ungh}


46 posted on 03/08/2011 7:02:11 AM PST by SZonian (July 27, 2010. Life begins anew.)
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To: jimbo123

No wonder Michelle is said to be jealous of Oprah. lol Oprah’s weight fluctuates but she is successful in her own right, dresses nicely and her smile seems genuine compared to Michelle who looks like a unhappy bag lady and who got her jobs as payback from her husband’s association with the Chicago political machine.


47 posted on 03/08/2011 7:03:44 AM PST by kalee (The offences we give, we write in the dust; Those we take, we engrave in marble. J Huett 1658)
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To: homegroan

48 posted on 03/08/2011 7:05:15 AM PST by ErnBatavia (It's not the Obama Administration....it's the "Obama Regime".)
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To: jimbo123

I wonder how much of Blowpra’s slump is related to her close connection to Baraq?

Baraq has a pretty good track record (after his election) of turning everything to sh!t.


49 posted on 03/08/2011 7:09:52 AM PST by nascarnation
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To: jimbo123

I saw (on the HISTORY CHANNEL, during “The last days of Adolph Hitler) an advertisement for a “special” on “Pray the gay away”, to be shown on OWN.

Seriously - what horrible timing for an advertisement.

Way to tie OWN with GAY and HITLER, PR department!


50 posted on 03/08/2011 7:11:26 AM PST by Ro_Thunder (I sure hope there is a New Morning in America soon. All this hope and change is leaving me depressed)
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