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MSNBC Is Close to Falling to Third Place in Cable News Ratings (Do they need Keith Olbermann back?)
New York Times ^ | 09/27/2011 | Bill Carter

Posted on 09/27/2011 6:55:47 AM PDT by SeekAndFind

How badly has MSNBC been hurt by the loss of Keith Olbermann? Enough, apparently, to be on the verge of falling back into third place among the cable news networks.

The ratings results for the month of September show that CNN, long relegated to third place in the prime-time cable news competition, is edging its way back up, while MSNBC is moving in the other direction.

For the month, CNN averaged 257,000 viewers in prime time in the category that counts most to the networks — viewers between the ages of 25 and 54 — because that is where the advertising money goes for news programming. MSNBC was just barely ahead with 269,000 viewers. (Neither approached the leader, Fox News, with 526,000).

Both CNN and MSNBC had one especially strong night because of the Republican presidential debates. With those excluded, however, CNN beat MSNBC, 219,000 to 207,000. A year ago, when Mr. Olbermann still occupied the 8 p.m. hour, MSNBC edged CNN by 83,000 viewers, with 256,000 viewers for MSNBC to 173,000 for CNN.

The change in the September ratings was most noticeable at 8 p.m., where CNN has moved its best-known host, Anderson Cooper. The network’s performance during that hour has improved by 38 percent over last year, growing to 215,000 viewers from 156,000.

On MSNBC, meanwhile, Lawrence O’Donnell has lost 100,000 viewers from the numbers Mr. Olbermann posted last September, with 185,000 viewers in the 25-to-54 age group, a drop of 35 percent. (Bill O’Reilly on Fox, as always, dwarfs his competitors with about three times as many viewers, 611,000.)

(Excerpt) Read more at nytimes.com ...


TOPICS: Business/Economy; Culture/Society; News/Current Events
KEYWORDS: cablenews; msnbc
FOR YOUR VIEWING PLEASURE:

MSNBC’s biggest name, Rachel Maddow's (Mark Levin calls her Rachel Madcow) audience dropped 15 percent this year, to 245,000 from 289,000.

She still beats Piers Morgan on CNN in the 9 p.m. hour, but his show has improved 18 percent over Larry King’s ratings last year, with 193,000 viewers to Mr. King’s 164,000.

1 posted on 09/27/2011 6:55:55 AM PDT by SeekAndFind
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To: SeekAndFind

And Cartoon Network outdoes them both. COMBINED.


2 posted on 09/27/2011 6:57:45 AM PDT by OCCASparky (Steely-eyed killer of the deep.)
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To: SeekAndFind
MSNBC doesn't need Olbermann back.....they need to go out of business. It's an ill-concieved poor product which is why the ratings are dropping.
And MSNBC can take the NYT to the dust bin with them......
3 posted on 09/27/2011 7:00:26 AM PDT by AlphaOneAlpha
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To: OCCASparky

“And Cartoon Network outdoes them both. COMBINED.”

Most of those viewers are adults, who will likely vote Obama.


4 posted on 09/27/2011 7:04:24 AM PDT by brownsfan (Aldous Huxley and Mike Judge were right.)
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To: AlphaOneAlpha

“It’s an ill-concieved poor product ... “

Agreed, but there are some things they almost did right. The format of Morning Joe is far superior to any other morning show. The problem is Joe and Mika just ruin the show.


5 posted on 09/27/2011 7:07:06 AM PDT by brownsfan (Aldous Huxley and Mike Judge were right.)
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To: SeekAndFind

They were in second place???


6 posted on 09/27/2011 7:09:45 AM PDT by NonValueAdded (So much stress was put on Bush's Fault that it finally let go, magnitude 6)
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To: AlphaOneAlpha
And MSNBC can take the NYT to the dust bin with them......

Considering how they undermined our troops and war effort in the GWOT by slandering the CinC as a 'war criminal' and exposing top-secret national security info, Ft. Leavenworth would be more appropriate.

