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Twinkies Maker Hostess Files For Bankruptcy
Dr. Jays ^ | 14 Jan 2012 | Ben Glasser

Posted on 01/14/2012 2:43:44 PM PST by Cronos

The maker of snack cakes including Twinkies, Ho Hos, and DingDongs has filed for Chapter 11 bankruptcy protection. But a company spokesperson has assured that production of the famous cream-filled treat will continue as usual for now.

“Throughout the proceeding, we’re going to operate business as normal,” said Hostess spokesman Erik Halvorson, according to CNNMoney. “They’ll keep making Twinkies.”

Hostess declared bankruptcy for the first time in 2004, and didn’t emerge until 2009, an unusually long time for the situation. Even more unusual is the second Chapter 11 filing (or “Chapter 22,” in some legal circles) so soon after.

Hostess blames unions and pension plans for their latest troubles, but many critics point the finger at the company’s “failure to freshen up a stale product line and keep up with consumers’ changing tastes”, as the Washington Post puts it.

But even if Hostess doesn’t survive this crisis, there’s a good chance that Twinkies will. Defunct companies can still sell of their intellectual property, like a brand name; and as CNN reports elsewhere, potential buyers were already looking in to the possible value of the iconic snack titles:

Buyers have made multi-million dollar bets on brand names like Polaroid, Sharper Image and even Borders that continue to resonate with consumers even after the parent company has liquidated.

What do you think? Will America ever be without Twinkies?

[Image via John D. Moore]


TOPICS: Business/Economy
KEYWORDS: financialcrisis; hostess; twinkie
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What do you think? Will America ever be without Twinkies?
1 posted on 01/14/2012 2:43:53 PM PST by Cronos
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To: Cronos

2 posted on 01/14/2012 2:48:42 PM PST by Red Badger (If you are unemployed long enough, you are no longer unemployed.)
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To: Red Badger

Well now. That calls for some brain bleach.


3 posted on 01/14/2012 2:54:34 PM PST by AnAmericanAbroad (It's all bread and circuses for the future prey of the Morlocks.)
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To: Cronos

we are being laffed at by the people stocked their bomb shelters with those yummie treats


4 posted on 01/14/2012 2:58:57 PM PST by InvisibleChurch ( go in peace , serve the Lord)
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To: Cronos
I think they likely used to use cane sugar to make Twinkies.

I tried a pair a couple of years ago and found them a weak phantom of their former selves (like when I wuz a kid).

5 posted on 01/14/2012 3:01:44 PM PST by Paladin2
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To: Paladin2

Now try SpaghettiOs® {{{{SHUDDER}}} and see how that stacks up against memory.


6 posted on 01/14/2012 3:04:16 PM PST by narses
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To: Red Badger; Cronos; All

It’s called “the twinkie defense.” Ugh!!


7 posted on 01/14/2012 3:05:25 PM PST by gleeaikin
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To: InvisibleChurch

Do Twinkies ever go bad?


8 posted on 01/14/2012 3:09:34 PM PST by Jack Hydrazine (It's the end of the world as we know it and I feel fine!)
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To: Paladin2
I think they likely used to use cane sugar to make Twinkies.

For which Americans pay the highest price in the world because of tariffs designed to protect the sugar industry. Of course, we've lost a big chunk of our candy manufacturers to Mexico because of it, soda pop tastes like crap, and -- now -- our beloved Twinkies are endangered, too.

But the protectionists tell us they know what they're doing.

9 posted on 01/14/2012 3:11:39 PM PST by BfloGuy (The final outcome of the credit expansion is general impoverishment.)
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To: Cronos

Another business bites the dust. Michelle’s fault!


10 posted on 01/14/2012 3:17:21 PM PST by Cicero (Marcus Tullius)
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To: Cronos
Twinkies are one of those little things that makes life worth livin.

Image Hosted by ImageShack.us
11 posted on 01/14/2012 3:25:09 PM PST by cripplecreek (Stand with courage or shut up and do as you're told.)
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To: Cronos

Don’t worry, the Chinese LOVE them, and will buy the company out and rename them “Chinkies”.


12 posted on 01/14/2012 3:27:21 PM PST by DCBryan1 ("Forget the Lawyers! FIRST YOU MUST kill the journalists!" - Die Ritter, die sagen, "nee"!)
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To: BfloGuy

Baskin Robbins hasn’t been that great lately. The last couple of batches of Chocolate Chip Cookie Dough was lacking in sweetness and really in cookie dough bits.


13 posted on 01/14/2012 3:28:34 PM PST by wally_bert (It's sheer elegance in its simplicity! - The Middleman)
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To: Jack Hydrazine
No, but...


14 posted on 01/14/2012 3:37:17 PM PST by InvisibleChurch ( go in peace , serve the Lord)
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To: Red Badger

Apparently, I picked the wrong night to give up vodka.


15 posted on 01/14/2012 3:37:49 PM PST by BipolarBob (I don't mind you shooting at me, Frank, but take it easy on the Bacardi!)
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To: Cronos

Nevermind the Twinkies, but there is no match out there for Hostess chocolate cupcakes!


