Skip to comments.Whole Foods Celebrates, Monetizes Ramadan
Posted on 08/01/2011 1:29:19 PM PDT by Nachum
Thanks to a new social media-centered marketing campaign, Whole Foods will become the first national retail chain to celebrate Ramadan.
Whole Foods has become the first prominent supermarket chain to run a Ramadan marketing campaign--and they're hoping Muslim customers will return the favor as they break fast. Even though Muslims traditionally forego meals during the day, lavish evening Ramadan meals could mean big bucks for the natural foods giant ... as well as brand loyalty from a demographic not traditionally courted by megastore advertising.
Whole Foods is teaming up with Halal frozen entree brand Saffron Road (who sell a variety of Indian-, Thai-, and Moroccan-flavored dinners) to host several promoted blog items on Whole Foods' website along with sponsored giveaways of Saffron Road food and supermarket gift certificates. Additional content for the campaign is being added by Yvonne Maffei of the My Halal Kitchen blog. While it is a relatively small promotion, it also marks a new benchmark for the Muslim-American community: the first coordinated Ramadan promotion by a national supermarket chain.
No in-store promotions for the campaign are planned, instead, in an apparent attempt to test the waters, the promotion will start online. The "campaign focuses on reaching Muslim consumers online where they are already having conversations about halal foods, grocery shopping, and preparing for Ramadan, Saffron Road spokesperson Lisa Mabe tells Fast Company. Saffron Road maintains a heavy social media presence and an ongoing charitable relationship with Whole Foods' Whole Planet foundation, and hopes the promotion will further strengthen their brand awareness.
(Excerpt) Read more at fastcompany.com ...
I’ve actually had “natural” hot dogs - they were pretty good. Didn’t taste like hot dogs though. And had to stay in the fridge. But they are nice.
I don’t view it as lunacy, I’m just pissed off that the muzzies attacked us on 9/11 and ever since then we’ve had American people and companies bending over backward to show sensitivity toward them, while they - as a culture - have shown no sensitivity to us for what their people did to ours.
Any company that caters to muzzie culture deserves whatever scorn we cab heap upon them. The muzzie culture is not compatible with our culture. Whore Foods Market can suck it!
Oh, and please note that I didn’t say anything about government stepping in at all.
Then don't shop there. In the old days you had to go to a Kosher butcher or a halal butcher. That a national chain can pull this off is frankly amazing. When they put out their Christmas marketing campaign......ignore it. See, wasn't that easy?
Pork, the other white meat.
Can’t stand WF and the dirty and sickly looking tree huggers who you see going in. YMMV but that’s what frequents the one around here. I admit to buying two things from them only because after months of hunting in other stores I couldn’t find any - gallon jugs of real maple syrup and unsweetened coconut many, many years ago.
these leftists have no idea what they’re inviting into their lives.
If the meat hasn't been tampered with and tastes the same, then I -- for the life of me -- can't see why it matters what mumbo-jumbo was spoken over it. It just does not affect me and it does not affect you. Why are you giving it supernatural powers?
Now, don't get me wrong, I think Islam is a vicious religion, but this hubbub over halal food seems a bit overwrought. It only means that the food you and I always eat also meets the requirements of Muslims.
As far as the Whole Foods campaign, I'm hard put to decide whether I'd rather go into one of their stores and run into Muslims or old hippies. I'm leaning former.
Trust me. I know the differance. But they do both make you fat if you over indulge.
“If the meat hasn’t been tampered with and tastes the same, then I — for the life of me — can’t see why it matters what mumbo-jumbo was spoken over it.”
It means you are asceding to the laws of Islam. Totally up to you.