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Post Office's Rescue Plan: Junk Mail
Wall Street Journal ^ | 10/6/11 | Jennifer Levitz

Posted on 10/06/2011 10:23:04 AM PDT by ruralvoter

Many consumers are irked by the catalogs, credit-card pitches and other "junk mail" they receive. But the U.S. Postal Service loves it—and wants to deliver more.

The agency, beset by historic losses and a plummet in first-class mail, is running promotions, easing rules and planning television and radio ads to encourage more businesses to send pitches by standard mail, the official term for bulk mailings used by marketers to prospect for customers.

"What we want to do is to make standard mail more interesting for customers so we can grow the total volume," Postmaster General Patrick Donahoe said in an interview. "We don't call it junk mail—it's a lucrative avenue for anyone who wants to reach customers."

(Excerpt) Read more at online.wsj.com ...


TOPICS: Culture/Society; Government; News/Current Events
KEYWORDS: mail; postoffice; union

1 posted on 10/06/2011 10:23:09 AM PDT by ruralvoter
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To: ruralvoter

“We don’t call it junk mail”......

Call it a painted turd if you want....just don’t put the damn stuff in my letter box!!!


2 posted on 10/06/2011 10:26:24 AM PDT by AngelesCrestHighway
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To: ruralvoter

Here are ways to REDUCE your JUNK MAIL NOW.

• To REDUCE the amount of letters from credit card and insurance companies saying you are “pre-approved” for their offers?
Get off those mailing lists!
Go to: http://www.optoutprescreen.com, or call the service at 888-567-8688. You can opt out for five years. If you fill out an additional form you can opt out permanently.

• TO REDUCE the number of catalogs, magazine offers, donation requests!
Register with the Direct Marketing Assn.’s Choice program at http://www.dmachoice.org. Registering online is free. You can also use their mail-in form, for a fee of $1.


3 posted on 10/06/2011 10:27:28 AM PDT by ruralvoter
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To: ruralvoter
A few months ago, I read an article on how the USPS was partnering with Hallmark to sell cards that already had postage on them.

I thought “Hmmm... that's a pretty good idea, convinient...” when immediately it hit me “Do we REALLY need a federal agency charged with delivering birthday cards?”

When I discover I have to use USPS to deliver a letter to communicate with an entity, it turns my stomach.

4 posted on 10/06/2011 10:28:21 AM PDT by South Hawthorne (In Memory of my dear Friend Henry Lee II)
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To: ruralvoter

WTF???
Stoooopid is wwhaaaat stooopid does!
Oblablah will stimulate the junk mail now????

5 posted on 10/06/2011 10:28:56 AM PDT by Leo Carpathian (fffffFRrrreeeeepppeeee-ssed!)
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To: ruralvoter

Saved by Spam.


6 posted on 10/06/2011 10:28:56 AM PDT by PetroniusMaximus
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To: ruralvoter

REDUCE more junk mail now!

Gather all of the catalogs you receive now and pull out the ones you never use. Call the toll free number on each one to have your name removed from future mailings. I do this all the time and it works. It may take a few months, but it does work. It definitely helps to be polite when you call.


7 posted on 10/06/2011 10:30:29 AM PDT by ruralvoter
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To: Gamecock; Larry Lucido

There really is no such thing as junk mail.


8 posted on 10/06/2011 10:32:36 AM PDT by F15Eagle (1 John 5:4-5, 4:15, 5:13; John 3:17-18, 6:69, 11:25, 14:6, 20:31; Rom10:8-11; 1 Tim 2:5; Titus 3:4-5)
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To: ruralvoter

Looks like they are reverting to the Solyandra business model. Costs them 6 and we’ll sell for 3. God save the Republic.


9 posted on 10/06/2011 10:35:16 AM PDT by Don Corleone ("Oil the gun..eat the cannoli. Take it to the Mattress.")
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To: ruralvoter

Ed McMahon died for their sins.


10 posted on 10/06/2011 10:44:54 AM PDT by WOBBLY BOB (See ya later, debt inflator ! Gone in 4 (2012))
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To: WOBBLY BOB

I appreciate the compost and landfill they bring to me. It gets shredded.


11 posted on 10/06/2011 10:48:34 AM PDT by bicyclerepair ( REPLACE D-W-S ! http://www.karenforcongress.com)
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12 posted on 10/06/2011 10:53:46 AM PDT by TheOldLady (FReepmail me to get ON or OFF the ZOT LIGHTNING ping list)
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To: Leo Carpathian

looks like the reaction to another FUBO speech.


