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Netflix Plan to Lure Back Subscribers: Confuse Them with a New Name "Qwikster"
Gawker ^

Posted on 09/19/2011 12:17:18 AM PDT by Borough Park

Netflix is a company in crisis. Their stock price is plunging and subscribers are abandoning them en masse, in protest of a 60 percent price increase levied against anyone who wants to retain both streaming and mail service.

So Netflix CEO Reed Hastings has come up with a fix that will likely please no one: He's split the two services into two, distinct companies, each with its own name.

Listen closely: From now on, that Criterion Edition Seven Samurai gathering dust on your coffee table for the past three months will need to be sent back to Qwikster, not Netflix. Qwikster is in charge of all your DVD-by-mail needs. Netflix will continue to be your trusted name in streaming of hundreds of TV shows and terrible movies you didn't know existed, plus the occasional decent studio release.

And why Qwikster? From Hastings' letter to subscribers, entitled, "An Explanation and Some Reflections."

We chose the name Qwikster because it refers to quick delivery. We will keep the name "Netflix" for streaming.

(Excerpt) Read more at gawker.com ...


TOPICS: Business/Economy
KEYWORDS: netflix; qwikster
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1 posted on 09/19/2011 12:17:23 AM PDT by Borough Park
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To: Borough Park

Qwikster?

Sounds like a hair band from the 80s.

Faster Pussycat?

Say what?


2 posted on 09/19/2011 12:29:59 AM PDT by library user (I want my headstone to read: "He died while doing what he enjoyed most: breathing.")
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To: Borough Park

I don’t envy the relationship they have with the studios, but their recent moves are looking self destructive.


3 posted on 09/19/2011 12:30:29 AM PDT by catbertz
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To: Borough Park
Netflix's CEO, Reed Hastings, is a Democrat (i.e. Socialist / Cronyism) backer, to the deepest parts of his core:

Reed Hasting's 2010 political donations

Reed Hasting's 2008 political donations

Reed Hasting's 2006 political donations

Let Netflix crash, burn, and die! Get your entertainment delivered from someone who cares for Life, Liberty, and the Pursuit of Happiness!

4 posted on 09/19/2011 12:37:57 AM PDT by Yossarian ("All the charm of Nixon. All the competency of Carter." - SF Chronicle comment post on Obama)
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To: Borough Park

Got the email about this. I don’t understand separating the services into two sites, since I have both. Bad decisions. There’s nothing wrong with the site as it is.


5 posted on 09/19/2011 12:41:21 AM PDT by ReneeLynn (Socialism is SO yesterday. Fascism, it's the new black. Mmm mmm mmm...)
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To: Borough Park
I was a subscriber for years and canceled as soon as I heard of the price hike. Not much of an issue for me as I didn't have time to watch much anyway. I did enjoy writing them and letting them know what I thought of their increase.

It's sad that investors are paying for this boneheaded move; I'd say some heads need to roll.

6 posted on 09/19/2011 12:42:04 AM PDT by South40 (Rick Perry = The Other McCain)
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To: Yossarian

Thanks for the info. Anyone who supports Barbara (call me senator) Boxer doesn’t deserve my business.


7 posted on 09/19/2011 12:44:32 AM PDT by South40 (Rick Perry = The Other McCain)
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To: Borough Park

The integration between the two was the best part. I’m too busy nowadays to watch the sturdy I have. I’ll probably just cancel both altogether which is a shame. I’ve enjoyed Netflix for 5 years. The value used to be amazing.


8 posted on 09/19/2011 12:51:50 AM PDT by GunRunner (***Not associated with any criminal actions by the ATF***)
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To: Borough Park

I haven’t really been following the saga, but Netflix is a luxury to their subscribers and they seem to have forgotten that. We canceled our membership over a year ago when they jacked up the prices on their DVD-only service. Living in a rural area, streaming was never an option for us and between a lower income, $3.50 gas and general inflation, it was a no brainer.


