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ATLAS SHRUGGED

Posted on 04/18/2011 6:41:10 AM PDT by cgchief

I'm sure it won't be reported by the mainstream media, but does anyone have an idea on how Atlas Shrugged did at the box office this weekend?


TOPICS: Business/Economy; Constitution/Conservatism; Government; Philosophy
KEYWORDS: atlasshrugged; boxoffice; hollywood; moviereview

1 posted on 04/18/2011 6:41:11 AM PDT by cgchief
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To: cgchief

I was wondering the same thing this morning.


2 posted on 04/18/2011 6:41:56 AM PDT by doodad
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To: cgchief

$1.7 Million

(google it:>)


3 posted on 04/18/2011 6:43:31 AM PDT by libertarian27 (Ingsoc: Department of Life, Department of Liberty, Department of Happiness)
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To: cgchief

there are several threads on AS including some sites for box office


4 posted on 04/18/2011 6:45:07 AM PDT by DollyCali (Don't tell God how big your storm is... tell your storm how BIG your God is!)
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To: cgchief

Probably not well. I live in a decent sized metro area (Norfolk, VA) and the closest place playing the movie is in Richmond, or about 2 hours away. I want to see it, but I’m not to that extent. I’ll wait for DVD.


5 posted on 04/18/2011 6:48:24 AM PDT by wolfman23601
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To: cgchief

It did ok. About $5,500 per screen which isn’t bad. If word of mouth bumps it to 1,000 screens in the next weeks or so, it will likely be profitable.


6 posted on 04/18/2011 6:48:28 AM PDT by Anitius Severinus Boethius
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To: libertarian27

1.7 million does not sound like a lot. How many theaters was it playing in? I could not get a ticket this weekend. The only two theaters near me playing it were all sold out the whole weekend.


7 posted on 04/18/2011 6:49:11 AM PDT by Old Teufel Hunden
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To: libertarian27

I hit the opening weekend box office pretty close on Saturday, based on the Friday box office.

http://www.freerepublic.com/focus/news/2705471/posts?page=254#254

That’s a good take. Hopefully it can get more screens.


8 posted on 04/18/2011 6:50:55 AM PDT by Ted Grant
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To: Old Teufel Hunden

300 theaters. not many.

@ $5500 per screen... if they rolled out to 2000 screens, they have brought in $11m on a single night. possibly $20m+ the weekend


9 posted on 04/18/2011 6:52:17 AM PDT by sten (fighting tyranny never goes out of style)
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To: cgchief

I dont have the $ numbers but I read it came in 3rd overall with 15% of ticket sales this weekend. It came in behind “Scream 4” and “rio”. Pretty good for only being in 300 theaters.


10 posted on 04/18/2011 6:52:58 AM PDT by marstegreg
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To: cgchief

Atlas Shrugged:
Part I

Domestic Total as of Apr. 17, 2011: $1,677,000 (Estimate)
Distributor: Rocky Mountain Pictures Release Date: April 15, 2011
Genre: Drama Runtime: 1 hrs. 42 min.
MPAA Rating: PG-13 Production Budget: $10 million

http://boxofficemojo.com/movies/?id=atlasshrugged.htm


11 posted on 04/18/2011 6:53:48 AM PDT by 2ndDivisionVet (A thorough knowledge of the Bible is worth more than a college education. TR)
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To: cgchief
My gutt feeling is when you consider in the factor of the amount of theaters that showed it, it would be a blockbuster up there with the all top ten best movies but since it was restricted to very few movie theaters you won't hear a thing about it, especially from the liberal/socialist main street media. My gutt feeling is if they had the power they would of outlaw the book and movie.
12 posted on 04/18/2011 6:54:11 AM PDT by ReformedBeckite ( post 1 of 3 I'm only allowing my self each day)
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To: sten

Theater owners are interested in profits so I imagine that many of them might see how well it did and hopefully the viewings will be expanded this second weekend. Probably find out Thursday when theaters usually change up their movies.


