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Box-office power of Ayn Rand’s ‘Atlas Shrugged’ baffles insiders
Chicago Sun Times ^ | 4/20/11 | PAUL BOND

Posted on 04/20/2011 6:28:45 PM PDT by BCrago66

The power of Ayn Rand devotees has impressed some Hollywood distribution executives, who took note of the hefty $5,640 per-theater average scored by “Atlas Shrugged: Part 1” during its opening weekend.

“Shocking,” one executive said about the healthy business the low-budget film has been doing, considering its “awful” marketing plan.

(Excerpt) Read more at suntimes.com ...


TOPICS: Business/Economy; Culture/Society; News/Current Events
KEYWORDS: atlasshrugged; boxoffice; hollywood; moviereview
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"Awful or not, business has been brisk enough for producers Harmon Kaslow and John Aglialoro to expand from 299 theaters to 425 this weekend and to 1,000 by the end of the month. They don’t have enough film prints to fill all the orders."

:-)

1 posted on 04/20/2011 6:28:47 PM PDT by BCrago66
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To: BCrago66
I saw it on Friday. There were plenty of folks but nobody who looked like they were under 40 years of age.

Hollywood Miscreants are not shocked but embarrassed at the success of this film. Wait until Part II and Part III in 2012 and 2013 respectively.

2 posted on 04/20/2011 6:35:50 PM PDT by wmileo
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To: BCrago66

NEWSFLASH. We are many, they are few.


3 posted on 04/20/2011 6:37:02 PM PDT by Christian Engineer Mass (25ish Cambridge MA grad student. Many conservative Christians my age out there? __ Click my name)
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To: BCrago66

What “marketing plan”? The release of Atlas Shrugged Part 1 is Hollyweird’s best kept secret this year.


4 posted on 04/20/2011 6:37:02 PM PDT by FlingWingFlyer ("Game on!" - Sarah Palin 2012)
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To: wmileo

I’m under 40 and I don’t go to any movies. I just don’t get the concept of sitting in a darkened room with a group of strangers to stare at a screen for 2 hours.


5 posted on 04/20/2011 6:38:45 PM PDT by Christian Engineer Mass (25ish Cambridge MA grad student. Many conservative Christians my age out there? __ Click my name)
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To: FlingWingFlyer

Marketing plan? Oh you mean “ allowing lefty writers like Ebert discredit the film while getting free publicity” marketing plan? Yeah, that awful marketing plan...


6 posted on 04/20/2011 6:40:11 PM PDT by max americana (FUBO)
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To: BCrago66

Gonna see it this weekend.


7 posted on 04/20/2011 6:42:04 PM PDT by Drango (NO-vember is payback for April 15th)
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To: FlingWingFlyer

Maybe the marketing plan is to release it on 300 screens, force at least some MSMers & the blogs to cover it, thus allowing a wider release.

It’s amazing to me that the producers didn’t plan ahead with more prints. Anyone familiar with the cost of movie reels? How much is a print, about $1000?


8 posted on 04/20/2011 6:42:46 PM PDT by BCrago66
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To: BCrago66

Marketing must be terrible as I didn’t even know this movie existed until now. Going to have to check it out!


9 posted on 04/20/2011 6:42:50 PM PDT by Soothesayer (smallpox is not a person)
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To: Christian Engineer Mass

It’s a 20th Century thing, you guys wouldn’t understand. LOL


10 posted on 04/20/2011 6:44:53 PM PDT by 2ndDivisionVet (A thorough knowledge of the Bible is worth more than a college education. TR)
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To: Christian Engineer Mass

I am almost 40 and Atlas is the first movie in years I was looking forward to seeing in theatres and I enjoyed it very much.


11 posted on 04/20/2011 6:44:59 PM PDT by wally_bert (It's sheer elegance in its simplicity! - The Middleman)
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To: Drango
I saw it today, and I was very impressed.

From time to time you can see that it is a low budget movie, but I thought it was well acted and made written. Much of the plot revolves around the miraculous metal, and it's hard to make metal sexy, but they do: when you see the bridge, it takes your breath away.

I thought the whole thing packed quite an emotional punch.

12 posted on 04/20/2011 6:46:07 PM PDT by ClearCase_guy
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To: FlingWingFlyer

I’ve spoke to a few folks that are middle aged that say “Atlas who”?

