Skip to comments.OWN reboots (Oprah's advertisers in a panic)
Posted on 03/08/2011 4:02:54 AM PST by jimbo123
Oprah's new cable network -- which has not been able to get much traction since its blockbuster opening week -- is getting the "reboot."
Network officials have quietly been telling worried advertisers that OWN, Oprah's new channel, will begin reshuffling its lineup in the next weeks and investing millions in advertising to win back faithful viewers.
Advertisers like Procter & Gamble agreed to pay the network $100 million for the first three years, unprecedented for a cable channel that was started from scratch, based solely on Oprah's reputation.
(Excerpt) Read more at nypost.com ...
My guess is that the market for chick-oriented cable networks is saturated. OWN can’t draw enough chicks who currently watch Lifetime, Oxygen, WE or any other number of chick-oriented cable networks.
If you look at the programing...it’s like the Lifetime channel...with a bit of Doctor Phil mixed in. I just can’t see a high number of viewers ever coming to the network on a regular basis.
REAL women have better things to do than worship at the altar of Oprah.
Oprah is evil.
Indeed they do. That's why I used the term "chick" instead of "woman."
It’s just so easy to skip past that one.
Her house coat, House “Frau” group watch TV on antenna or the cheaping cable programming. They can’t afford her any more.
Time for a bailout. Oprah is too big to fail.
noprah will probably merge her programming with nobama’s reelection BS and try to fly that. Birds of a feather will go down together.
I use my TV to watch sports.
Sometimes I have to watch a movie with my wife but she regrets it because I tell her how much it sucks. I don’t even like watching movies with me and I am me!
It might cause a seismic ripple that could trigger the San Andreas to give way and voila! no more Hollywood. Too big a risk.
Thr network isn’t going to work. The advertisers are almost as stupid as the women who watch Oprah.
P&G Signs Ad Deal With Winfrey Network
Procter & Gamble Co. signed an advertising pact valued at more than $100 million with the Oprah Winfrey Network, according to people familiar with the matter, as the television-ad market continues to strengthen.
P&G’s deal with OWN spans three years, following the network’s planned debut next January, the people said. It includes ad time and integrating P&G’s products into some OWN shows, said another person familiar with the deal.
“This is an example of how P&G is always looking for mutually beneficial ways to work with our partners,” said a spokeswoman for the consumer-products company.
Her recommendations are tainted — Authors making up non-fiction books, Obama, etc.
"Your telly network is in the crapper! Good show!"
I think you're me
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