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Atlas Shrugged Movie Boosts Book to #4 on Amazon Bestseller List
Forbes.com ^ | April 17, 2011 | MARC E. BABEJ

Posted on 04/17/2011 9:43:01 AM PDT by RonDog

Here’s a marketing question I thought I’d never ask:

Would you think that a critically panned, low-budget movie, with a virtually unknown director and cast, could catapult a more than 50 year-old book near the top of the Amazon bestseller list?

Well, exactly that appears to be happening with the movie adaptation of Ayn Rand’s Atlas Shrugged.


(Excerpt) Read more at blogs.forbes.com ...


TOPICS: Constitution/Conservatism; Extended News; News/Current Events; Politics/Elections
KEYWORDS: atlasshrugged; bookreview; booksales; topten
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1 posted on 04/17/2011 9:43:04 AM PDT by RonDog
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from the
"Atlas Shrugged" (the movie) website

2 posted on 04/17/2011 9:47:48 AM PDT by RonDog
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To: RonDog

Can’t say I’ve ever seen AS in the bargain bin. It may not have been fourth, but it’s always been hangin’ up there. Kinda like “Dark Side of the Moon”


3 posted on 04/17/2011 9:51:15 AM PDT by Roccus
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To: RonDog
The left has been "critically panning" the book too, ever since its publication, and all it does is keep outselling anything they've ever produced.

Must be frustrating for them.

As a read, I liked The Fountainhead better, but what the heck. You can't argue with a true magnum opus.

4 posted on 04/17/2011 9:53:51 AM PDT by hinckley buzzard
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To: RonDog

Our son and gf saw it last night. I asked him how it was — ‘trite and shallow.’ They drove an hour to see it.


5 posted on 04/17/2011 9:56:11 AM PDT by bboop (Stealth Tutor)
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To: RobFromGa
See also THIS thread:
ATLAS SHRUGGED- Freeper Reviews
 
04/15/2011 1:31:44 PM PDT · by RobFromGa · 273 replies
Freepers | April 15, 2011 | RobFromGa

Atlas Shrugged Part 1 Quick Review- 5 stars!

Very faithful to Rand's ideas. I didn't feel like they skipped any major items... the back story with Francisco was hinted at and would have been too hard to develop completely.

Casting was superb. Hank (Hooray!) and Lillian (Boo!)Rearden and Ellis Wyatt (!!!) were done perfectly as was Wesley Mouch and the other moochers and looters. Dagny was good but it took about ten minutes for me to completely buy her in the role.

Pace was perfect... it kept moving at a fast speed, and I didn't want it to end. Cinematography...


6 posted on 04/17/2011 9:58:30 AM PDT by RonDog
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To: RonDog

Good to know I contributed, my copy supposed to be delivered on Tuesday. Excellent movie, my first time in a theater in 20 years. I swore off polluting my mind with hollywood drivel.


7 posted on 04/17/2011 10:11:06 AM PDT by RS_Rider (I hate Illinois Nazis)
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To: hinckley buzzard
And, from Ed Morrissey at hotair.com:
...The best word to describe Atlas Shrugged Part 1 is...surprising

It’s surprisingly well-paced, surprisingly intelligent, surprisingly well-acted, and surprisingly entertaining.  Perhaps most surprising of all, it has me thinking about re-reading the novel again. 

I would highly recommend it to friends and their families.

-- snip --

...according to Box Office Mojo, the limited release seems to be paying dividends. 

The film had the third highest per-screen average on Friday night of the films at the box office. 

The trick will be to move it up from 300 screens to somewhere over 1000, if possible.  With a budget of only $10 million, it won’t take long for the film to recoup its costs.


8 posted on 04/17/2011 10:16:05 AM PDT by RonDog
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9 posted on 04/17/2011 10:17:35 AM PDT by TheOldLady
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To: RonDog
The film had the third highest per-screen average on Friday night of the films at the box office.

It maintained that average thru the weekend...per-theatre average take just behind 'Scream 4'. $1.677 million take in the first three days. For a limited-run in only 300 theatres?

Not bad. Not bad at all.

10 posted on 04/17/2011 10:22:33 AM PDT by who knows what evil? (G-d saved more animals than people on the ark...www.siameserescue.org.)
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To: who knows what evil?

