Posted on 08/01/2011 1:29:19 PM PDT by Nachum
Thanks to a new social media-centered marketing campaign, Whole Foods will become the first national retail chain to celebrate Ramadan.
Whole Foods has become the first prominent supermarket chain to run a Ramadan marketing campaign--and they're hoping Muslim customers will return the favor as they break fast. Even though Muslims traditionally forego meals during the day, lavish evening Ramadan meals could mean big bucks for the natural foods giant ... as well as brand loyalty from a demographic not traditionally courted by megastore advertising.
Whole Foods is teaming up with Halal frozen entree brand Saffron Road (who sell a variety of Indian-, Thai-, and Moroccan-flavored dinners) to host several promoted blog items on Whole Foods' website along with sponsored giveaways of Saffron Road food and supermarket gift certificates. Additional content for the campaign is being added by Yvonne Maffei of the My Halal Kitchen blog. While it is a relatively small promotion, it also marks a new benchmark for the Muslim-American community: the first coordinated Ramadan promotion by a national supermarket chain.
No in-store promotions for the campaign are planned, instead, in an apparent attempt to test the waters, the promotion will start online. The "campaign focuses on reaching Muslim consumers online where they are already having conversations about halal foods, grocery shopping, and preparing for Ramadan,” Saffron Road spokesperson Lisa Mabe tells Fast Company. Saffron Road maintains a heavy social media presence and an ongoing charitable relationship with Whole Foods' Whole Planet foundation, and hopes the promotion will further strengthen their brand awareness.
(Excerpt) Read more at fastcompany.com ...
Everyone’s money is green!
Think I’ll celebrate the coming of Ramadan AND O-bozo’s birthday with a big ol’ pulled pork sandwich with a side of pork rinds ;>)
Freedom of religion - and freedom to capitalize thereon.
Will not be shopping at Whole Foods now.
Free package of plastic explosives and suicide vest included?
>>No in-store promotions for the campaign are planned
That’s too bad. I was hoping for a life-size standee of Mo-Ham-Ed advertising frozen goat’s ass, or whatever they eat.
Went in there once. Saw all the sausages, bacon and hot dogs were “nitrate-free” or uncured... I asked you have any real hot dogs? Got dagger-eyes from some Bit*h and never returned.
Ironically, near Chicago, they cater to Jewish community with Passover Kosher, Kosher etc. for Passover and Seder dinner.
And freedom to boycott those that promote false religions.
This just sealed the deal for me - I will never spend money in these stores - even if I was starving.
I went in once. It was full of old hippies. lots of flip flops, long dirty hair.
The food looked gross.
I left and went to Piggly Wiggly and had fried catfish.
Never went back. . . . . . or ever plan to.
Too bad there are no Christian holidays that Whole Paycheck could celebrate.
This just sealed the deal for me - I will never spend money in these stores - even if I was starving.
mebbe we should stand back and let them test
market to muslims, let them see what huge market share the muslims are
sarc
Hey Whole Traitors,You lost a customer here!
Suddenly, I have the urge to grill one of those luscious, marinated pork loins from Safeway, or perhaps Kalua pork from KTA.
Never been in a Whole Foods store.
Never plan on it now.
If Whole Foods really wants to give mussies a taste of home they should sell filthy goat carcasses covered in flys & chicken eggs covered in poop and feathers kept at room temp.
(If you have ever been to a Bahrain mom and pop store or farmers market, you know exactly what I mean)
Oh NOES!!!!! An American company catering to customers during a holiday! Have IQ’s on FR dropped sharply recently? Isn’t this what successful businesses are supposed to do?
Time to visit the Kosher market.
No need for another post, but it appears that Bing is also decorating their main page with Ramadan delights.
Islamification is a complete process, nothing left behind.
LOL!
Mmmmm. I haven't made Kahlua Pork in years since my kids left home. That is a perfect Sunday football food. Get some Hawaiian rolls.......I will dedicate the entire meal to mohamud.
