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Osama Wanted New Name for al-Qaida to Repair Image
AP via Google News ^ | June 24, 2010 | Matt Apuzzo

Posted on 06/24/2011 2:00:17 AM PDT by lbryce

As Osama bin Laden watched his terrorist organization get picked apart, he lamented in his final writings that al-Qaida was suffering from a marketing problem. His group was killing too many Muslims and that was bad for business. The West was winning the public relations fight. All his old comrades were dead and he barely knew their replacements.

Faced with these challenges, bin Laden, who hated the United States and decried capitalism, considered a most American of business strategies. Like Blackwater, ValuJet and Philip Morris, perhaps what al-Qaida really needed was a fresh start under a new name.

The problem with the name al-Qaida, bin Laden wrote in a letter recovered from his compound in Pakistan, was that it lacked a religious element, something to convince Muslims worldwide that they are in a holy war with America.

Maybe something like Taifat al-Tawhed Wal-Jihad, meaning Monotheism and Jihad Group, would do the trick, he wrote. Or Jama'at I'Adat al-Khilafat al-Rashida, meaning Restoration of the Caliphate Group.

As bin Laden saw it, the problem was that the group's full name, al-Qaida al-Jihad, for The Base of Holy War, had become short-handed as simply al-Qaida. Lopping off the word "jihad," bin Laden wrote, allowed the West to "claim deceptively that they are not at war with Islam." Maybe it was time for al-Qaida to bring back its original name.

The letter, which was undated, was discovered among bin Laden's recent writings. Navy SEALs stormed his compound and killed him before any name change could be made. The letter was

(Excerpt) Read more at google.com ...


TOPICS: Crime/Corruption; Foreign Affairs
KEYWORDS: madisonavenue; osama; pr
Assuming the story is true, I came away from this article about Osama in a way that really shocked me, how he reveals himself to be the absolute, diametric polar opposite to that in which he presented himself to the world.

Osama portrayed himself as fundamentalist, an idealist crusader against the infidels of the West and that all he needed to for victory was his faith in Allah.

But the article reveals he was nothing of the sort. The concerns he expressed about his organization, the problems it faced, the PR nightmare it created shows a mindset of pragmatism, one based in sober reality, one that demonstrates he answered only to himself. A true-believer in Allah, one with uncompromising faith would not resort to the trategies, analysis he struggles to come to terms with as propsects of victory grew dim.

1 posted on 06/24/2011 2:00:21 AM PDT by lbryce
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To: lbryce
The letter, which was undated, was discovered among bin Laden's recent writings. Navy SEALs stormed his compound and killed him before any name change could be made. The letter was described by senior administration, national security and other U.S. officials only on condition of anonymity because the materials are sensitive. The documents portray bin Laden as a terrorist chief executive, struggling to sell holy war for a company in crisis.

At the White House, the documents were taken as positive reinforcement for President Barack Obama's effort to eliminate religiously charged words from the government's language of terrorism. Words like "jihad," which also has a peaceful religious meaning, are out. "Islamic radical" has been nixed in favor of "terrorist" and "mass murderer." Though former members of President George W. Bush's administration have backed that effort, it also has drawn ridicule from critics who said the president was being too politically correct.

"The information that we recovered from bin Laden's compound shows al-Qaida under enormous strain," Obama said Wednesday in his speech to the nation on withdrawing troops from Afghanistan. "Bin Laden expressed concern that al-Qaida had been unable to effectively replace senior terrorists that had been killed and that al-Qaida has failed in its effort to portray America as a nation at war with Islam, thereby draining more widespread support."

Maybe the soothing language employed by Bush and Obama is a smart thing after all.

2 posted on 06/24/2011 2:14:57 AM PDT by Jeff Winston
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To: lbryce

New Name for Al-Qaida. I propose “the Democratic Party”


3 posted on 06/24/2011 2:15:31 AM PDT by Cronos ( W Szczebrzeszynie chrzaszcz brzmi w trzcinie I Szczebrzeszyn z tego slynie.)
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To: lbryce
Thought of Stay Hungry right away. This is incredible footage at any rate. 1979 ... wow.
4 posted on 06/24/2011 2:22:05 AM PDT by dr_lew
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To: lbryce

How about Cannon Fodder-R-Us


5 posted on 06/24/2011 2:59:25 AM PDT by DainBramage
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To: DainBramage
The A(llah)-Team
Mossad-Lite
6 posted on 06/24/2011 3:04:18 AM PDT by lbryce (BHO:Satan's Evil Twin)
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To: AdmSmith; AnonymousConservative; Berosus; bigheadfred; Bockscar; ColdOne; Convert from ECUSA; ...