9 posted on 09/19/2011 12:53:14 AM PDT by Nickname
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To: Borough Park

http://blog.netflix.com/

FWIW: here’s the netflix blog with Reed Hastings explanation at the top. If you scroll down to July 12, 2011, there are 5000 comments to the posting regarding the price hike (at the bottom of that date’s posting). Plenty of colorful language.


10 posted on 09/19/2011 12:54:56 AM PDT by BookmanTheJanitor
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To: Yossarian

Hallelujah and Amen!!!!!!!!!!!!!!!!!

Most leaving the service feel like they
have been had. It will take a miracle or
a very large and significant concession
to get them back once screwed.


11 posted on 09/19/2011 1:45:13 AM PDT by wita
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To: library user

Qwikster, oh yeah, that’ll go over big, for anybody who’s ever heard of Quixtar.


12 posted on 09/19/2011 2:30:20 AM PDT by mountn man (Happiness is not a destination, its a way of life.)
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To: GunRunner

I cancelled mine, too. You know, all they had to do was PRETEND like they were giving the customer added value. They could’ve added two movies to their streaming line-up and reported new movies for the increased cost. But no. “Our business plan isn’t working. We need more money from you for the same service.” What a bonehead move. Even the cable companies know you grandfather in the old contracts and just increase costs for new customers. As rarely as I watch movies now, Amazon’s streaming rentals are working out GREAT.


13 posted on 09/19/2011 2:39:51 AM PDT by DRey (Perry/Rubio 2012)
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To: library user
Sounds like a hair band from the 80s.

I actually have the CD somewhere.

14 posted on 09/19/2011 2:41:50 AM PDT by mountn man (Happiness is not a destination, its a way of life.)
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To: BookmanTheJanitor

FWIW: here’s the netflix blog with Reed Hastings explanation at the top. If you scroll down to July 12, 2011, there are 5000 comments to the posting regarding the price hike (at the bottom of that date’s posting). Plenty of colorful language.<<

Its pretty clear NetFlix screwed up. Again. I got my email from the CEO, and it was the most bizarre, out of touch piece of trash I’ve read in quite some time. I killed my streaming...it was not very good and I was hoping for it to get better, but it really is not worth it. I do think there is a positive to this situation. I’m sure there is a job opening in their marketing department for someone that has a clue about names...errr, maybe not, I don’t think I’ll be able to give them my money for much longer.

DK


15 posted on 09/19/2011 2:53:09 AM PDT by Dark Knight
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To: mountn man

“Qwikster, oh yeah, that’ll go over big, for anybody who’s ever heard of Quixtar.”

Beat me to it. Amway bombed big with that one.


16 posted on 09/19/2011 3:27:30 AM PDT by CalvaryJohn (What is keeping that damned asteroid?)
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To: Borough Park

I read many of the comments at ol’ Reed’s mea culpa statement, and he’s getting taken to the woodshed hard by his customers. Netflix/Qwikster is finished if he doesn’t get his act together fast.


17 posted on 09/19/2011 3:35:06 AM PDT by Virginia Ridgerunner (Sarah Palin has crossed the Rubicon!)
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To: Borough Park

Netflix ‘jumped the shark’!! Glad to see this.


18 posted on 09/19/2011 3:36:12 AM PDT by rawhide
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To: library user
Sounds like a hair band from the 80s.

Worse. It sounds like, Quixtar, Amway's failed Internet presence.

Explanation of Suixtar to Amway video
19 posted on 09/19/2011 3:40:38 AM PDT by Dr. Sivana (It's fun to play with your vision, but don't ever play with your eyes.-1970's PSA)
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To: Borough Park

We were very unhappy with Netflix for online movie delivery. We switched to Vudu and have been quite happy with their service. With Vudu you pay-per-movie, but it’s higher quality, and just seems to have a nicer user experience.


20 posted on 09/19/2011 3:40:50 AM PDT by The Duke
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To: ReneeLynn; All
Reading through the comments it appears that:

1) Hastings never bothered to think about integrating the two new companies/websites so that customers could remain signed-up for only one service and the capability perform only one search for titles. Now, customers will have to open two accounts and can only search for DVDs on one site and streaming titles on the other, but NOT together, making the process more complicated and even redundant. His response to one customer who asked him about this was a very revealing "Ouch!"

