Skip to comments.Malmö braces for Scandinavia's largest shopping mall
Posted on 03/30/2011 4:54:11 PM PDT by WesternCulture
1. I'm convinced several forum members who are impressed by Sweden's Liberal policies on immigration wish to contribute in a constructive manner to this thread:)
2. Which is the biggest shopping mall on Earth? According to Forbes, no mall in the entire US enters the top ten list! (See link below) However, there are many ways to count. If you'd measure them by the number of shops, Emporia would beat number 10 on that list by around 100% even though it will have only half the size. Furthermore, the yearly combined sales of a mall like Emporia, located in an area of the World which enjoys the highest salaries on Earth, are bound to beat most competitors.
3. Join in on the celebration of yet another mega mall!
"A mall billed as one of Europes most spectacular shopping centres is under construction in Malmö, but questions remain as to whether the city can handle the massive expansion in retail space, The Local's Karen Holst discovers.
Coined as Europes most spectacular and Scandinavias largest shopping centre, the southern based mega-mall Emporia promises to deliver a shopping experience well-beyond the normal.
Following a delay, Emporia is now slated to open October 2012 rather than 2011.
The gigantic three-story shopping centre is more than three times the size of neighbouring Malmö Arena and occupies a total of 93,000 square metres.
Emporias developers set their focus on creating more of a shopping sanctuary, or as they say a space to rejuvenate, gather inspiration, and seek refuge from the fast-paced world while shopping, eating and hanging out, according to the super- malls sole developers Steen & Ström, a Scandinavian company that owns, operates and develops shopping centres throughout Scandinavia.
"The architecture combined with the service level is unique in Scandinavia and even to some extent in Europe. Add to that five art projects incorporated in the building, a roof top park and a suberb location in terms of public transportation," says Jonatan Carlring, Emporias Development Manager from Steen & Ström.
The birth of Emporia began about five years ago with the land purchase in 2006. It has since evolved from a vast, open field and soon into Scandinavias largest shopping mall with the aim of offering an unmatched shopping, dining and entertainment experience.
Visitors will discover at least 200 stores, more than 20 restaurants and cafes, a rooftop park, two indoor playgrounds, several family rooms and plenty of lounge areas.
The design by itself is a remarkable feat.
The glamorous exterior flaunts two stunning and colourful main entrances made entirely of curved glass. One grand entrance is inspired by the semi-precious Amber stone and will be orange glass, the other influenced by the near-by sea and offering a mix of blues.
Its a very special entrance because the glass is double curved which means each piece is individually designed and cut, explains Carlring.
The roof struts another spectacular yet sustainable environment that will be converted entirely into green space, about the size of four football fields.
Made from a low-maintenance material called sedum, the green roof will help alleviate flooding, reduce noise, add a layer of thermal insulation and possibly even help compensate for the loss of green surface by providing an environment to re-inhabit for wildlife, such as birds, plants and insects.
It will be a kind of park on the top of the building with walkways and viewpoints of both Denmark and Malmö, Carlring describes.
The inside world of Emporia unfolds into three levels, composed of shopping corridors and anchored by six distinct, open squares taken from the piazza concept of Romes bustling streets.
Each square offers a separate lounging experience and a unique, open area where elevators and escalators can be used when traversing the mall.
For example, the Sea Square is naturally connected to the Sea Entrance and it is designed to be a completely open sky dome that reaches up to the top level.
There also will be a waterfall in the Sea Square that runs the height of the building on each side of the lift and drops into a small pool, Carlring adds.
Flower Square boasts a spiral staircase, jungle vines, scores of flowers and green glass to evoke a garden oasis.
The remaining squares take on colour identities, such as Amber Square, Pink Square and Purple Square.
Shoppers looking to snap open their wallets will meet some of the usual and expected chain stores such as H&M, Lindex, Kappahl, GinaTricot and Stadium, to name a few, as well as smaller, more exclusive brands.
There will be retail surprises, Carlring adds. But nothing we can communicate just yet.
Other major firms signed on thus far include ICA, Willys, JC, Intersport and Clas Ohlson to name a few. Two of the most recent confirmed clothing chains are G Star and The Sequal with several additional major tenants in the final stages of negotiations.
With only between 65 and 70 percent of the retail space leased and about 18 months to go before opening, Carlring isnt worried.
We are exactly where we expected to be at this point and fully expect to reach full capacity at the time of our opening, he affirms.
To satisfy shoppers hunger-inducing credit-card frenzy, Emporia houses about 20 restaurants and cafes with more than 3,500 square metres dedicated to eating.
Food offerings range from simple, fast-food stops to fine dining atmospheres and have the capacity to serve more than 4,000 meals per day. Some of the restaurants will remain open longer than the shops to allow visitors a leisurely evening meal.
With a mind toward service, Carlring says the niceties Emporia offers will help separate it from other area shopping malls. This includes attractive perks such as valet parking, private lockers, and shopping carts similar to those found in airports.
The mega-mall also includes a colorful parking garage with 3,000 spots and will be easily accessible from the community by well-lit bicycle routes.
Emporia is housed in Hyllie, an emerging district just southeast of Malmö that promises to extend the feel of the citys reach as well as significantly alter the local flatland skyline.
Emporia is part of the areas new urban development plans, which is second only to Västra Hamnen in terms of sheer size and expenditure.