16 posted on 01/14/2012 3:39:05 PM PST by RitaOK (LET 'ER RIP, NEWT. NEWT 2012/ Ron Paul is already Third Party, inside OUR Party.)
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To: Cronos

What will they deep fry at state fairs?


17 posted on 01/14/2012 3:39:47 PM PST by varina davis (Elect a real American patriot in 2012 -- Gov. Rick Perry)
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To: DCBryan1
Don’t worry, the Chinese LOVE them, and will buy the company out and rename them “Chinkies”.

At least then I will still be able to take out my frustrations on the little yellow ba$tards.

18 posted on 01/14/2012 3:40:28 PM PST by bigheadfred
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To: BipolarBob
I picked the wrong night to give up vodka.

Seek help immediately, things never get bad enough to give up vodka :^)

19 posted on 01/14/2012 3:46:01 PM PST by The Cajun (Palin, Free Republic, Mark Levin, Rush, Hannity......Nuff said.)
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To: RitaOK

“Nevermind the Twinkies, but there is no match out there for Hostess chocolate cupcakes!”

Those little powdered Sweet Sixteen donuts are better than Entemans, tooo.


20 posted on 01/14/2012 3:46:42 PM PST by freeangel ( (free speech is only good until someone else doesn't like it)
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To: varina davis
What will they deep fry at state fairs?

Snickers, pickles, every kind of ice cream, green tomatoes, every kind of cheese, bacon, every kind of pie, every kind of pudding, etc.

I've eaten pretty much everything deep fried at a state fair except shoelaces, and I'm not positive about that.

21 posted on 01/14/2012 3:52:53 PM PST by elkfersupper ( Member of the Original Defiant Class)
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To: RitaOK
Hostess tastes waxy these days, like chewing those Wax lips at halloween.
/Imo Blue Bird has the best chocolate quality of commercial cupcakes.
Try them.
22 posted on 01/14/2012 3:53:50 PM PST by MaxMax
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To: Paladin2
ALL cane sugar based goodies of years-gone-by don't taste the same.

I know ... I've ruined a perfectly good set of God's ivories gorgeing on 25 cent's worth of candy bars at a nickle each. (And they were BIG bars, too!)

23 posted on 01/14/2012 3:56:08 PM PST by knarf (I say things that are true ... I have no proof ... but they're true)
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To: Cronos

The sugar glaze on the fruit pies is splotchy and scratchy. The Funny Bones (under Drakes name) have less Penut Butter Creme filling. The Blueberry Fruit Pies have disappeared altogether.


24 posted on 01/14/2012 3:58:51 PM PST by Dr. Sivana (May Mitt Romney be the Mo Udall of 2012.)
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To: Dr. Sivana
Hostess ruined their line of snack products when they shifted focus to extended shelf life as opposed to quality control.

As recently as the 1970s, Hostess products could only stay on a store shelf for 2-3 days. The "Hostess" trucks were always delivering fresh product and removing aging product (destined to be sold at the Hostess Thrift shops). The Hostess deliverymen had strict orders to bring back any product that was not absolutely fresh.

The result was you always got fresh twinkies, cupcakes and pies when you bought them at the store. Further, you did not have all those preservatives and corn syrup in the product. I can still remember how Twinkies used to taste - spongy, delicious cake that stuck to your fingers, creamy filling that made your head spin because of the sugar high that was generated. Now when you buy Twinkies, they could have been sitting on the shelf for weeks.

25 posted on 01/14/2012 4:15:41 PM PST by SamAdams76 (I am 25 days away from outliving Marty Feldman)
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To: Cronos

This is a job for Bain Capital!!!


26 posted on 01/14/2012 4:19:39 PM PST by Mangia E Statti Zitto
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To: Mangia E Statti Zitto

LOL!!

A whole lotta LOL!


27 posted on 01/14/2012 4:22:00 PM PST by Sapwolf (Talkers are usually more articulate than doers, since talk is their specialty. -Sowell)
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To: narses

{{{{SHUDDER}}}}.LOL.

I’ll eat those only if there’s nothing else.

I don’t remember what they tasted like when I was little but it had to have been better.


28 posted on 01/14/2012 4:34:20 PM PST by POWERSBOOTHEFAN (Future Meteorologist.)
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To: Jack Hydrazine
"Do Twinkies ever go bad?"

Does an equal amount of sugar? ;-)

29 posted on 01/14/2012 4:35:12 PM PST by 1776 Reborn
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To: SamAdams76

“Hostess ruined their line of snack products when they shifted focus to extended shelf life as opposed to quality control.

As recently as the 1970s, Hostess products could only stay on a store shelf for 2-3 days.”

That may have been forced on them from tort liability or regulations. I thought maybe my own tastebuds were failing.


30 posted on 01/14/2012 4:45:59 PM PST by Psalm 144 (Voodoo Republicans: Don't read their lips - watch their hands.)
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To: Psalm 144

Maybe Twinkie lovers can make them from scratch?

What is a Twinkie but a butter sponge cake with sweetened buttercream filling?


