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Late Night Icons (Leno, Letterman) See Their Ratings Slide
NY Times ^ | September 29, 2011 | Bill Carter

Posted on 09/29/2011 5:10:41 PM PDT by iowamark

The decline of television’s two big late-night stars was more noticeable than ever during television’s premiere week, as “The Tonight Show With Jay Leno” and the “Late Show With David Letterman” were both beaten by ABC’s “Nightline” — a first during that week.

“Nightline” was up slightly from last year, increasing its viewership by 7 percent, but the story was in the falloff for both Mr. Leno on NBC and Mr. Letterman on CBS. The two late-night lions saw their audience, especially the younger segments of viewers, drop sharply.

Mr. Letterman lost a total 560,000 viewers from last year, a 15 percent decline; Mr. Leno lost 160,000, or 4 percent. But among the 18- to 49-year-old audience that many advertisers seek to reach, Mr. Leno was down even more, 20 percent (270,000 viewers), while Mr. Letterman was down 16 percent (200,000 viewers)...

CBS also had some relatively strong numbers for 10 p.m. shows, including “Hawaii Five-0,” “Unforgettable” and “C.S.I.,” though that didn’t seem to help Mr. Letterman. NBC, meanwhile, had finished third almost across the board at 10 p.m., with “The Playboy Club” on Monday night especially weak. Only “Dateline” on Friday gave Mr. Leno any real benefit from the 10 p.m. hour.

The one piece of good news for Mr. Letterman was how close he finished to Mr. Leno in the 18-to-49 audience. Both shows had a 0.8 rating, which is their lowest ever for a premiere week, but Mr. Letterman trailed Mr. Leno by only 16,000 viewers among that group. A year ago, he trailed by just under 100,000...

(Excerpt) Read more at mediadecoder.blogs.nytimes.com ...


TOPICS: Business/Economy; Culture/Society; News/Current Events
KEYWORDS: davidletterman; hermancain; jayleno; leno; letterman; partisanmediashills
Leno has Herman Cain scheduled Friday. Let's see if he trashes Cain the way he did Bachmann.
1 posted on 09/29/2011 5:10:45 PM PDT by iowamark
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To: iowamark

The more lefty they become the worst their ratings get.


2 posted on 09/29/2011 5:12:32 PM PDT by DouglasKC
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To: iowamark
Letterman hasn't been funny since the early ‘80s.
3 posted on 09/29/2011 5:14:40 PM PDT by SunTzuWu
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To: iowamark

Who cares about late night network TV? Nobody is watching the Networks anymore anyhow.


4 posted on 09/29/2011 5:17:45 PM PDT by truthguy (Good intentions are not enough.)
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To: iowamark

Letterman’s a real piece of trash.


5 posted on 09/29/2011 5:18:00 PM PDT by Darren McCarty (Detroit Tigers - First major league team to clinch division title this year.)
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To: iowamark
That they are popular at all is a sad commentary on the level of intelligence of the viewing public. Their fans are bottom feeders and the Dynamic Duo keep descending to new levels to satisfy them.

Lamh Foistenach Abu!
6 posted on 09/29/2011 5:19:41 PM PDT by ConorMacNessa (HM/2 USN, 3/5 Marines RVN 1969 - St. Michael the Archangel defend us in Battle!)
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To: truthguy

TV? What’s that? I heard it was from the last century.


7 posted on 09/29/2011 5:20:28 PM PDT by Indy Pendance
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To: iowamark

Letterman can cram it hard. I have no opinion on Leno.


8 posted on 09/29/2011 5:22:31 PM PDT by Recovering_Democrat
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To: iowamark

I used to watch the various late-night shows, off and on, for many years. But, if anything, it was when Letterman went off on making sleazy rape jokes towards Sarah Palin’s 13-year-old daughter, I stopped watching not only his show, but I really just stopped watching ALL of those shows. I never even take the slightest glimpse of them anymore, and I haven’t missed them a single bit.


9 posted on 09/29/2011 5:23:40 PM PDT by greene66
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To: greene66

Plus, most of the people I’d want to hear interviewed have since died (’cept for Don Rickles).


10 posted on 09/29/2011 5:26:06 PM PDT by fieldmarshaldj (Rick Perry has more red flags than a May Day Parade)
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To: iowamark

Red Eye is better than all of them combined. I record it, then watch at 11:30PM...better than watching the unfunny O’baggers on late-night.