7 posted on 09/27/2011 7:10:00 AM PDT by bassmaner (Hey commies: I am a white male, and I am guilty of NOTHING! Sell your 'white guilt' elsewhere.)
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To: SeekAndFind

Notice how carefully the Slimes avoids mentioning Fox, the number one cable news outlet.


8 posted on 09/27/2011 7:10:12 AM PDT by capt. norm (Blessed are they who can laugh at themselves for they shall never run out of material. c)
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To: SeekAndFind
My only concern is that MSNBC and other things like it spend like the government, no accountability or responsibility. I know that taxpayers aren't funding them but it looks allot like we are.

Anybody else remember the old days when businesses had to make money?

9 posted on 09/27/2011 7:10:34 AM PDT by Hillarys Gate Cult (Those who trade land for peace will end up with neither one.)
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To: SeekAndFind

That collection O’Clowns was at number 2?????

Gadzooks, our education system is much sicker than I ever imagined.


10 posted on 09/27/2011 7:10:48 AM PDT by Da Coyote
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To: brownsfan
The problem is Joe and Mika just ruin the show.

What's the deal with women like Mika and their "Callista Gingrich eyes"?

MSNBC has simply become unwatchable. Sharpton is painful to watch, and listen to. They're all buffoons.

MSNBC's shelf life expires on election day 2012.

11 posted on 09/27/2011 7:15:22 AM PDT by Night Hides Not (My dream ticket for 2012 is John Galt & Dagny Taggart!)
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To: SeekAndFind

In the real business world, CNN, MSNBC, would merge to save themselves.


12 posted on 09/27/2011 7:16:42 AM PDT by umgud
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To: SeekAndFind

Interesting. Only parenthetical references to Fox News, the overwhelming leader.


13 posted on 09/27/2011 7:18:29 AM PDT by NCLaw441 (I before E except after C, or when sounded as A in neighbor and weigh. Isn't that WEIRD?)
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To: capt. norm

Other than the mention of O’Reilly, you are correct. The article is based on a race to the bottom! IMHO...


14 posted on 09/27/2011 7:18:53 AM PDT by Bushbacker1 (I miss President Bush greatly! Palin in 2012! 2012 - The End Of An Error! (Oathkeeper))
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To: Night Hides Not

*** What’s the deal with women like Mika and their “Callista Gingrich eyes”? ***

It’s beyond that with Mika. Her histrionics give her the appearance of someone with serious mental issues and a strong urge to use the restroom.


15 posted on 09/27/2011 7:19:56 AM PDT by brownsfan (Aldous Huxley and Mike Judge were right.)
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To: brownsfan

Mika is so in the tank for Obama it’s hilarious. I’m so looking forward to next November’s elections.


16 posted on 09/27/2011 7:23:47 AM PDT by Night Hides Not (My dream ticket for 2012 is John Galt & Dagny Taggart!)
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To: SeekAndFind
How badly has MSNBC been hurt by the loss of Keith Olbermann?

Hurt by the ADDITION of Sharpton...communist morons.
17 posted on 09/27/2011 7:28:53 AM PDT by mmichaels1970
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To: SeekAndFind
Olbermann isn't missed.

Spitting Chrissy Matthews has stepped up to challenge!

Chrissy has seized the opportunity and will not be out liberaled ever again.

18 posted on 09/27/2011 7:32:35 AM PDT by TexasCajun (Fast & Furious , Solyndra & Light Squared would be enough to impeach any White President !!)
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To: SeekAndFind

You can’t watch that pure liberal bs for too long. They show a conservative say something non controversial, then they spin convoluted leftist stuff for the next 15 minutes.

Did you know Scott Walker cut a measly 1.6 million from the education budget - over two years! They spun it like he marched kids off to a gas chamber.

Did you know when Walker says he wants to give kids the “tools” needed to learn, that is his code word for destroying education?

The real problem is liberals don’t make any sense that’s why nobody watches. How long can you watch Maddow in front of the Hoover Dam as “proof” we need a huge federal welfare system. And btw, liberals oppose dams that’s why no more are built!


