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Oprah's new weight issue: a skinnier magazine (Dinosaur Media DeathWatch™)
New York Post ^ | July 22, 2011 | Keith J. Kelly

Posted on 07/22/2011 6:46:54 AM PDT by abb

With ratings on Oprah Winfrey's OWN network sagging, the top brass at Hearst must be worried about the impact on the talk-show queen's eponymous magazine.

O, the Oprah Magazine -- the second-most profitable Hearst title behind Cosmopolitan -- has been putting up less-than-impressive ad sales figures in recent months.

According to one former Hearst insider, "I think that the Oprah brand has gotten slightly weaker. Ratings are down significantly for the new network, and there is a sense some of the magic is gone."

Most of the magazine publishing world had a dismal August, with ad sales down 7 percent for all monthlies, according to data appearing in the Media Industry Newsletter.

But O has fared even worse, posting a 31.4 percent drop to 81.4 ad pages. The steep decline pushed its ad-page tally into negative territory compared to last year, down 1.8 percent to 827 pages. Moreover, O's September issue will be down 18.2 percent, to 126 ad pages, according to MIN.

The crucial September numbers -- typically the biggest of the year for most women's magazines -- stood in stark contrast to Vogue, In Style, Glamour and a number of others that all rebounded from a grim August to post gains.

"O's ad page performance is pretty consistent with what's going on in the women's lifestyle category -- there is softness, especially in the food category, which is systemic to their business, not ours," said an O spokeswoman.

Hearst is hoping that fans pining for her syndicated talk show, which aired its finale on May 25, will be more inclined than ever to pick up the magazine.

"The magazine is really the purest platform for Oprah's message, and the best place for fans who miss the show to stay engaged with the brand," said the O spokeswoman.

snip

(Excerpt) Read more at nypost.com ...


TOPICS: Business/Economy; Culture/Society; News/Current Events
KEYWORDS: advertising; dbm; magazines; oprah
And the network ain't too healthy, either.
1 posted on 07/22/2011 6:46:58 AM PDT by abb
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To: 04-Bravo; aimhigh; andyandval; Arizona Carolyn; Bahbah; bert; bilhosty; Caipirabob; carmenbmw; ...

ping


2 posted on 07/22/2011 6:48:01 AM PDT by abb ("What ISN'T in the news is often more important than what IS." Ed Biersmith, 1942 -)
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To: abb

http://www.tucsonsentinel.com/local/report/072111_star_cuts/daily-star-axes-52-newsroom-marketing-advertising/
Daily Star axes 52 in newsroom, marketing, advertising - Owner Lee faces $1.1 billion debt

http://news.yahoo.com/seattle-pi-staff-leave-globe-building-010120854.html
Seattle PI staff to leave globe building

http://gannettblog.blogspot.com/2011/07/tucson-lee-slashes-52-jobs-at-arizona.html
Tucson | Lee lays off 52 at Arizona Daily Star

http://www.desmoinesregister.com/article/20110719/BUSINESS/110718040/Lee-Enterprises-again-faces-stock-delisting
Lee Enterprises again faces stock delisting

http://www.bloomberg.com/news/2011-07-14/lee-negotiates-with-goldman-monarch-on-loan-to-avoid-bankruptcy.html
Lee Haggles With Goldman, Monarch as Debt Default Looms: Corporate Finance


3 posted on 07/22/2011 6:50:44 AM PDT by abb ("What ISN'T in the news is often more important than what IS." Ed Biersmith, 1942 -)
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To: abb

Wonder how many women are avoiding “O” due to her fawning over the One!


4 posted on 07/22/2011 6:51:19 AM PDT by rocksblues (Obama, the biggest liar in the history of American politics!)
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To: abb
The main thing is she is a big buddy to the moron and chief..the second thing is the new network sucks
5 posted on 07/22/2011 6:53:48 AM PDT by PLD
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To: abb
Perhaps people are tired of getting advice from an anti-Christian socialist who has been rich and famous for so many decades that she's completely out of touch with the average American.
6 posted on 07/22/2011 6:59:04 AM PDT by PATRIOT1876 (The only crimes that are 100% preventable are crimes committed by illegal aliens)
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To: abb

“O”’s cover photographer has an easy job. “Who do I get for this month’s cov...oh yeah. Oprah. Again.”


7 posted on 07/22/2011 6:59:55 AM PDT by albie
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To: abb

Lee is kaput..the stuff they’re offering to their lenders is pure desperation...piling debt atop debt..but at higher rates..as revenues and cash flows decline..


8 posted on 07/22/2011 7:02:03 AM PDT by ken5050 (Save the earth..it's the ONLY planet with CHOCOLATE!!!)
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To: abb

I wish this rotten B*$% all the misery in the world.

She helped turn loose a monster on America and the west.


9 posted on 07/22/2011 7:02:57 AM PDT by ZULU (Lindsey Graham is a nanometrical pustule of pusillanimous putrescence)
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To: abb
"The magazine is really the purest platform for Oprah's message,

Who gives a flip about oprah's message! LOL! Who do they think she is - some goddess? What an insult to women - they make women look like idiots. And then they should spend money to get it! LOL!