11 posted on 09/29/2011 5:27:26 PM PDT by RckyRaCoCo (I prefer liberty with danger to peace with slavery, IXNAY THE TSA!...P.S. Why did FR ZOT Frantzie?)
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To: iowamark

Why anyone would stay up and listen to either of those losers is beyond me.


12 posted on 09/29/2011 5:30:02 PM PDT by bwc2221
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To: iowamark
Let's see if he trashes Cain the way he did Bachmann.

I'm no Leno fan, but Bachmann was terrible in that appearance.

13 posted on 09/29/2011 5:30:07 PM PDT by buccaneer81 (ECOMCON)
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To: iowamark

I stopped watching all the late-night shows a few years ago because the politics became unbearable to me.

At some point in the middle of the Bush adminstration the basic assumption of the all the late night monologues is that Republicans and conservatives are the “other” and outside the American mainstream. Meanwhile, apparently there is nothing funny about Democrats, ever.

So if I’m outside their “mainstream” they don’t need my viewership, ever.


14 posted on 09/29/2011 5:32:07 PM PDT by denydenydeny (The moment you step into a world of facts, you step into a world of limits. --Chesterton)
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To: SunTzuWu
I quit watching him when he made his stupid remarks about the Palin family. The other he joked that if Gov. Christie was elected President he would take up 2 seats on Air Force 1. Nope, not funny at all.
15 posted on 09/29/2011 5:34:52 PM PDT by I Drive Too Fast
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To: I Drive Too Fast

The other he should be The other day he.


16 posted on 09/29/2011 5:36:15 PM PDT by I Drive Too Fast
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To: iowamark
Neither one of them are worth a thimbles worth of cold spit. Especially that idiot Letterman.

I haven't watched either one of them for years.

17 posted on 09/29/2011 5:46:23 PM PDT by Bullish (Recovery won't begin until Obama loses HIS job.)
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To: denydenydeny
So if I’m outside their “mainstream” they don’t need my viewership, ever.

Yep, Letterman and Leno have told me over and over again that they do not want me as a viewer.

18 posted on 09/29/2011 5:48:02 PM PDT by Obadiah (Okay, so what's the speed of dark?)
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To: iowamark

Leno and Letterman are running four years behind in their political jokes. People know it. They are oblivious.


19 posted on 09/29/2011 5:55:58 PM PDT by AD from SpringBay (We deserve the government we allow.)
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To: iowamark

I’m asleep then.


20 posted on 09/29/2011 5:57:20 PM PDT by Sybeck1 (My opinion doesn't really matter until March 13th anyway.)
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To: iowamark

I’ve never understood the appeal of *any* late night variety/talk show. The Johnny Carson Show started out on the wrong side of the shark and things have got worse ever since.

Really, who ever watched this cr4p?


21 posted on 09/29/2011 5:59:20 PM PDT by Vide
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To: SunTzuWu

Can you support that with links? I don’t recall him ever being funny.


22 posted on 09/29/2011 6:25:43 PM PDT by 1010RD (First, Do No Harm)
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To: iowamark
...especially the younger segments of viewers...

I seem to recall the same happening to Carson. It became decidedly un-hip to watch the Tonight Show. And now there's YouTube.

23 posted on 09/29/2011 6:37:42 PM PDT by decimon
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To: greene66
I stopped watching Letterman on September 11, 2002. He was
arrogantly dumb enough to have Bill Clinton on in the first place,
let alone a year after the Muslim attack.

I lasted maybe 15 seconds at most, and have rarely even stopped on
his show since then.

24 posted on 09/29/2011 6:50:32 PM PDT by Calvin Locke
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To: decimon
REDEYE is better than all late night shows combined. especially when Courtney Friel is on
25 posted on 09/29/2011 6:52:31 PM PDT by bicyclerepair ( REPLACE D-W-S ! http://www.karenforcongress.com)
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To: iowamark

Network TV viewership has been in decline for years and won’t plateau for a few more. And Leno and Letterman are old. NBC should have stuck with Conan, but in the long run it wouldn’t make much difference - late night talk shows on network TV were a 20th century phenomenon.


26 posted on 09/29/2011 6:57:48 PM PDT by AnotherUnixGeek
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To: iowamark
Let's see if he trashes Cain the way he did Bachmann.

