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Fast food made faster: Burger King gives home delivery a try
Los Angeles Times ^ | January 17, 2012 | Rene Lynch

Posted on 01/17/2012 12:57:14 PM PST by ConservativeStatement

Just what this country needs: a Whopper and fries delivered to its front door.

Burger King, in a bid to catch up with McDonalds and take a bite out of the competition posed by fast-food rivals such as Wendys, is experimenting with home delivery. Customers can order online or by phone, and the next thing they know -- ding-dong! -- dinner is at the front door.

(Excerpt) Read more at latimesblogs.latimes.com ...


TOPICS: Business/Economy; Culture/Society
KEYWORDS: bk; burgerking; fastfood
They'd have made a nice profit delivering to the White House in the mid-to-late 90s.
1 posted on 01/17/2012 12:57:19 PM PST by ConservativeStatement
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To: ConservativeStatement

If you are too lazy to get off the couch to get some garbage like BK then you need some serious help.


2 posted on 01/17/2012 1:02:27 PM PST by shelterguy
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To: shelterguy

Now, do I tip the Delivery Guy or do I just see how many Fries he pilfered with his greasy fingers and call it a draw?


3 posted on 01/17/2012 1:04:19 PM PST by massgopguy (I owe everything to George Bailey)
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To: ConservativeStatement
Don't think it will work...unless you're talking $20 min orders.....and it's almost impossible to keep fries warm.

It might work for KFC or similar.

4 posted on 01/17/2012 1:04:33 PM PST by Sacajaweau
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To: shelterguy

Now, do I tip the Delivery Guy or do I just see how many Fries he pilfered with his greasy fingers and call it a draw?


5 posted on 01/17/2012 1:04:35 PM PST by massgopguy (I owe everything to George Bailey)
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To: ConservativeStatement

There should be a delivery charge or minimum just for the gas and labor alone. I’m guilty of having those $1 dbl-cheeseburgers they usually sell on occasion.


6 posted on 01/17/2012 1:08:17 PM PST by max americana (Obama is a POS)
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To: ConservativeStatement

Interesting to see how this plays out.

Burger King and McDonalds have LOW COST food, with convenience playing a large factor along with low price point, in thier franchise’s success. When people pay $20+ for a pizza, paying a couple bucks extra for delivery makes sense. But, when you pay far less to feed yourself, or your family - the delivery costs soon equal the cost of the food.

I predict this may not work well - but I’ve been wrong before.


7 posted on 01/17/2012 1:09:39 PM PST by Hodar ( Who needs laws; when this FEELS so right?)
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To: ConservativeStatement
Burger King?....

Yes, I would like pheasant under glass on a bun and a side of instant caviar topped with Grey Pupoun, one diet sparkling wine, and an instant apple souffle.

Will that be long?

8 posted on 01/17/2012 1:10:22 PM PST by EGPWS (Trust in God, question everyone else)
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To: massgopguy
If their fries haven't improved from the last time I went there, you need to tip him for saving you the horrid assault on your tastebuds.

And yes, I am talking about their latest and greatest attempt to "redo" their fries.

The "new, improved" ones still suck. Not as bad as the preious ones, but major suckage nonetheless.

9 posted on 01/17/2012 1:12:12 PM PST by N. Theknow (Kennedys=Can't drive, can't ski, can't fly, can't skipper a boat, but they know what's best for you.)
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To: ConservativeStatement

Cold woppers and fries don’t reheat very well.......... Nor do soggy buns go well with burgers.


10 posted on 01/17/2012 1:12:28 PM PST by deport (..............God Bless Texas............)
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To: Hodar

They should set a minimum $ amount, then target businesses where its hard for employees to make that food run at lunchtime. They could rake in the money!


11 posted on 01/17/2012 1:12:36 PM PST by Netizen (Path to citizenship = Scamnesty. If you give it away, more will come. Who's pilfering your wallet?)
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To: shelterguy
If you are too lazy to get off the couch to get some garbage like BK then you need some serious help.

Uhm, that would be "lazy boy recliner..." ; )

12 posted on 01/17/2012 1:13:21 PM PST by EGPWS (Trust in God, question everyone else)
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To: ConservativeStatement

This will fail. Burgers do not “keep” well for the 20 minutes or so that they need to stay in a hot-box. The lettuce wilts, the buns get soggy and the fries...cold as stone.


13 posted on 01/17/2012 1:13:33 PM PST by Cyber Liberty ("If the past sits in judgment on the present, the future will be lost." --Winston Churchill)
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To: deport
Nor do soggy buns go well with burgers.

We were talking with friends a few weeks back and we were talking about how hot dog and hamburger buns have changed and are now crappy and get soggy and that's not just fast food buns. The store bought buns are just as bad.

We don't buy them anymore. We use Thomas' light multi grain english muffins instead. We don't miss those unhealthy soggy buns a bit!

We made pulled beef in the crock pot over the week end and had them on the english muffins. Very yummy.

14 posted on 01/17/2012 1:17:55 PM PST by Netizen (Path to citizenship = Scamnesty. If you give it away, more will come. Who's pilfering your wallet?)
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To: ConservativeStatement; CedarDave
I don't go to Burger King, and haven't for many years.

There is one in particular in Rio Rancho, New Mexico, that is painfully slow (at least it used to be). It always took 20 minutes or more to get your food there, even if the place wasn't visibly busy.

