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The Final Days of the Glenn Beck Phenomenon?
Townhall.com ^ | March 30, 2011 | Rachel Alexander

Posted on 03/30/2011 6:40:37 AM PDT by Kaslin

The mainstream media has been reporting with glee that Glenn Beck may be leaving his Fox News show for a web-only show or his own cable station. Beck’s detractors are hoping he is imploding and this is the end of his superstardom in politics. There have been signs of friction between Beck and Fox News, and the network will not confirm whether his contract will be renewed in December.

The left is terrified of Beck. He has become one of the biggest leaders in the conservative movement. His enemies have responded by trying to force him out of his Fox News show. The far left group Color of Change organized a boycott of the show in 2009 after Beck called Obama a racist. The group claims that 300 advertisers have left, including Wal-Mart, Geico and Sprint. Liberal rabbis took out a full page ad in the Washington Post earlier this year asking Fox News to sanction Beck over critical statements he had made about them. Some Christian conservatives have kept quiet instead of defending him because of his Mormon faith. His theological differences with mainstream Christians occasionally surface on his television show.

The Glenn Beck Show has become one of the top cable news shows in just a few years. Unlike other prominent conservative talk show hosts, Beck educates his audience about our country’s history and philosophical foundations. He has figured out how to do so in a way that appeals to even our younger generations with their shorter attention spans. He wisely puts on many shows discussing Tea Party concerns that have become front and center over the past couple of years; hammering on the dangers of our expanding debt and deficits that risk economic doom if something does not change. He frequently lays into far left activists and exposes their seedy connections, unafraid to connect the dots when it comes to real conspiracies. His honest, folksy style of speaking with its sense of urgency, accompanied by unusual camera angles, invitingly draws viewers in. People from all walks of life easily identify with him due to his troubled past, which includes overcoming alcoholism, drug addiction and the suicide of his mother when he was only 13.

Lately, Beck’s shows have explored radical Islam, including whether Islamic prophecies coincide with Biblical endtime prophesies. Beck believes there is a possibility that the Antichrist foretold in the Bible will come from radical Islam. Considering around 80% of the U.S. population considers themselves to be Christians, and there are political overtones to Biblical end times prophesy, it makes sense for Beck to cover a topic that many of his viewers are interested in. Fox News viewers are even more likely to be Christians interested in these kinds of issues.

But Beck has become so wildly popular that every thing he says is a potential lightening rod. He has reached Sarah Palin levels of media scrutiny. There is now talk that his plain-talking style of covering controversial topics like radical Islam is hurting him and that his ratings have dropped drastically. Is there any truth to this? The big networks are down double digits, while cable networks have increased their viewers. Last year, Beck had the third most popular show on cable news, and just last week his ratings jumped up to second place, putting him ahead of Hannity and behind the number one O’Reilly Factor. And unlike O’Reilly and Hannity, Beck’s pre-evening time slot is not even a prime spot. O’Reilly has Beck on his show as a guest every Friday, no doubt realizing it helps his own ratings too.

Beck is even more successful outside of Fox News. Forbes Magazine has estimated that Beck’s web operations earn him $4 million per year, twice as much as the $2 million he earns from his Fox News show. He launched the website “The Blaze” last fall. It has more traffic than Fox News’ Fox Nation website.

Beck’s total earnings between March 2009 and March 2010 were $23 million according to Forbes. His radio show is carried by more than 350 stations, and he is the third-most-popular political radio talk show host after Rush Limbaugh and Sean Hannity. He regularly goes on live comedy tours around the nation. He has his own magazine, Fusion. He’s authored six New York Times bestsellers.

He launched the popular 9-12 Project in 2009 and quickly became one of the biggest faces of the Tea Party movement. Over 500,000 attended his “Restoring Honor” rally last August in Washington, D.C., dubbed “Beckapalooza” due to its draw. Unlike most conservative rallies, it wasn’t put on by a conglomerate organization, this was a rally where people came because Beck was the theme. Prominent groups like the National Rifle Association, Americans for Prosperity, FreedomWorks and Tea Party Patriots supported the rally. It raised $5.5 million, which went to the veterans’ charity Special Operations Warrior Foundation after costs.

Critics of Beck reveal their desperation at finding a real flaw in him by trying to have it both ways in their attacks on him. They do not like the way he has been able to present the historical and philosophical background underlying political issues in an appealing way that doesn’t bore the average person. But at the same time, they attack his intelligence. They claim he has sold out and gone mainstream. Beck’s website The Blaze criticized investigative filmmaker James O’Keefe for selectively releasing portions of incriminating videotapes of figures on the left. Beck hired former Huffington Post CEO Betsy Morgan to run The Blaze. Yet on the other hand, critics claim he is part of the fringe right for attacking radical Islam, discussing Biblical end times prophecy, and calling Obama a racist.

The efforts to ruin Beck will not be successful. The boycott isn’t hurting Fox News. Those advertisers affected have simply moved to other shows on the network. The controversies Beck has brought while at Fox News are just enough to help the network, not hinder it. Beck is covering mildly controversial issues, he is not behaving like Charlie Sheen or David Duke. The fact he is Mormon means he is not the perfect conservative talk show host for most of Fox News’ base, but he is the only one on the network willing to cover subjects that desperately need to be aired on a popular network. Beck is charismatic, tireless and always coming up with creative new ideas that reflect the times. If Beck and Fox News cannot agree on renewing his contract, Beck will have no problem expanding his empire and drawing viewers elsewhere.