He pulled the shameless "let's practice one set of questions in rehearsal, and ask another set on the air" act on Bachmann.

27 posted on 09/29/2011 7:17:19 PM PDT by Last Dakotan
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To: AnotherUnixGeek

I use to watch Leno, but now I just turn on Netflix/Roku and watch Dana Scully and Muldur..

The X-Files....

They have all the 200 episodes...


28 posted on 09/29/2011 7:17:31 PM PDT by TaraP (An APPEASER is one who feeds a crocodile - hoping it will eat him last)
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To: iowamark

Mr. Letterman lost a total 560,000 viewers from last year........probably had something to do with that little klintonesque # Dave?
So that’s why you went left so fast, had to get on someone’s good side and you knew the Right would shun you.


29 posted on 09/29/2011 7:27:56 PM PDT by longfellow (Bill Maher, the 21st hijacker.)
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To: iowamark

The whole debacle with Conan O’Brien’s stint on NBC drove his fans, who are the young and hip viewers advertisers crave, to follow Conan over to TBS.

I’m of course a member of Team RedEye.


30 posted on 09/29/2011 7:33:57 PM PDT by lazypadawan
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To: greene66
I really just stopped watching ALL of those shows. I never even take the slightest glimpse of them anymore, and I haven’t missed them a single bit.

You & me both. In fact I am seriously considering cancelling my Charter cable TV altogether. I never watch TV any longer, and the only reason I keep cable TV is for the sports --- but it is harder to watch even NFL any longer because the liberal socialist bias & politically correct pandering to (especially blacks) is just getting sickening. In all honesty, TV is a piece of crap.

31 posted on 09/29/2011 7:34:25 PM PDT by rcrngroup
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To: iowamark

Leno and Letterman do have their work cut out for them with all of those “Paid Programming” programs that they have to go up against each night. I mean, how can you beat 50 minutes of the Sham Wow guy? LOL! And that 45 minutes of the 120 CD “70s Music” set. Wow!


32 posted on 09/29/2011 7:34:45 PM PDT by FlingWingFlyer (Too much "education" can destroy your brain.)
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To: iowamark
Old Carson replays would beat both those losers totally.
33 posted on 09/29/2011 7:42:31 PM PDT by The Cajun (Palin, Free Republic, Mark Levin, Rush, Hannity......Nuff said.)
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To: iowamark

I’ve always hated Letterman. Used to watch Leno when he first started but got bored with him after a couple of years. I’d rather watch re-runs of the Johnny Carson Show.


34 posted on 09/29/2011 7:59:41 PM PDT by abigailsmybaby ("To understan' the livin', you gotta commune wit' da dead." Minerva)
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To: iowamark

Letterman is a nasty, filthy pervert and the last time I saw Leno he looked completely bored and disinterested in what he was doing, appeared bloated/constipated and said not one funny thing in the 5 minutes I was able to stomach watching his useless show.


35 posted on 09/29/2011 8:11:14 PM PDT by Newtoidaho (Fight organized crime. Vote out all incumbent Democrats!)
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To: bicyclerepair
REDEYE is better than all late night shows combined. especially when Courtney Friel is on

I don't watch any of them so I can't say.

36 posted on 09/29/2011 8:29:55 PM PDT by decimon
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To: iowamark

I keep saying they have to put RedEye on at 11pm - or 11:30 - now’s the time, these guys are tanking - time to sweep in....

If you have a DirectTV - hit the ‘active’ button and see what everyone’s watching - amazing how many people don’t watch networks anymore


37 posted on 09/29/2011 9:36:06 PM PDT by libertarian27 (Agenda21: Dept. of Life, Dept. of Liberty and the Dept. of Happiness)
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To: iowamark

It’s not the hosts. It’s the guests. People would tune in late-night to see people like Sammy Davis chatting with Carson. Fewer care to see some Kardassian girl.


38 posted on 09/30/2011 1:06:11 AM PDT by tlb
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To: iowamark; fieldmarshaldj

I used to watch Leno, years ago. I’ve come to conclude he’s not very funny.

Oh the days when these Late night shows were relevant. So long gone.


39 posted on 09/30/2011 5:36:27 PM PDT by Impy (Don't call me red.)
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To: iowamark

AAANNNNDDDD HEREEEE s Eastern Block Govt. Beltway TV!


40 posted on 09/30/2011 5:44:19 PM PDT by Varsity Flight
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