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Guinness bids to conquer US market
Daily Mail ^

Posted on 08/24/2011 11:35:59 AM PDT by AfricanChristian

Guinness is set to make an attempt to conquer the crowded U.S. beer market with the launch of a new 'black lager'.

The stout brand, famous for its dark hue, creamy head and the 119.5 seconds maker Diageo says it takes to pour the perfect pint, is to break with tradition by offering the new drink in the U.S.

Guinness Black Lager - already trialled in Northern Ireland and Malaysia - is a 4.5 per cent strength brew and gets its black colour from the roasted barley added into it.

The company says new beer combines the refreshing taste of lager with the unique character and flavour of Guinness.

And in a further break with tradition, the new beverage must be served cold - even over ice.

Guiness believes its latest beer - with a suggested retail price of $8.49 for a six-pack - will help it keep up with an expanding marketplace.

(Excerpt) Read more at dailymail.co.uk ...


TOPICS: Business/Economy; Foreign Affairs; Miscellaneous; News/Current Events
KEYWORDS: guinness; us

1 posted on 08/24/2011 11:36:07 AM PDT by AfricanChristian
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To: AfricanChristian

Worth a try, I suppose.


2 posted on 08/24/2011 11:37:43 AM PDT by null and void (Day 943 of America's holiday from reality...)
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To: AfricanChristian

I make my own stout/porter that’s better (for me, at least) than anything I can buy from Guinness. I use healthy quantities of roasted barley and chocolate malt, plus a couple pounds of brown sugar for a little extra kick.


3 posted on 08/24/2011 11:40:55 AM PDT by Mr Ramsbotham (Laws against sodomy are honored in the breech.)
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To: null and void

When I was in Dublin, I LOVED Guinness but coming back to the states and drinking it out of a can is horrible. Now if they can figure out a good container than I believe that it could sell a lot. I don’t think the it will be Bud Light or Miller Light though. Those two beers are pretty popular amongst the population.


4 posted on 08/24/2011 11:43:33 AM PDT by napscoordinator
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To: AfricanChristian
Read article in the WSJ regarding the U.S. beer market...

Heineken said that while it expects to benefit from a continued positive economic environment in Latin America, Sub-Saharan Africa and Asia-Pacific, it sees "challenging volume development in parts of Europe and the U.S. given the current economic uncertainty, high unemployment and ongoing weak consumer confidence."

Corporate types never cease to amaze. Consumer spending slowing, beer companies having a tough time, and Guiness is telling themselves they have a plan to make MORE revenue in the U.S. with a premium beer ?
5 posted on 08/24/2011 11:44:49 AM PDT by PieterCasparzen (We need to fix things ourselves)
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To: AfricanChristian

Might as well, since Anheuser-Busch is no longer an American company.


6 posted on 08/24/2011 11:44:57 AM PDT by ronnyquest (I spent 20 years in the Army fighting the enemies of freedom only to see fascism elected at home.)
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To: AfricanChristian

Guinness ‘Extra Stout’ is my favorite!


7 posted on 08/24/2011 11:47:41 AM PDT by KoRn (Department of Homeland Security, Certified - "Right Wing Extremist")
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To: knews_hound

Mmmm, beer!


8 posted on 08/24/2011 11:48:47 AM PDT by DTogo (High time to bring back the Sons of Liberty !!)
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To: PieterCasparzen

Beer sales are down 1-2% total, but craft beers are up over 10% and premium beers up at least 2%.


9 posted on 08/24/2011 11:52:20 AM PDT by Brent Calvert 03969-030 (I stand with Sarah)
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To: AfricanChristian

I’d sell Guiness stock if I owned it. 4.5 strength, heavily malted, serve over ice..sounds like a stinker to me. Besides the US has as good a beer as anywhere in the world these days.


10 posted on 08/24/2011 11:55:55 AM PDT by bkepley
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To: AfricanChristian
My Goodness! My Guinness!

A researcher at Guinness created the “students t test” for analysis of statistically significant difference.

Every batch of Guinness is different - but is it “statistically significantly” different? This guy came up with the test, still most commonly used in science - to determine if it is or not.

This was first used by Harp Brewery (Guinness) to reject batches that were significantly different from the norm.

Quality control.

Guinness practically invented it! ;)

11 posted on 08/24/2011 11:56:20 AM PDT by allmendream (Tea Party did not send the GOP to D.C. to negotiate the terms of our surrender to socialism.)
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To: PieterCasparzen

When people are happy they drink beer, when they are sad they drink beer.

If you’ve just lost your job, you drink beer. When you find a new one, you drink beer.