They can tell you all about American idol though.


13 posted on 04/20/2011 6:46:13 PM PDT by mylife (OPINIONS ~ $ 1.00 HALFBAKED ~ 50c)
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To: BCrago66

The “Marketing Plan” is this: it’s a Novel that the Library of Congress surveyed and reported it was the 2nd most influential book in history behind the Bible. Millions of copies sold since 1957, and an accolade like that. I guess that was too simple for the Marketing Geniuses in Hollywood to grasp LOL!


14 posted on 04/20/2011 6:47:07 PM PDT by antonico
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To: Christian Engineer Mass
I’m under 40 and I don’t go to any movies. I just don’t get the concept of sitting in a darkened room with a group of strangers to stare at a screen for 2 hours.

You're supposed to wait until there's a movie showing, then you will not have to just stare at a screen but can watch the movie.

15 posted on 04/20/2011 6:48:26 PM PDT by Prokopton
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To: Christian Engineer Mass

With todays movies, you’re right.

W ith a really good movie, and a full theater, there is an electricity and energy in the air. That’s something that no home theater can duplicate.


16 posted on 04/20/2011 6:48:48 PM PDT by Balding_Eagle (Anyone attacking Trump as he decimates Obama isn't really a conservative.)
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To: wally_bert

I haven’t been to a movie theater in 15 years. Ain’t going. Let me know when the DVD is out.


17 posted on 04/20/2011 6:50:38 PM PDT by kempo
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To: wally_bert

I plan on seeing it when it comes to town.

BTW, when should I start referring to myself as almost 40. I’m a week from 37 and saying “almost 40” is sending shivers down my spine!


18 posted on 04/20/2011 6:51:39 PM PDT by bethelgrad (Chaplain serving my beloved Marine Corps in Iraq)
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To: mylife
"I’ve spoke to a few folks that are middle aged that say “Atlas who”? They can tell you all about American idol though."

I'm middle aged and can tell you about both. I get your point, but I find your indignation against people who enjoy a good old talent show unwarranted.
19 posted on 04/20/2011 6:52:58 PM PDT by JoSixChip (Top 10% of wage earners pay 70% of total income taxes collected. Bottom 50% pay less then 3%, fair?)
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To: Balding_Eagle

There’s a kind of social electricity when you know that a crowd shares your emotional outlook, and there aren’t too many snarkers in the audience to ruin it. E.g., it was fun to watch the final fight scene in the Rocky movies in a theater. Plus, the big screen holds your attention - it has a kind of super-reality - that even large-screen TVs cannot match.


20 posted on 04/20/2011 6:54:24 PM PDT by BCrago66
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To: Christian Engineer Mass

depends why you go. To sit with a bunch of strangers or to watch the movie.

Sometimes, sitting with a bunch of strangers is the better of the two.


21 posted on 04/20/2011 6:54:30 PM PDT by BornToBeAmerican (Kindness will conquer evil)
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To: bethelgrad

I was in my “Mid-30’s” ‘til I turned 38. I was in my “Late-30’s” ‘til my 40th birthday.


22 posted on 04/20/2011 6:55:51 PM PDT by Joe 6-pack (Que me amat, amet et canem meum)
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To: FReepers
Is This You Too?

A "Love Note" Sent To Jim Robinson

“I do so enjoy these money raising pleas. Too bad you kicked off so many patriots back in the day that criticizing the big spending Bush was a cardinal sin on the so called conservative free republic.

Nope, I will happily continue to freeload information from this site. If the lights go dark, well, so be it...”

Become A Monthly FR Donor

23 posted on 04/20/2011 7:00:20 PM PDT by DJ MacWoW (America! The wolves are at your door! How will you answer the knock?)
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To: mylife

“I’ve spoke to a few folks that are middle aged that say “Atlas who”? They can tell you all about American idol though.”

I saw my nephew at a family function and he had a copy of “Atlas Shrugged”. I’ve read it twice so I was talking to him about it. None of my inlaws had ever heard of the book. It’s one thing not to have read it or not to like it but never heard of it? I couldn’t believe it.


24 posted on 04/20/2011 7:03:29 PM PDT by NotSoFreeStater (If you choose not to decide you still have made a choice)
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To: BCrago66

Just got back from seeing it, thought it was very good. Not great, but well-done, true to the source material and a solid foundation upon which to build Parts 2 and 3.