13 posted on 04/18/2011 6:54:57 AM PDT by Old Teufel Hunden
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To: cgchief

IMDB doesn’t show it in the top 10, however, it had a limited release this past weekend so we may not get numbers until it has a full nation-wide release.


14 posted on 04/18/2011 6:56:16 AM PDT by mnehring
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To: ReformedBeckite

True. If it expands, and the a.s. the movie facebook says it will, more money PLUS don’t forget DVDs, poss. overseas markets etc. It’s going against the grain of film critics, who would laud “An Inconvenient Truth Pt 2” if that were to be made. Ordinary movie viewers are for the most part applauding this film.


15 posted on 04/18/2011 6:57:25 AM PDT by raccoonradio (..)
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To: Old Teufel Hunden

theaters are chains these days. the chains are owned by people with an agenda. they deliberately keep duds in the theaters to block other films.

the left will put ideology ahead of money, especially if it will directly impact or address their efforts


16 posted on 04/18/2011 7:01:08 AM PDT by sten (fighting tyranny never goes out of style)
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To: raccoonradio

Was only showing in 2 more obscure theaters here in the DC area ... Went last night and attendance was light, but that’s usually true on a sunday night ...and also when gas prices are up to $4 per gallon, poeple could be cutting back on going out.

However I’m sure the politburo has it restricted ... esp around DC.


17 posted on 04/18/2011 7:01:44 AM PDT by LibsRJerks
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To: cgchief
Boxofficemojo.com listed it at 14th total, and third for the weekend in per screen revenue if you ignore a few movies with single digits of screens.

Rio: $10,455/screen
Scream 4: $5,833/screen
Atlas Shrugged: $5,590/screen

18 posted on 04/18/2011 7:05:26 AM PDT by KarlInOhio (Extremism in the defense of liberty is no vice! Tea Party extremism is a badge of honor.)
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To: cgchief
This movie only has this week and maybe next week after to do well as after that the late spring/summer action season opens up with Thor on May 6th. Once that season starts getting theater space and attracting attention is going to be difficult to say the least.
19 posted on 04/18/2011 7:08:02 AM PDT by aegiscg47
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To: libertarian27
$1.7 isn't good for 300 theaters. Typically, you make your money back on the first weekend, profit everything after that. This was a (they say) $10m film (I'm betting that stated number is wrong, and that it's probably $12m, not even counting "P&A"---prints and advertising, which adds 2x, or at the very least a $20m movie unless they got the deal of a lifetime from the distributors). So conservatively speaking, this movie had to make $20m the FIRST WEEKEND to make money.

Normally, dropoff is at least 50% by the second weekend, and most movies are gone after three. "Passion of the Christ" was absolutely unique because of the way Mel developed the promotion.

20 posted on 04/18/2011 7:30:47 AM PDT by LS ("Castles made of sand, fall in the sea . . . eventually." (Hendrix))
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To: cgchief

Here is another great source.

http://www.the-numbers.com/movies/2011/ATLAS.php


21 posted on 04/18/2011 8:08:45 AM PDT by Slicksadick (Go out on a limb........Its where the fruit is.)
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To: LS

I think this one is going to develop different from most movies. After all, Atlas Shrugged (the book) has been a decent seller for over 50 years, since publication 1n 1957.

In fact, here’s how Wikipedia describes sales: “Atlas Shrugged received largely negative reviews after its 1957 publication, but achieved enduring popularity and consistent sales in the following decades.”

Well, the movie has the negative reviews part accomplished already. Professional reviews at Rottentomatoes.com were universally bad scoring 5/100. Yet Audience Reviews were high (85/100) in spite of being biased downward by people with an ax to grind (the takers/moochers.) This was purportedly the largest spread between professional reviewers and audience reviewers ever seen on that site.

