Airbus does this every year at Farnborough and Paris (alternating years.)
They save up order announcemens for the air shows, while Boeing simply announces sales as they happen.
Not a big deal.
I have been watching these for 25 years, and that is exactly what happens. I don't think I have ever seen an Airshow headline go the other way. Boeing is doing just fine - with commercial airplane production rates highest in its history.
Uhhh, no, they don't.
Both companies announce at major shows.
Boeing is losing single aisle share to Airbus due to NEO, and will not catch up until they announce 737 replacements.