TOPICS: Culture/Society; Editorial
KEYWORDS: beck; dsj; glennbeck
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To: Kaslin

Even if Beck does leave or fall, he has paved the way for someone even greater than him to pick up the fight. That’s what this is, a constant fight against those who would enslave us. Someone (or many) will just pick up the flag and keep charging.


51 posted on 03/30/2011 8:24:15 AM PDT by Clock King (Ellisworth Toohey was right: My head's gonna explode.)
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To: dynachrome

He talked about the reasons he hired her on the show. IIRC, he wanted the best.


52 posted on 03/30/2011 8:35:05 AM PDT by Reddy (B.O. stinks)
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To: Minus_The_Bear
The new Hannity action figure, just press the button on his back and he randomly repeats the same talking points until he pukes!

Note: Not appropriate for children under 30

53 posted on 03/30/2011 9:11:24 AM PDT by montyspython
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To: freespirited

My understanding is that TV advertising is priced based on viewership. That’s why so much attention is paid to ratings.
#################################

That’s true in general but not for Beck. All the ads that run on Beck’s show are asking you to make a phone call. Fox gets paid based on the number of phone calls. That is the bottom of the barrel for TV ads.


54 posted on 03/30/2011 9:40:01 AM PDT by InterceptPoint
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To: NordP

You are very welcome, NordP


55 posted on 03/30/2011 10:10:46 AM PDT by Kaslin (Acronym for OBAMA: One Big Ass Mistake America)
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To: montyspython

That is your opinion and you are entitled to it. *shrug*


56 posted on 03/30/2011 10:12:49 AM PDT by Kaslin (Acronym for OBAMA: One Big Ass Mistake America)
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To: surfer

I watched the show, he wasn’t crying. He was mocking the liberals


57 posted on 03/30/2011 10:19:43 AM PDT by Kaslin (Acronym for OBAMA: One Big Ass Mistake America)
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To: Minus_The_Bear

You are also entitled to your opinion. It doesn’t mean you are are correct though


58 posted on 03/30/2011 10:22:06 AM PDT by Kaslin (Acronym for OBAMA: One Big Ass Mistake America)
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To: blasater1960
If Beck quit crying and turned his investigative powers toward Mormonism Inc, I would be a full-on Beck fan. Until then, I hedge my support.

I couldn't agree more. It does not take great investigative powers to debunk Mormonism. This makes me pretty skeptical of anything else that he presents.

I listen to Beck's radio program an hour or two a week during my commute. Beck's okay but he is no Rush Limbaugh in either substance or style.

59 posted on 03/30/2011 10:30:16 AM PDT by CommerceComet (Governor Romney, why would any conservative vote for the author of the beta version of ObamaCare?)
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To: Kaslin; blasater1960

Kaslin...I think you meant to reply to #39 to blasater1960


60 posted on 03/30/2011 10:39:01 AM PDT by surfer (To err is human, to really foul things up takes a Democrat, don't expect the GOP to have the answer!)
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To: Kaslin

Yes I am entitled to my opinion as so are you, doesn’t mean that you are correct either, however, it still seems you are having a problem with opposing opinions none the less.


61 posted on 03/30/2011 10:48:04 AM PDT by montyspython
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To: surfer; blasater1960

Yes, you are correct. I did meant reply to #39 to blasater1960. My apology


62 posted on 03/30/2011 11:07:35 AM PDT by Kaslin (Acronym for OBAMA: One Big Ass Mistake America)
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To: Kaslin
Correcting bad grammar

I did mean to reply to.....

63 posted on 03/30/2011 11:10:15 AM PDT by Kaslin (Acronym for OBAMA: One Big Ass Mistake America)
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To: Kaslin

[The fact he is Mormon means he is not the perfect conservative talk show host for most of Fox News’ base. . .]

I think this is off base. It implies that “most” of FOX News’ loyal viewers are Mormonophobs.


64 posted on 03/30/2011 11:34:32 AM PDT by Brad from Tennessee (A politician can't give you anything he hasn't first stolen from you.)
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To: Brad from Tennessee

Does it bother you that he is a Mormon?


65 posted on 03/30/2011 11:44:33 AM PDT by Kaslin (Acronym for OBAMA: One Big Ass Mistake America)
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To: Kaslin

[Does it bother you that he is a Mormon?]

Not at all.

And the rest of the analysis is very well done.


66 posted on 03/30/2011 11:53:45 AM PDT by Brad from Tennessee (A politician can't give you anything he hasn't first stolen from you.)
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To: LS

I am partial to the History shows, you may have picked up on that. :)


67 posted on 03/30/2011 11:56:16 AM PDT by HonestConservative (http://freedomradiorocks.com/2011/03/28/diana-west-reveals-obamas-mission-in-libya/)
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To: All

this is big lie theory on the attack against any and all that is conservative.

The left is and acts like they do control the institutions and wheels of government.


68 posted on 03/30/2011 2:24:55 PM PDT by longtermmemmory (VOTE! http://www.senate.gov and http://www.house.gov)
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