2) It appears that Hastings is anticipating the eventual death of the DVD by mail rental business, and wanted to set up 'Qwikster' so that he would be in position for an easy sell-off. Very transparent, and upsetting for his customers.

Hastings is in deep Do-Do and posted a panicky mea culpa last night here.

21 posted on 09/19/2011 3:58:09 AM PDT by Virginia Ridgerunner (Sarah Palin has crossed the Rubicon!)
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To: Yossarian

And your suggestions for this alternative provider would be who?


22 posted on 09/19/2011 4:54:09 AM PDT by SeaDragon ("Life is tough ..... It's even tougher if you're stupid." - John Wayne)
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To: catbertz

If Reed came to the customers and explained the screws that the studio is putting to Netflix, his customer base would have shifted “the hate” to those who make the movies.


23 posted on 09/19/2011 5:32:59 AM PDT by netmilsmom (Happiness is a choice)
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To: ReneeLynn
"Got the email about this. I don’t understand separating the services into two sites, since I have both. Bad decisions. There’s nothing wrong with the site as it is."

It might have something to do with the Fact that DVD rentals are akin to "Dead Tree" media. It just doesn't make sense anymore.

24 posted on 09/19/2011 5:37:08 AM PDT by Mad Dawgg (If you're going to deny my 1st Amendment rights then I must proceed to the 2nd one...)
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To: SeaDragon

Vudu
AmazonPrime
Hulu

Or any host of streaming sites on the web.
Those who are not as moral as we are on FR have no problem uploading shows for everyone to watch FREE.

The studios, the networks and Netflix have shown their greed. Personally, I like Netflix just because I can get them on my PS3. But we also have a computer hooked to our plasma. I have no problem streaming YouTube for my movies.


25 posted on 09/19/2011 5:38:40 AM PDT by netmilsmom (Happiness is a choice)
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To: Virginia Ridgerunner
2) It appears that Hastings is anticipating the eventual death of the DVD by mail rental business, and wanted to set up 'Qwikster' so that he would be in position for an easy sell-off. Very transparent, and upsetting for his customers.

Bingo! Anyone who didn't see this coming has not been paying attention. Streaming is the future of movie delivery. It may not be an option for those in very rural areas, but for most of the population, it is.

For new releases, pay per view, RedBox and Blockbuster kiosks will be the new norm.

You can stream fairly well from a Verizon hotspot (iPhone, aircard), so you don't need cable or satellite to do it.

We just upgraded our entertainment system recently and decided to give Netflix streaming a try (gave Netflix hard copy up years ago because we always had problems with defective DVD's). I love the streaming. Sure, you don't have the newest releases, but you can get them pay per view if you want. People complain about the lack of titles on streaming, but I beg to differ. I have watched whole TV series (Mad Men, Doctor Who, The Tudors, Pawn Stars), lots of documentaries, classic movies and many recent movies that I never got to see because we never go to the movies. There's more available in streaming than I could watch 24/7 the rest of my living days.

Streaming is a tremendous bargain. Streaming will only get better.

Even the whole package with streaming/delivery is way cheaper than taking your family to the movies once a month.

Netflix screwed up in its explanation of the change, but it shouldn't have been a surprise. The information that this was coming has been out there for months.

Hard copy DVD's are going the way of hard copy CD's. Haven't bought a CD in years.

There are other streaming options besides Netflix, but our Blu-Ray player makes Metflix really easy to access, so it's going to continue to be my choice.

26 posted on 09/19/2011 5:40:50 AM PDT by randita (Obama - chains you can bereave in.)
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To: Borough Park

When the re-merge, they can become Napster.


27 posted on 09/19/2011 5:41:28 AM PDT by Larry Lucido (I can only be series in a parallel universe.)
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To: Yossarian

Keep posting those links in this thread please.

I cut Netflix last year when I found I just don’t have the time to vegetate in front of a TV any longer.