Thanks lbryce.
...al-Qaida was suffering from a marketing problem. His group was killing too many Muslims and that was bad for business... The problem with the name al-Qaida, bin Laden wrote in a letter recovered from his compound in Pakistan, was that it lacked a religious element, something to convince Muslims worldwide that they are in a holy war with America. Maybe something like... Monotheism and Jihad Group...[or] Restoration of the Caliphate Group. As bin Laden saw it, the problem was that the group's full name, al-Qaida al-Jihad, for The Base of Holy War, had become short-handed as simply al-Qaida.

7 posted on 06/24/2011 3:05:16 AM PDT by SunkenCiv (Thanks Cincinna for this link -- http://www.friendsofitamar.org)
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To: lbryce

Maybe that explains Muslim Brotherhood.


8 posted on 06/24/2011 3:12:38 AM PDT by castlegreyskull
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To: DainBramage

Goat Kibble Jihad

Pink Mist Jihad

Mahdi F@@@ers


9 posted on 06/24/2011 3:22:24 AM PDT by Covenantor ("Men are ruled...by liars who refuse them news, and by fools who cannot govern." Chesterton)
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To: lbryce

Just like ACORN. Get ito trouble then change your name and keep operating.


10 posted on 06/24/2011 3:25:12 AM PDT by afraidfortherepublic
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To: Covenantor

allah-choo: it ensure many blessings, even from victims


11 posted on 06/24/2011 3:53:51 AM PDT by trebb ("If a man will not work, he should not eat" From 2 Thes 3)
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To: lbryce

What’s next before the Muslims take over?

HB 1388 PASSED

You just spent $20,000,000 to move members/supporters of Hamas,
a terrorist organization, to the United States ; housing, food, transportation, the whole enchilada.

HB 1388 PASSED

Whether you are an Obama fan, or not,
EVERYONE IN THE U.S. Needs to know....

H.R. 1388 was passed, behind our backs.
You may want to read about it...

It wasn’t mentioned on the news...
Just went by on the ticker tape at the bottom of the CNN screen.

Obama funds $20M in tax payer dollars to immigrate
Hamas Refugees to the USA .
This is the news that did not, and will not, make the headlines.

By executive order, President Barack Obama has ordered
the expenditure of $20.3 million in “migration assistance”
to the Palestinian refugees and “conflict victims” in Gaza ..

The “presidential determination” (ain’t that nice?)

which allows hundreds of thousands of Palestinians
with ties to Hamas to resettle in the United States,
was signed and appears in the Federal Register.

Few on Capitol Hill, or in the media, took note that the order provides a free ticket replete with housing, transportation
and food allowances to individuals who have displayed their overwhelming support to the Islamic Resistance Movement (Hamas) in the parliamentary election of January 2006.

Now we learn that he is allowing thousands of Palestinian refuges to move to, and live in, the US at American taxpayer expense.

These important, and insightful, issues are being “lost”
in the blinding bail-outs and “stimulation” packages.

Doubtful? To verify this for yourself:

www.thefederalregister.com/d.p


12 posted on 06/24/2011 4:17:37 AM PDT by RetSignman ("It's about saving our Republic, STUPID")
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To: RetSignman

Sorry, wrong link, here is the full link:
www.thefederalregister.com/d.p/2009-02-04-E9-2488


13 posted on 06/24/2011 4:21:59 AM PDT by RetSignman ("It's about saving our Republic, STUPID")
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To: lbryce

Isn’t there a typo in this article? Shouldn’t it be Obama?


14 posted on 06/24/2011 4:40:52 AM PDT by NewHampshireDuo
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To: lbryce

I’m getting martyred in the morning.
Bang, bang, the lead is gonna fly.
Now that Al Qaeda’s losing,
It’s a new name I’m choosing.
Get me to jihad or die.


15 posted on 06/24/2011 4:47:33 AM PDT by Rocky (REPEAL IT!)
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To: NewHampshireDuo

Isn’t there a typo in this article? Shouldn’t it be Obama?
= = = = = = = = = = = = = = = = = = = = = = = = = = = = = = =
My ‘scanning mind’ ALWAYS picks up Ob-— for Os-—....

