Skip to comments.New York Times' Share of Newspaper Sites' Traffic Hits 12-Month Low
Posted on 05/12/2011 9:06:36 AM PDT by Zakeet
The paywall introduced by The New York Times at the end of March is hurting traffic to its website, as expected, but perhaps within acceptable levels.
The New York Times' share of United States page views for all newspaper websites dropped from 13% in March to 10.6% in April, its lowest share in 12 months, according to new data from ComScore.
Page views from March to April declined 24.4% at The New York Times Online while slipping just 7.5% for newspaper sites as a group, according to the new ComScore numbers.
Year-over-year comparisons -- comparing April 2011 to April 2010, for example -- are inadvisable in the case of The New York Times because it adopted a different ComScore measurement methodology in May 2010.
The New York Times pointed out that some other news sites saw big declines after the big events of March, such as the earthquake and tsunami in Japan, yielded to a quieter period in April. Yahoo News saw page views decline 23.9% and MSNBC.com saw page views slide 21.4%, according to a Times spokeswoman. Those sites are included in Comscore's general news category, not its newspapers category.
"When you look at these numbers at Yahoo News and MSNBC that suggests that there was a dip in news," the spokeswoman said. "Despite that, and given that this is the first month where you can see the traffic patterns post-digital subscription launch, these are actually better numbers than our internal projections."
"Despite the significance of the news, which can't be discounted, we retained our ranking in terms of unique users, page views and engagement, and that's important," she added. "So to us these are very strong and we're very pleased."
(Excerpt) Read more at adage.com ...
From the Head Dip in News: Our readership and ad revenues are dropping at acceptable levels that are better than our internal projections!
Why would anyone pay for this?
Keep up the GREAT work, NYT; you’re doing FINE...
Translation: We now think we MIGHT not suck as much as we thought we did.
Translation: Good news! The rate of your dying has slowed. Death still looms, but it will take a little longer to get there.
NY Times today announced that it was going to “means test” the price it charges. Manhattan ZIP codes with the highest median incomes will be charged twice as much as Harlem residents for their monthly subscriptions.
I try not to overestimate the sense of certain segments of the consuming public.
I never click on NYT links, and actively discourage posting links to their crap from FR. Starve the bastards!