Skip to comments.Hollywood Propaganda: Televisionís Biggest Lie Uncovered
Posted on 04/28/2011 10:27:37 AM PDT by UltraConservative
Very quietly, in late March, CBS gave away the greatest secret in television. As AdWeek reported, CBS Corp. Chief Research Officer David Poltrack announced that age and sex dont matter when it comes to TV ad effectiveness.
Alone, this doesnt sound like anything groundbreaking. After all, most of us figure that ads generally appeal to all of us on an equal basis. But in truth, the admission is absolutely stunning. As I explain in my upcoming book, Primetime Propaganda: The True Hollywood Story of How the Left Took Over Your TV (Broadside Books, May 31), for over forty years, the television industry has operated from the assumption that young urban viewers are worth more than older rural viewers and advertisers have bought into that assumption. Because young urban viewers tend to be more liberal than older rural viewers, the logic goes, television must program liberal in order to appeal to the most valuable consumers. Hence television executives knee-jerk reaction to all conservative critiques to televisions leftism hey, dont blame us, were just reacting to the market.
(Excerpt) Read more at bighollywood.breitbart.com ...
I don't watch TV period except for an ocassional DVD or my own home movies. Going on five years or more now. Life is good without it.
***for over forty years, the television industry has operated from the assumption that young urban viewers are worth more than older rural viewers ****
How true. tht is why rural people were always shown as inbred hicks as opposed to the suave and sophisticated urban viewer.
Back about 1969, CBS put on a Prime Time country and Western show called HEE HAW. It was a hit in Texas and other rural states but bombed in NY and Los Angeles, the only places that mattered to the TV executives.
So it was cancelled. The production of HEE HAW then went independent and was on TV for many years, not affiliated with any of the alphabet networks.
If it wasn’t for college sports, I’d get rid of my Dish Network.
These idiots in TV have ruined TV for me...I rarely watch it and I haven’t rushed out and blown thousands on some stupid “digital” tv either. I might buy a new one when I see them at Krogers for 35 bucks. I might.
Yeah...I remember as a kid, they were all whacked out because they couldn’t figure out why Beverly Hillbillies, Petticoat Junction, et al...was doing great in the ratings. Plus the subject matter wasn’t “posh” enough for them. They forget they were selling ads...but they want to sell culture.
Screw ‘em—let the perverts crash and burn.
Well, it’s not just the programs themselves.
When I watch some re-runs or old movies, I find it much less enjoyable seeing Harrison Ford’s or Chevy Chase’s (for example) old act, knowing what a%* bleeping morons they proved themselves to be.
I didn't go to the link to read through but I agree with you. My issue is basically with the filth and "ideals" being presented.
I'm no prude, I like my filth to be FILTHY and the web makes it free (thank you Al Gore) but on TV, when I tune in to a program, I do not want to see p0rn.
and don't want Archie Bunker to teach me life lessons either.
I have high-speed web access, I view and support only what I want.
Same thing with music
I agree with your position...I don’t want my kids or me “pearl harbored” with some surprise and unexpected pervert attack advertising. I can control the programming coming in, but not the unexpected implied homosexual ad or whatever else sexualized ad they try to shove down one’s throat.
The best approach to TV is make it a planter stand. If I’m a prude, so be it.
Don’t watch much TV on my own. Do watch it with my wife.
Drama and sitcoms are pretty much out. They’re so bad I can’t watch them all. I do watch interesting stuff like “American Pickers.” It’s kind of interesting seeing folks finding discarded treasure and making a profit on it...
That TV producers used the ‘youth audience’ as an excuse for more and more tawdry programming as the years went by is hardly a shock. The way I understood it, the 18-49 age group was what advertisers sought. Younger viewers (18-49) were assumed to be impressed with snazzy ads pushing some ‘must-have’ (translation: unnecessary) product. They were starting families and building careers, making them prime targets for companies selling stuff. Older folks (49-64 & beyond) had most of what they needed or wanted, weren’t affected by fads and ‘keeping up with the Joneses’, making them less susceptible to ads and so, less of a ‘market’. Apparently, this was all BS and simply used as a rationale for evermore sleazy programs, as if an excuse was needed. ‘mainstream’ TV is now an embarrassment for the most part but there are some decent choices around, if one is willing to look past the broadcast networks. Not everything offered on TV is riddled with wanton sex, gore or dopey people behaving badly.
