Yes, that IS the golden egg.
But by “killing the goose” I mean they are getting so greedy they are hacking people off, Facebook is getting a bad name, and people are ripe to close their accounts...thereby “killing the goose that laid the golden egg.”
If they were a little less greedy, they could potentially do better for themselves in the long run.
I guess. I haven’t seen their numbers lately. I’m guessing they are still pretty good.