As people discuss this movie, they are going to point out how faithful Part 1 was to the book. That discussion is going to build awareness of the book itself, which very few people under 30 have even heard of, much less read. Book sales are already increasing, and they will probably skyrocket over the next year, as people prepare for Part 2 to be issued on tax-day, 2012.

I don’t know how the movie sales will ultimately go, but word of mouth on the book and the movie are going to be significant.

What those harping on Rand’s anti-religious views miss is that Rand’s economic/political philosophy provides a sound basis for a conservative Christian’s economic/political philosophy without the need to inject the religious aspect into that philosophy. You do so at your own choice, for they are not incompatible. Her book doesn’t tear down religion; it just doesn’t rely upon it for an understanding of politics and economics, topics she understands quite well, obviously, since she essentially foreshadowed the direction the U.S. (and certainly Europe) would take over the next several decades.

The question now is whether those of us who recognize the accuracy of her message are numerous enough and have the political will to turn the country around. If this movie bombs, that will not be a particularly good sign in that regard.

Incidentally, you know how you tend to feel ignorant when someone mentions a scene in a movie (say The Godfather, for example) but you haven’t seen the movie or read the book? There’s going to be a lot of such feelings in the ranks of Independents, and even Conservatives, over the next few weeks. And how does one overcome that feeling of ignorance? One reads the book or goes to the movie, obviously.

That said, I’d suggest that one conversational gambit most of us could try using over the next month or so should be: “Oh, really, you’ve never read Atlas Shrugged? Well, the movie pretty much nailed the first third of the book.”


22 posted on 04/18/2011 8:21:38 AM PDT by Norseman (Term Limits: 8 years is enough!)
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To: Norseman

Well said. I certainly hope it maintains steady, if not growing, audiences. I very badly want to see it, but I won’t be back in the US until 12 May.


23 posted on 04/18/2011 9:19:04 AM PDT by TexasGunRunner (Sarah Palin will defeat BHO, and will be one of the best presidents of our lifetime.)
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To: Anitius Severinus Boethius

No, this isn’t good. Most movies do not last past three weeks, and have to make back all expenses on the first week. There are rare exceptions, almost always with unique marketing plans (”Passion of the Christ”) or limited theatrical release that builds (”Slumdog Millionaire,” “Paranormal Activity”). For a 300-release movie to generate $1.7 m the first weekend against a (stated) $10 m budget isn’t good at all. And I never believe the stated budget. It’s likely at least $12 m not counting P&A, which means it’s in reality a $20m movie.


24 posted on 04/18/2011 1:45:15 PM PDT by LS ("Castles made of sand, fall in the sea . . . eventually." (Hendrix))
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To: LS

It depends on how many screens they can add. If they can open on 1,000 screens this weekend, they might be able to pull in another $3 million. If they can do that, they will turn a small profit in the long run.


25 posted on 04/18/2011 1:50:29 PM PDT by Anitius Severinus Boethius
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To: Anitius Severinus Boethius
Yes, that would be true . . . and highly, highly unlikely. That's not usually the way distribution deals are done for "big impact" pics. I don't think they expected this would be a small-market, build momentum movie like "Slumdog."

Just by comparison, "Scream 4" opened at $18.7 million---ten times higher than "Atlas," but with name talent (Bell, Panatierre, Cox and Campbell). It has a $40 m budget, so, if true, it will be very close to , and in a month domestic will be in the black before DVD and foreign. I'm on a remote computer and don't have my IMDB login, so I can't check the budget, but "Soul Surfer" did $10m this weekend, and I wouldn't think that was a big-budget film. No stars.

26 posted on 04/18/2011 7:52:29 PM PDT by LS ("Castles made of sand, fall in the sea . . . eventually." (Hendrix))
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To: cgchief

A friend and I went to go see it, we had a blast! All the little references int he movie and the eerie parallels with society today was breathtaking.

I recommend seeing this move, in fact i am going to Amazon.com to order the DVD for it RIGHT NOW.


27 posted on 04/18/2011 9:32:09 PM PDT by GraceG
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