The other thing to remember about the per theater average is that Rio is in 3D with the associated ticket prices.


11 posted on 04/17/2011 10:27:18 AM PDT by USNBandit (sarcasm engaged at all times)
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To: RonDog

I read “Atlas Shrugged”, and “The Fountainhead” many, many years ago, and just this morning had the former downloaded to my kindle.


12 posted on 04/17/2011 10:47:31 AM PDT by Paperdoll ( On the cutting edge)
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To: bboop

How sad that the younger generation just doesn’t get it. They’ve been too Feducated!


13 posted on 04/17/2011 10:52:37 AM PDT by Paperdoll ( On the cutting edge)
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To: hinckley buzzard

The Fountainhead Movie is ok, but the acting is so stiff. and everyone seems to talk in a forced style. but Coop’s speech at the end is worth the wait.


14 posted on 04/17/2011 11:00:31 AM PDT by longfellow (Bill Maher, the 21st hijacker.)
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To: ADemocratNoMore; Aggie Mama; alarm rider; alexander_busek; AlligatorEyes; AmericanGirlRising; ...

The book is taking off again. We were there first.


15 posted on 04/17/2011 11:57:47 AM PDT by Publius
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To: USNBandit

Good point...


16 posted on 04/17/2011 12:19:26 PM PDT by who knows what evil? (G-d saved more animals than people on the ark...www.siameserescue.org.)
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To: Publius
Photobucket
17 posted on 04/17/2011 12:46:20 PM PDT by ladyvet ( I would rather have Incitatus then the asses that are in congress today.)
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To: RonDog

just imagine if it were ALLOWED to be shown in more then 10% of theaters

the left is doing all they can to minimize it’s impact


18 posted on 04/17/2011 12:46:52 PM PDT by sten (fighting tyranny never goes out of style)
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To: sten
the left is doing all they can to minimize it’s impact

Won't happen. The tsunami has begun...

I saw it Friday night. I'll be seeing it a few more times over the next 7-10 days. I'll be handing out copies of the DVD to everyone on my Christmas list.

The last piece of the puzzle is an endorsement by Rush, Hannity, Levin, and Palin.

19 posted on 04/17/2011 12:54:45 PM PDT by Night Hides Not (If Dick Cheney = Darth Vader, then Joe Biden = Dark Helmet)
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To: bboop

I saw the movie yesterday. It was excellent. The major actors were perfect. The sets were beautiful. The plot was fast moving and cogent. I never read the book but now I will. The only reason it is being panned by professional critics is politics, pure and simple.


20 posted on 04/17/2011 1:18:11 PM PDT by Inwoodian
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To: Publius
We were the first.

And the best. :)

Any ideas which book you'll do for the next book club review?

21 posted on 04/17/2011 1:27:39 PM PDT by BuckeyeTexan (There are those that break and bend. I'm the other kind. *4192*)
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To: Inwoodian
I never read the book but now I will.

And we at the FReeper Book Club will be happy to assist.

FReeper Book Club: Introduction to Atlas Shrugged
Part I, Chapter I: The Theme
Part I, Chapter II: The Chain
Part I, Chapter III: The Top and the Bottom
Part I, Chapter IV: The Immovable Movers
Part I, Chapter V: The Climax of the d’Anconias
Part I, Chapter VI: The Non-Commercial
Part I, Chapter VII: The Exploiters and the Exploited
Part I, Chapter VIII: The John Galt Line
Part I, Chapter IX: The Sacred and the Profane
Part I, Chapter X: Wyatt’s Torch
Part II, Chapter I: The Man Who Belonged on Earth
Part II, Chapter II: The Aristocracy of Pull
Part II, Chapter III: White Blackmail
Part II, Chapter IV: The Sanction of the Victim
Part II, Chapter V: Account Overdrawn
Part II, Chapter VI: Miracle Metal
Part II, Chapter VII: The Moratorium on Brains
Part II, Chapter VIII: By Our Love
Part II, Chapter IX: The Face Without Pain or Fear or Guilt
Part II, Chapter X: The Sign of the Dollar
Part III, Chapter I: Atlantis
Part III, Chapter II: The Utopia of Greed
Part III, Chapter III: Anti-Greed
Part III, Chapter IV: Anti-Life
Part III, Chapter V: Their Brothers’ Keepers
Part III, Chapter VI: The Concerto of Deliverance
Part III, Chapter VII: “This is John Galt Speaking”
Part III, Chapter VIII: The Egoist
Part III, Chapter IX: The Generator
Part III, Chapter X: In the Name of the Best Within Us
Coda: Ten Years After
Afterword and Suggested Reading

