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NBC Unable to Shake Slide in Ratings
Wall Street Journal ^ | October 24, 2011 | Sam Schechner and Lauren A.E. Schuker

Posted on 10/23/2011 6:58:43 PM PDT by Zakeet

NBC's downward slide is getting steeper.

Long a ratings laggard, the network has fallen further behind its competitors this fall, heightening the challenge facing its new owner Comcast Corp. as it works to mount a turnaround.

Through the first four weeks of the TV season ending Oct. 16, about 3.3 million adults under 50 years old have been watching prime-time TV shows on NBC, according to the latest figures from Nielsen Holdings NV. That is down 9.3% from the same period a year earlier. Much of the decline is concentrated in NBC's entertainment shows.

Leaving out National Football League games, which NBC airs on Sunday nights, the network's 18-to-49-year-old audience is 2.2 million—down 16% from a year earlier. That demographic is the audience group most valued by advertisers.

Among the shows demonstrating particularly severe declines are long-running programs like "Law & Order: SVU" and "The Biggest Loser," each of which lost one of its stars. The 18-to-49-year-old audiences for those shows have fallen 20% to 3.4 million and 23% to 3 million, respectively, this season compared to last season, according to Nielsen.

Competitors are faring better. Through four weeks, Walt Disney Co.'s ABC is down 5.8% among viewers 18-to-49 in prime-time, CBS Corp.'s eponymous network is down 2.3% and News Corp.'s Fox Broadcasting is up 11%, according to the latest Nielsen data. (News Corp. also owns The Wall Street Journal.)

[Snip]

To help combat the slide, NBC also has been bulking up with news, one of the few areas where it is still dominant, notably with "Today" and "NBC Nightly News." Next week, the network will launch a new prime-time news magazine called "Rock Center With Brian Williams."

(Excerpt) Read more at online.wsj.com ...


TOPICS: Business/Economy; Extended News; News/Current Events
KEYWORDS: mediabias; msm; nbc; ratings


1 posted on 10/23/2011 6:58:52 PM PDT by Zakeet
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To: abb
I told you they overpaid then they bought the bird Ping!
2 posted on 10/23/2011 7:00:00 PM PDT by Zakeet (If it ain't broke, the Wee Wee will fix it until it is)
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To: Zakeet

who wants to see a dike lesbian with an attitude, a metro sexual, or a race baiting clown cover the news?

Seriously, MSNBC just needs to close down.


3 posted on 10/23/2011 7:06:52 PM PDT by TexasFreeper2009 (Obama = Epic Fail)
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To: Zakeet

They should just move their ops to some communist country....of course they’d probably have to learn a different language.


4 posted on 10/23/2011 7:19:30 PM PDT by ROCKLOBSTER ( Celebrate Republicans Freed the Slaves Month.)
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To: Zakeet
Bring back Keith Obermann! do I really need a sarcasm tag?
5 posted on 10/23/2011 7:27:00 PM PDT by dynachrome ("Our forefathers didn't bury their guns. They buried those that tried to take them.")
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To: Zakeet

Drudge —a ONE man operation— gets 31 million viewers PER DAY..!

EpicMealTime on YouTube —5 drunk guys (with no formal video training at all) cooking up gross fast food— gets 4 million hits per week.

We’re seeing a passing of the baton, here, yup!

It’s simply a matter of TIME before we completely win —we need to change NOTHING.

TICK TICK TICK.....


6 posted on 10/23/2011 7:28:15 PM PDT by gaijin
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To: Zakeet

Raises Hell with ad copy revenue.


7 posted on 10/23/2011 7:30:26 PM PDT by YHAOS (you betcha!)
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To: TexasFreeper2009

I thought you were talking about one of their sitcoms. Everyone knows that their news is biased. So if that’s not enough, they slip in Leftist ideology in their crappy dramas, comedy and reality shows. Even their advertisers seem to follow their Leftist lead. I never watch NBC except for Sunday night football which is the only time I am exposed to their promos for their pc crap.


8 posted on 10/23/2011 7:34:45 PM PDT by grumpygresh (Democrats delenda est)
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To: TexasFreeper2009
Ratings for 6 p.m., Thursday:

FNC Bret Baier 445,000

CNN John King 215,000

Headline News 156,000

MSNBC Resist We Muchathon 153,000




9 posted on 10/23/2011 7:36:50 PM PDT by LostInBayport (When there are more people riding in the cart than there are pulling it, the cart stops moving...)
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To: LostInBayport

LOL!


10 posted on 10/23/2011 7:43:29 PM PDT by headstamp 2 (Time to move forward not to the center.)
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To: Zakeet

NBC = Nothing But Cr*p
ABC = Always Broadcasting Cr*p
CBS = Cr*p Broadcasting System

I stopped watching cr*p a long time ago!


11 posted on 10/23/2011 7:47:43 PM PDT by Smittie
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To: FReepers; everyone; All
marine-corps-di


PLEASE CONSIDER DONATING TO FREE REPUBLIC TODAY OR BECOMING A MONTHLY DONOR


CLICK ON THE IMAGE ABOVE TO DONATE



12 posted on 10/23/2011 7:48:46 PM PDT by onyx (You're here on FR, so support it! Compiling New Sarah Ping List. Let me know if you want on it.)
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To: Smittie

I am proud to say that I HAVE NOT watched state-run, liberal-left, progressive-communist, lame-stream media in over 10 years - man I feel good!!!!