I was also one of three people in an audience of about 75 to LOL at Armin Shimerman’s scene as Dr. Potter from the National Science Institute. Given his previous role as Quark on Star Trek Deep Space Nine his casting had to be deliberately, and deliciously, ironic.


25 posted on 04/20/2011 7:06:51 PM PDT by tanknetter
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To: BCrago66

They want to move on to the point where there’s just an ass on the screen. No one will care who the ass belongs to or why it is farting. It will win Best Picture.


26 posted on 04/20/2011 7:07:31 PM PDT by ReagansShinyHair
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To: Balding_Eagle

Some deliver it better... spielberg has one... the commie bastard.

LLS


27 posted on 04/20/2011 7:07:59 PM PDT by LibLieSlayer (WOLVERINES!!!)
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To: bethelgrad
Forget about the "40" bullsh*t. You are in the absolute prime of life and when you cross over to 40...well there is not alot of difference except in your own mind. It's a wonderful time of life including turning 40!
28 posted on 04/20/2011 7:10:59 PM PDT by Outlaw Woman ("My people are destroyed for lack of knowledge;..." Hosea 4:6)
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To: bethelgrad

At 49, you start saying that you are pushing forty. Remember that fifty is the new forty.


29 posted on 04/20/2011 7:13:06 PM PDT by JimWayne
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To: ReagansShinyHair

I saw Idiocracy too.


30 posted on 04/20/2011 7:13:48 PM PDT by BCrago66
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To: BCrago66

“It’s amazing to me that the producers didn’t plan ahead with more prints.”

Well, you never know.

“Music Within,” a really, really, *really* good movie started with a limited release in a few theaters, and failed to catch fire—which always reminds me of P.T. Barnum’s maxim, “Nobody ever lost money underestimating the taste of the American public.”


31 posted on 04/20/2011 7:15:26 PM PDT by dsc (Any attempt to move a government to the left is a crime against humanity.)
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To: dsc; hlmencken3

“Nobody ever lost money underestimating the taste of the American public.”

Actually, I think that was H.L. Mencken.


32 posted on 04/20/2011 7:20:42 PM PDT by jjotto ("Ya could look it up!")
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To: Christian Engineer Mass

“I’m under 40 and I don’t go to any movies. I just don’t get the concept of sitting in a darkened room with a group of strangers to stare at a screen for 2 hours.”

I feel the same way and haven’t been to a movie in years, but I went to this one and was glued to the screen for the entire 90 minutes. The audience was silent and applauded at the end. Give it a try, you’ll like this movie


33 posted on 04/20/2011 7:20:55 PM PDT by balls (0 lies like a Muslim (Google "taqiyya"))
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To: bethelgrad

“”BTW, when should I start referring to myself as almost 40. I’m a week from 37 and saying “almost 40” is sending shivers down my spine!””

Don’t do it...I did that as I didn’t feel 40 was such a big deal. When I reached 40, it turned out I minded it more for some reason than any other birthday I’d ever had. I’ve had 35 more and it’s a breeze!


34 posted on 04/20/2011 7:21:57 PM PDT by Thank You Rush
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To: Christian Engineer Mass
I just don’t get the concept of sitting in a darkened room with a group of strangers to stare at a screen for 2 hours.

You're supposed to take a girl and amuse her with the "popcorn box trick".
35 posted on 04/20/2011 7:22:32 PM PDT by Thrownatbirth (.....Iraq Invasion fan since '91.)
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To: BCrago66

Like they say in the military. “If it’s stupid, but it works, it’s not stupid.”


36 posted on 04/20/2011 7:28:33 PM PDT by TheRealDBear
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To: jjotto

“Actually, I think that was H.L. Mencken.”

I googled it before posting and got so many different attributions and versions that I just decided to go with the one I’ve been using all my life. Seemed as good as any of the others. Although, for all I know, it could have been Mencken.


37 posted on 04/20/2011 7:31:09 PM PDT by dsc (Any attempt to move a government to the left is a crime against humanity.)
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To: BCrago66

I think it’s a digital download these days.


