Skip to comments.Box-office power of Ayn Rand’s ‘Atlas Shrugged’ baffles insiders
Posted on 04/20/2011 6:28:45 PM PDT by BCrago66
The power of Ayn Rand devotees has impressed some Hollywood distribution executives, who took note of the hefty $5,640 per-theater average scored by Atlas Shrugged: Part 1 during its opening weekend.
Shocking, one executive said about the healthy business the low-budget film has been doing, considering its awful marketing plan.
(Excerpt) Read more at suntimes.com ...
Hollywood Miscreants are not shocked but embarrassed at the success of this film. Wait until Part II and Part III in 2012 and 2013 respectively.
NEWSFLASH. We are many, they are few.
What “marketing plan”? The release of Atlas Shrugged Part 1 is Hollyweird’s best kept secret this year.
I’m under 40 and I don’t go to any movies. I just don’t get the concept of sitting in a darkened room with a group of strangers to stare at a screen for 2 hours.
Marketing plan? Oh you mean “ allowing lefty writers like Ebert discredit the film while getting free publicity” marketing plan? Yeah, that awful marketing plan...
Gonna see it this weekend.
Maybe the marketing plan is to release it on 300 screens, force at least some MSMers & the blogs to cover it, thus allowing a wider release.
It’s amazing to me that the producers didn’t plan ahead with more prints. Anyone familiar with the cost of movie reels? How much is a print, about $1000?
Marketing must be terrible as I didn’t even know this movie existed until now. Going to have to check it out!
It’s a 20th Century thing, you guys wouldn’t understand. LOL
I am almost 40 and Atlas is the first movie in years I was looking forward to seeing in theatres and I enjoyed it very much.
From time to time you can see that it is a low budget movie, but I thought it was well acted and made written. Much of the plot revolves around the miraculous metal, and it's hard to make metal sexy, but they do: when you see the bridge, it takes your breath away.
I thought the whole thing packed quite an emotional punch.
I’ve spoke to a few folks that are middle aged that say “Atlas who”?
They can tell you all about American idol though.
The “Marketing Plan” is this: it’s a Novel that the Library of Congress surveyed and reported it was the 2nd most influential book in history behind the Bible. Millions of copies sold since 1957, and an accolade like that. I guess that was too simple for the Marketing Geniuses in Hollywood to grasp LOL!
You're supposed to wait until there's a movie showing, then you will not have to just stare at a screen but can watch the movie.
With todays movies, you’re right.
W ith a really good movie, and a full theater, there is an electricity and energy in the air. That’s something that no home theater can duplicate.
I haven’t been to a movie theater in 15 years. Ain’t going. Let me know when the DVD is out.
I plan on seeing it when it comes to town.
BTW, when should I start referring to myself as almost 40. I’m a week from 37 and saying “almost 40” is sending shivers down my spine!
There’s a kind of social electricity when you know that a crowd shares your emotional outlook, and there aren’t too many snarkers in the audience to ruin it. E.g., it was fun to watch the final fight scene in the Rocky movies in a theater. Plus, the big screen holds your attention - it has a kind of super-reality - that even large-screen TVs cannot match.
depends why you go. To sit with a bunch of strangers or to watch the movie.
Sometimes, sitting with a bunch of strangers is the better of the two.
I was in my “Mid-30’s” ‘til I turned 38. I was in my “Late-30’s” ‘til my 40th birthday.
“Ive spoke to a few folks that are middle aged that say Atlas who? They can tell you all about American idol though.”
I saw my nephew at a family function and he had a copy of “Atlas Shrugged”. I’ve read it twice so I was talking to him about it. None of my inlaws had ever heard of the book. It’s one thing not to have read it or not to like it but never heard of it? I couldn’t believe it.
Just got back from seeing it, thought it was very good. Not great, but well-done, true to the source material and a solid foundation upon which to build Parts 2 and 3.
I was also one of three people in an audience of about 75 to LOL at Armin Shimerman’s scene as Dr. Potter from the National Science Institute. Given his previous role as Quark on Star Trek Deep Space Nine his casting had to be deliberately, and deliciously, ironic.
They want to move on to the point where there’s just an ass on the screen. No one will care who the ass belongs to or why it is farting. It will win Best Picture.
Some deliver it better... spielberg has one... the commie bastard.
At 49, you start saying that you are pushing forty. Remember that fifty is the new forty.
I saw Idiocracy too.
“Its amazing to me that the producers didnt plan ahead with more prints.”
Well, you never know.
“Music Within,” a really, really, *really* good movie started with a limited release in a few theaters, and failed to catch fire—which always reminds me of P.T. Barnum’s maxim, “Nobody ever lost money underestimating the taste of the American public.”
Nobody ever lost money underestimating the taste of the American public.
Actually, I think that was H.L. Mencken.
“Im under 40 and I dont go to any movies. I just dont get the concept of sitting in a darkened room with a group of strangers to stare at a screen for 2 hours.”
I feel the same way and haven’t been to a movie in years, but I went to this one and was glued to the screen for the entire 90 minutes. The audience was silent and applauded at the end. Give it a try, you’ll like this movie
“”BTW, when should I start referring to myself as almost 40. Im a week from 37 and saying almost 40 is sending shivers down my spine!””
Don’t do it...I did that as I didn’t feel 40 was such a big deal. When I reached 40, it turned out I minded it more for some reason than any other birthday I’d ever had. I’ve had 35 more and it’s a breeze!
Like they say in the military. “If it’s stupid, but it works, it’s not stupid.”
“Actually, I think that was H.L. Mencken.”
I googled it before posting and got so many different attributions and versions that I just decided to go with the one I’ve been using all my life. Seemed as good as any of the others. Although, for all I know, it could have been Mencken.
I think it’s a digital download these days.
Congratulations! At 37, you have now left your mid-30s and have officially commenced the first year of your late 30s.
I downloaded it once but lost it when my hard-drive crashed.
The director is Mike Judge, the man behind Beavis & Buthead. Funny thing is, he’s conservative in his outlook; kind of a conservative elitist. One of the running jokes on Beavis & Buthead was how those 2 14-year old somewhat unfortunate human beings were always indulged by others in society & given the benefit of the doubt. Idiocracy projected this fear of the dumbing down of America to the future.
The financial success of Part 1 may well determine whether the rest of the story is filmed. This is only the second theater visit I have made in the last ten years.
My wife and I went this afternoon. It was not crowded; perhaps a dozen or dozen and a half people.
I was pleasantly surprised by the film. My main concern going in was that the pace would be too slow to accomplish telling the story. As it turned out, the pace was quite good. The "special effects" were more than adequate to support the story. The time in the theater went very quickly.
I look forward to the final parts of the story. I hope that the success of Part I enables the producers to create even longer and more complete additional parts. Some of my money will help this along. None of yours will.
You're right, you don't.
These are the people who Gallup and Rasmussen call "independents." These are the dullwitted stooges who presumably settle our elections for us. These are the morons whom the media hails as "nonpartisan" instead of brain dead. Get it now?
All the Hollywood experts who are so shocked at its per-theater take are the same folks who made sure its distribution was very limited.
I knew “Atlas Shrugged” would be sort of like “The Passion” - totally ignored and dismissed by elitists, but a hit with real folk.
I am not surprised at this at all.
Frank Luntz loves these folks, even though they’re idiots. Because they’re so uninformed they cannot form an opinion on anything, they’re “independent.”
“At 49, you start saying that you are pushing forty. Remember that fifty is the new forty.”
I love it. Especially since I am bearing down hard on “40” this year!
Trying to find out how far I will have to drive to see this movie.