The plans include Malmö Arena, Emporia and a new train station as well as at least 7,000 new homes, 7,000 new jobs, hotels and offices.
Hyllie is fast becoming a new part of Malmö and in the future it will be a well-developed living centre. With the infrastructure and new train station, its a good area to develop and perfect for our investment, Carlring says.
The vast shopping mall is strategically constructed next to the City Tunnels new Hyllie Station, hoping to capitalize on the 37 million people who travel between Copenhagen and Malmö annually.
It is an easy 6-minute ride from Malmö Central Station, 12-minutes from Copenhagens Kastrup airport and 27 minutes from downtown Copenhagen.
Although Carlring is optimistic about the success of Emporia, the huge mall is within less than eight kilometres of at least seven other major shopping centres in the Malmö city area alone.
In addition, recent evaluations from last year demonstrate a significant drop in sales across Malmös retail shopping venues despite the economys upswing.
The citys newest shopping centre, Entré, opened in 2009 and offers a bowling alley, fitness centre and cinema, and has been struck by three different bankruptcies in its short span. At least a dozen retail spaces sit empty at any given time, according to reports at the beginning of the year.
But people in Malmös retail business dont seem concerned and agree with Carlrings positive outlook toward the future by embarking on pricey projects.
Three major shopping centres, Mobilia, Triangeln and Caroli City, are currently undergoing expansion and renovation projects although each hosts several vacant retail spaces.
Market area manager for Mobilia, Anders Murmark, told Sydsvenskan, south Swedens daily newspaper, that analysts estimate every citizen in the area spends an average 50,000 kronor (about $8,000) a year, only half of which goes toward the staples of living such as groceries.
If Malmös population continues to rise at the expected 4,000-5,000 new inhabitants a year, Murmark claims that increase will amount to several billion kronor available in retail funds.
And Carlrings projections arent conservative either.
We dont talk about the areas purchasing power but we do estimate about 9 million customers a year with the first years turnover at about 2.5 billion kronor, Carlring says.
As Emporia enters its final stages of construction, it has gained global attention of all those in the shopping centre business with a total investment estimated at about 4 billion kronor."
The World’s largest malls:
Short film promoting the Emporia mall:
Sorry, I couldn't get past this. My sincerest hope is that (1) I die before I make it to the Mall of America; and, (2) I hope I never know what is the biggest shopping mall on earth.
Western Culture indeed.
That’s so 70’s.
The scary thing is that there is some muslim who’s
sole ambition is to die in the largest finest Mall
in the world, probably more than one!
In the US, now, many once famous and prosperous malls are closed and abandoned. Why. Because unassimilated low class filth congregate there, cause trouble, and chase away respectable citizens who do not need to be abused, robbed, raped and harassed by scum.
In the US, this has been the doing of lowclass blacks. You don't have too many underclass blacks in Sweden I'd guess, but you have something worse--unassimilated moslem filth.
Wait until the rapes begin in your precious malls--what will you do then? What will you do when self-respecting Swedes refuse to put their wives and daughters at risk in your commercial carnivals?
Maybe in the name of "tolerance" and "multiculti" you can pass a law and force Swedish citizens to submit to moslem brutality and spend their money in a shooting gallery. Good luck with that.
- Contrary to you, I wish to experience Mall of America before I die!
Seriously, being Swedish, I could perhaps appreciate aspects of Mall of America that most people of non-Scandinavian descent could not.
Most Scandinavians that emigrated to that part of America were poor. In comparison to the Sweden they left in the 19th century, Mall of America would be like paradise to them.
Mall of America isn't the most noble thing ever accomplished in World History, but it is an expression of the strength of Western Civilization.
The ambition of other cultures to copy Western ways of life is another one.
I couldn’t agree more. The fulfillment of all your cultural aspirations is to be found with Snoopy at the Mall of America. By all means, come and enjoy.
Here in Jersey, the malls are very nice. I go into them with no fear for my life. Is it different in Ohio?
Malmo is the Scandinavian city that has a huge problem with Muslims and a huge problem with Jews leaving the city. Now that’s a town that’s gonna have a problem with malls!
- Almost sounds like the horror of future society described by Pink Floyd in film “The Wall”.
Bob Rivers has also touched on this subject:
(Sorry for not being overly serious fellow Freeper)
- Like I've said elsewhere in threads here on FR, Jews don't display a tendency to flee from the Muslims.
Over here, Jews seem very determined to fight for their right to exercise their way of life despite Muslim aggression directed against them on Swedish soil.
Greetings from Gothenburg, Sweden.
They need a good barbecue shop - some nice baby back ribs and beer.
Looks like ‘DeadMalls’ will have to add an international section at some point.
“They need a good barbecue shop - some nice baby back ribs and beer.”
- Eating babies is prohibited even by Muslim law, but according to the holy Quaran, marrying them is OK.
The Scottish attitude:
Greetings to you. Fortunately, here where I live Jews don’t have to flee or fight for their lives - at all. I hope this continues.
Malmo does have major problems does it not? (Not trying to be snarky - just asking.)
The punks and thugs of Malmö are gonna love this place.
That is sort of exactly what has happened to one of the first large malls built in Oslo.
Now I would not want to go to the place after dark (and it’s dark often up north here). The surrounding area too... Stay away.
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