38 posted on 04/20/2011 7:31:40 PM PDT by ncfool (The new USSA - United Socialist States of AmeriKa. Welcome to Obummers world or Obamaville USSA.)
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To: bethelgrad

Congratulations! At 37, you have now left your mid-30s and have officially commenced the first year of your late 30s.


39 posted on 04/20/2011 7:33:14 PM PDT by Maceman (Obama -- he's as American as nasi goreng)
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To: ncfool

I downloaded it once but lost it when my hard-drive crashed.

The director is Mike Judge, the man behind Beavis & Buthead. Funny thing is, he’s conservative in his outlook; kind of a conservative elitist. One of the running jokes on Beavis & Buthead was how those 2 14-year old somewhat unfortunate human beings were always indulged by others in society & given the benefit of the doubt. Idiocracy projected this fear of the dumbing down of America to the future.


40 posted on 04/20/2011 7:37:56 PM PDT by BCrago66
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To: Christian Engineer Mass
Well N00B, once upon a time, high def was film on the big screen. Or you could wait for it to be cut down in a multitude of ways, and shown on a 4:3 screen in B&W; color if you were lucky. Of course you had to get up off the couch to change the channel ,of the half dozen or so available, to watch it. Usually a couple of years or so after it hit the theaters.
41 posted on 04/20/2011 7:40:24 PM PDT by AFreeBird
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To: Christian Engineer Mass
Christian Engineer Mass said: "I just don’t get the concept of sitting in a darkened room with a group of strangers to stare at a screen for 2 hours."

The financial success of Part 1 may well determine whether the rest of the story is filmed. This is only the second theater visit I have made in the last ten years.

My wife and I went this afternoon. It was not crowded; perhaps a dozen or dozen and a half people.

I was pleasantly surprised by the film. My main concern going in was that the pace would be too slow to accomplish telling the story. As it turned out, the pace was quite good. The "special effects" were more than adequate to support the story. The time in the theater went very quickly.

I look forward to the final parts of the story. I hope that the success of Part I enables the producers to create even longer and more complete additional parts. Some of my money will help this along. None of yours will.

42 posted on 04/20/2011 7:46:39 PM PDT by William Tell
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To: Christian Engineer Mass
I’m under 40 and I don’t go to any movies. I just don’t get the concept of sitting in a darkened room with a group of strangers to stare at a screen for 2 hours.

You're right, you don't.

43 posted on 04/20/2011 7:53:47 PM PDT by Talisker (When you find a turtle on top of a fence post, you can be damn sure it didn't get there on its own.)
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To: BCrago66
I love how Hollywood "insiders" and the "experts" generally are baffled by reality.
44 posted on 04/20/2011 7:55:10 PM PDT by hinckley buzzard
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To: mylife
I’ve spoke to a few folks that are middle aged that say “Atlas who”? They can tell you all about American idol though.

These are the people who Gallup and Rasmussen call "independents." These are the dullwitted stooges who presumably settle our elections for us. These are the morons whom the media hails as "nonpartisan" instead of brain dead. Get it now?

45 posted on 04/20/2011 8:01:23 PM PDT by hinckley buzzard
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To: BCrago66
U N E X P E C T E D!!!!!!
46 posted on 04/20/2011 8:01:33 PM PDT by parisa
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To: FlingWingFlyer

All the Hollywood experts who are so shocked at its per-theater take are the same folks who made sure its distribution was very limited.


47 posted on 04/20/2011 8:03:17 PM PDT by EDINVA
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To: BCrago66

I knew “Atlas Shrugged” would be sort of like “The Passion” - totally ignored and dismissed by elitists, but a hit with real folk.

I am not surprised at this at all.


48 posted on 04/20/2011 8:04:11 PM PDT by I still care (I miss my friends, bagels, and the NYC skyline - but not the taxes. I love the South.)
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To: hinckley buzzard

Frank Luntz loves these folks, even though they’re idiots. Because they’re so uninformed they cannot form an opinion on anything, they’re “independent.”


49 posted on 04/20/2011 8:05:56 PM PDT by BCrago66
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To: JimWayne

“At 49, you start saying that you are pushing forty. Remember that fifty is the new forty.”

I love it. Especially since I am bearing down hard on “40” this year!

Trying to find out how far I will have to drive to see this movie.


50 posted on 04/20/2011 8:06:03 PM PDT by didi
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