Skip to comments.NBC Unable to Shake Slide in Ratings
Posted on 10/23/2011 6:58:43 PM PDT by Zakeet
NBC's downward slide is getting steeper.
Long a ratings laggard, the network has fallen further behind its competitors this fall, heightening the challenge facing its new owner Comcast Corp. as it works to mount a turnaround.
Through the first four weeks of the TV season ending Oct. 16, about 3.3 million adults under 50 years old have been watching prime-time TV shows on NBC, according to the latest figures from Nielsen Holdings NV. That is down 9.3% from the same period a year earlier. Much of the decline is concentrated in NBC's entertainment shows.
Leaving out National Football League games, which NBC airs on Sunday nights, the network's 18-to-49-year-old audience is 2.2 milliondown 16% from a year earlier. That demographic is the audience group most valued by advertisers.
Among the shows demonstrating particularly severe declines are long-running programs like "Law & Order: SVU" and "The Biggest Loser," each of which lost one of its stars. The 18-to-49-year-old audiences for those shows have fallen 20% to 3.4 million and 23% to 3 million, respectively, this season compared to last season, according to Nielsen.
Competitors are faring better. Through four weeks, Walt Disney Co.'s ABC is down 5.8% among viewers 18-to-49 in prime-time, CBS Corp.'s eponymous network is down 2.3% and News Corp.'s Fox Broadcasting is up 11%, according to the latest Nielsen data. (News Corp. also owns The Wall Street Journal.)
To help combat the slide, NBC also has been bulking up with news, one of the few areas where it is still dominant, notably with "Today" and "NBC Nightly News." Next week, the network will launch a new prime-time news magazine called "Rock Center With Brian Williams."
(Excerpt) Read more at online.wsj.com ...
who wants to see a dike lesbian with an attitude, a metro sexual, or a race baiting clown cover the news?
Seriously, MSNBC just needs to close down.
They should just move their ops to some communist country....of course they’d probably have to learn a different language.
Drudge —a ONE man operation— gets 31 million viewers PER DAY..!
EpicMealTime on YouTube —5 drunk guys (with no formal video training at all) cooking up gross fast food— gets 4 million hits per week.
We’re seeing a passing of the baton, here, yup!
It’s simply a matter of TIME before we completely win —we need to change NOTHING.
TICK TICK TICK.....
Raises Hell with ad copy revenue.
I thought you were talking about one of their sitcoms. Everyone knows that their news is biased. So if that’s not enough, they slip in Leftist ideology in their crappy dramas, comedy and reality shows. Even their advertisers seem to follow their Leftist lead. I never watch NBC except for Sunday night football which is the only time I am exposed to their promos for their pc crap.
NBC = Nothing But Cr*p
ABC = Always Broadcasting Cr*p
CBS = Cr*p Broadcasting System
I stopped watching cr*p a long time ago!
I am proud to say that I HAVE NOT watched state-run, liberal-left, progressive-communist, lame-stream media in over 10 years - man I feel good!!!!
“I stopped watching cr*p a long time ago!”
Think the stupid lefty bassturds will ever get it? Not until they cease to be useful idiots. Then it will be way too late.
Quick, grad a wooden stake and pound it thru the heart of that turdkey!
Playboy Club wasn't good but I'm surprised it was canceled so fast without getting a chance to develop its plot. Free Agents was so bad that I couldn't even finish the first episode.
“Rock Center With Brian Williams.”
Eye Cannes knot spill weal. :-(
National Barack Channel?
Brian Williams bowing to Obama
Just when you thought dumbed-down nuz couldn't get any dumber.
...has fallen further behind its competitors this fall, heightening the challenge facing its new owner Comcast Corp.No problem, Comcast will just suck everyone back in to NBC with promises of promotional rates during a trial period, then raise the 'normal' rates to recover the money 'lost' from the promo discount. Oh wait...
I enjoy the original UK version on BBC-America. I wasn't aware that there was a USA version until a couple weeks ago - after it had been canceled.
I tried watching The Office this season...what drivel. The last couple years with Carell were trending downward, now it's just plain bad.
Mmmm! Roast velociraptor! They’re now officially extinct.
Just think, they were at the top in the 1980’s during the Brandon Tartikoff era. I remember such great shows like The A-Team, Knightrider, ALF, Family Ties, Cosby, etc.
I could not believe it when I saw that “lean forward” slogan. So they are so frikked up they can’t tell the difference between left and forward??
fox is advertising a cartoon about a boy who is being raised by a homosexual father and his sex partner de jour.
look like it is time for a down swing there.
The nets USED to be family safe areas on the dial. Instead we have shock value and freak shows.