For you folks in the ABQ metro area, it's the BK at 528 and Obregon/Corrales Rd. (River's Edge I)

Avoid!

"Sorry about the delay, but our staff called in sick."

15 posted on 01/17/2012 1:28:24 PM PST by Disambiguator
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To: ConservativeStatement
McDonald's is killing them with their $1 menu.

They've got to try something.

16 posted on 01/17/2012 1:30:37 PM PST by Siena Dreaming
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To: ConservativeStatement

I think BK is the worst of the worst. I wouldn’t feed it to my dog if they gave it to me free.


17 posted on 01/17/2012 1:31:27 PM PST by circlecity
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To: ConservativeStatement

I'd get up and dance for joy, only I can't get up.............

18 posted on 01/17/2012 1:38:06 PM PST by Red Badger (If you are unemployed long enough, you are no longer unemployed.)
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To: Siena Dreaming
They've got to try something.

Maybe they should try cooking some real burgers like they used to, instead of microwave reheated hockey pucks out of a drawer...........

19 posted on 01/17/2012 1:39:57 PM PST by Red Badger (If you are unemployed long enough, you are no longer unemployed.)
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To: Sacajaweau
KFC experimented with Home Delivery (at least near me) a few years ago... needless to say they don't do it anymore.
20 posted on 01/17/2012 1:40:14 PM PST by HamiltonJay
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To: Red Badger

Yep, they don’t taste as good as they used to. They also cut back on some of the toppings. If they don’t change it back they will go the same way as Little Caesar’s pizza. Little Caesar’s Pizza use to be the best crust. Now their crust is the worst.


21 posted on 01/17/2012 1:45:41 PM PST by Netizen (Path to citizenship = Scamnesty. If you give it away, more will come. Who's pilfering your wallet?)
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To: Hodar

There is probably a market for it.... but is it consistently enough of one to justify the overhead and cost?

Lets face it, decide order in tonight.. another choice there is not a bad thing. And If I am already home, and don’t feel like getting in my car and driving to get it, having it delivered makes it a viable option.

But, and this is the big but, will you get enough consistent orders to justify the cost of having drivers, additional insurance costs, etc etc etc. Not to mention the general logistics of delivery itself... That’s what I am not sure of.

I know a while ago the KFC near me experimented with delivery, and it didn’t work out. I don’t know how BK will handle it.

I think personally BK’s biggest issue, is simply food quality inconsistency.

McD’s is crap, but its consistent crap.

Wendy’s is a bit better, and consistently a bit better.

BK, you never know what you are going to get.. you could get a charred burger that was overgrilled and then sat in the holding bin way to long only to be overnuked when reheated, or you can get something halfway decent, and you really have no idea which one you are going to get, even at the same store, let alone across the chain.

Also, I think BK needs to do better with public relations, I wrote an app that showed all the restaurants with play structures for parents on the go so they could let their kids play when on a road trip.. Guess What? BK isn’t in the app because in spite of repeated attempts to interact with the company to get the information I couldn’t get it.. so the app is out there with only McD’s, Chick Fil-A’s, Chuck E Cheeses... So BK, you are missing out on potential sales simply because dealing with your corporate office was impossible.


22 posted on 01/17/2012 1:50:09 PM PST by HamiltonJay
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23 posted on 01/17/2012 2:08:09 PM PST by TheOldLady (FReepmail me to get ON or OFF the ZOT LIGHTNING ping list)
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To: ConservativeStatement

Be there before I know it? I doubt it. I bet it takes a looong time. If they can’t have my Double Whopper With Cheese (DOWHOPwCH) to me at the very moment I THINK about stuffing it down my gullet like Wimpy, then I don’t care. I don’t care. I. DON’T. CARRRRRE!


24 posted on 01/17/2012 2:18:32 PM PST by ichabod1 (Mr. Santorum.)
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To: Netizen

When we go for burgers, we go to a little local joint down the road. Greasy, dripping with fat, but the best burgers in down, hands down...............


25 posted on 01/17/2012 2:27:28 PM PST by Red Badger (If you are unemployed long enough, you are no longer unemployed.)
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To: Cyber Liberty

The earlier article said the tests were trying to address just that.


26 posted on 01/17/2012 2:30:14 PM PST by nickcarraway
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To: nickcarraway

Delivering burger “kits” might work. Package the buns, lettuce and condiments separate from a container with the hot burger and fries?


27 posted on 01/17/2012 2:55:41 PM PST by Cyber Liberty ("If the past sits in judgment on the present, the future will be lost." --Winston Churchill)
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To: Cyber Liberty

Wasn’t there something called the McDLT?


28 posted on 01/17/2012 3:03:45 PM PST by nickcarraway
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To: N. Theknow

BK burgers are OK, but I sure don’t detect any improvement in the fries.


29 posted on 01/17/2012 3:07:52 PM PST by varina davis (Elect a real American patriot in 2012 -- Gov. Rick Perry)
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To: nickcarraway

Yes, that was a good idea...which is why they won’t do it.


30 posted on 01/17/2012 3:14:04 PM PST by Cyber Liberty ("If the past sits in judgment on the present, the future will be lost." --Winston Churchill)
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To: Sacajaweau
...and it's almost impossible to keep fries warm.

That's where the MFT (mobile frying technology) comes into play. ;)

31 posted on 01/17/2012 3:19:57 PM PST by TankerKC (Welcome to the age of "I Meant to Do That" Diplomacy)
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