22 posted on 04/17/2011 1:27:39 PM PDT by Publius
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To: TheOldLady

Took one look at this beautiful pic, knew it was Alaska, (got homesick) and it is now my desktop background.

And, BTW, I will now be making a donation to FR.


23 posted on 04/17/2011 1:29:19 PM PDT by Sea Parrot (Being an autodidact, I happily escaped the bureaucratization of intellect)
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To: BuckeyeTexan
Democracy in America by Alexis Tocqueville in its new translation by Arthur Goldhammer.

Billthedrill and I have a lot of work to do on our book on the Federalist and anti-Federalist papers, so we won't be attacking it until late this year.

24 posted on 04/17/2011 1:29:48 PM PDT by Publius
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To: RonDog

Not at all surprising. I think “Blind Side” shot back up after the movie came out.


25 posted on 04/17/2011 1:38:20 PM PDT by LS ("Castles made of sand, fall in the sea . . . eventually." (Hendrix))
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To: RonDog

Not at all surprising. I think “Blind Side” shot back up after the movie came out.


26 posted on 04/17/2011 1:38:31 PM PDT by LS ("Castles made of sand, fall in the sea . . . eventually." (Hendrix))
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To: RonDog

One might start to believe the critics-—liberals all— don’t know WTF they are talking about.


27 posted on 04/17/2011 1:40:11 PM PDT by Venturer
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To: Publius

Looked it up. Sounds wonderful. Ordered it. Waiting patiently.


28 posted on 04/17/2011 1:52:33 PM PDT by BuckeyeTexan (There are those that break and bend. I'm the other kind. *4192*)
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To: RonDog; Man50D; Principled; EternalVigilance; phil_will1; kevkrom; Bigun; PeteB570; FBD; ...

[I wrote these comments BEFORE I read the posts on this thread]

Mrs. Taxman and I just returned FRom a special First Coast TEA Party Member matinee screening of “Atlas Shrugged;” it was, in a word, OUTSTANDING! It is true to the book, and captures the essence of Ayn Rand’s message.

I’m no movie expert nor am I a film critic, but IMHO, the movie flowed well – not too fast, not too slow; the cimematography was excellent, and the computer generated scenes were very well done. For a “small budget” film, the producers and directors acquitted themselves very well. The actors and actresses were a most excellent fit for their parts, both in appearance and mannerisms, and were true (IMHO) to the book’s character development.

Obviously, some minor scenes were left on the cutting room floor. That the producers were able to cut 300 pages down to 1 hour and 45 minutes without losing the book’s story line is testament to their ability and thoughtfulness.

I urge you, in the strongest of terms, GO SEE THE MOVIE!

AND, take one or two Friends! If enough Real Americans (that would be US!) attend Part 1, Part II will be produced.

All Americans really need to understand what the looters and moochers have done/are doing to us. “Atlas Shrugged” is a most excellent vehicle for getting that message into the “Popular Culture.”

I’d like some feedback FRom you after you see the movie. Particularly, I’d like to know what those of you who have not read the book think about it.

Mrs. Taxman and I do not ordinarily attend movies — we do not appreciate the cultural corruption Hollywood has engendered, and for that reason, refuse to purchase tickets to movies produced by people who seem intent on tearing America apart.

“Atlas Shrugged” is the first movie we have gone to in roughly 15 years. Since the folks behind it are not contributing to the corruption of our culture, and since the movie has an uplifting message, we heartily recommend you take some FRiends and go see it. More than once, it the mood strikes you. We’ll go again.


29 posted on 04/17/2011 2:34:08 PM PDT by Taxman (So that the beautiful pressure does not diminish!)
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To: Taxman

bump


30 posted on 04/17/2011 2:52:07 PM PDT by VRW Conspirator (Pray like it all depends on God. Shoot like it all depends on you.)
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To: Taxman
Since the folks behind it are not contributing to the corruption of our culture...