28 posted on 09/19/2011 5:54:20 AM PDT by listenhillary (Look your representatives in the eye and ask if they intend to pay off the debt. They will look away)
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To: Borough Park

You can replace everything Netflix offers and more - for free - with a simple google search.


29 posted on 09/19/2011 5:55:14 AM PDT by E. Pluribus Unum (Palin is coming, and the Tea Party is coming with her.)
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To: randita

I agree with the value of Netflix streaming service. It’s certainly worth more than cable TV service, IMO. I find it particularly good for TV series... I have watched 5 years worth of Bones, 5 years of Stargate: Atlantis, 4 years of Psych, 5 years of Lost, 3 years of The IT Crowd, several seasons of Doctor Who, 6 years of The Dead Zone, etc., all at my own pace & convenience.

Pre-price hike, I did use the mail service for hand-to-find DVD movies... not at all the same sort of thing Redbox offers.


30 posted on 09/19/2011 6:48:31 AM PDT by Sloth (If a tax break counts as "spending" then every time I don't rob a bank should be a "deposit.")
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To: Sloth

Amazon prime is offering 1 month free-trial, then roughly 80 a year after that. I just suspended Netflix and will use Amazon and Redbox. Heck, I may break down and go back to blockbuster(gasp!)


31 posted on 09/19/2011 7:14:58 AM PDT by coolgenner
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To: mountn man
Qwikster, oh yeah, that?ll go over big, for anybody who?s ever heard of Quixtar.

My thought too. Picking a name that will let people confuse you with Amway doesn't seem like a real good idea.

32 posted on 09/19/2011 7:38:06 AM PDT by Minn (Here is a realistic picture of the prophet: ----> ([: {()
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To: netmilsmom
Thank you for the information.

I have recently joined AmazonPrime but have yet to take full advantage of it.

I will check out the other two.

33 posted on 09/19/2011 8:50:14 AM PDT by SeaDragon ("Life is tough ..... It's even tougher if you're stupid." - John Wayne)
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To: SeaDragon

And check out YouTube nowadays.
We watch Judge Judy and Iron Chef on there.

There is constantly new content.


34 posted on 09/19/2011 8:53:13 AM PDT by netmilsmom (Happiness is a choice)
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To: wita

Board action isn’t a miracle. It’s a responsibility.

Board should fire this guy from a canon like the circus clown that he is.

HP’s board should fire itself. It’s completely screwed.

As the metrosexual Robin said to Batman, “Holy Unforced Errors, Why is that CEO Still Employed?”


35 posted on 09/19/2011 8:58:07 AM PDT by RinaseaofDs (Does beheading qualify as 'breaking my back', in the Jeffersonian sense of the expression?)
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To: Borough Park

Bad, bad idea. I’m far more likely to drop streaming in favor of Amazon Prime now, because it’s basically the same price and library size will catch up soon, plus I get the free expedited shipping from Amazon.

I’d have to do the math and see if keeping “Quickster” for DVD rental is worth it over just buying DVD sets for the old shows we’re using it to catch up on. Redbox can easily sub for new releases.


36 posted on 09/19/2011 9:03:00 AM PDT by kevkrom (This space for rent.)
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To: Borough Park

I was annoyed that my Netflix subscription, which comes through my Xbox and thus has nothing to do with DVD rental, automatically doubled in price. The company assigned me to the higher priced plan without my authorization.


37 posted on 09/19/2011 9:13:22 AM PDT by Colonel_Flagg (Barack suffers from ADD -- "Additional Deficit Disorder".)
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To: Borough Park
Another aggravation with Netflix is when you add a TV series to your Que, it will say season 1-3 and all you get is season 1...not all are like this but many are.
38 posted on 09/19/2011 9:16:04 AM PDT by PoloSec ( Believe how that Christ died for our sins, was buried and rose again for our justification)
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To: coolgenner

I was told the free trial doesn’t include the free streaming. Do you know if that’s the case?