What the beer industry needs are very happy and / or very sad people. They tend to make money from both groups. The logic is that rising prosperity has created many happy people in developing markets who can afford to celebrate their joy with beer. On the other hand, there a good number of sad people in the developed economies who are not too poor that they cannot afford to drown their sorrows in a little more beer.

Unscientific though!


12 posted on 08/24/2011 12:00:15 PM PDT by AfricanChristian
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To: napscoordinator

It is really good on tap. There is a hugh market for craft beer, which is better on tap.


13 posted on 08/24/2011 12:01:10 PM PDT by All Blue State
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To: AfricanChristian

14 posted on 08/24/2011 12:02:42 PM PDT by dfwgator
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To: napscoordinator

Back in 1976-1977 when I just started going out to pubs here in NYC, there was only one bar in the whole of NYC that had Guinness on tap. (The Liffey Bar in Queens—long since deceased). Now you can get it everywhere. Has become quite popular among the wider population—before only the Irish (some Irish Americans) and West Indians would really go for it.


15 posted on 08/24/2011 12:03:03 PM PDT by brooklyn dave (obama = jimmy carter 100X)
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To: dfwgator

They called from the Guinness brewery to tell the Mrs. that husband drowned in the big beer vat.

“At least he went quick” she said.

“No he got out three times to pee”


16 posted on 08/24/2011 12:06:50 PM PDT by wordsofearnest (Proper aim of giving is to put the recipient in a state where he no longer needs it. C.S. Lewis)
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To: AfricanChristian
Niiiiiiiiiiiiiiiiiiice!!! I love Sam Adams Black Lager.

I'd say the move is ... Brilliant! And I will do my best to help them conquer the market.

17 posted on 08/24/2011 12:06:57 PM PDT by NonValueAdded (So much stress was put on Bush's Fault that it finally let go, magnitude 6)
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To: napscoordinator
When I was in Dublin, I LOVED Guinness but coming back to the states and drinking it out of a can is horrible.

If it's sold domestically, it's not pasteurized. If they ship it, they pasteurize it to keep it from going bad during shipping. The pasteurizing process changes the flavor. Same with German beers.

18 posted on 08/24/2011 12:12:54 PM PDT by mbynack (Retired USAF SMSgt)
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To: wordsofearnest

and fought off half a dozen men in the rescue crew!


19 posted on 08/24/2011 12:14:18 PM PDT by absolootezer0 (2x divorced tattooed pierced harley hatin meghan mccain luvin' REAL beer drinkin' smoker ..what?)
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To: AfricanChristian

MORE BEER! YES!


20 posted on 08/24/2011 12:35:01 PM PDT by rusureitflies? (OSAMA BIN LADEN IS DEAD! There, I said it. Prove me wrong.)
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To: AfricanChristian

Guinness already has me! Conquer the rest....


21 posted on 08/24/2011 12:53:43 PM PDT by Bushbacker1 (I miss President Bush greatly! Palin in 2012! 2012 - The End Of An Error! (Oathkeeper))
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To: AfricanChristian

Guinness is a good product, but a bit of an acquired taste. The average American beer drinker is attuned to light pilsners as a result of our hot summers. Guinness is not about to replace them.


22 posted on 08/24/2011 1:03:35 PM PDT by Buckeye McFrog
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To: AfricanChristian

Not a beer drinker so I don’t know, but I can tell you Jameson is one of the best whiskeys around. It’s about the only one I will drink neat.


23 posted on 08/24/2011 1:13:43 PM PDT by RickB444 (What one receives without working for, another must work for without receiving.)
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To: mbynack
I agree about the draft in can variety.

Have you tried Guinness Foreign Extra? As far as I know, it's only available in bottles. I think it's an order-of-magnitude better than regular Guinness Extra Stout - though it rather pricey at $12/4 pack and is not widely available in the U.S. other than around St. Patrick's Day. I bought a case of it last Spring with the intention of having an occasional bottle. I couldn't stop drinking it. I think the case lasted less than a week.

Note that in spite of the high alcohol content it does not have a strong alcohol flavor.

24 posted on 08/24/2011 1:28:53 PM PDT by Prolixus (Summum ius summa inuria.)
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To: napscoordinator

When I was in Dublin, I LOVED Guinness but coming back to the states and drinking it out of a can is horrible.


If they could make it taste here like it tastes in Dublin, I’d drink little else.

Canned or bottled just doesn’t work for Guinness.


25 posted on 08/24/2011 1:49:26 PM PDT by Atlas Sneezed (Are you better off now than you were four trillion dollars ago?)
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To: AfricanChristian

I don’t like to chew my beer...I’ll stick with Smithwicks.......


