Skip to comments.Guinness bids to conquer US market
Posted on 08/24/2011 11:35:59 AM PDT by AfricanChristian
Guinness is set to make an attempt to conquer the crowded U.S. beer market with the launch of a new 'black lager'.
The stout brand, famous for its dark hue, creamy head and the 119.5 seconds maker Diageo says it takes to pour the perfect pint, is to break with tradition by offering the new drink in the U.S.
Guinness Black Lager - already trialled in Northern Ireland and Malaysia - is a 4.5 per cent strength brew and gets its black colour from the roasted barley added into it.
The company says new beer combines the refreshing taste of lager with the unique character and flavour of Guinness.
And in a further break with tradition, the new beverage must be served cold - even over ice.
Guiness believes its latest beer - with a suggested retail price of $8.49 for a six-pack - will help it keep up with an expanding marketplace.
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Worth a try, I suppose.
I make my own stout/porter that’s better (for me, at least) than anything I can buy from Guinness. I use healthy quantities of roasted barley and chocolate malt, plus a couple pounds of brown sugar for a little extra kick.
When I was in Dublin, I LOVED Guinness but coming back to the states and drinking it out of a can is horrible. Now if they can figure out a good container than I believe that it could sell a lot. I don’t think the it will be Bud Light or Miller Light though. Those two beers are pretty popular amongst the population.
Might as well, since Anheuser-Busch is no longer an American company.
Guinness ‘Extra Stout’ is my favorite!
Beer sales are down 1-2% total, but craft beers are up over 10% and premium beers up at least 2%.
I’d sell Guiness stock if I owned it. 4.5 strength, heavily malted, serve over ice..sounds like a stinker to me. Besides the US has as good a beer as anywhere in the world these days.
A researcher at Guinness created the “students t test” for analysis of statistically significant difference.
Every batch of Guinness is different - but is it “statistically significantly” different? This guy came up with the test, still most commonly used in science - to determine if it is or not.
This was first used by Harp Brewery (Guinness) to reject batches that were significantly different from the norm.
Guinness practically invented it! ;)
When people are happy they drink beer, when they are sad they drink beer.
If you’ve just lost your job, you drink beer. When you find a new one, you drink beer.
What the beer industry needs are very happy and / or very sad people. They tend to make money from both groups. The logic is that rising prosperity has created many happy people in developing markets who can afford to celebrate their joy with beer. On the other hand, there a good number of sad people in the developed economies who are not too poor that they cannot afford to drown their sorrows in a little more beer.
It is really good on tap. There is a hugh market for craft beer, which is better on tap.
Back in 1976-1977 when I just started going out to pubs here in NYC, there was only one bar in the whole of NYC that had Guinness on tap. (The Liffey Bar in Queens—long since deceased). Now you can get it everywhere. Has become quite popular among the wider population—before only the Irish (some Irish Americans) and West Indians would really go for it.
They called from the Guinness brewery to tell the Mrs. that husband drowned in the big beer vat.
“At least he went quick” she said.
“No he got out three times to pee”
I'd say the move is ... Brilliant! And I will do my best to help them conquer the market.
If it's sold domestically, it's not pasteurized. If they ship it, they pasteurize it to keep it from going bad during shipping. The pasteurizing process changes the flavor. Same with German beers.
and fought off half a dozen men in the rescue crew!
MORE BEER! YES!
Guinness already has me! Conquer the rest....
Guinness is a good product, but a bit of an acquired taste. The average American beer drinker is attuned to light pilsners as a result of our hot summers. Guinness is not about to replace them.
Not a beer drinker so I don’t know, but I can tell you Jameson is one of the best whiskeys around. It’s about the only one I will drink neat.
Have you tried Guinness Foreign Extra? As far as I know, it's only available in bottles. I think it's an order-of-magnitude better than regular Guinness Extra Stout - though it rather pricey at $12/4 pack and is not widely available in the U.S. other than around St. Patrick's Day. I bought a case of it last Spring with the intention of having an occasional bottle. I couldn't stop drinking it. I think the case lasted less than a week.
Note that in spite of the high alcohol content it does not have a strong alcohol flavor.
When I was in Dublin, I LOVED Guinness but coming back to the states and drinking it out of a can is horrible.
Canned or bottled just doesn’t work for Guinness.
I don’t like to chew my beer...I’ll stick with Smithwicks.......
And here I thought the US laxative market was pretty fully mature.
I have a bottle of Jameson Distillery Reserve at home waiting for a special occasion.
The one thing I don't care for are beers that don't taste like beer. When they start adding honey, pumpkin spice, etc., they aren't brewing beer.
I’m not excited about black lager poured over ice at all.
But I disagree with your statement. the best beer in the world is english ale. There is some irish and some american stuff that comes close, but just not quite as good. I personally don’t care for scottish or belgium ales.
So far the best english ale I’ve ever had is St Peter’s ale.
“must be served cold - even over ice.”
OK, this is a warning to all of you....if I see ONE guy poor this, or any beer, over ice, I’m coming over and smacking you in the head!
We did an oatmeal stout last about this time. You could float a transmission from a 47 Chevy on the head. Slighly sweet nose with coffee, toffee, and chocolate. Very creamy with a wonderful “multigrain” finish.
Time to get a grain bill together!
I LOVE Schwarzbier!
Black lager—at least the German kinds I’ve had, is in no way like a stout—except in appearance.
The Koestritzer brand I mentioned above (very hard to find here in the states) is very smooth and light—so much so if you closed your eyes, you wouldn’t think you were drinking a dark beer at all. The advertizing for Koestritzer calls it, “The black beer with the blonde soul.”
Actually, Sam Adams “Black Lager” is a very good product, fairly similar to Koestritzer.
Czech beer is the best in the Czech Republic, and German beer is the best in Germany.
Personally I prefer the continental lagers--as they taste THERE (not here, so much)--to English Ales.
Probably, if I were in England, I'd change my mind...while there, anyhow. I especially enjoy "cask conditioned" ale though--which is the special gift of England--properly served at cellar temperature(hence the "warm beer" accusation to the UK)--gravity fed or through a hand-pump.