Skip to comments.MSNBC Enters Phase Two of ‘Lean Forward’
Posted on 04/25/2011 12:18:17 PM PDT by Beaten Valve
MSNBC is entering the second phase of its Lean Forward branding campaign, its first without former 8 PM host Keith Olbermann.
Director Spike Lee is returning to helm the new ads, along with a new director of photography: Matthew Libatique, best known for his work on the film Black Swan.
The new ads focus on Chris Matthews, Lawrence ODonnell, Rachel Maddow and Ed Schultz, and are set at various locales across the country, like the Hoover Dam:
(snip to video)
MSNBC president Phil Griffin spoke to B&Cs Jon Lafayette about the new campaign (subscription required):
MSNBC President Phil Griffin says Lean Forward expresses a progressive, positive sensibility and a desire to work toward making America a better place. This isnt just a marketing tagline, Griffin says. Its the way we want to approach how we do our job every day.
Its also the sort of marketing a channel can do when its gotten some ratings traction, he says. MSNBC is now the No. 2 news network behind Fox News Channel, ahead of CNN. Were finally part of the culture and people are aware of what were doing, Griffin says, adding that the campaigns first wave helped boost ratings and improve other measures of brand health.
This has to be satire.
Phase Two “Bend Over”!
More like bend over.
Something like: “We are a mouthpiece for the hardcore left and you neanderthal conservatives better get used to it.”
Bring it on, pukes.
In other words, more of the same blah, blah, blah, if not more so.
Phase 3 will be “Bend Over”.
>The new ads focus on Chris Matthews, Lawrence ODonnell, Rachel Maddow and Ed Schultz,<
Yup. Dumb, Dumber, Dumbest and absolutely Dumb.
Phase One: Lean Forward
Phase Two: Grab Your Ankles
Phase Three: BOHICA
Lean Left is more like it.
“Look, we’re just like you guys, no really!”
Somebody put “progressive, positive sensibility” all in the same sentence - they gotta be pulling our lariats ;-)
MSNBC - "We're all white"
“Phase Two Bend Over!
What a wonderful campaign slogan!
The only “lean forwards” I do with MSNBC is when I can’t reach the remote to swwitch to FOX.
This might work for them. They might have 3 viewers instead of 2.
Apparently some slick 'branding' ad-man (or hot ad-chick) has gotten to management and blown daisies up their keesters. It will just make their bottom line even worse.
Was Maddow in Holland, planting tulips on a dike?
Progressives are merely Marxists in drag, every one of these maggots is a millionaire (Matthews, Maddow, Schultz, et al) who want to be the Nomenklatura when the Commie policies break down our currency and economy.
Liberalism is not compassionate, it’s a way to implement 100% control of life and death to bureaucrats and politicians.
You owe me a keyboard...
When was phase one?