Ramadamma-ding-dong Specials Daily—
Tuesday- Come in and bend over facing mecca on our new dung-rugs. Get a free kick in the ass and a bag of pork rinds
The only reason I visit Whole Foods is because it’s the only place locally that has my favorite beer, Ayinger Jahrhundert. Other than that, I won’t drop a single nickel in the place.
just a few years back, many loved them:
“The Whole Foods Alternative to ObamaCare”
http://www.freerepublic.com/focus/f-news/2314422/posts
Does this mean I can now walk down the Muslim aisle in the grocery store wiping a piece of bacon throughout?
Lets don’t leave out Costco. They announced recently that their lamb is now all halal. We went in there several weeks ago and went up to the meat counter and talked to the guy behind the window. We asked him if all the lamb is halal or just some of it. ALL OF IT IS HALAL. Its just unbelievable. We will never buy lamb there again. So if you are a Christian don’t eat the lamb from Costco. They will probably try to tell you Kosher is the same process which is basically true except that the Kosher slaughter is just to make sure the blood all gets drained out of the meat. Halal is a sacrifice to Allah. In other words a sacrifice to Idols.
Just spreading the word.
Heh. Fair enough. Perhaps we should have the government step in...no pandering during ramadan, Passover nor Christmas. Heck, maybe the shouldn't sell seafood either, dirty Japs and Chinese. And don't get me started about those damn vegetarian Buddhists!
You people sound like a bunch of lunatics.....
Thank you Screaming Fist for injecting some sanity.
Good!....One less grocery store I need to shop at.
Christmas? Is that sometime near Holiday?
I still laugh at the "Holidays" coke bottle which said "Happy Holidays" in English, but "Feliz Navidad" in Spanish. I guess they weren't terrified to say Merry Christmas to foreigners.
Their nickname is Whole Paycheck. If they can talk some Muslims into dropping a bundle on overpriced food items, ain’t that the American way of marketing?
Absolutely.
Apparently people think it’s okay to bitch about this but get their selfsame panties in a wad over stores refusing to say “Merry Christmas”, for example.
Good for Whole Foods—the more money they make the more jobs they create the more money their employees have to spend the more taxes are paid and so on and so forth....
Viva capitalism!!
Ah, don’t confuse Kahlua the drink with Kalua the Hawaiian delicacy.....but it is indeed past time to grill some up. Ramadamadingdong has to be the perfect time, washed down with plenty of cool alcoholic beverages.............
I’ve actually had “natural” hot dogs - they were pretty good. Didn’t taste like hot dogs though. And had to stay in the fridge. But they are nice.
I don’t view it as lunacy, I’m just pissed off that the muzzies attacked us on 9/11 and ever since then we’ve had American people and companies bending over backward to show sensitivity toward them, while they - as a culture - have shown no sensitivity to us for what their people did to ours.
Any company that caters to muzzie culture deserves whatever scorn we cab heap upon them. The muzzie culture is not compatible with our culture. Whore Foods Market can suck it!
Oh, and please note that I didn’t say anything about government stepping in at all.
Then don't shop there. In the old days you had to go to a Kosher butcher or a halal butcher. That a national chain can pull this off is frankly amazing. When they put out their Christmas marketing campaign......ignore it. See, wasn't that easy?
Pork, the other white meat.
Can’t stand WF and the dirty and sickly looking tree huggers who you see going in. YMMV but that’s what frequents the one around here. I admit to buying two things from them only because after months of hunting in other stores I couldn’t find any - gallon jugs of real maple syrup and unsweetened coconut many, many years ago.
how fashionable!
these leftists have no idea what they’re inviting into their lives.
If the meat hasn't been tampered with and tastes the same, then I -- for the life of me -- can't see why it matters what mumbo-jumbo was spoken over it. It just does not affect me and it does not affect you. Why are you giving it supernatural powers?
Now, don't get me wrong, I think Islam is a vicious religion, but this hubbub over halal food seems a bit overwrought. It only means that the food you and I always eat also meets the requirements of Muslims.
As far as the Whole Foods campaign, I'm hard put to decide whether I'd rather go into one of their stores and run into Muslims or old hippies. I'm leaning former.
Trust me. I know the differance. But they do both make you fat if you over indulge.
“If the meat hasn’t been tampered with and tastes the same, then I — for the life of me — can’t see why it matters what mumbo-jumbo was spoken over it.”
It means you are asceding to the laws of Islam. Totally up to you.
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