19 posted on 09/27/2011 7:34:21 AM PDT by Williams (Honey Badger Don't Care)
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To: SeekAndFind

I on the other hand eagerly look forward to when they have to cancel Al Sharpton’s show because of abysmal ratings, and the loud cries of racism.


20 posted on 09/27/2011 7:35:28 AM PDT by denydenydeny (The moment you step into a world of facts, you step into a world of limits. --Chesterton)
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To: SeekAndFind
Both CNN and MSNBC had one especially strong night because of the Republican presidential debates...

hee..hee...hee...that just tickles me.

21 posted on 09/27/2011 7:38:57 AM PDT by moovova (Report my sarcastic, fear-mongering lies to www.AttackWatch.com by clicking HERE.)
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To: SeekAndFind

The funniest part is...they’re “blaming” it on Olbermann.


22 posted on 09/27/2011 7:40:43 AM PDT by moovova (Report my sarcastic, fear-mongering lies to www.AttackWatch.com by clicking HERE.)
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To: brownsfan

[ “And Cartoon Network outdoes them both. COMBINED.”

Most of those viewers are adults, who will likely vote Obama. ]

I used to watch CN, but a lot of their nighttime shows are either too vulgar for the sake of being vulgar or to stuipid for the sake of appealing to stoners. I only really like the Venture Bros. because it is a smart parody of Johnny Quest. The only other show that is good in primetime seems to be Adventure Time.

Now a days I tend to watch the HUB as they have Ponies!


23 posted on 09/27/2011 8:15:32 AM PDT by GraceG
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To: SeekAndFind

I see the hostile wing of the Tabloid Main Stream Media ( TMSM ) as the main mouth piece of the Liberal Intelligentsia Elite, better known as L.I.E.

I check their main agenda talking points from time to time to see if the L.I.E. has grasped the reality of a topic. I am thus looking for how effective those who are trying to conserve America are with the liberal counterculture.

BTW, I did enjoy seeing that the L.I.E. put one of their talking heads in front of Hoover Dam. Lots of jokes in that image: Damn Liberals ! Hoover had the right idea. Etc.


24 posted on 09/27/2011 8:37:31 AM PDT by Graewoulf ( obama"care" violates the 1890 Sherman Anti-Trust Law, AND is illegal by the U.S. Constitution.)
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To: SeekAndFind

I see the hostile wing of the Tabloid Main Stream Media ( TMSM ) as the main mouth piece of the Liberal Intelligentsia Elite, better known as L.I.E.

I check their main agenda talking points from time to time to see if the L.I.E. has grasped the reality of a topic. I am thus looking for how effective those who are trying to conserve America are with the liberal counterculture.

BTW, I did enjoy seeing that the L.I.E. put one of their talking heads in front of Hoover Dam. Lots of jokes in that image: Damn Liberals ! Hoover had the right idea. Etc.


25 posted on 09/27/2011 8:37:36 AM PDT by Graewoulf ( obama"care" violates the 1890 Sherman Anti-Trust Law, AND is illegal by the U.S. Constitution.)
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To: SeekAndFind

I think they need to do 12 hours of Ed Schultz and 12 hours of Madow 7 days a week.

Yep, that’s what I think


26 posted on 09/27/2011 8:57:18 AM PDT by muir_redwoods (Somewhere in Kenya, a village is missing an idiot)
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To: SeekAndFind

Olbermann at least had some occasional entertainment value, with his pants-wetting hysterical “Special Comments”, or the sight of him reading James Thurber short stories to his audience like some demented kid’s show. Now there’s nothing to laugh at except Sharpton’s “Amos ‘n’ Andy” act, and Sgt. Schlitz and his brownshirts. Rachel Madcow’s snark and Crissie Matthew’s delerium tremens ain’t makin’it.


27 posted on 09/28/2011 11:29:40 AM PDT by ozzymandus
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