Freudian slip? Probably not, have about same train of thought for both of them.

Of course, being an ‘old Morse Code copier’, if you ‘drop’ the dah, a ‘B’ becomes and ‘S’.

Much like a ‘simple little dit can change a chAmp into a chUmp.


16 posted on 06/24/2011 4:52:56 AM PDT by xrmusn ((6/98) Time to clean House (and Senate) again. Incumbents begone!!)
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To: Rocky

LOL!!!


17 posted on 06/24/2011 5:05:41 AM PDT by CT Hillbilly
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To: xrmusn

I was a proofreader and it is a constant challenge to keep the two names straight in my brain-not just because of the letters, but the association...you’re right, it IS Freudian...

The Mrs.


18 posted on 06/24/2011 5:12:19 AM PDT by CT Hillbilly
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To: afraidfortherepublic
Just like ACORN. Get ito trouble then change your name and keep operating.

Let's take a different perspective

Just like OBAMA. Get into trouble then change your name from BARRY SORENTINO and keep race baiting and scamming.

Barry's next act will be to give the total finger to the Constitution. Libya was just a start, next comes the elimination of Israel by telling Israel they will return to pre-1967 borders, then attempting to enforce the dictatorial demands. As a radical Muslim, Barry has no higher calling than setting up the destruction of Israel.

CONGRESS and America has a crises and so far they have failed to step up to the plate. It is time to take the trash out of the White House.

19 posted on 06/24/2011 5:12:26 AM PDT by politicianslie (Democrats are COMMUNISTS, Repubs are SOCIALISTS, and Barry is a Muslim manipulating USEFUL IDIOTS)
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To: lbryce

“The Artist Formerly Known As Allah”


20 posted on 06/24/2011 5:12:29 AM PDT by WOBBLY BOB ( "I don't want the majority if we don't stand for something"- Jim Demint)
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To: lbryce

Al Queda is like an Atlantic Salmon. Life is good until the Seals show up.


21 posted on 06/24/2011 5:53:34 AM PDT by mbynack (Retired USAF SMSgt)
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To: afraidfortherepublic

That name is available.

Arab
Crazies
Out to
Revolutionize
Neighbors


22 posted on 06/24/2011 6:17:50 AM PDT by revtown
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To: afraidfortherepublic

That name is available.

Arab
Crazies
Out to
Revolutionize
Neighbors


23 posted on 06/24/2011 6:17:58 AM PDT by revtown
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To: Cronos

Take a play from the democrat play book and call it “for the children” in arabic


24 posted on 06/24/2011 6:22:13 AM PDT by edzo4 (You call us the 'Party Of No', I call us the resistance.)
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To: Cronos

I second the motion. After all, the goal is political power for your ideology.


25 posted on 06/24/2011 6:48:13 AM PDT by griswold3 (Character is destiny)
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To: lbryce

When the forty or so mujahideen met in Khost, Afghanistan, in August 1988 the members took an oath of allegiance (Bayat) to Osama Bin Laden. The organization was not then called Al Qaeda (the Base), and was only adopted in a general sense after Bin Laden returned to Saudi Arabia. Years later, in 1998, the organization adopted a name when a number of Jihadist organizations were assimilated into The Group. I don’t think that Bin Laden ever cared much what his organization was called as long as his importance was recognized. If this letter is genuine, it would seem to me that it is an indication that he was aware he had lost his primordial influence in the Islamist movement that he helped propel.


26 posted on 06/24/2011 7:11:11 AM PDT by Melchior
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To: lbryce
TaifaRt al-TawELhed Wal-Jihad

I fixed it for ya, Binny.

BTW, is it HOt down there?
27 posted on 06/24/2011 7:32:42 AM PDT by left that other site
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To: RetSignman

Thanx for the link.


28 posted on 06/24/2011 7:53:19 AM PDT by bayouranger (The 1st victim of islam is the person who practices the lie.)
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To: lbryce

Wal-Jihad: What happens at Wal-Mart on Black Friday.


29 posted on 06/24/2011 8:13:38 AM PDT by USMCPOP (Father of LCpl. Karl Linn, KIA 1/26/2005 Al Haqlaniyah, Iraq)
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To: bayouranger

You’re welcome, I hope you pass it along.

This man is clearly a traitor.


30 posted on 06/24/2011 8:35:56 AM PDT by RetSignman ("It's about saving our Republic, STUPID")
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