Skip to comments.The Wisdom of a $12 Haircut
Posted on 10/08/2011 6:32:47 AM PDT by Kaslin
Periodically, when I want to really understand the mood of America, I return to my home town of Clifton Springs, NY, and get a haircut from my old barber, Frankie D.
His is a barbershop from the old days with two antique barber chairs, a cramped waiting area filled with old magazines, and always a ballgame on the television.
The smell of Old Spice and Noxzema shaving cream combined with the heavy aroma of talcum powder takes me back to another era, and is definitely worth the price of a $12 haircut.
No fancy hairstyle, no salon treatment, no bells or whistles, just a good old-fashioned haircut.
Along with a cut, you get the unique views and opinions of Frankie D., along with his 80 years of visionary wisdom. I asked him about the unfortunate recent death of Steve Jobs, and how Jobs impacted Frankie Ds life.
Frankie doesnt own a cell phone, nor an iPod or an iPad, but he does own an old-time Mac that he purchased many years ago.
Pretty good, he said, but its currently unplugged.
Frankie added, Jobs was like another Thomas Edison, but a better marketer. Jobs learned his craft from P.T. Barnum.
Huh, I exclaimed.
Sure, he said, Hes just like that guy from Starbucks. He gets people hooked, and then they believe they cant live without their Starbucks fix.
Not waiting for me to comment, Frankie launched into a soliloquy on how the American public, and in fact the world, is hooked on caffeine and sugar, which are the two main ingredients that are so important for Starbucks special formula of success.
He took a breather long enough for me to interject a quick question.
But how about the free Wi-Fi, the music, all the other goodies, along with the cultural experience, I asked.
Its simple, Frankie replied, P. T Barnum, its all marketing, its just caffeine and sugar.
He added, That Jobs guy, he produced some really great products.
Once again I snuck in a quick query, But why do people always need his next upgrade if its all just marketing, iPhone5, iPad2, iPod6, or whatever?
Are you kidding me, Frankie D. ranted, He had them hooked, just like that Starbucks guy caffeine and sugar.
Well, I said, Youve got to give both guys credit; dont you think they were both very successful as people kept returning to their products?
Absolutely, Frankie D. replied. If you get em hooked, they always come back, P. T Barnum at its finest.
He went on, After all, you came back for a haircut, didnt ya? Thatll be 12 bucks.
The memories were great, the perspective interesting, and the haircut, oh well, itll grow back.
Back during the internet bubble, I was in a meeting with venture capitalists discussing the funding of a new hi-tech company. One of the prospective investors was perhaps a little slow and indicated unfamiliarity with the term "business model". A one-sentence definition was offered.
Oh, said he.
Our business model is really simple: We turn fat, sugar, and caffeine into money. He owned most of the Dunkin' Donuts shops in the area.
‘”Our business model is really simple: We turn fat, sugar, and caffeine into money.” He owned most of the Dunkin’ Donuts shops in the area.’
LOL - perfect. What’s old is new again...
He who cuts his own hair is wiser.
Knew a guy in the espresso stand biz (small place, more than a stand, but just a small one room shop) who told me he realized after a while, that he wasn't in the coffee business as much as he was in the milk business.
Those latte's (the most popular specialty coffee drink, by far) are mainly steamed milk.
That is the essence of marketing isn't it--get people to buy things they don't need for more money than they should have spent.
Starbucks is the same way--you can get sugar and caffeine for 70 cents at McDonalds, and it's better tasting coffee, but some a-holes insist on paying five bucks to the liberals at Starbucks for the same thing.
Since it was YOU that brought it up, we all noticed........We've all chipped in and are sending you $12 to get it done by someone who marginally knows what they're doing. LOL!
It should do wonders for your love life........
Little shop down the road is run by an old Vietnamese woman. Joked with her one time that she cut hair like they did at Fayetteville when I was with the 82nd.
She laughed and said that was where she started back in the 60’s.
$12 haircut, includes the razor, talcum, and a shoulder massage. Takes me back every time I’m there.
bread and circuses... same difference...
My Barber is the daughter of my former Barber. She learned from her Dad how to cut hair and worked for him part time to supplement the household income. When her Dad died from brain cancer, she took over the shop, and she still gives 25% of the gross to her Mother as a pension.
She is the ONLY person I will let near my hair.
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