Skip to comments.How Google & Co. Will Rule Your Rep
Posted on 01/13/2012 8:02:06 PM PST by Dysart
Reputation is a tricky business. And not just for politicians anymore. This year we're all worried about approval ratingsor should be. Reputation was once a qualitative measure of our behavior, vital but vague. Now it's getting quantitative. Soon there is likely to be an actual numerical reputation score for each of us, like a FICO credit score but for our whole lives.
We've got the precursors now, whether or not we're aware of them. Companies such as PeerIndex, Twitalyzer, Talentag and PostRank (bought by Google) already apply online analytics to establish the heft of an individual's or business's "social capital." This means, broadly, your influence online. How many people do you reach and how many of them take action based on what you say? Are you a preacher or a wallflower?
There seem to be endless proprietary mechanisms for measuring social capital. Each company uses a different combination of metrics (they're cagey about the specifics). Twitter assigns a reputation score to every user as part of their "Who to Follow" formula. A start-up called Klout, founded in 2008, has something more public in mind.
(Excerpt) Read more at online.wsj.com ...
Stupid title. The useful bit of info from the article is the FICO-like score that is/will be attached to your online reputation culled from various social activities. Think about that next time one of your bad jokes or hyperbolic comments is misconstrued.
Suspending Habeaus Corpus will do that for you.
I'm not running for office. ;)
And to think, I used to wonder why people used “Screen Names” instead of their real names.
Now I wonder if I should use a redirecting service to blur my tracks!
My “Digital signature” is pretty small by modern standards, no be a Twit on twitter, no abandon ALL privacy on face-book, no Linkidn, etc.
Looks like I may have to abandon more forums though.
If I stated my full derision of these companies exploiting us like this I would be banned.
Thanks! I’ve been trying to remember that one which was recommended to me sometime ago and I never bookmarked. I am this time.
Esoteric indeed, but illuminating just the same. As for whether or not Google routinely skews search results as you wonder, only al-gor-ithm knows and he ain’t talking.
This kind of ill thought out keyword correction can show up in AdWords ads. I’ve seen it happen, an ad coming up which assumes what I typed was a typo (even though it was not a typo and even Google knew better because it was matching my search terms exactly and finding lots of results). I’ve seen little evidence that it would punk main Google results.
Fortunately for the thinking public, rivals like yahoo and bing (and esoterics like teoma) are there too, and serve as a quick check as to whether Google is hiding something that ought to be obvious to it. As well as Dogpile, which merges the results of several independent search engines.
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