Skip to comments.Oprah's new weight issue: a skinnier magazine (Dinosaur Media DeathWatch™)
Posted on 07/22/2011 6:46:54 AM PDT by abb
With ratings on Oprah Winfrey's OWN network sagging, the top brass at Hearst must be worried about the impact on the talk-show queen's eponymous magazine.
O, the Oprah Magazine -- the second-most profitable Hearst title behind Cosmopolitan -- has been putting up less-than-impressive ad sales figures in recent months.
According to one former Hearst insider, "I think that the Oprah brand has gotten slightly weaker. Ratings are down significantly for the new network, and there is a sense some of the magic is gone."
Most of the magazine publishing world had a dismal August, with ad sales down 7 percent for all monthlies, according to data appearing in the Media Industry Newsletter.
But O has fared even worse, posting a 31.4 percent drop to 81.4 ad pages. The steep decline pushed its ad-page tally into negative territory compared to last year, down 1.8 percent to 827 pages. Moreover, O's September issue will be down 18.2 percent, to 126 ad pages, according to MIN.
The crucial September numbers -- typically the biggest of the year for most women's magazines -- stood in stark contrast to Vogue, In Style, Glamour and a number of others that all rebounded from a grim August to post gains.
"O's ad page performance is pretty consistent with what's going on in the women's lifestyle category -- there is softness, especially in the food category, which is systemic to their business, not ours," said an O spokeswoman.
Hearst is hoping that fans pining for her syndicated talk show, which aired its finale on May 25, will be more inclined than ever to pick up the magazine.
"The magazine is really the purest platform for Oprah's message, and the best place for fans who miss the show to stay engaged with the brand," said the O spokeswoman.
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Wonder how many women are avoiding “O” due to her fawning over the One!
“O”’s cover photographer has an easy job. “Who do I get for this month’s cov...oh yeah. Oprah. Again.”
Lee is kaput..the stuff they’re offering to their lenders is pure desperation...piling debt atop debt..but at higher rates..as revenues and cash flows decline..
I wish this rotten B*$% all the misery in the world.
She helped turn loose a monster on America and the west.
I believe Blowprah’s popularity has gone down the tubes in tandem with Baraq’s.
That’s another reason I’m excited for Nov 2012.
The failed Olympics trip.
“The Oprah” (I think Howard Stern calls her that—funny), jumped the shark with that farewell program. My Gosh, how over the top! The tears, the angst, the drama that THE OPRAH will no longer be doing HER SHOW!!! The HUMANITY! How will America survive without The Opera providing us with her pearls of wisdom...How will we fill the spiritual gap now that talentless Maya Angelou is no longer stuffed down our throat? Did you hear the music they played on that farewell tribute? You'd think Christ himself was being feted. Uggggghhhh. Disgusting display of arrogance.
It's all down hill from here. I don't watch much TV, but did see a couple of the Sara Ferguson shows...because they filmed in my neighborhood in AZ—so I thought it would be fun to watch. That show is surprisingly interesting and watchable. Fergie is quite a likable sort and you end up feeling for her and hoping she can turn her messy life around to find happiness. However, I looked at the rest of the line-up on the O channel and can tell it's going to go away in short order.
She needs to go away. Along with Barry and Moo. Lot's of us dullard Americans don't think O, Barry or Moo are the smartest people in the room. Invest your $$$ you dopes...I have a feeling the gravy train has left your station.
The New York Times’ CEO Discusses Q2 2011 Results - Earnings Call Transcript
There’s a scene in THE BOOK OF ELI’ (Denzel Washington movie) and the villain, played by Gary Oldman was looking for the “book” in post-apocalyptic America..
when his henchmen brings the remaining magazines and books and one of them was Oprah’s mag, Oldman just plainly says..
“what is this sh*t? I told you the books which have knowledge and enlighten..”
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