13 posted on 10/23/2011 7:51:27 PM PDT by Mr. Wright (i)
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To: Smittie

“I stopped watching cr*p a long time ago!”

Think the stupid lefty bassturds will ever get it? Not until they cease to be useful idiots. Then it will be way too late.


14 posted on 10/23/2011 7:53:14 PM PDT by jivin gene (Breakin' up is hard to do)
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To: Zakeet

Quick, grad a wooden stake and pound it thru the heart of that turdkey!


15 posted on 10/23/2011 7:53:56 PM PDT by Rembrandt (.. AND the donkey you rode in on.)
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To: Zakeet
STICK A FORK IN IT... Photobucket
16 posted on 10/23/2011 7:59:44 PM PDT by Huskrrrr
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To: LostInBayport
Dude! That picture is so good it needs to be reposted!
17 posted on 10/23/2011 8:00:00 PM PDT by TheCause ("that these United Colonies are, and of right ought to be, free and independent States")
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To: LostInBayport
Dude! That picture is so good it needs to be reposted!
18 posted on 10/23/2011 8:00:08 PM PDT by TheCause ("that these United Colonies are, and of right ought to be, free and independent States")
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To: Zakeet
With such find programming as The Playboy Club and Free Agents how could they have failed.

Playboy Club wasn't good but I'm surprised it was canceled so fast without getting a chance to develop its plot. Free Agents was so bad that I couldn't even finish the first episode.

19 posted on 10/23/2011 8:01:20 PM PDT by KarlInOhio (Compare "Delay is preferable to error" - Thomas Jefferson // "Pass this bill now!" - Barack Obama)
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To: Zakeet

“Rock Center With Brian Williams.”

WTF?


20 posted on 10/23/2011 8:03:38 PM PDT by Huskrrrr
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To: KarlInOhio
find->fine

Eye Cannes knot spill weal. :-(

21 posted on 10/23/2011 8:03:47 PM PDT by KarlInOhio (Compare "Delay is preferable to error" - Thomas Jefferson // "Pass this bill now!" - Barack Obama)
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To: Zakeet

National Barack Channel?


22 posted on 10/23/2011 8:06:12 PM PDT by Tzimisce (Never forget that the American Revolution began when the British tried to disarm the colonists.)
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To: Zakeet

Brian Williams bowing to Obama

23 posted on 10/23/2011 8:11:19 PM PDT by BookmanTheJanitor
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To: Zakeet; abb; weegee

Just when you thought dumbed-down nuz couldn't get any dumber.

24 posted on 10/23/2011 8:21:41 PM PDT by martin_fierro (< |:)~)
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To: AdmSmith; AnonymousConservative; Berosus; bigheadfred; Bockscar; ColdOne; Convert from ECUSA; ...

Thanks Zakeet.
...has fallen further behind its competitors this fall, heightening the challenge facing its new owner Comcast Corp.
No problem, Comcast will just suck everyone back in to NBC with promises of promotional rates during a trial period, then raise the 'normal' rates to recover the money 'lost' from the promo discount. Oh wait...


25 posted on 10/23/2011 8:42:17 PM PDT by SunkenCiv (It's never a bad time to FReep this link -- https://secure.freerepublic.com/donate/)
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To: KarlInOhio
“Free Agents was so bad that I couldn't even finish the first episode.”

I enjoy the original UK version on BBC-America. I wasn't aware that there was a USA version until a couple weeks ago - after it had been canceled.

I tried watching The Office this season...what drivel. The last couple years with Carell were trending downward, now it's just plain bad.

26 posted on 10/23/2011 8:44:25 PM PDT by GOPsterinMA (And who doesn't have baggage?)
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To: Huskrrrr

Mmmm! Roast velociraptor! They’re now officially extinct.


27 posted on 10/23/2011 8:53:38 PM PDT by ApplegateRanch ("Public service" does NOT mean servicing the people, like a bull among heifers.)
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To: Zakeet
Photobucket
28 posted on 10/23/2011 9:30:03 PM PDT by baddog 219
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To: Zakeet

Just think, they were at the top in the 1980’s during the Brandon Tartikoff era. I remember such great shows like The A-Team, Knightrider, ALF, Family Ties, Cosby, etc.


29 posted on 10/23/2011 9:33:39 PM PDT by Nowhere Man ("People should not fear their government, their government should fear the people." - V for Vendetta)
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To: LostInBayport

I could not believe it when I saw that “lean forward” slogan. So they are so frikked up they can’t tell the difference between left and forward??


30 posted on 10/23/2011 10:26:08 PM PDT by GnuHere
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To: GnuHere
Maybe it's time for NBC’s parent company GE to come to the rescue and stop the decline. This can be a test case for the 27 member ‘brain trust’ to restore employment and productivity that Barry put together. Barry and GE CEO Jeffery Immelt are thicker than flies on a fresh dung pile — an ideal way for Jeffery to demonstrate is ‘generalship’ shills in snatching victory from defeat. (Sound of crickets chirping.)
31 posted on 10/24/2011 5:04:40 AM PDT by MasterGunner01 (To err is human; to forgive is not our policy. -- SEAL Team SIX)
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To: Zakeet

fox is advertising a cartoon about a boy who is being raised by a homosexual father and his sex partner de jour.

look like it is time for a down swing there.

The nets USED to be family safe areas on the dial. Instead we have shock value and freak shows.


32 posted on 10/24/2011 7:35:55 AM PDT by longtermmemmory (VOTE! http://www.senate.gov and http://www.house.gov)
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