31 posted on 01/14/2012 4:51:58 PM PST by thecodont
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To: thecodont

Hardly anyone can cook anymore. Most people in their thirties and under think reheating something in a microwave is cooking.

But yeah, quality ingredients that are not skimped? Yum.

My mother used to make cinnamon rolls that made people weep for joy. Her ‘secret’? Lots of butter, sugar, nuts and cinnamon. LOTS. My mouth is watering . . .

Gotta go make some cinnamon toast or something.


32 posted on 01/14/2012 5:20:13 PM PST by Psalm 144 (Voodoo Republicans: Don't read their lips - watch their hands.)
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To: Psalm 144
Oh, look.

http://www.topsecretrecipes.com/Hostess-Twinkie-Recipe.html

33 posted on 01/14/2012 5:37:32 PM PST by thecodont
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To: thecodont

*chortle!*

I -will- be back in touch with you one this one.

Thanks.

;-)


34 posted on 01/14/2012 5:40:32 PM PST by Psalm 144 (Voodoo Republicans: Don't read their lips - watch their hands.)
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To: Cronos

But...but...what will I tell all the defendants????


35 posted on 01/14/2012 5:43:22 PM PST by blu
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To: Cronos

I ate two twinkes just now, the first in my life.

They were far from good.

No wonder they are failing......... products are inferior


36 posted on 01/14/2012 5:55:55 PM PST by bert (K.E. N.P. +12 ..... Crucifixion is coming)
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To: Cronos

I ate two twinkes just now, the first in my life.

They were far from good.

No wonder they are failing......... products are inferior


37 posted on 01/14/2012 5:56:12 PM PST by bert (K.E. N.P. +12 ..... Crucifixion is coming)
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To: Cronos

Another victim of Husseinonomics.

I saw a CNN story about this today by some reporter named Jeannie Mose, who was making fun of the company going out of business.

See, under Hussein, it is HILARIOUS when companies go under. But under Bush it was a tragedy.


38 posted on 01/14/2012 6:24:10 PM PST by Recovering_Democrat
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To: Cronos

Probably not. There’s a big mexican baked-goods company called “Bimbo” that recently bought out Sara Lee. I wouldn’t be surprised if they grab Hostess, given the chance (assuming they don’t already own it). I’ve been in Hostess thrift shops a couple of times, and saw Bimbo items for sale there, so there may already be a connection.


39 posted on 01/14/2012 6:25:19 PM PST by Little Pig (Vi Veri Veniversum Vivus Vici.)
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To: MaxMax

Yum. Never heard of Blue Bird. Thanks.


40 posted on 01/14/2012 6:26:47 PM PST by RitaOK (LET 'ER RIP, NEWT. NEWT 2012/ Ron Paul is already Third Party, inside OUR Party.)
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To: blu

Has anyone blamed Bush for the twinkie crisis yet? If not, let me be the first. /s

SF


41 posted on 01/14/2012 6:29:14 PM PST by SwampFoxOfVa
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To: RitaOK

42 posted on 01/14/2012 6:40:38 PM PST by Bratch
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To: Cronos
What do you think? Will America ever be without Twinkies?

It will be if Michelle Obama has her way.

43 posted on 01/14/2012 6:41:30 PM PST by the invisib1e hand (eat more possum.)
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44 posted on 01/14/2012 7:15:33 PM PST by RedMDer (Forward With Confidence!)
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To: Cronos

Since it’s established that Twinkies have a shelf life exceeding 25 years and that may well be longer than I have.....my bomb shelter is stocked accordingly.


45 posted on 01/14/2012 7:21:21 PM PST by G Larry ("I dream of a day when a man is judged by the content of his Character.")
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To: Mangia E Statti Zitto

Scrolled 26 posts to find what I wanted, and knew would be here. ROFL.


46 posted on 01/14/2012 7:34:30 PM PST by annieokie
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To: Little Pig

““Bimbo” that recently bought out Sara Lee. “

Nobody doesn’t like that Bimbo Sara Lee.


47 posted on 01/14/2012 7:57:55 PM PST by Nik Naym (It's not my fault... I have compulsive smartass disorder.)
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To: Little Pig

Ralcor bought Sara Lee. Bimbo bought Mrs Bairds.


48 posted on 01/14/2012 8:06:43 PM PST by Clay Moore (The heart of the wise inclines to the right, but the heart of a fool to the left. Ecclesiastes 10:2)
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To: Bratch

Absolutely right! When you get a Ding Dong made juuuusssst right, it can’t be beat. I hope Hostess survives so I won’t be deprived of my Ding Dongs.


49 posted on 01/14/2012 11:07:39 PM PST by Imnidiot (THIS SPACE FOR RENT)
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To: Clay Moore

Bimbo did buy Sara Lee, or at the bakery part of it. My brother-in-law is a distribution manager for them, and is now a Bimbo employee. Ralcor just bought the refrigerated dough division.


50 posted on 01/15/2012 6:40:29 AM PST by Little Pig (Vi Veri Veniversum Vivus Vici.)
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