Posted on 08/01/2011 1:29:19 PM PDT by Nachum
Thanks to a new social media-centered marketing campaign, Whole Foods will become the first national retail chain to celebrate Ramadan.
Whole Foods has become the first prominent supermarket chain to run a Ramadan marketing campaign--and they're hoping Muslim customers will return the favor as they break fast. Even though Muslims traditionally forego meals during the day, lavish evening Ramadan meals could mean big bucks for the natural foods giant ... as well as brand loyalty from a demographic not traditionally courted by megastore advertising.
Whole Foods is teaming up with Halal frozen entree brand Saffron Road (who sell a variety of Indian-, Thai-, and Moroccan-flavored dinners) to host several promoted blog items on Whole Foods' website along with sponsored giveaways of Saffron Road food and supermarket gift certificates. Additional content for the campaign is being added by Yvonne Maffei of the My Halal Kitchen blog. While it is a relatively small promotion, it also marks a new benchmark for the Muslim-American community: the first coordinated Ramadan promotion by a national supermarket chain.
No in-store promotions for the campaign are planned, instead, in an apparent attempt to test the waters, the promotion will start online. The "campaign focuses on reaching Muslim consumers online where they are already having conversations about halal foods, grocery shopping, and preparing for Ramadan,” Saffron Road spokesperson Lisa Mabe tells Fast Company. Saffron Road maintains a heavy social media presence and an ongoing charitable relationship with Whole Foods' Whole Planet foundation, and hopes the promotion will further strengthen their brand awareness.
(Excerpt) Read more at fastcompany.com ...
Everyone’s money is green!
Think I’ll celebrate the coming of Ramadan AND O-bozo’s birthday with a big ol’ pulled pork sandwich with a side of pork rinds ;>)
Freedom of religion - and freedom to capitalize thereon.
Will not be shopping at Whole Foods now.
Free package of plastic explosives and suicide vest included?
>>No in-store promotions for the campaign are planned
That’s too bad. I was hoping for a life-size standee of Mo-Ham-Ed advertising frozen goat’s ass, or whatever they eat.
Went in there once. Saw all the sausages, bacon and hot dogs were “nitrate-free” or uncured... I asked you have any real hot dogs? Got dagger-eyes from some Bit*h and never returned.
Ironically, near Chicago, they cater to Jewish community with Passover Kosher, Kosher etc. for Passover and Seder dinner.
And freedom to boycott those that promote false religions.
This just sealed the deal for me - I will never spend money in these stores - even if I was starving.
I went in once. It was full of old hippies. lots of flip flops, long dirty hair.
The food looked gross.
I left and went to Piggly Wiggly and had fried catfish.
Never went back. . . . . . or ever plan to.
Too bad there are no Christian holidays that Whole Paycheck could celebrate.
This just sealed the deal for me - I will never spend money in these stores - even if I was starving.
mebbe we should stand back and let them test
market to muslims, let them see what huge market share the muslims are
sarc
Hey Whole Traitors,You lost a customer here!
Suddenly, I have the urge to grill one of those luscious, marinated pork loins from Safeway, or perhaps Kalua pork from KTA.
Never been in a Whole Foods store.
Never plan on it now.
If Whole Foods really wants to give mussies a taste of home they should sell filthy goat carcasses covered in flys & chicken eggs covered in poop and feathers kept at room temp.
(If you have ever been to a Bahrain mom and pop store or farmers market, you know exactly what I mean)
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