13 posted on 10/06/2011 10:58:27 AM PDT by bfree (The revolution is coming - OBAMI IS THE ENEMY OF FREEDOM)
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To: ruralvoter

But ... but ... but ... Junk Mail will KILL the planet! But save the Unions.


14 posted on 10/06/2011 11:06:10 AM PDT by bboop (Without justice, what else is the State but a great band of robbers?)
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To: ruralvoter

It would be simple to reduce junk mail if they would require each mailer to put a unique code on each mailing (like the customer number in the blue box) that could be entered into a central USPS website to remove from future mailing. I’m tired of spending 5 minutes on hold, or calling to remove and finding out that I need to call back during weekday business hours.

Another simple option is one of those scan codes that you shoot with your cell phone, and transmits your request.

Every bulk rate mailer should also be required to offer phone and internet customers an “opt out” of future mailings, because we opt out, then they put us back on every time we buy.


15 posted on 10/06/2011 11:09:53 AM PDT by Atlas Sneezed (Author of BullionBible.com - Makes You a Precious Metal Expert, Guaranteed.)
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To: ruralvoter

Thank you!


16 posted on 10/06/2011 11:13:08 AM PDT by gibsosa
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To: AngelesCrestHighway

Take down your letter box. There is no requirement that you have one.


17 posted on 10/06/2011 11:19:23 AM PDT by ASA Vet (Natural-born citizens, are those born in the country, of parents who are citizens. De Vattel)
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To: ruralvoter
I don't even WANT postal service at my house anymore.

Certainly I don't need it...for anything.

I wish the USPS would just stop dumping their junk at my house.

18 posted on 10/06/2011 11:31:25 AM PDT by Mariner (War Criminal #18)
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To: ruralvoter

According to the article, the USPS is promoting a feature where it will deliver junk mail to everyone in a specific geographic area without the need for the sender to have individual addresses on each piece. In other words, it will become impossible to opt out from a company’s junk mail.

The only way to stop the post office from sending junk mail is to make it unprofitable. One way to do that is to mark each one “return to sender” and throw it into the blue collection mailbox. If everyone did this, it will clog up the system and eventually stop this madness.


19 posted on 10/06/2011 11:36:07 AM PDT by Rybashka
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To: ruralvoter

I find it ironic that my credit cards and bank keeps wanting me to “go green” and eliminate receiving a paper statement each month. Then they send me five to ten pieces of mail wanting me to upgrade my card or apply for a new one. Makes me suspect that they don’t care about “being green.” They only want to save themselves some postage and handling by not mailing me a bill.


20 posted on 10/06/2011 12:04:24 PM PDT by scan59 (Markets always regulate better than government can.)
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To: ruralvoter
A recent incident illustrates why the USPS deserves to be disbanded for incompetence if no other reason. A decision was recently made to shut down a postal facility in Sioux City, IA and move its operation to Sioux Falls, SD in order to save money. The 40 postal workers at the Sioux City facility however recently renegotiated their four year union contract and will continue to get full pay and benefits for the next 3 1/2 years for being "stand by" workers i.e. get paid for doing nothing. The cost for these workers salaries and benefits will amount to 2.88 million and thus exceeds the estimated 2.8 million savings from closing the Sioux City facility. Link to the newspaper story
21 posted on 10/06/2011 12:12:09 PM PDT by The Great RJ ("The problem with socialism is that pretty soon you run out of other people's money" M. Thatcher)
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To: ruralvoter

The Republican National Committee and the Senatorial and Congressional committees are the most persistent and annoying junkmailers.


22 posted on 10/06/2011 12:13:12 PM PDT by GunsareOK
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To: Rybashka

They won’t return junk mail; only first class. The junk mail you refuse goes into their trash. I know because I’ve asked.


23 posted on 10/06/2011 12:17:38 PM PDT by GunsareOK
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To: ruralvoter

I remember an old Fritz Leiber story - “The Last Letter”. A guy tries to send a personal love letter to some girl and it crashes the postal system that only handles advertising. Dated, like many old SF stories, but we seem to be headed in the same direction.


24 posted on 10/06/2011 7:00:01 PM PDT by Some Fat Guy in L.A. (Go Steelers (what's the baseball team called again?))
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