Years ago the WSJ had an article with very similar conclusions. They said that the consumers with the most money to spend, (middle age and older) were being totally ignored by advertising. There was a lot of money laying on the table and the ads were insulting and turning off the adults.
They don’t want to sell “culture” they want to desensitize the country to the most immoral things possible.
Or, more precisely, "They dont want to sell culture they desensitized the country to the most immoral things possible."
Have you noticed how much filth there is in old Hollywood movies before the sexual revolution of the 1960s?
It was bbrazenly out, but we and our parents were too naive to figure it out.
Later, we became desensitized.
Every present day filth in the media was there since we were kids. Pedophile delights. Sadistic delights and many others. Pervs enjoyed at our expense.
I will not name names, but some major screen names from my childhood and adolescent days make me puke when I attempt to watch them today.
I feel abused.
Kenneth Anger was an eye opener for me - I figured what Hollywood/TV was really feeding us all these years.
I don’t know. The game show network seems to have alot of ads for hover-round scooters and insurance. And Wilford Brimley is pushing “diabetis” supplies a lot.
Much like having a bunch of lions let loose in an arena with a bunch of un-armed Christians. Let the BLOOD FLOW!
I think the response was a little bit general.
It is obvious that there are various niches, and those are determined by content, and broadcast period.
Hollywood caters to the PREDICTED audience. Majority rules. But there is a different majority during the day, than at night.
That should all just be assumed.
That’s why they canceled Green Acres, Beverly Hillbillies, etc. They didn’t want to be seen as the hick station.
CBS cited this very reason when they canceled "Dr. Quinn, Medicine Woman" and "Murder, She Wrote" to make room for new shows that were targeted to younger viewers.
Glee was about a high school choir when it became a hit, then BAM!! NONSTOP gay propaganda throughout the entire show constant, unrelenting, unwavering, not even cleverly disguised, non-stop GAY GAY GAY GAY GAY GAY!!
I can’t even flip past it with the clicker without seeing something about someone gay doing something gay that relates the hardships of being gay. It’s completely ridiculous!
I haven’t watched network TV in 30 years and don’t intend to start now.
What are you talking about? The movies pre the late 1960s span many decades, with varying degrees of code regulations. There was no "filth", hidden in plain sight, as you claim, in the movies from the mid '30s into the mid '60s.
By all accounts, 1939 is hailed as the pinnacle of movie output, with the likes of "GONE WITH THE WIND", "DARK VICTORY", "THE WIZARD OF OZ", "GOODBYE MR.CHIPS", "THE STORY OF VERNON AND IRENE CASTLE, and "THE WOMEN", to name but a few released that year. None of those films pushed "filth".
There were films with adult subject matter, which children did go to see. Films such as "THE MAN IN THE GRAY SUIT", "A GENTLEMAN'S AGREEMENT", and "ON THE WATERFRONT", from the 1950s, were hardly movies which children would grasp the meaning of, as all dealt with would bore the average child to tears. Yet, such films were well done and of interest to adults. Again, no filth pushing, no "desensitizing" either.
Heck, even such great mid '60s movies, such as "BAREFOOT IN THE PARK", "CAT BALLOU", "THE ILLUSTRATED MAN", "THE ODD COUPLE", and "THE LION IN WINTER" hardly fit your scenario either.
I mostly watch the History channels, the military channels and National Geographic. I’m hoping that before I die I’ll get to see more about Stalin, instead of the constant Hitler, on the History Channel. My friends from Germany could not believe how often he is on TV. Seems we can’t get anything but Hitlers Military. Then again its better watching that than Oprah,the View or that morning guy, who ever he is, that my wife watches. Most of the Hollywood current war movies always seem to be politically slanted and have an agenda. I wonder if Michael Moore writes the scripts? Good night all.
And, I’ve had a TV two years out of the last - well, since I was around 18, but even then I didn’t watch much. I really, really hate it. The only time I had it as an adult was when Klintoon was president and I got to watch the hearings.
I pretty much stopped watching the networks by 2006, but Tom Selleck’s CBS series ‘’Blue Bloods’’ is pretty good, and ‘’Friday Night Lights’’ is back on NBC for its final partial season. Even ‘’Jeopardy’’ is getting so boring to me, and I have watched that since it returned in 1984. I have a Steve McQueen ‘’Wanted Dead or Alive’’ package that is really good. One would be surprised at the spiritual themes in that old program.