26 posted on 08/24/2011 5:25:05 PM PDT by Shamrock-DW
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To: AfricanChristian
Guinness is set to make an attempt to conquer the crowded U.S. beer market with the launch of a new 'black lager'.

And here I thought the US laxative market was pretty fully mature.

27 posted on 08/24/2011 8:36:19 PM PDT by hinckley buzzard
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To: ronnyquest
Nobody serious drinks Hendrick's horse piss anymore anyway. That is Bud's problem, and they tried to fix it by re-decorating the can. So whaddya want from me?
28 posted on 08/24/2011 8:39:44 PM PDT by hinckley buzzard
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To: RickB444

I have a bottle of Jameson Distillery Reserve at home waiting for a special occasion.


29 posted on 08/25/2011 5:01:20 AM PDT by wordsofearnest (Proper aim of giving is to put the recipient in a state where he no longer needs it. C.S. Lewis)
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To: Prolixus
I'm more of an Indian Pale Ale drinker, although I like an occasional Guinness when the weather cools off. I make it a point to try local micro brews when I'm travelling.

The one thing I don't care for are beers that don't taste like beer. When they start adding honey, pumpkin spice, etc., they aren't brewing beer.

30 posted on 08/25/2011 5:32:01 AM PDT by mbynack (Retired USAF SMSgt)
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To: DTogo; quantim; spinestein; 5Madman2; Horatio Gates; Ribeye; decal; B Knotts; doodad; hemogoblin; ..
Pinging the Homebrewers for pithy comments.

It is almost time to start brewing Stouts again, I know most of us just don't male a lot of them in summer.

This new brew sounds interesting.  Enough that I will be buying a 6 pack if for no other reason than to taste it.

Thanks for the Ping DTogo.



On or off the Homebrewers Ping List, let me know.

Cheers,

knewshound

Homebrewing 1A (Homebrewing for beginners)


31 posted on 08/25/2011 1:03:30 PM PDT by knews_hound (Credo Quia Absurdium--take nothing seriously unless it is absurd. E. Clampus Vitus)
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To: bkepley

I’m not excited about black lager poured over ice at all.

But I disagree with your statement. the best beer in the world is english ale. There is some irish and some american stuff that comes close, but just not quite as good. I personally don’t care for scottish or belgium ales.

So far the best english ale I’ve ever had is St Peter’s ale.


32 posted on 08/25/2011 2:44:39 PM PDT by mamelukesabre (Si Vis Pacem Para Bellum (If you want peace prepare for war))
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To: AfricanChristian

“must be served cold - even over ice.”

OK, this is a warning to all of you....if I see ONE guy poor this, or any beer, over ice, I’m coming over and smacking you in the head!


33 posted on 08/26/2011 3:50:31 PM PDT by brewer1516
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To: knews_hound

We did an oatmeal stout last about this time. You could float a transmission from a 47 Chevy on the head. Slighly sweet nose with coffee, toffee, and chocolate. Very creamy with a wonderful “multigrain” finish.

Time to get a grain bill together!


34 posted on 08/26/2011 3:55:23 PM PDT by brewer1516
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To: AfricanChristian
Couldn't be better than Köstritzer Schwarzbier (black lager) of the eastern side of Germany (just outside of Leipzig).

I LOVE Schwarzbier!


35 posted on 08/27/2011 9:09:05 PM PDT by AnalogReigns
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To: Buckeye McFrog

Black lager—at least the German kinds I’ve had, is in no way like a stout—except in appearance.

The Koestritzer brand I mentioned above (very hard to find here in the states) is very smooth and light—so much so if you closed your eyes, you wouldn’t think you were drinking a dark beer at all. The advertizing for Koestritzer calls it, “The black beer with the blonde soul.”

Actually, Sam Adams “Black Lager” is a very good product, fairly similar to Koestritzer.


36 posted on 08/27/2011 9:17:25 PM PDT by AnalogReigns
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To: mamelukesabre
the best beer in the world is english ale.

Czech beer is the best in the Czech Republic, and German beer is the best in Germany.

Personally I prefer the continental lagers--as they taste THERE (not here, so much)--to English Ales.

Probably, if I were in England, I'd change my mind...while there, anyhow. I especially enjoy "cask conditioned" ale though--which is the special gift of England--properly served at cellar temperature(hence the "warm beer" accusation to the UK)--gravity fed or through a hand-pump.

37 posted on 08/27/2011 9:27:14 PM PDT by AnalogReigns
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