And the network ain't too healthy, either.

The only thing healthy is oprah's purse - what it was all about from the beginning. People give up their God-given time that they can never reclaim to line the purse of a bias mouthpiece.
10 posted on 07/22/2011 7:07:52 AM PDT by presently no screen name
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To: abb
Perhaps people are tired of getting advice from an anti-Christian socialist who has been rich and famous for so many decades that she's completely out of touch with the average American.
11 posted on 07/22/2011 7:12:16 AM PDT by PATRIOT1876 (The only crimes that are 100% preventable are crimes committed by illegal aliens)
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To: PLD

I believe Blowprah’s popularity has gone down the tubes in tandem with Baraq’s.

That’s another reason I’m excited for Nov 2012.


12 posted on 07/22/2011 7:15:25 AM PDT by nascarnation
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Comment #13 Removed by Moderator

To: All
I believe Blowprah’s popularity has gone down the tubes in tandem with Baraq’s.

Agreed.

The failed Olympics trip.

14 posted on 07/22/2011 7:26:58 AM PDT by Liz ( A taxpayer voting for Obama is like a chicken voting for Col Sanders.)
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To: nascarnation
Yes I know, she did not really know how hated this moron is..All the glory days for the moron is over and over for her too..She does not have to worry though she has enough money to buy anything she wants..She lied to the women of America with all the Christian stuff when all along she was going to Rev Wrights church and agree with those loser about the American white people..but she was making money and laughing all along..I stopped watching her show a long time ago..She just didn't give off good vibes to me.. I did however watch the new net work to see what was there..To me I think this is a tax write off since there is nothing there of any interest..
15 posted on 07/22/2011 7:33:49 AM PDT by PLD
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To: nascarnation
I like your attitude. Even though it is hard some days, because I see the idiocy of some of the American voters....I'm still excited for 2012. We all have to keep our eye on the prize, do what we can to get the word out and pray that Obama is fired in the election.

“The Oprah” (I think Howard Stern calls her that—funny), jumped the shark with that farewell program. My Gosh, how over the top! The tears, the angst, the drama that THE OPRAH will no longer be doing HER SHOW!!! The HUMANITY! How will America survive without The Opera providing us with her pearls of wisdom...How will we fill the spiritual gap now that talentless Maya Angelou is no longer stuffed down our throat? Did you hear the music they played on that farewell tribute? You'd think Christ himself was being feted. Uggggghhhh. Disgusting display of arrogance.

It's all down hill from here. I don't watch much TV, but did see a couple of the Sara Ferguson shows...because they filmed in my neighborhood in AZ—so I thought it would be fun to watch. That show is surprisingly interesting and watchable. Fergie is quite a likable sort and you end up feeling for her and hoping she can turn her messy life around to find happiness. However, I looked at the rest of the line-up on the O channel and can tell it's going to go away in short order.

She needs to go away. Along with Barry and Moo. Lot's of us dullard Americans don't think O, Barry or Moo are the smartest people in the room. Invest your $$$ you dopes...I have a feeling the gravy train has left your station.

16 posted on 07/22/2011 7:37:46 AM PDT by Pigsley
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To: Zakeet

http://seekingalpha.com/article/281042-the-new-york-times-ceo-discusses-q2-2011-results-earnings-call-transcript?source=yahoo
The New York Times’ CEO Discusses Q2 2011 Results - Earnings Call Transcript


17 posted on 07/22/2011 7:59:01 AM PDT by abb ("What ISN'T in the news is often more important than what IS." Ed Biersmith, 1942 -)
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To: abb; weegee

18 posted on 07/22/2011 8:25:17 AM PDT by martin_fierro (< |:)~)
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To: abb
Initial quick impressions from a cursory glance at the report:

Bottom line: As stated a year ago, they're terminal. No idea if they will quietly go down, get bought by a white knight, or become a nationalized rag, but the Times is pretty much finished as a viable business entity.
19 posted on 07/22/2011 8:27:21 AM PDT by Zakeet (The Wee Wee's real birth certificate got shredded with his Rezko mortgage records)
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To: albie; abb

There’s a scene in THE BOOK OF ELI’ (Denzel Washington movie) and the villain, played by Gary Oldman was looking for the “book” in post-apocalyptic America..

when his henchmen brings the remaining magazines and books and one of them was Oprah’s mag, Oldman just plainly says..

“what is this sh*t? I told you the books which have knowledge and enlighten..”


20 posted on 07/22/2011 9:46:29 AM PDT by max americana (FUBO NATION 2012 FK BARAK)
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To: abb
poor Harpo...
21 posted on 07/22/2011 3:04:06 PM PDT by Chode (American Hedonist - *DTOM* -ww- NO Pity for the LAZY)
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To: abb
as her ratings go down, she'll prolly bulk up again...

22 posted on 07/22/2011 3:12:04 PM PDT by Chode (American Hedonist - *DTOM* -ww- NO Pity for the LAZY)
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