Skip to comments.Whole Foods Celebrates, Monetizes Ramadan
Posted on 08/01/2011 1:29:19 PM PDT by Nachum
Thanks to a new social media-centered marketing campaign, Whole Foods will become the first national retail chain to celebrate Ramadan.
Whole Foods has become the first prominent supermarket chain to run a Ramadan marketing campaign--and they're hoping Muslim customers will return the favor as they break fast. Even though Muslims traditionally forego meals during the day, lavish evening Ramadan meals could mean big bucks for the natural foods giant ... as well as brand loyalty from a demographic not traditionally courted by megastore advertising.
Whole Foods is teaming up with Halal frozen entree brand Saffron Road (who sell a variety of Indian-, Thai-, and Moroccan-flavored dinners) to host several promoted blog items on Whole Foods' website along with sponsored giveaways of Saffron Road food and supermarket gift certificates. Additional content for the campaign is being added by Yvonne Maffei of the My Halal Kitchen blog. While it is a relatively small promotion, it also marks a new benchmark for the Muslim-American community: the first coordinated Ramadan promotion by a national supermarket chain.
No in-store promotions for the campaign are planned, instead, in an apparent attempt to test the waters, the promotion will start online. The "campaign focuses on reaching Muslim consumers online where they are already having conversations about halal foods, grocery shopping, and preparing for Ramadan, Saffron Road spokesperson Lisa Mabe tells Fast Company. Saffron Road maintains a heavy social media presence and an ongoing charitable relationship with Whole Foods' Whole Planet foundation, and hopes the promotion will further strengthen their brand awareness.
(Excerpt) Read more at fastcompany.com ...
Oh NOES!!!!! An American company catering to customers during a holiday! Have IQ’s on FR dropped sharply recently? Isn’t this what successful businesses are supposed to do?
Time to visit the Kosher market.
No need for another post, but it appears that Bing is also decorating their main page with Ramadan delights.
Islamification is a complete process, nothing left behind.
Mmmmm. I haven't made Kahlua Pork in years since my kids left home. That is a perfect Sunday football food. Get some Hawaiian rolls.......I will dedicate the entire meal to mohamud.
Ramadamma-ding-dong Specials Daily—
Tuesday- Come in and bend over facing mecca on our new dung-rugs. Get a free kick in the ass and a bag of pork rinds
The only reason I visit Whole Foods is because it’s the only place locally that has my favorite beer, Ayinger Jahrhundert. Other than that, I won’t drop a single nickel in the place.
just a few years back, many loved them:
“The Whole Foods Alternative to ObamaCare”
Does this mean I can now walk down the Muslim aisle in the grocery store wiping a piece of bacon throughout?
Lets don’t leave out Costco. They announced recently that their lamb is now all halal. We went in there several weeks ago and went up to the meat counter and talked to the guy behind the window. We asked him if all the lamb is halal or just some of it. ALL OF IT IS HALAL. Its just unbelievable. We will never buy lamb there again. So if you are a Christian don’t eat the lamb from Costco. They will probably try to tell you Kosher is the same process which is basically true except that the Kosher slaughter is just to make sure the blood all gets drained out of the meat. Halal is a sacrifice to Allah. In other words a sacrifice to Idols.
Just spreading the word.
Heh. Fair enough. Perhaps we should have the government step in...no pandering during ramadan, Passover nor Christmas. Heck, maybe the shouldn't sell seafood either, dirty Japs and Chinese. And don't get me started about those damn vegetarian Buddhists!
You people sound like a bunch of lunatics.....
Thank you Screaming Fist for injecting some sanity.
Good!....One less grocery store I need to shop at.
Christmas? Is that sometime near Holiday?
I still laugh at the "Holidays" coke bottle which said "Happy Holidays" in English, but "Feliz Navidad" in Spanish. I guess they weren't terrified to say Merry Christmas to foreigners.
Their nickname is Whole Paycheck. If they can talk some Muslims into dropping a bundle on overpriced food items, ain’t that the American way of marketing?
Apparently people think it’s okay to bitch about this but get their selfsame panties in a wad over stores refusing to say “Merry Christmas”, for example.
Good for Whole Foods—the more money they make the more jobs they create the more money their employees have to spend the more taxes are paid and so on and so forth....
Ah, don’t confuse Kahlua the drink with Kalua the Hawaiian delicacy.....but it is indeed past time to grill some up. Ramadamadingdong has to be the perfect time, washed down with plenty of cool alcoholic beverages.............