Skip to comments.Late Night Icons (Leno, Letterman) See Their Ratings Slide
Posted on 09/29/2011 5:10:41 PM PDT by iowamark
The decline of televisions two big late-night stars was more noticeable than ever during televisions premiere week, as The Tonight Show With Jay Leno and the Late Show With David Letterman were both beaten by ABCs Nightline a first during that week.
Nightline was up slightly from last year, increasing its viewership by 7 percent, but the story was in the falloff for both Mr. Leno on NBC and Mr. Letterman on CBS. The two late-night lions saw their audience, especially the younger segments of viewers, drop sharply.
Mr. Letterman lost a total 560,000 viewers from last year, a 15 percent decline; Mr. Leno lost 160,000, or 4 percent. But among the 18- to 49-year-old audience that many advertisers seek to reach, Mr. Leno was down even more, 20 percent (270,000 viewers), while Mr. Letterman was down 16 percent (200,000 viewers)...
CBS also had some relatively strong numbers for 10 p.m. shows, including Hawaii Five-0, Unforgettable and C.S.I., though that didnt seem to help Mr. Letterman. NBC, meanwhile, had finished third almost across the board at 10 p.m., with The Playboy Club on Monday night especially weak. Only Dateline on Friday gave Mr. Leno any real benefit from the 10 p.m. hour.
The one piece of good news for Mr. Letterman was how close he finished to Mr. Leno in the 18-to-49 audience. Both shows had a 0.8 rating, which is their lowest ever for a premiere week, but Mr. Letterman trailed Mr. Leno by only 16,000 viewers among that group. A year ago, he trailed by just under 100,000...
(Excerpt) Read more at mediadecoder.blogs.nytimes.com ...
The more lefty they become the worst their ratings get.
Who cares about late night network TV? Nobody is watching the Networks anymore anyhow.
Letterman’s a real piece of trash.
TV? What’s that? I heard it was from the last century.
Letterman can cram it hard. I have no opinion on Leno.
I used to watch the various late-night shows, off and on, for many years. But, if anything, it was when Letterman went off on making sleazy rape jokes towards Sarah Palin’s 13-year-old daughter, I stopped watching not only his show, but I really just stopped watching ALL of those shows. I never even take the slightest glimpse of them anymore, and I haven’t missed them a single bit.
Plus, most of the people I’d want to hear interviewed have since died (’cept for Don Rickles).
Red Eye is better than all of them combined. I record it, then watch at 11:30PM...better than watching the unfunny O’baggers on late-night.
Why anyone would stay up and listen to either of those losers is beyond me.
I'm no Leno fan, but Bachmann was terrible in that appearance.
I stopped watching all the late-night shows a few years ago because the politics became unbearable to me.
At some point in the middle of the Bush adminstration the basic assumption of the all the late night monologues is that Republicans and conservatives are the “other” and outside the American mainstream. Meanwhile, apparently there is nothing funny about Democrats, ever.
So if I’m outside their “mainstream” they don’t need my viewership, ever.
The other he should be The other day he.
I haven't watched either one of them for years.
Yep, Letterman and Leno have told me over and over again that they do not want me as a viewer.
Leno and Letterman are running four years behind in their political jokes. People know it. They are oblivious.
I’m asleep then.
I’ve never understood the appeal of *any* late night variety/talk show. The Johnny Carson Show started out on the wrong side of the shark and things have got worse ever since.
Really, who ever watched this cr4p?
Can you support that with links? I don’t recall him ever being funny.
I seem to recall the same happening to Carson. It became decidedly un-hip to watch the Tonight Show. And now there's YouTube.
I lasted maybe 15 seconds at most, and have rarely even stopped on
his show since then.
Network TV viewership has been in decline for years and won’t plateau for a few more. And Leno and Letterman are old. NBC should have stuck with Conan, but in the long run it wouldn’t make much difference - late night talk shows on network TV were a 20th century phenomenon.
He pulled the shameless "let's practice one set of questions in rehearsal, and ask another set on the air" act on Bachmann.
I use to watch Leno, but now I just turn on Netflix/Roku and watch Dana Scully and Muldur..
They have all the 200 episodes...
Mr. Letterman lost a total 560,000 viewers from last year........probably had something to do with that little klintonesque # Dave?
So that’s why you went left so fast, had to get on someone’s good side and you knew the Right would shun you.
The whole debacle with Conan O’Brien’s stint on NBC drove his fans, who are the young and hip viewers advertisers crave, to follow Conan over to TBS.
I’m of course a member of Team RedEye.
You & me both. In fact I am seriously considering cancelling my Charter cable TV altogether. I never watch TV any longer, and the only reason I keep cable TV is for the sports --- but it is harder to watch even NFL any longer because the liberal socialist bias & politically correct pandering to (especially blacks) is just getting sickening. In all honesty, TV is a piece of crap.
Leno and Letterman do have their work cut out for them with all of those “Paid Programming” programs that they have to go up against each night. I mean, how can you beat 50 minutes of the Sham Wow guy? LOL! And that 45 minutes of the 120 CD “70s Music” set. Wow!
I’ve always hated Letterman. Used to watch Leno when he first started but got bored with him after a couple of years. I’d rather watch re-runs of the Johnny Carson Show.
Letterman is a nasty, filthy pervert and the last time I saw Leno he looked completely bored and disinterested in what he was doing, appeared bloated/constipated and said not one funny thing in the 5 minutes I was able to stomach watching his useless show.
I don't watch any of them so I can't say.
I keep saying they have to put RedEye on at 11pm - or 11:30 - now’s the time, these guys are tanking - time to sweep in....
If you have a DirectTV - hit the ‘active’ button and see what everyone’s watching - amazing how many people don’t watch networks anymore
It’s not the hosts. It’s the guests. People would tune in late-night to see people like Sammy Davis chatting with Carson. Fewer care to see some Kardassian girl.
I used to watch Leno, years ago. I’ve come to conclude he’s not very funny.
Oh the days when these Late night shows were relevant. So long gone.
AAANNNNDDDD HEREEEE s Eastern Block Govt. Beltway TV!