39 posted on 09/19/2011 9:27:07 AM PDT by Politicalmom (Voting for Romney is surrendering to the Soviet Union rather than to the Nazis.”-FReeper Dead Corps)
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To: netmilsmom

Thanks again, I will.


40 posted on 09/19/2011 9:31:35 AM PDT by SeaDragon ("Life is tough ..... It's even tougher if you're stupid." - John Wayne)
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To: mountn man

I was thinking the same thing.

It appears that they’ve gone back to the name Amway though...


41 posted on 09/19/2011 10:24:03 AM PDT by Lx (Do you like it, do you like it. Scott? I call it Mr. and Mrs. Tennerman chili.)
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To: Mad Dawgg
It might have something to do with the Fact that DVD rentals are akin to "Dead Tree" media. It just doesn't make sense anymore.

It makes perfect sense if one doesn't live in a place that has viable broadband internet.

42 posted on 09/19/2011 11:24:15 AM PDT by MortMan (What disease did cured ham used to have?)
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To: netmilsmom
If Reed came to the customers and explained the screws that the studio is putting to Netflix, his customer base would have shifted “the hate” to those who make the movies.
I would have started there. A letter to subscribers explaining the studios demands would help ease in any changes. That info has been out there for several years, but most people don't pay attention. Would every customer go along? Nope, but the might be less backlash. Netflix is definitely fumbling the ball, repeatedly, during a critical part of the game.
43 posted on 09/19/2011 12:25:36 PM PDT by catbertz
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To: catbertz

Exactly!


44 posted on 09/19/2011 12:33:29 PM PDT by netmilsmom (Happiness is a choice)
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To: kevkrom

Have you seen this?

http://www.lovefilm.com/

Netflix in the UK, only it’s owned by Amazon. I’d bet my boots that Amazon will let this whole Netflix thing cook for a while than BOOM, drop LoveFilm on them.


45 posted on 09/19/2011 12:37:45 PM PDT by netmilsmom (Happiness is a choice)
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To: Mad Dawgg

We have extremely high-speed internet at home, but I still prefer the quality of the video/audio from Blu-ray discs. Sometimes there’s some stutter with streaming video, and the 5.1 surround sound from a Blu-ray is superior to what I get streaming Netflix.

My wife and I prefer to have both Blu-ray *and* streaming options. Blu-ray is not a “dead tree” media, at least not yet.

Ah, and a lot of programming is only available in disc format, and not available for streaming.


46 posted on 09/19/2011 1:13:30 PM PDT by Theo (May Rome decrease and Christ increase.)
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To: Theo
"Ah, and a lot of programming is only available in disc format, and not available for streaming."

For now. Besides HD quality Video is available for On demand for a majority of the nation. Physical Media is the Buggy Whips of our ERA. It just doen't make sense to waste resources on it when you can Download it and save it to HD. Big Media is pushing hard on Blu Ray but people are not buying in like they did with Video Tape and DVD. Why do so when most can watch HD quality media at the touch of a remote.

47 posted on 09/19/2011 1:31:09 PM PDT by Mad Dawgg (If you're going to deny my 1st Amendment rights then I must proceed to the 2nd one...)
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To: Mad Dawgg

Where can I stream movies from the 30s through the 60s? They’re not on Netflix streaming.


48 posted on 09/19/2011 5:06:54 PM PDT by Theo (May Rome decrease and Christ increase.)
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To: Yossarian
Get your entertainment delivered from someone who cares for Life, Liberty, and the Pursuit of Happiness!

We've reached the point where entertainment is a luxury we can't afford at any price. Football, TV, video games, even most reading are all pastimes we can no longer waste time on. Every man, woman and child needs to be paying attention to what's going on in the world. The reality show we are about to witness will be far more compelling than anything on TV.

49 posted on 09/19/2011 5:21:10 PM PDT by giotto
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To: BookmanTheJanitor

>>> If you scroll down to July 12, 2011, there are 5000 comments to the posting regarding the price hike

yeah... I just posted there.

Gave them my 2 cents + a little more.


50 posted on 09/19/2011 5:55:31 PM PDT by Safrguns
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