Well, besides spreading the godless, materialist, selfish Objectivist ideology...

The Randian idea that we can have just government, or maintain liberty, without God, without a moral basis for our laws, is one of the leading corruptions in our culture, old friend.

As I'm sure you've gathered from reading my reply, I'll not be attending.

Hope you and your bride are well.

31 posted on 04/17/2011 3:07:49 PM PDT by EternalVigilance (Trump is one of the scavengers feasting on the rotting carcasss of the elephant Rove helped kill.)
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To: Sea Parrot

Woo hoo!

Thank you very much!


32 posted on 04/17/2011 3:17:48 PM PDT by TheOldLady
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To: Taxman

Is it a family-friendly movie?


33 posted on 04/17/2011 3:20:53 PM PDT by Sun (Pray that God sends us good leaders. Please say a prayer now.)
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To: All

just came back from the movie - and I really enjoyed it.
My brother went as well. He hasn’t read the book, but
the movie made him want to reading it.


34 posted on 04/17/2011 4:06:42 PM PDT by CharlotteVRWC
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To: CharlotteVRWC

Just saw it again today!


35 posted on 04/17/2011 4:08:44 PM PDT by Larry Lucido
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To: bboop

I saw it this morning with high hopes. Unfortunately your son is correct.


36 posted on 04/17/2011 4:15:04 PM PDT by Yardstick
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To: Publius

“”The book is taking off again.””

Hallelujah!

Rand may not have believed in God, but she darn sure believed in freedom.

And I believe that God works through each of us.

May God give us strength.
Tatt


37 posted on 04/17/2011 4:24:13 PM PDT by thesearethetimes... ("Courage, is fear that has said its prayers." DorothyBernard)
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To: RonDog

America is waking up!


38 posted on 04/17/2011 4:44:43 PM PDT by austingirl
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To: RonDog

Judging from the early numbers, the film version is doing surprisingly well. According the the tall from Box Office Mojo, “Atlas Shrugged” has the second highest average per screen ($5590) of any film in first run release this weekend. In fact, the only movie with a higher per-screen average is Scream 4, and its showing on 3,305 screens around the country. Atlas Shrugged is pulling in a similar average—in only 300 theaters.

The problem here is distribution. If they can get the film into wider release, Atlas could produce some rather impressive numbers. The problem is getting it into more theaters that are already booked for other films. And, the first wave of big summer movies is just around the corner, so the film really needs to do well over the next two or three weeks to earn back its production and distribution costs, and generate a groundswell for Part II.


39 posted on 04/17/2011 5:30:12 PM PDT by ExNewsExSpook
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To: thesearethetimes...
Rand may not have believed in God, but she darn sure believed in freedom.

Not possible. There is no true freedom without God.

"We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable rights, that among these are life, liberty and the pursuit of happiness. That to secure these rights, governments are instituted among men..."

-- The Declaration of Independence

Destroy that, and you've destroyed America.

40 posted on 04/17/2011 6:28:19 PM PDT by EternalVigilance (Trump is one of the scavengers feasting on the rotting carcasss of the elephant Rove helped kill.)
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To: RonDog; All
Excerpt from review by Martin Fridson, global credit strategist at BNP Paribas Investment Partners. He has published critiques of Oliver Stone's 1987 film Wall Street and its 2010 sequel. He has read Atlas Shrugged once, his wife of 29 years has read it 13 times.

Big Novel Meets Big Screen - B, by Martin Fridson, 2011 April 09


41 posted on 04/17/2011 6:38:31 PM PDT by CutePuppy (If you don't ask the right questions you may not get the right answers)
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To: RonDog

Saw it last night. Great movie. Great understated ending. Ironically, two of the few theaters showing it in the SFO Bay Area are in Berkley. I tend to think it was not to educate them, but rather to ensure the movie had a bad first weekend showing.
The philosophy of the movie is liberals’ worse nightmare. That’s why all the critics panned it; 17 out of 18 reviews gave it rotten tomatoes.

Prove these Bolsheviks wrong. Go see it and enjoy it. It’s refreshing.


42 posted on 04/17/2011 7:03:46 PM PDT by Barnacle (Is treason a high crime or misdemeanor?)
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To: Taxman
“Atlas Shrugged” is the first movie we have gone to in roughly 15 years.

Thanks for the ping/post. Good for you. You went "Galt" with your $ on the "entertainment" industry. I have done pretty much the same in all facets of Barry's economy. The last movie I saw (with my wife, kids and grandkids) was Marley and Me. Good movie. I saw Atlas Shrugged Friday night with the same gang (including grandkids) that went to see Marley and Me.

I saw it Friday night in downtown Birmingham, Michigan in Oakland county. Oakland county used to be one of the wealthier counties in the U.S.A. Birmingham is still one of the most affluent cities in Michigan. Lots of wealthy job creators/producers live there. (Lots of General Motors/auto company managers...oh, the irony) There was applause at the opening and applause at the end. It was good.

43 posted on 04/17/2011 7:09:38 PM PDT by PGalt
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To: hinckley buzzard
and all [Atlas Shrugged] does is keep outselling anything they've ever produced.

That's not even close to true. Books like The DaVinci Code and others have sold more books than Atlas Shrugged.

44 posted on 04/17/2011 7:11:48 PM PDT by Ted Grant
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To: Taxman; thesearethetimes...; Dagny Taggart; Hank Rearden; Wyatt's Torch; dAnconia; ...
All Americans really need to understand what the looters and moochers have done/are doing to us. “Atlas Shrugged” is a most excellent vehicle for getting that message into the “Popular Culture.”

Indeed. I believe Rand has already converted more former commies, socialists, muslims, moral relativists, wishy-washy moderates and agnostics, and liberals to the cause of freedom than anyone else, perhaps because she didn't demand a blind faith that they always reject out of hand, but rested her case logically, syllogism by syllogism, on a reality that even they could not ignore. Millions of them, even. So many, in fact, that I believe we would have been in a collectivist dictatorship many, many years ago without her influence and the votes of her readers. Thank God for Ayn Rand ------ and her proof that man's life must rest on the moral absolutes that reality demands (and which actually are the necessary precursors to mutual benevolence among men) .


45 posted on 04/17/2011 8:38:57 PM PDT by FreeKeys ("A principle which recognizes no morality & no individual rights can result [only in] brutality."-AR)
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To: FreeKeys
Thank God for (athiest) Ayn Rand

He does work in strange ways...

46 posted on 04/17/2011 8:47:02 PM PDT by Onelifetogive (I tweet, too...)
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To: EternalVigilance

But as I said in my original post -
“I believe that God works through each of us.”

Regardless of whether you believe in Him or not, He most certainly believes in you :)

May God bless.
Tatt


47 posted on 04/17/2011 9:01:57 PM PDT by thesearethetimes... ("Courage, is fear that has said its prayers." DorothyBernard)
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To: Onelifetogive
He does work in strange ways..

Yes, He does.

48 posted on 04/17/2011 9:02:59 PM PDT by FreeKeys ("The concept of individual rights is so new...most men have not grasped it fully to this day."-Rand)
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To: Onelifetogive; FreeKeys

“Thank God for (athiest) Ayn Rand”

“He does work in strange ways...”

Indeed.

Good news Bump!
May God give us strength.
Tatt


49 posted on 04/17/2011 9:10:27 PM PDT by thesearethetimes... ("Courage, is fear that has said its prayers." DorothyBernard)
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To: thesearethetimes...
I have no idea what that means.

We're talking about the ideology promoted by Ayn Rand in her writings, which are godless, materialistic, empty, and destructive of the possibility of self-government and liberty.

John Adams:

"We have no government armed with power capable of contending with human passions unbridled by morality and religion. Avarice, ambition, revenge or gallantry would break the strongest cords of our Constitution as a whale goes through a net. Our Constitution is designed only for a moral and religious people. It is wholly inadequate for any other."

Margaret Thatcher:

"Without a moral basis, [a free] society would not long endure."


50 posted on 04/17/2011 9:12:26 PM PDT by EternalVigilance (Trump is one of the scavengers feasting on the rotting carcasss of the elephant Rove helped kill.)
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